Colorful Standard Review

About Colorful Standard

Colorful Standard Review

It’s rainbow, but make it casual. Known for its vibrant shades and muted tones, Colorful Standard offers wardrobe basics from tees to hoodies. Far from your basic fast-fashion outlet, this clothing store operates on sustainability practices and ethical labor

Over the years, Colorful Standard has amassed an impressive fan base online, which is most notably shown through its 161k follower count on Instagram. They’re also headlined in several media outlets, including Elle magazine, Vogue, and GQ

So, does this brand meet the standards of quality, transparency, and cost? There’s only one way to find out. Keep reading, as this Colorful Standard review will take a closer look at the company, its products, customer ratings, promotions, and more to help you decide if they’re worth checking out. 

Overview of Colorful Standard

Colorful Standard Review

For most, the Dhaka garment factory collapse of 2013 marked the beginning of the fashion revolution. It was a calling card—a sign of what dangers lay in store if no changes were met. 

Fortunately, some clothing brands took it as a reason to transform their manufacturing practices. Colorful Standard is one of those few select companies. 

Operated by founder Tue Deleuran, Colorful Standard looks to push the boundaries of eco-conscious fashion. They aim to be as transparent as possible, as the brand integrates environmentally friendly dye and recycled packing into their products.

Since its establishment in 2017, this Portugal-based company continues to be a front-leader in the ‘green chic movement.’

In an inspiring quote left by the brand, Colorful Standard states: “Our mission has always been to identify all the ways we can produce garments while remaining climate positive. With that, our brand was born.”

Before we get into this Colorful Standard review, let’s go over some initial pros and cons: 


  • A wide variety of clothing to choose from 
  • The brand integrates several eco-conscious practices
  • Stays true to ethical labor as they work with local suppliers 
  • Mid-range prices 
  • Free shipping on orders $70 or more 


  • Limited customer reviews 

Repeat after me: Basics are not boring. Look at it this way, if your closet is filled to the brim with patterns, prints, and embellishments, chances are that it’ll be hard to compose an outfit that doesn’t clash.

But you don’t have to settle for muted colors like black, beige, or gray either. There’s a whole rainbow of hues left to try!

This clothing shop offers hundreds of clothing pieces for men and women—ranging from hoodies, tees, sweatpants, and beanies. By far, the best thing about Colorful Standard is its level of transparency. Ethical shoppers, get ready to quake in your boots. 

Moving forward, this Colorful Standard review will feature a few of the brand’s best-selling apparel on their website. 

Colorful Standard Women’s Clothing Review

Colorful Standard Review

In the midst of Y2K, cottage core, and dark academia, the basic tee or hoodie is considered the universal clothing piece throughout all aesthetics. From lavender-dyed tops to organic twill shorts, this Colorful Standard review will outline a few of the company’s hottest picks for trendsetters to compare. 

Colorful Standard Classic Organic Tee Review

Imagine this: you’re shopping at your local department store when you spot a cute long-sleeve. But once it’s off the rack, you’re quickly disappointed as it features an ugly print on the front. Yeah, I’ve been in that situation before.

Thankfully, the Classic Organic Tee by Colorful Standard comes in a solid basic hue. No need to worry about cringe quotes or outdated graphics here. 

Made out of 100% GOTS organic cotton, this top features a classic crew neckline, ribbed cuffs, and a relaxed fit. Best of all, it doesn’t shrink or pill when it’s time to do laundry.

For styling ideas, we recommend pairing the $71 Classic Organic Tee with some Colorful Standard sweatpants to achieve a casual look. Psst, this design also comes in a vast array of hues. 

Colorful Standard Classic Organic Sweatpants Review

I know; lounging around with a bowl of popcorn in one hand and a remote in the other isn’t the most flattering look. But who ever said it can’t be?

The Classic Organic Sweatpants offers a tinge of style perfect for casual Saturdays. It’s made out of 100% GOTS organic cotton, which promises a cozy-knit feel to help you properly unwind. 

Reinforced with a drawstring waistband, you can easily maneuver around the house when you’ve got expanding food babies. There are various shades to choose from, including white, grey, or the especially fashionable Colorful Standard orange sweatpants. 

Of course, these bottoms are complete with an equally comfy hoodie, which is why we recommend getting a few Colorful Standard t shirts off their website. 

Unfortunately, the Classic Organic Sweatpants are currently sold out as of this moment. 

Colorful Standard Organic Sweatshorts Review

In pursuit to fit into her 135 dress, I’d imagine Regina George rocking the Organic Sweatshorts in pink during her sweatpants phase. Featuring a loose cut with a drawstring waistband, these bottoms would go perfectly with a matching sports bra and a zip-up hoodie.

It’s worth noting that the Colorful Standard sweatshorts women collection is offered in colors other than pink, such as black, blue, and yellow. Made with environmentally-friendly dye, opt for the ‘fetch’ alternative with the Organic Sweatshorts for $71

Colorful Standard Merino Wool Beanie Review

Considered a perfect base for any niche clothing business, the Merino Wool Beanie offers a ‘clean canvas’ for embroidered patches or pom poms. 

It’s designed to be extra snug and cozy, which is thanks to its 100% extra fine merino wool construction. As an added bonus, this hat is considered a zero waste garment in Colorful Standard’s inventory. 

Sustainably made using Oeko Tex yarns, this Colorful Standard Merino Wool Beanie is available in 29 different colors, including yellow, blue, or the top-selling Colorful Standard pink beanie. Regarding price, it costs just $35

Colorful Standard Men’s Clothing Review

Colorful Standard Review

Of course, men aren’t exempt from the brand’s entourage of colors! This Colorful Standard review will spotlight a few of our favs from this category. 

Colorful Standard Classic Organic Tee Review

Just watch, the Classic Organic Tee will easily become your most-worn top in your wardrobe. This simple but refined shirt features a crew neckline and a casual fit. 

In casual sense, it’s ideally paired with some denim jeans, sneakers, and a skater-style bomber jacket. But for those looking to win major points in fashion, we suggest a beanie and the Colorful Standard yellow sweatpants to match. 

Designed to be virtually seasonless, this shirt can last through several summers and winters if paired appropriately. The Classic Organic Tee is currently sold at $35 in 45 different colors. 

Colorful Standard Organic Button Down Shirt Review 

If you’re an avid trendsetter, you’re probably imagining 20 different outfits to pair with the Organic Button Down Shirt. Classic in design, this wardrobe must-have comes with a sharp collar, cuffed sleeves, and a relaxed fit.

While it’s commonly worn at fancy events, you have the option to dress it down by wearing a graphic tee and some cargo-style pants. 

For those opting for the skater-chic look, we highly suggest matching the $95 Organic Button Down Shirt with the Colorful Standard yellow beanie. Ultimately, it’s up to you to choose from its 17-color collection. 

Colorful Standard Classic Organic Hoodie Review

Best paired with some streetwear-style sneaks, the Classic Organic Hoodie can keep you looking fresh and fine without much hassle. 

Not only is it superbly designed, but it’s created to feel soft and smooth during those chilly autumn months. This is primarily thanks to its 100% GOTS organic cotton material and brushed inner lining. 

This simple jumper is available in 45 different colors, including green, pink, and sunny orange. If you decide to add the Classic Organic Hoodie to your cart for $83, we recommend getting the Colorful Standard optical hat in white to match. 

Colorful Standard Merino Wool Scarf Review

Don’t opt for any granny knit. The Merino Wool Scarf keeps things scratch-free through its supersoft Woolmark yarn. It’s quite sturdy in construction, meaning that it won’t crinkle and crease compared to those thinly constructed wrap-arounds. 

We highly suggest pairing it with a well-fitted turtleneck and a beige trenchcoat to really achieve that swoon-worthy Kdrama look.

The Colorful Standard Merino Wool Scarf is currently offered in 29 different colors, such as navy blue, ultra violet, or warm taupe. In terms of price, it costs a cool $71

Is Colorful Standard Ethical?

Colorful Standard Review

Yep! Colorful Standard is completely transparent when it comes to ethical labor. According to their website, they follow strict guidelines set by the EU. 

They also adhere to the European Labor law, which ensures fair wages to all employees. Finally, the company works with local suppliers to ensure the highest possible level of quality.”

Is Colorful Standard Sustainable?

Colorful Standard Review

Colorful Standard is what you call an ethical shopper’s dream come true. In terms of material, the brand uses 100% GOTS organic cotton throughout all of its products, which is known to be environmentally friendly. 

They also integrate eco-conscious dye and recyclable packing within their manufacturing process. On top of that, Colorful Standard doesn’t believe in season-exclusive clothing; their pieces are designed to be worn in any climate.  

Who Is Colorful Standard For? 

Colorful Standard Review

Colorful Standard is definitely a winner within the ethical fashion industry, especially since they’re 100% transparent in everything they do. While it’s not the most affordable clothing label out there, it’s an excellent brand to support when looking for colorful basics. 

Comparison: Colorful Standard vs. Pangaia

Colorful Standard Review

Colorful Standard isn’t the only eco-friendly brand out there. Fortunately for you, customers have a bit of flexibility when it comes to choosing a ‘flower-powered’ clothing company. 

With that in mind, how does our label compare to other big names such as Pangaia? Let’s take a look at a few key differences and similarities. 

Colorful Standard: 

  • Known for its sustainable collection of colorful clothing since 2017 
  • Considered all-inclusive in terms of age and gender 
  • Offers monochrome sweatpants, t-shirts, hoodies, beanies, shorts, and sunglasses
  • Prices fall between $11 to $115 
  • Very transparent in terms of ethical labor and eco-conscious practices 
  • Free shipping on orders over $70 with a 90-day return policy 


  • Known for its innovative tech and recycled materials in the theme of eco-conscious fashion
  • Has been around since 2018
  • Also offers an all-inclusive approach 
  • Sells branded basics such as tees, hoodies, jackets, and pajamas 
  • Price range from $60 to $950
  • Very transparent regarding labor and sustainability 
  • Free shipping on orders $150 with a 14-day return policy 

While both brands are seemingly close in company mission and transparency, they’re recognizably different in cost and design. For instance, Colorful Standards acts as a more affordable option for basic clothing. On the other hand, Pangaia can be seen as a ‘bougie’ alternative with a more diverse design palette. 

Colorful Standard Reviews: What Do Customers Think?

Colorful Standard Review

This Colorful Standard review uncovered a low response rate for this brand online. As a result, we may not be able to paint an accurate depiction of the company as a whole. 

But, while there are no comments posted on its official page, we did find some lingering testimonials on other websites such as Facebook, Altitude Sports, and Trustpilot. We’ll provide the ratings in point-form down below. 

  • Facebook: 33 ratings with a 4.1/5 stars 
  • Trustpilot: 15 reviews with 2.8/5 stars 
  • Altitude Sports for the Women’s Light Organic Tee: 13 reviews with 4.4/5 stars 

“I ordered a hoodie recently. The package arrived very quickly to France, no problem at all. I loved the Soft Yellow on me. The hoodie is also really soft,” one Facebook user wrote. 

Some publications, such as Unsustainable Magazine, wrote a commendable review towards Colorful Standard. 

According to the author, “if you are looking for soft, comfortable, quality casual clothing that has been thoughtfully created in an amazing array of colors, look no further than Colorful Standard.”

Is Colorful Standard Worth It?

Colorful Standard Review

Colorful Standard is in a grey spot when it comes to adequate customer feedback. However, we love to support a brand that’s passionate about ethical labor and sustainability.

So far, it seems that their clothing pieces are quite good. This Colorful Standard review recommends that you give this brand a shot. 

Colorful Standard Promotions & Discounts 

Colorful Standard Review

This Colorful Standard review found out that customers can get 10% off their next order if they sign up for their newsletter. You can also receive $20 in store credit by sharing the brand’s affiliate link with your friends. 

Where to Buy Colorful Standard

Colorful Standard Review

Looking to buy a pink beanie or a yellow hoodie? Customers can head over to to see what they have in store. Aside from their physical locations, you can also find them at select retailers such as:

  • Amazon 
  • Altitude Sports
  • Holt Renfrew 


Colorful Standard Review

Who Owns Colorful Standard? 

This Colorful Standard review found out that the brand is owned by founder Tue Deleuran. 

Where is Colorful Standard Made? 

According to the brand’s FAQ page, Colorful Standard clothing is made in Portugal. 

Is Colorful Standard True to Size?

Generally speaking, it seems that most Colorful Standard clothing pieces fit true to size. We highly recommend referring to the brand’s measurement charts for in-depth specifics. 

What is Colorful Standard’s Shipping Policy?

This Colorful Standard review is happy to report that they offer free shipping on US orders that total $70 or more. Anything under this amount is charged a flat fee of $9

Fortunately, they do offer international delivery to select countries such as Canada and France. To help keep tabs on your purchase, the brand will issue a tracking number alongside a confirmation email. 

What is Colorful Standard’s Return Policy?

Colorful Standard offers a 90-day window for customers to send back their products. Sadly, they do not issue free shipping labels for buyers to use. For more information about the brand’s return policy, it’s best to contact the company directly. 

How to Contact Colorful Standard

For inquiries unrelated to this Colorful Standard review, you can contact the company through:

228 Park Avenue S, #300
New York, NY 10003
United States

Looking for more options when it comes to clothing? Then check out these brands below:

EntireWorld Clothing

PrAna Clothing

Tradlands Clothing

Wolven Threads

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