CRAFTD London Review

About CRAFTD London 

CRAFTD London Review

A UK-based online retailer, CRAFTD London sells high-quality jewelry for self-assured men. The founders created the brand as an answer to the fast fashion pieces that have taken over at the moment. The brand focuses on distinct designs that make it stand out from the rest, without the unnecessary markups. 

Featured in Forbes and on upcoming YouTuber accounts like CUBAKNOW LOCO and Mr. GQ Reviews, the brand has garnered a large 298k following on Instagram and 37k likes on Facebook. And it’s no wonder, it seems CRAFTD London jewelry has hit the right market with their vision. 

Co-founded by Alex Cannon and Danny Buck in London, UK, the pair came together to create the brand when Alex was struck with inspiration during one of his model shoots. The jewelry used looked edgy and cool but the low quality left marks on him. On the flipside, the high-quality jewelry made him yawn with boredom. 

With the idea of filling the gap in the market, he sought out Danny, whom he had met previously, and explained his idea for a new company. The two realized the ideal partnership would include Alex being the creative director while Danny worked on the operational side of the business. From there, the brand came to life. 

This CRAFTD London review will take a deeper look at the brand, breaking down the specifics around the co-founders, their products, company policies, and customer reviews to help you decide whether their jewelry is worth your investment. 

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Pros & Cons

CRAFTD London Review

For this CRAFTD London review, we’ve compiled a few key pros and cons to give you an overview of the company: 


  • Durable: CRAFTD London jewelry is known for its durability, ensuring that each piece is built to last.
  • Handmade: Each piece of jewelry from CRAFTD London is handmade, adding a personal touch to their designs.
  • Hypoallergenic: The jewelry is hypoallergenic, making it suitable for individuals with sensitive skin.
  • Resistant to discoloration and staining: CRAFTD London jewelry is designed to resist discoloration and staining, maintaining its original appearance over time.
  • Stylish and modern designs: The jewelry offered by CRAFTD London is described as modern, stylish, and bold, catering to contemporary fashion preferences.
  • Wide variety of options: CRAFTD London offers a range of jewelry pieces, including gold and silver chains, pendants, bracelets, rings, and earrings, providing customers with various choices.
  • International shipping: The company ships its products to a wide variety of countries, allowing customers from different locations to access their jewelry.


  • Limited availability: CRAFTD London jewelry is only available for sale on their official website and not in physical stores or third-party retailers.[6]


CRAFTD London Review

Even though you have a bird’s eye view of the company, does it live up to the hype? This CRAFTD London review will look at everything the company has to offer—from their pendants, rings, bracelets, chains, and earrings to sets—so you can make an informed decision when it comes to buying. 

Let’s start off with the features of the brand:

  1. High-quality materials: CRAFTD London jewelry is made with top-quality materials such as sterling silver and 18K gold, ensuring durability and longevity.
  2. Symbolic designs: The jewelry from CRAFTD London incorporates symbolic designs, representing personal identity and individuality.
  3. Handcrafted pieces: Each piece of CRAFTD London jewelry is handcrafted, adding a touch of craftsmanship and attention to detail.
  4. Hypoallergenic: CRAFTD London jewelry is hypoallergenic, making it suitable for individuals with sensitive skin.
  5. Minimal yet stylish aesthetic: The aesthetic of CRAFTD London products can be described as minimal yet stylish, appealing to those who prefer a sleek and contemporary look.
  6. Pendant and chain options: CRAFTD London offers a variety of pendant designs, including dog tags and symbolic pendants, which can be paired with their signature chains.
  7. International shipping: CRAFTD London ships their products to over 100 different countries worldwide, allowing customers from various locations to access their jewelry.


It’s safe to say that CRAFTD London only uses the best of the best:

  1. Stainless steel (316L): CRAFTD London uses a premium type of stainless steel called 316L for their jewelry. This material is durable for daily wear, doesn’t tarnish like silver, and can withstand heat, water, and sweat.
  2. Gold plating: Some CRAFTD London pieces are dipped in 18K gold multiple times, adding a luxurious and stylish touch to the jewelry.
  3. Silver: CRAFTD London offers silver jewelry pieces, which are resistant to water damage. It’s worth noting that low-quality silver jewelry may contain high levels of nickel or zinc, so it’s important to choose reputable brands like CRAFTD London.

8 Best-Selling CRAFTD London Men’s Products

This is where it all started for the brand—CRAFTD London men’s pendants. From their initial compass piece, they have created a collection that includes historical references (Medusa’s head) or simple, everyday styles (hourglass). 

Since the brand has an extensive collection, this CRAFTD London review will only go over their current best-selling pendants.  

CRAFTD London Compass Pendant Review

This is the CRAFTD London compass necklace that put the company on the map. This piece of jewelry is one of their most popular pieces, meant to encourage their customers to follow their own intuition in living their best life. 

Made from high-quality 316L grade stainless steel (the best choice to prevent any sort of corrosion and withstanding high heat situations), the necklace has a 20” chain with a detachable 0.8” x 0.8” compass pendant. 

Available in stainless steel or 18K gold-plated stainless steel, you know this necklace won’t leave any marks low-quality jewelry does. You can take this pendant and chain anywhere as it can withstand heat and water. 

The CRAFTD London Compass Pendant retails for $85

CRAFTD London Crucifix Review 

If religion is your compass instead, then perhaps the CRAFTD London Crucifix might be up your alley. The iconic Jesus on the crucifix is featured on this necklace—simple, tasteful, and a constant reminder of your faith. 

Made with the same 316L stainless steel and plated in 18K gold previously mentioned in this CRAFTD London review, the Crucifix necklace also features a 20” chain with a detachable 1.1” x 0.8” cross. 

The pendant comes in both stainless steel and 18K gold with the guarantee that it won’t ever change color or leave any marks on your skin. With this necklace, Jesus will always be by your side. 

The CRAFTD London Crucifix retails for $85.

CRAFTD London Signature Pendant Review 

When you love a brand so much, you just have to wear their signature around your neck. The CRAFTD London Signature Pendant is the best advertising the company created because it shows your loyalty to the brand. 

One of the brand’s signature pieces from their first collection, this dog tag style statement piece is simple yet chic for any man.

CRAFTD London created this pendant to represent the assurance one feels within themselves when they know, without a doubt, who they are and what they represent in the world. 

The chain also features the brand’s signature 18K gold-plated, 316L stainless steel base, measuring at nearly 20” with a 1” x 0.5” dog tag. You can wear this necklace in any situation and not worry about it leaving behind any unsightly marks. 

The Signature pendant retails for $70.

CRAFTD London Jesus Piece Review

If you are not into the traditional crucifix, then perhaps the CRAFTD London Jesus Piece would be more suited to your tastes. Inspired by the spirit of hip hop, and commonly seen on rappers such as Notorious B.I.G. and Jay-Z, this pendant is all about giving you the freedom to express yourself. 

The pendant features a golden bust of Jesus’ head, detailed in stainless steel, hung from a 20” chain. The pendant itself is 0.9” x 0.5”, just big enough to make a statement. As with all the brand’s products as mentioned previously in this CRAFTD London review, this piece can handle any situation, from water to heat. 

Wear your CRAFTD London Jesus Piece for $85.

CRAFTD London Lion Review

Proud. Courageous. Fierce. These are all aspects that can describe a strong man. And nothing could be more symbolic of that than the CRAFTD London Lion pendant. 

Purchase the necklace for a friend to remind them of how strong they are or for yourself! This 21” chain holds a 1” x 0.7” lion’s head and is made from the brand’s standard 18K gold-plated 316L stainless steel.

As always, the necklace can withstand any sort of situation, sweat or otherwise, so you can wear it without any worries. 

The CRAFTD London Lion piece retails for $85.

CRAFTD London Connell Chain Review

Simplicity can speak volumes. When you want something classic and clean, you might be interested in this CRAFTD London Connell Chain

Made from the brand’s iconic 316L stainless steel mixed with rhodium, an element that gives it the silver-white color, this 0.08” thick chain can be worn on its own or layered with other pieces. The chain comes in three different lengths: 20”, 21” or 24”. 

The CRAFTD London Connell Chain retails for $40.

CRAFTD London Rope (Gold) Review

And if simplicity doesn’t fit your lifestyle, you can always go bolder. Enter CRAFTD London’s Rope chain in gold. This is when you want to hit people with a statement piece that will leave them looking at you differently. 

Made from the company’s standard 18K gold-plated 316L stainless steel, this chain stands out against the Connell chain mentioned earlier in this CRAFTD London review. The 0.1” thick chain is slightly bulkier and the designers created a cool rope-like texture to give it some extra oomph. 

The chain comes in three different lengths: 20”, 21”, and 24” so you can wear it on its own or with other pieces from the brand. 

The CRAFTD London Rope in gold retails for $50. Sezzle is available to purchase the necklace with four interest-free payments.

CRAFTD London Cuban (Gold) Review

When you know exactly what you stand for, you can afford to go all-in with everything you’ve got. That’s exactly what the CRAFTD London Cuban in gold embodies. You know what they say: You’ve gotta go big or go home. 

This is one chain that won’t be ignored. The Cuban is thick—we’re talking 0.3” thick—and made of the brand’s classic combination of 18K gold-plated and 316L stainless steel. The chain comes in two lengths: 20” or 21”. 

Step into your style with the CRAFTD London Cuban chain for $85. Sezzle is available to purchase the necklace with four interest-free payments. 

Are CRAFTD Chains Real Gold? 

CRAFTD London Review

Technically, yes. The CRAFTD products use high-quality 316L stainless steel as its base, then dipped in 18K gold multiple times. 

The reason why the company uses stainless steel as its foundation is because the material is highly long-lasting and can withstand a lot of heat, water, and even sweat.

In this sense, the CRAFTD London pieces will never tarnish and are hypoallergenic, which equals zero unsightly green marks on your skin. 

Does CRAFTD London Have A Warranty?

CRAFTD London Review

Yes, CRAFTD London has a lifetime warranty on all of their products. The company states that they are willing to replace your item at no cost to you if you accidentally break the chain or mar the pendant in any way. 

That said, there are some exceptions to the warranty, which can be found on the product FAQs page—most of which shows off the brand’s sense of humor. 

Who Is CRAFTD London For? 

CRAFTD London Review

Though CRAFTD London jewelry was originally crafted with men in mind, their items are actually genderless. It’s for anyone who embodies the spirit of the brand and loves niche pieces. 

As the products are crafted using high-quality materials, the brand stands behind their claim of their items being hypoallergenic, which is suited for anyone who has sensitive skin or specific skin conditions. 

Comparison: CRAFTD London vs. Clocks and Colours 

CRAFTD London Review

Now that you have an idea of what the brand offers, this CRAFTD London review will take a look at one of their competitors: Clocks and Colours. 

Founded in 2013 by Shane Foran, the Toronto-based company makes alternative and edgy sterling silver jewelry that represents the wildness of Canada in each piece. Handcrafted by master jewelers in Bali, each item is as unique as the untamed woman who wears them.  

The differences between the two companies are already apparent—Clocks and Colours is marketed towards women whereas CRAFTD is for anyone.

The rough and grittiness of Clocks and Colours make it better for the rebels of the world; CRAFTD is geared more toward people who want tailored pieces that make a statement without the wildness. 

In order to compare product quality and price, we have found similar items on both sites. The North Star pendant by Clocks and Colours, available in either sterling silver or stainless steel, is similar to the

Compass pendant by CRAFTD, available in either gold or silver. The North Star can be bought for $150, while the Compass sells for $85

If you take a look on the Clocks and Colours site, you will see that they produce intricate, incredibly detailed pieces that feature things that CRAFTD pieces do not, such as precious stones of various kinds. Clocks and Colours also has a lot of inspired collections and collaborations, so their products are priced accordingly.

CRAFTD London Reviews: What Do Customers Think?

CRAFTD London Review

With everything you’ve learned about the brand, this CRAFTD London review will now take you behind the scenes to show you what their customers really think as of May 2923. 

Starting on their website, the brand has a stellar score of 4.9/5 stars based on close to 7k ratings.

By and large, most of the reviews read like this one: “I love this necklace! And have purchased others for my family and friends for their zodiac signs! Love the durability and quality! Great purchase.”

CRAFTD London also has reviews on Trust Pilot where it is rated 4.2/5 stars from over 1.8k reviews.

One customer applauds the style and the quality of the jewelry, saying, “These are easily some of those most fashionable yet affordable pieces I have ever acquired. The quality is amazing and suits various fashion styles.” 

Another customer claims that they had an issue, but it was dealt with smoothly, resulting in a positive experience: “Love this brand’s great quality products. Had an issue and brought it up with the customer service team and they quickly resolved the issue.” 

One customer (of many) was super enthusiastic about his piece, writing, “Really nice pendants. I own at least 5 pieces from them and all of them are great. I bathe with them and they are still in the same condition as 1 year before when I bought them!!”

Is CRAFTD London Worth It?

CRAFTD London Review

CRAFTD London has a lot going for it—the pieces are super sturdy, reasonably priced, and aesthetically pleasing. Not to mention the company has fantastic reviews across the board, which is a major win. 

After weighing the pros and cons and looking at all the information, for the amount of time you wear your jewelry and not having to worry about it tarnishing or any damage, the brand is worth it

CRAFTD London Promotions & Discounts 

CRAFTD London Review

As of right now, it appears that there are two ways to save on the site: 

  1. If you subscribe to the site, you can get 10% off your first order. 
  2. A pop-up game where you register via email, then spin the wheel in the pop-up to win a prize. 

Where To Buy CRAFTD London

CRAFTD London Review

Find something you like? You can purchase CRAFTD London through their website


Shopping for the perfect item to complement your style? Here are a few more options to consider:

  1. Missoma: Missoma is a jewelry brand that offers more affordable options while maintaining quality and style. They are known for their trendy designs, including delicate necklaces, stackable rings, and charm bracelets.
  2. Ella Bull: Ella Bull is a jewelry designer and goldsmith based in London. She specializes in traditional goldsmithing methods combined with a passion for design, craftsmanship, gemology, and metallurgy.
  3. Bea Bongiasca: Bea Bongiasca is a contemporary jewelry brand known for its use of gold, enamel, and rock crystal. Their designs feature unique and vibrant pieces, including necklaces and stud earrings.
  4. Tada & Toy: Tada & Toy is a female-owned brand founded by two best friends in 2015. They are known for creating chic and trendy demi-fine jewelry, particularly for ear parties. Their flagship store is located on Portobello Road.
  5. Cartier: Cartier is a luxury jewelry brand known for its exquisite and iconic designs. They offer a wide range of high-end jewelry pieces, including rings, necklaces, bracelets, and watches.
  6. Tiffany & Co.: Tiffany & Co. is another renowned luxury jewelry brand known for its timeless and elegant designs. They are particularly famous for their engagement rings, but also offer a variety of other jewelry items.
  7. Sara Gunn: Sara Gunn is a London-based jewelry designer who creates handmade pieces inspired by pattern and texture. Her collection includes dainty rings, earrings, and bold necklaces suitable for various occasions and styles.


CRAFTD London Review

Where is CRAFTD London made? 

What we can say for certain is that CRAFTD London is based in Liverpool, UK. 

What is CRAFTD London’s Shipping Policy?

CRAFTD London’s shipping information is as follows: 

  • USA: 
    • Standard Delivery: $5 or free over $100 (2-5 Days, USPS First)
    • Express Delivery: prices are calculated at checkout (1-2 working days, FedEx Express)
  • Canada: 
    • Standard Delivery: $7 CAD or free over $125 CAD* (2-5 Days, USPS First)
    • Express Delivery: prices are calculated at checkout (1-2 working days, FedEx Express) 

*Free Shipping may change based on the exchange rate. Any duties or taxes are not included in the price and are the responsibility of the customer. 

What is CRAFTD London’s Return Policy?

If you received a defective item, you have 30 days from the day you receive it to contact CRAFTD London. You will need to provide them with photographic evidence of the defect so they can process it. 

However, if you are unhappy with your purchase, you have 14 days to send the piece back to the company’s warehouse in the US. Any shipping costs plus duties and taxes will fall to the customer to cover. 

To start your return, you will need to fill out the form here. Then mail the item here:

CRAFTD London Returns James and James
2235 Southwest Blvd,
Grove City, Columbus, OH 43123

How to contact CRAFTD London

There are a couple of ways to contact CRAFTD London:

The CRAFTD London team uses British Summer Time (BST) and is available:

  • Monday: 8:30 am to 5 pm 
  • Tuesday through Fridays: 9:30 am to 5 pm 

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