About Each and Every
Each and Every is a clean beauty brand known for its all-natural deodorants. Pitching its products as gender-neutral, the brand has acquired a strong following of 88.2K Instagram, and it has been featured in major publications like InStyle, GQ, and People Magazine.
Not sure if you’re ready to take the leap into natural beauty? This Each and Every deodorant review can help you out. We’ll take an in-depth look at the brand, its products, customer reviews, promotions and discounts, and more to help you decide if this is the odor-fighting answer you’ve been looking for.
Overview of Each and Every
Each and Every was founded in Cincinnati, Ohio in 2017 by beauty-industry veterans Lauren Lovelady and Mikah Coffindaffer, who were dissatisfied with the quality of the few natural deodorants on the market at the time. Taking advantage of Mikah’s scientific know-how, they set out to make a completely clean, vegan product that wouldn’t sacrifice performance.
The brand emphasizes ingredient transparency, and every ingredient in its products is verified as safe by the Environmental Working Group. Inclusivity is another priority for Each and Every, with the brand name itself embodying the gender-neutral vision on which the company is built.
Before this Each and Every deodorant review dives into the brand’s bestsellers, let’s look at some pros and cons about the company.
- All-natural deodorants made with no aluminum, parabens, synthetics, fragrances, or baking soda
- Certified vegan, gluten-free, and 100% cruelty-free
- All ingredients verified as safe by the EWG
- Worry-Free Rewards program gives you a discount when you refer a friend to the brand
- Save 15% per order when you sign up for subscription program
- Discovery Set lets you test out range of deodorants
- Sustainable packaging made from sugar cane
- 30-day money-back guarantee
- Free shipping for orders of $25 and up
- Unclear whether brand offers international shipping
- Some customers have reported difficulties dispensing product
- Possibility that clothing may get stained from essential oils in formula
Each & Every may have made its name with deodorant, but it also offers hand sanitizers, makeup wipes, and mini sets—so it’s safe to say that smelling (and feeling) good is a priority for this company. If that interests you, keep reading this Each and Every deodorant review to find out more.
Each and Every Deodorant Review
Each & Every has a selection of fresh-smelling natural deodorants, with fragrances that range from citrus to the ever-popular unscented. Stay with this Each and Every review as we explore some of the brand’s bestselling offerings.
Each and Every Citrus & Vetiver Review
If you’re into fresh, citrusy scents, the Citrus & Vetiver deodorant will be right up your alley. Blending essential oils of lemon and orange peel with vetiver (a close cousin of lemongrass), this deodorant gives off a refreshing scent that can jumpstart your morning.
Made without baking soda or synthetic fragrances, the Each and Every vetiver deodorant is safe for sensitive skin. Not to mention that the sustainable, plant-based packaging means you can smell great without harming the environment—that’s a win-win!
The Citrus & Vetiver deodorant sells for $15 as a one-time purchase, or you can subscribe to receive a new one every 1-4 months and save 15% on each.
Each and Every Lavender & Lemon Review
Energizing citrus and luxurious lavender seem like a real odd couple, but the Lavender & Lemon deodorant shows that you can have the best of both worlds. This perfectly balanced formula gives you the calm and coolness of lavender with the exhilarating array of fragrances that suggest a botanical garden.
Also containing such prime natural ingredients as coconut oil, Dead Sea salt, and the tantalizingly named earth wax, the Each and Every lavender deodorant keeps your skin happy while holding odor at bay. Get it for $15, or $13 with a subscription.
Each and Every Coconut & Lime Review
Can’t make it to the beach? The Coconut & Lime deodorant will make you smell like you’ve just come from the cabana with its invigorating, ocean-fresh scent.
In addition to essential oils from coconut and citrus, the Each and Every coconut lime deodorant includes vanilla extract for a sweet and subtle finishing note. As with all other Each & Every deodorants, this comes in the standard size of 2.5 oz, but you can also get the sample-size 0.5 oz version if you select it for your Discovery Set.
The Coconut & Lime deodorant will run you $15 as a one-time purchase, and $13 with a subscription.
Each and Every Cedar & Vanilla Review
Mixing cedarwood essential oil with vanilla extract, the Cedar & Vanilla deodorant has a sweet muskiness that evokes the feeling of a relaxing walk through the woods. Bask in the warm and earthy scent while your B.O. gets quietly taken out by Dead Sea salt, which works to eliminate odor-causing bacteria.
Would it surprise you to learn that, just like every product we’ve looked at above, the Each and Every cedar deodorant retails for $15, or (say it with us!) $13 as a subscription? And if you can’t get enough of that sweet vanilla scent, you may want to try out the decadent Each & Every vanilla rose perfume deodorant as well.
Each and Every Unscented & Fragrance Free Review
If you have issues with fragrance sensitivity, Each and Every feels your pain. The Unscented & Fragrance Free deodorant has all the powerful odor-fighting ingredients included in the brand’s other deodorants, but without added scents or essential oils. Bet you didn’t think that simple could get even more simple!
You know the drill by now, but just in case you forgot, the Each & Every Unscented deodorant is $15, or you can spring for the subscription and save 15%.
Each and Every Four Minis Review
So maybe you’re intrigued by the many varieties of Each and Every gluten free deodorant, but you’re not ready to commit yet. That’s okay, because the Four Minis set lets you try out a quartet of the brand’s signature scents in sample-size containers.
These Each and Every mini deodorants are great for on-the-go days. Toss them in your purse or backpack before heading out, so you can reapply them during the workday or after soccer practice for a nice refresh. Plus, with four to choose from, you can musk up with a different scent every day of the week! (Er, minus one.)
The Four Minis set is $20, and is not available as a subscription. (Ha, we switched it up on you right at the end!)
Is Each and Every All Natural Deodorant?
Yes, Each and Every is an all-natural deodorant. Every product is free of aluminum, parabens, synthetic fragrances, baking soda, gluten… basically, all that bad stuff that you don’t want touching your skin.
Is Each and Every Deodorant An Antiperspirant?
No, Each and Every deodorant is not an antiperspirant. Odors it’ll take care of, but when it comes to moisture, you’re on your own!
Does Each and Every Deodorant Stain?
Each and Every’s formula is clear and will dry clear. But as this Each & Every deodorant review noted above, some customers have apparently experienced stains on their tees from using these products.
Who is Each and Every For?
Each & Every is for anyone looking to switch from synthetic deodorants to natural ones. The brand has a mandate for inclusivity and diversity, and emphasizes its gender-neutral perspective in its packaging and marketing.
Comparison: Each and Every vs. Myro
Natural deodorant is a rapidly growing market, so how does our spotlighted brand match up against other comparable brands? This Each & Every deodorant review took a look at Myro to see how this rival brand stacked up.
On the similarities side, both brands:
- Are committed to sustainability
- Offer subscription services
- Sell 100% vegan, gluten-free, and cruelty-free products
Clearly, the companies have similar aims and philosophies. But there are some places where Myro differs from Each & Every, namely:
- Myro’s deodorants are refillable
- Its subscription service is a little less pricey than Each & Every’s (though not by much)
- Some of its deodorants include propylene glycol, which can irritate your skin
- Myro only ships within the US
If (what seems like) the even greater sustainability of refillable deodorants piques your curiosity, by all means check Myro out. But as noted above, some of its products do include petroleum-based ingredients like other, standard-issue deodorants, which means that they are not all-natural like Each & Every’s.
If you are interested in learning more, then check out our full Myro Deodorant Review to see how they stack up.
Each and Every Reviews: What Do Customers Think?
Each & Every claims that its deodorants work, but how do they actually hold up in practice? This Each & Every deodorant review turned up customer reviews on the brand website, Amazon, and Influenster to see what the people had to say about these products.
Overall, the reception is pretty positive. On eachandevery.com, the brand has a perfect overall rating of 5/5 stars from 6.69K reviews. Customers rave about the range of scents and the gentle ingredients.
One reviewer writes, “I have trouble finding a deodorant that does not make me itch. I am using the Unscented, and so far, everything is going great. Fingers crossed. I ordered the four mini samplers and shared three of them with my neighbor who is sold on them as well.” Sharing is caring!
Another happy customer writes, “It can be a challenge to find a natural deodorant that doesn’t irritate and smells good. Not only does Each & Every smell good, but there is also a variety of scents. I like to change what I use and love it when I get a new one. The sample sizes are great for travel.”
Over at Amazon, buyers are generally happy with their Each & Every deodorants as well. The brand scores an impressive 4.3/5 stars from over 13K global ratings.
One commenter said, “I’ve been on the hunt for a good natural and clean deodorant for over a year now. This has been the only brand that has worked for me! I did spin class and worked in the yard all day yesterday and could still smell the Coconut Lime at the end of the day! Definitely recommend!” Talk about effective!
It was still mainly good vibes at Influenster, with the Citrus & Vetiver scoring 4.3/5 stars from 440 reviews. “I am loving this,” wrote one first-time user. “I was pretty skeptical because deodorants are kind of hit and miss…. [But] it has worked quite well [and] hasn’t irritated my skin at all. My teen son wants one because he loves how it smells.”
So overall, it seems like largely ringing endorsements for these all-natural odor fighters wherever this Each & Every deodorant review looked.
Is Each and Every Worth It?
So after weighing it all up, this Each & Every deodorant review feels it can safely say that, yes, this brand is worth checking out. Each & Every deodorants are clean, vegan, and free of chemicals and additives that can irritate your skin. The brand’s subscription service also offers a handy way to keep yourself supplied without having to run to the store.
Each & Every’s commitment to clean, all-natural personal hygiene products makes it an important part of the ongoing conscious consumption wave, so even if you just go for the Unscented you’re still contributing to a more sustainable future.
Each and Every Promotions & Discounts
Each and Every rarely offers promotions or discounts, but you can get $3 off your next purchase when you sign up to its email list. This will also help keep you updated about any offers in the future.
Where to Buy Each and Every
Do you have your eye on some Each & Every lemon deodorant? Or maybe the Each and Every black fir deodorant? Whatever you’re after, you can buy the brand’s products directly from the brand website, eachandevery.com, as well as on Amazon.
Who is the owner of Each and Every deodorant?
Mikah Coffindaffer and Lauren Lovelady are the co-founders and owners of Each & Every deodorant. The two formerly worked at Proctor & Gamble, where Lovelady was a brand manager and Coffindaffer was a resident scientist.
Where is Each & Every made?
Each & Every products are made in the US, according to the brand’s FAQ page. Unfortunately, there is no information on exact location(s), supply chain, etc.
How long does Each & Every deodorant last?
The full-sized Each & Every deodorants (2.5 oz) can last up to 70 uses, or 2 months. The minis are a fifth the size of the full-size versions, so we can estimate that the set of four would last you a maximum of 55-60 uses.
Does Each and Every deodorant keep you dry?
Each & Every products are deodorants, so their main goal is eliminating odors rather than sweat. Antiperspirants have chemicals that are generally used for keeping your underarms from sweating. The brand does include tapioca starch in its products to help you feel dry, but there aren’t any chemicals that prevent perspiration.
Is Each & Every vegan and cruelty-free?
This Each & Every deodorant review found that the company’s products are certified vegan and cruelty-free. In addition, the brand’s suppliers and manufacturers don’t test on animals, and every ingredient is checked for animal byproducts.
What is Each & Every’s Shipping Policy?
Each & Every currently ships to the US and Canada (excluding Quebec). Shipping is free if your order is $25 or more. Any orders under that mark have a $5 shipping fee.
Orders are typically processed within 5 business days. US orders typically take 3-5 business days to arrive, while Canadian buyers can expect a delivery window of 7-12 business days.
What is Each & Every’s Return Policy?
If you’re not happy with your order, you can email the brand’s customer service team for a refund or exchange within 30 days of receiving your package. Note that exchanges will void the brand’s return policy, and are not applicable for sets.
How to Contact Each & Every
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