Empire Today Review

About Empire Today

Empire Today Review

Ugly floors are typically covered up by carpets, rugs, and DIY tiling. Obviously, you can’t fill your entire living space with mats, which is why it’s important to invest in high-quality flooring.

Case in point, Empire Today offers a great selection of vinyl, hardwood, and tiles that are durable and aesthetically pleasing

If you consider yourself a TV or radio addict, there’s a good chance that you’ve heard of Empire Today thanks to their catchy jingle.

Their popularity isn’t limited to their catchphrase, as the brand has been featured in several media outlets such as Forbes, Business Wire, and Bloomberg. They also have 27.8k Facebook followers.

Those looking to renovate their home are probably in need of some new flooring. With that in mind, perhaps this company can help.

Keep reading my Empire Today review as I will provide a comprehensive view of the brand, its products, customer ratings, promotions, and more to help you decide if they’re worth checking out.

Overview Of Empire Today

Empire Today Review

Empire Today’s rise to fame began in a tiny office in Chicago, Illinois. Family-owned and headed by Seymour Cohen, the brand started off selling plastic furniture in 1959. They were formally partnered with Jonathan Samuel Beute during its preliminary years. 

Over time, Empire Today went on to pursue various business ventures, which included its iconic entry into the world of advertisements.

The 1970s were considered prime-time for Empire Today ads, as the ‘800-588-2300’ jingle was practically ingrained in the public’s subconscious.

Hiring a flooring company is no walk in the park. It requires some serious consideration when it comes to reviews, installment quality, cost, and convenience.

If you have your sights on Empire Today, I’ll discuss a few of their products and services that are worth looking at. Currently, their options range from carpets, laminates, hardwood, vinyl, and tiling.

Now that you know a bit more about the company, I thought it was best to go over some highlights first before we jump into the main part of my Empire Today review. 


  • Well-known brand with a long history
  • Wide selection of flooring including carpets, laminates, hardwood, vinyl, and tiling
  • Room visualizer tool for added convenience 
  • Customers can get a free in-home estimate 
  • Offers professional installation as soon as the next day
Empire Today Review

Empire Today Review

Finding the perfect floors for your space shouldn’t come with much difficulty. If you can’t be bothered to visit your local furniture shop, this brand provides homeowners with a sneak peek of what they’ve got.

In this section of my Empire Today review, I’ll highlight a few of their best-selling products that are worth some major consideration.

Empire Today Vinyl Plank Flooring Review

Empire Today Vinyl Plank Flooring Review
Empire Today Vinyl Plank Flooring Review

Family households can become quite messy. From accidental juice spills to spontaneous artistic outbursts of crayon art, it’s might not the best idea to invest in premium wood if you have little ones running around. 

Instead, the Vinyl Plank Flooring provides the illusion of patterned oak without sacrificing durability and resilience. It’s constructed to be dentproof, scratch-resistant, and waterproof, which is great for those who are especially clumsy.

This set comes in a bunch of different designs, ranging from Bradstreet to Elk Grove.

These are sorted into four main colors, including beige and gray. As a bonus, this model is designed to offer noise reduction, just in case you have an aspiring musician in the house.

If you’re keen on getting the Vinyl Plank Flooring for your living space, you’ll need to get a quote to receive a price estimate. 

Empire Today Sheet Vinyl Flooring Review

Empire Today Sheet Vinyl Flooring Review
Empire Today Sheet Vinyl Flooring Review

Opting for stone isn’t the most practical alternative, but it’s aesthetically pleasing. If you’re looking for a compromise, the Sheet Vinyl Flooring offers the look of set-in cobble without rough edges. 

It’s also available in tile and hardwood if you’re in the market for something different. Designed to be resilient against damage, it saves the concern of re-flooring in the future. 

Other neat features include an antimicrobial protective coating and a soft underfoot to ensure lesser bacteria and additional warmth. I recommend getting a quote if you’re interested in the Sheet Vinyl Flooring set. 

Empire Today Wood Laminate Flooring Homestead Aged Oak Review 

Empire Today Wood Laminate Flooring Homestead Aged Oak Review 
Empire Today Wood Laminate Flooring Homestead Aged Oak Review 

The Wood Laminate Flooring Homestead Aged Oak is perfect for rustic-themed living spaces. Designed to look like natural timber, this model comes with grooves and contours to ensure a similar aesthetic.

In terms of durability, it’s waterproof and UV-resistant, which saves you the worry of accidental spills and color changing. 

According to Empire Today, this set is designed for heavy foot traffic. It’s something to consider if you constantly have guests over.

If you’re curious about the price, you have to request a quote for the Wood Laminate Flooring Homestead Aged Oak

Empire Today Engineered Hardwood Flooring Calloway Review 

Empire Today Engineered Hardwood Flooring Calloway Review 
Empire Today Engineered Hardwood Flooring Calloway Review 

Nearly vintage inspired, the Engineered Hardwood Flooring Calloway exudes a sophisticated outlook thanks to its brushed design

Available in three different shades of brown, it’s considered the perfect way to add warmness to your living space. This model isn’t all about aesthetics, as it features a damage-resistant exterior and a UV-resistant finishing to ensure quality all-around. 

Like the models I featured before, you must request a quote if you’re interested in buying the Engineered Hardwood Flooring Calloway

Who Is Empire Today For?

Empire Today Review

Those lucky enough to own their forever home may find value in Empire Today flooring. Naturally, those who rent apartments and condos cannot invest in these types of services unless you’re besties with your landlord. 

I can’t say for certain if the brand offers affordable pricing, but I can confidently state that they’re adequate in providing important information related to product quality and notable features.

Empire Today Reviews: What Do Customers Think?

Empire Today Review

Considering its popularity in advertising, it’s natural to wonder what customers really think about Empire Today.

To answer this question, I thought to scour the internet for genuine Empire Today reviews and the consensus is a relatively mixed bag of opinions. To kick things off, here are the ratings I found for the brand:

  • ShopperApproved: 3,424 reviews with 4.4/5 stars
  • Consumer Affairs: 651 ratings with 4.2/5 stars 
  • Yelp (for their Santa Fe Springs location): 815 reviews with 1.5/5 stars 
  • Yelp (for their Texas location): 183 reviews with 1.5/5 stars 
  • Sitejabber: 207 reviews with 1.3/5 stars 

Let’s focus on the positives first. Some testimonials report no issues with the brand’s level of customer service.

Flooring installation was a breeze, given that crew members managed to work quietly and efficiently with not much disturbance. 

Price, selection, and quality were excellent. The installation went smoothly and the install team was amazing! Omar and his crew were very personable and respectful of our home,” one reviewer on ShopperApproved wrote. 

One user wrote on Consumer Affairs wrote: “Empire Today had a quick turnaround. They showed up when they said they were gonna show up, and they did a good job. The installers were very clean and prompt.”

Others commended the quality of their flooring, as they were reportedly durable and well worth the investment, as this user shared on Yelp:

“Love my flooring! Installers were grade-A installers and did a beautiful job! The quality of the material is great as well. No comparison to what is out there in the hardware stores.”

Unfortunately, we have arrived at the negative portion of my Empire Today review: addressing customer complaints.

Considering that there’s a portion of unsatisfactory remarks, I thought it best to discuss some red flags to help you get the full picture. Check them out in the next section. 

Is Empire Today Legit?

Empire Today Review

From the list of Empire Today reviews I looked at, it appears that this brand is in some hot water. Most of these complaints detailed issues with appointment scheduling, customer service, and installment quality.

Given the existence of negative Empire Today reviews, it seems that the brand has their work cut out for them. That said, it’s still a legitimate company with a credible website, so you shouldn’t be overly worried about shady tactics here. 

Is Empire Today Worth It?

Empire Today Review

Flooring installation is typically met with stress and overall confusion. From price to finding the right company, it’s no wonder why so many homeowners choose to ignore this vital glow-up step or implement some amateur DIY-ing. 

If you need a hassle-free option, Empire Today is worth some consideration. By utilizing their website, customers can get a clear heads-up on product selection, installment, and pricing. 

Empire Today Promotions & Discounts 

Empire Today Review

At the time of writing my Empire Today review, I found out that customers can get 50% off on carpets, hardwood, padding, vinyl, and professional installation.

For a limited time, buyers can also receive $500 off a Shaw Carpet. Lastly, you can sign up for the brand’s newsletter to get $250 off

Where To Buy Empire Today

Empire Today Review

Looking to install some new flooring? If so, customers can head over to empiretoday.com to request a free quote. 


Empire Today Review

Who owns Empire Today?

Empire Today is currently owned by parent company H.I.G Capital

Does Empire Today ship internationally?

It’s worth mentioning that Empire Today doesn’t provide a shipping policy due to the nature of their business. In terms of availability, their services are offered in select states such as California and Arizona. 

What is Empire Today’s Shipping Policy?

As I previously mentioned, the brand does not provide a shipping policy on its website. Customers cannot buy their products and services off of their website, as they will need to request a quote for pricing and billing. 

What is Empire Today’s Return Policy?

Empire Today does provide warranties for select models. They also offer limited installation guarantees for all carpets and flooring. To find more information about this, you should input the product and product type on the company’s website. 

How To Contact Empire Today

If you have any questions or concerns after finishing my Empire Today review, you can reach out to the brand through the following methods of contact:

  • Phone: 800-588-2300 
  • Using the chat function on their website 
  • Filling out the request form online

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