Stila Cosmetics Review

About Stila Cosmetics

Stila Cosmetics Review

Stila Cosmetics is a brand that sells cruelty-free makeup products including eyeliner, eyeshadow, lipstick, and foundation.

The brand has been spotlighted by several notable media outlets, including CNN, PopSugar, Refinery29, and Allure Magazine, and they have a following of over 3.3M on Instagram. 

Impressed yet? If not, this Stila Cosmetics review will also note that the brand’s makeup has been worn by such big-time influencers as Courteney Cox and high-profile US Congresswoman, Alexandra Ocasio-Cortez

If you’re in the mood to try something new, this makeup brand may be for you. Keep reading as this Stila Cosmetics review takes an in-depth look at their products, customer ratings, promotions, and more to help you decide if their products are worth the buy. 

Overview of Stila Cosmetics

Stila Cosmetics Review

Established in 1994, Stila Cosmetics blended well with the ’90s aesthetic of scrunchies, body glitter, and pastel eyeshadows. In its first decade, Stila Cosmetics was best-known for its packaging, as their lipstick tubes and blushes were made entirely of paper.

Founder Jeanine Lobell, who had grown up in Sweden, derived her company’s name from the Swedish word for style, “stil.” This fits in with the brand’s core belief that “the right makeup can turn even the simplest look into a statement as authentic as your signature.”  

After it was acquired by Estée Lauder in 1999, the company changed hands a couple more times until it was picked up by the private equity fund, Patriarch Partners.

The company is now led by well-established entrepreneurs Lynn Tilton, Sarah Lucero, and Charlie Riddle, and is based in Los Angeles.

Before we get down in the weeds of this Stila Cosmetics review, let’s check out some top-line pros and cons of the brand. 


  • Wide variety of cruelty-free cosmetics to choose from, including Stila lipstick, eyeshadow, facial products, and more
  • Stila makeup provides customers a selection of looks on their website and tutorials on how to use their cosmetics 
  • On the brand website, customers can use the “Try it Now” function to get a virtual sample of how these products would look on them 
  • Many celebrity endorsements and positive customer reviews
  • Free shipping on US orders that total $50


  • No international shipping 

Stila Cosmetics Eyeliner Review

Anyone knows that a streak of the right eyeliner can take a makeup look from demure and natural to dramatic and chic.

From classic stars like Marilyn Monroe and Audrey Hepburn to the modern Ariana Grande and Amy Winehouse, this cosmetic product has paved its own history in the makeup world for its help in creating eternal and iconic looks.

This Stila Cosmetics review will now showcase the brand’s selling eyeliners.

Stila Cosmetics Stay All Day Eye Liner Review

Stila Stay All Day Dual-Ended Waterproof Liquid Eyeliner Review
Stila Cosmetics Stay All Day Dual-Ended Waterproof Liquid Eyeliner

One of the brand’s all-time fan favorites, the Stay All Day Dual-Ended Waterproof Liquid Eyeliner gives you completely drama-proof eyes with its water-resistant formula.

With its marker tip, it’s versatile enough to create looks ranging from the classic cat-eye to big and bold underlines. 

It’s right there in the name, but we’ll spell it out to you that this Stila liquid eyeliner is designed for all-day hold, so you don’t have to worry about tears or smudges. Choose from dark brown to intense black depending on how bold you want to be.

Here’s a styling tip to entice you a bit more: try pairing this liner with the Stila Kitten Eye Shadow Pot for an even more glamorous look. 

Pay just $28 for the Stay All Day Dual-Ended Waterproof Liquid Eyeliner.

Stila Cosmetics Liquid Eye Shadow Set Review 

Stila Eye Dare You Liquid Eye Liner & Eye Shadow Set Review
Stila Cosmetics Eye Dare You Liquid Eye Liner & Eye Shadow Set

Perfect for when you have to have one of those unfortunate professional-lady cries in the stairwell, or if your beau decides to take you swimming on the first date.

The Eye Dare You Liquid Eye Liner & Eye Shadow Set helps you build the basics of your makeup look just in case you need a quick touch-up.

This set comes with:

  • 1 Stay All Day Waterproof Liquid Eye Liner in Intense Black
  • 2 travel-size Glitter & Glow Liquid Eye Shadows in Kitten Karma and Diamond Dust

For something to use as a base to the ensemble, try blending in the Stila Foil Eye Shadow for a striking metallic hue.

For a formula that lasts all day, make the Eye Dare You Liquid Eye Liner & Eye Shadow Set part of your makeup routine for $25

Stila Cosmetics Best Sellers Review

For those that love to play with makeup, Stila has a wide assortment of cosmetics for you to choose from. Their products are divided into three main categories: face, eyes, and lips.

From stunning eyeshadow palettes to full coverage foundations, this Stila Cosmetics review will now profile some of the brand’s bestsellers to give you an idea of what they’re about. 

Stila Cosmetics Stay All Day Foundation & Concealer Review 

Stila Stay All Day Foundation & Concealer Review
Stila Cosmetics Stay All Day Foundation & Concealer

While those of us with complexion issues wait for acne and blemishes to become the next beauty trend, we can at least rely on the Stay All Day Foundation & Concealer for the time being.

This two-in-one package gives you a lightweight matte foundation in the main container, with a refillable concealer hidden in the cap.

Not only is this Stila foundation perfect for covering up imperfections and dark circles under the eyes, but it also contains a proprietary complex of vitamins, minerals, and antioxidants to nourish your skin and leave it looking fresher and younger.

Available in 16 shades ranging from light Porcelain to dark, rich Espresso, the Stay All day Foundation & Concealer is currently available for $32, down from $40.

After applying, try adding a pop of color to your cheeks and lips with the Stila Blusher

Stila Cosmetics One Step Correct Review

Stila One Step Correct Review
Stila Cosmetics One Step Correct

You’ve got a long day ahead of you when you head out the door in the morning, so better make sure you’ve got your face in place. One Step Correct works to smooth, balance skin tone, and get your face ready for foundation application.

Reducing redness and blemishes while bringing life to pallid and gaunt-looking areas, this primer also hydrates and gets a handle on oil thanks to Stila’s proprietary mineral complex. 

Want to know the best part? Using this on the regular may lead you to use less foundation and concealer, as One Step Correct will address most of your balance and discoloration issues. Get it now for $27 before it climbs back up to the regular price of $36

Stila Cosmetics Heaven’s Hue Highlighter Review 

Stila Heaven’s Hue Highlighter Review
Stila Cosmetics Heaven’s Hue Highlighter

Look as though the gods are smiling down upon you with the Heaven’s Hue Highlighter. Ground extra-fine and feeling virtually weightless, this luminous powder can be applied over either bare skin or foundation to give you an evanescent shimmer.

Offered in four shades ranging from the natural-looking Kitten pink to a breathtaking Bronze, the Stila Heaven’s Hue Highlighter goes for $32. This Stila review recommends using it along with the Stila smudge pots for a dramatically contrasted look. 

Stila Cosmetics Glitter & Glow Liquid Eye Shadow Review 

Stila Glitter & Glow Liquid Eye Shadow Review
Stila Cosmetics Glitter & Glow Liquid Eye Shadow

The Glitter & Glow Liquid Eye Shadow gives you extra sparkle and shine for that classic New Year’s Eve party look. With its water-infused formula giving it a gossamer lightness, this pot of gold is made for longtime wear. 

You also don’t have to worry about getting glitter all over your face, as this Stila Liquid Eyeshadow blend is created to glide on effortlessly and then stay put.

If you’re looking for even more radiance, the Stila Shimmer and Glow Set can fulfill your sparkly desires. 

Available in 11 shades, from rose gold to pearly white, the Glitter & Glow Liquid Eye Shadow is $24

Stila Cosmetics Save the Day Eye & Lip Perfecter Review 

Stila Save the Day Eye & Lip Perfecter Review
Stila Cosmetics Save the Day Eye & Lip Perfecter

For those aiming for softer, youthful eyes and lips, the Save the Day Eye & Lip Perfecter is a good place to start.

With potent Vitamin E and Ceramide in tow, this formula helps to create smoother, moisturizes lips and eyes without the heavy, longwear of masks and overnight treatments.

The tip on one end is designed to remove makeup and be your right-hand helper for quick adjustments on the go, this product is also has a helpful sponge on the other end to help re-apply product without smudging or messy application.

The Save the Day Eye & Lip Perfecter makes a great addition to your purse for touch-ups between meetings or for a handy, quick application tool in the bathroom at a party. This little beauty is being sold for $18.

Stila Cosmetics Suede Shade Liquid Eye Shadow Review

Stila Suede Shade Review
Stila Cosmetics Suede Shade

Get the look you want without using all of the eyeshadow brushes in your arsenal with the Suede Shade. Popping with dazzling color, this liquid eyeshadow is offered in 8 color options to add optimal personalization to your look.

Made to last a long time, this eyeshadow applies with a smooth brush stroke which can be fanned out with the fingertips for full lid coverage.

The matte finish is also a huge plus, making the pigment stand out upon your eyes. But if you do need a little more “pop” to the eye area, this brand recommends pairing this eyeshadow with a glittery or shimmering eyeshadow from their collection.

The Suede Shade is available for a reasonable price of $12.

Stila Cosmetics Stay All Day Liquid Lipstick Review 

Stila Stay All Day Liquid Lipstick Review
Stila Cosmetics Stay All Day Liquid Lipstick

Nothing is more frustrating than having to reapply your lipstick throughout the day. The Stay All Day Liquid Lipstick is made to stay for 12 hours straight, with no creeping off of your lip line or transferring to mugs, glasses, or (these days) face masks.

This matte lip stain is weightless and feels comfortable all through the day. Enriched with vitamin E and avocado oil, it’s not only giving your kissers maximum color definition but also added hydration.

And we haven’t even got to the colors yet: you’ve got 22 different hues to choose from, including Stila Patina Rose, Stila Beso, Shimmer, and Raspberry.

To find which suits you best, consult the Stila Stay All Day Liquid Lipstick swatch on the product page and click “Try It On.”

You can pick up the Stay All Day Liquid Lipstick for $22. Try pairing it with the Stila lip gloss for extra shine, or try one of the Stila matte lipsticks for something bolder.

Is Stila cruelty-free? 

Stila Cosmetics Review

Stila Cosmetics is a 100% cruelty-free brand. They obtained official PETA confirmation of their cruelty-free status after pulling their products from China in 2016. 

It is worth noting that the brand is not vegan. Unfortunately, there are a few animal-derived ingredients in certain formulas the brand carries. For more information, Stila lists all ingredients for each product on their individual product pages.

Is Stila a clean brand? 

Stila Cosmetics Review

This Stila Cosmetics review found nothing on their website that states that they are a clean brand. A report on the company on Ethical Elephant confirms that Stila Cosmetics does not market itself as a clean, sustainable, or ethically sourced brand.

Stila Cosmetics Reviews: What Do Customers Think?

Stila Cosmetics Review

To understate the case, this Stila Cosmetics review found that customers generally like the brand’s cosmetics.

For example, on the Stay All Day Foundation & Concealer pulls in a rating of a full 5/5 stars from 166 reviews.

Customers have noted that this formula blends easily and provides lasting coverage

I love this Stila foundation, it offers full coverage. It makes my face look so smooth, and invigorating. It’s long lasting, and doesn’t fade away. At the end of the day, I only have to touch up my blush. The foundation still looks good,” one representative reviewer wrote. 

The raves continue over at Influenster and Sephora. On the former, there are a total of 95.5K customer testimonials for all featured products, none of which receive a rating lower than 4/5 stars.

The same average rating holds true for the thousands of Stila Sephora reviews. But customers on both sites stated that Stila eyeliners are a must-have due to their long-lasting, smudge-proof formula.

Many of them also noted that they were impressed by the color payoff of the brand’s eyeshadows: 

I absolutely love these eyeshadows. They are so pigmented and last so long on the eye. They are very easy to blend with other shadows and really stand out and look so pretty. I would definitely recommend these,” one Influenster reviewer wrote of the Glitter & Glow Liquid Eye Shadow

One Step Correct also gets a lot of love on Sephora, where it scores 4/5 stars based on 1,237 reviews. One user completely agreed with the brand’s claim that the primer reduces the need for additional cosmetics due to the way it smooths and evens out skin tone:

It doesn’t break me out, it evens my skin out before foundation, and it works with many different foundations…I like that it feels like it sinks into my skin instead of sitting on top of it like some of the silicone-based formulas. Sometimes after using it, I think, ‘do I really need a foundation?’” she wrote.

This Stila Cosmetics review also found a few customer complaints while doing its research. Some users experienced dry applicator tips that made eyeliners hard to apply, while others reported that the eyeliner dried, cracked, or wasn’t waterproof as promised. 

Some reviewers also claimed that the One Step Correct primer didn’t help even out their skin as promised, or that it left a flaky residue behind.

This Stila Cosmetics review doesn’t want to just break out the old “not all cosmetics are going to work for all skin types” line, but…well, not all cosmetics are going to work for all skin types.

That’s just the reality, so all we can do is weigh the far greater number of positive reviews against the negative, which is quite easy to do.

Is Stila Cosmetics Worth It?

Stila Cosmetics Review

Is Stila a good makeup? Based on the overwhelming number of rave reviews online, this Stila review is convinced that it is.

Most of the brand’s products are designed for long-lasting wear, which is a great advantage to have if you don’t have time to touch up your makeup. 

Additionally, some items have skincare attributes, such as botanicals and nutritional extracts, that can heal and nourish your skin while you beautify. In terms of cost, most Stila Cosmetics are fairly priced compared to big-name brands that usually charge you $30+. 

Another great aspect of the brand is their website tutorials on how to best use their products to create makeup looks. So if you’re looking to upgrade your eyeliner pens and liquid lipsticks and try something new, Stila Cosmetics is definitely worth checking out

Stila Cosmetics Promotions & Discounts 

Stila Cosmetics Review

This Stila Cosmetics review found a few ways that customers can save money. On their website, they have a Stila sale page where buyers can find select items for a discounted price. 

Currently, the brand is doing a promotion on their Tinted Moisturizer Skin Balm.

Customers can purchase this product to get a Double-Ended Complexion Brush for free if they use the promo code: ‘FREEBRUSH’ at checkout. 

This Stila Cosmetics review hasn’t come across any Stila coupon codes so far, but given the number of sales that the brand does regularly, you should keep checking their website to see if some pop up. 

Where to Buy Stila Cosmetics

Stila Cosmetics Review

Customers can purchase Stila products by visiting You can also find them at select retailers, such as:

  • Sephora
  • Walmart
  • Shoppers Drug Mart
  • Ulta Beauty
  • Amazon
  • Macy’s
  • Mecca 
  • Nordstrom 


Stila Cosmetics Review

Who is Stila owned by? 

Stila Cosmetics was originally owned by its founder, Jeanine Lobell. The company was later acquired by Estée Lauder and is now owned by Patriarch Partners. 

Is Stila Cosmetics made in China? 

A 2018 article on Cruelty-Free Kitty reports that Stila Cosmetics pulled their products from China in 2016 in order to obtain cruelty-free status, as China requires that all cosmetics must be first tested on animals.

A January 2020 article on Prime Skincare Solutions confirms that Stila Cosmetics are made in the US.

Is Stila a high end brand?

Stila Cosmetics is not considered to be a high-end brand due its affordable prices.

The company positions itself as a provider of everyday-use makeup items, as indicated in their mission statement: “drawing inspiration from the runway and translating it into real life.” 

How long does Stila take to ship?

This Stila Cosmetics review found out that the brand offers free standard shipping for US orders of $50 and above. Anything below this amount is charged a flat fee of $6. 

Most ground shipments take 7-10 business days to deliver. The brand also offers other shipment options, such as Priority Service 2nd Day Air and Express Service Next Day Air, at set prices. 

This Stila Cosmetics review hasn’t found anything in terms of a Stila track order option or confirmation email on their website. Additionally, the company does not offer international shipping at this time. 

What is Stila Cosmetics’ Return Policy?

If a customer is unsatisfied with their purchase, they have 30 days to return their order. Only products that were purchased directly at are eligible for a return.

For a detailed list of instructions on how to initiate the return process, refer to the Stila Cosmetics website. 

How to Contact Stila Cosmetics

For any inquiries unrelated to this Stila Cosmetics review, you can contact the company through:

  • Email: [email protected] (Monday to Friday from 8:00 am to 12:00 pm and 1:00 pm to 5:30 pm PT)
  • Mailing address:

801 North Brand 

Boulevard Suite No. 500 

Glendale, CA 91203

Didn’t see everything you are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine:

BeautyStat Cosmetics

Buxom Cosmetics

theBalm Cosmetics

NYX Cosmetics

Hero Cosmetics

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