eSalon Hair Color Review

About eSalon

eSalon Hair Color Review

Want custom hair color without heading to the salon? eSalon makes it possible. The company’s made-to-order custom dyes are whipped up by a colorist to suit your unique hair needs, history, and goals.

Plus, the brand offers a line of innovative hair care products to keep your hair looking its best. It’s no wonder that eSalon has won five AllureBest Home Hair Color” awards.

The convenience of receiving custom hair dye directly to your door has certainly generated quite the buzz. The brand now boasts more than 285k followers across Facebook and Instagram.

Are you ready to ditch the drugstore box dye or skip the expensive hair studio trip? Stay tuned as this eSalon hair color review dives deep into the brand, its story, collection, and more so that you can decide if its products are worth the buy.

Overview of eSalon

eSalon Hair Color Review

With the belief that customers who prefer at-home colors shouldn’t be forced to choose from a handful of box dyes, Tamim Mourad, Francisco Gimenez, Cory Rosenberg, Lisa Biscaichipy, and Omar Mourad got together to launch eSalon in 2010.

Trips to the salon can be costly, but that shouldn’t mean you can’t get the color of your dreams. eSalon serves as a happy medium between at-home dyes and professional colors. Customers simply fill out a profile that includes key details, like your dye history and end goals.

Then, one of the brand’s color experts designs a personalized dye to suit your needs—even the instructions are customized. The brand promises its formulations are never pre-mixed.

Based in El Segundo, California, eSalon operates with the mission to help people be their unique selves:

No two people are the same. That’s why we craft home hair color from scratch so you can stand out, instead of finding a match so you can fit in. It’s how we take part in disrupting the way people think about beauty. It’s revolutionary, but it’s born from a simple question:

Why match yourself, when you can be yourself?

The brand is truly innovative from its products to the technology it uses. Because eSalon’s custom color system is so unique, the company had to develop machinery that could keep up.

And, as of 2021, the brand has developed more than 10 million custom at-home dyes.

Now that you know more about the company and its mission, this eSalon hair color review will cover the pros and cons:


  • At-home hair colors are personalized for you by an expert colorist
  • Wide range of hair care products, including shampoos, conditioners, tints, treatments, and color tools
  • Colorists on call if you require guidance
  • Won multiple awards
  • Thousands of positive reviews
  • Ships internationally
  • 30-day return policy and 100% satisfaction guarantee


  • Coloring your hair at home for the first time can be hard

Ready to dye your hair at home? This brand carries everything you need from start to finish. Up next, this eSalon hair color review will introduce you to its top-selling products, including custom dyes, tints, lifts, shampoos, treatments, and more.

eSalon Hair Color Review

If it’s time to turn your home into your personal salon, and this company is ready to help you do so. If you want to save some money in the process, opt for its subscription service. The Color Plan sends your custom color to you at regular intervals and gives you 20% off of every delivery and free shipping on orders over $40.

All of eSalon’s products are safe for colored hair and free of SLS and SLES. Let’s take a look at some of its bestsellers.

eSalon Custom Hair Color Set Review

Say goodbye to standing in front of a wall of box dyes, trying to find an option that’ll create the vision you see in your head. You aren’t a trained colorist, so let the professionals do the work.

The eSalon Custom Hair Color Set is the brand’s most iconic product. When you head to the website and create an account, you’ll be asked some important questions about your locks, from hair goals to dye history and reference photos, and everything in between.

Then, a color expert will get to work on whipping you up a custom color. Everything will be personalized, from the bottle to the formula strength and the instructions.

In each made-to-order kit, you’ll receive: 

  • Your personalized color
  • Developer
  • 2x non-latex gloves
  • Tint Brush
  • Classic Shampoo & Conditioner samples
  • Stain guard and remover
  • Custom instructions

And, when you order your Custom Hair Color Set, you’ll gain access to the brand’s team of expert colorists. One professional will be assigned to your account to answer any application or upkeep questions.

The Custom Color Set rings in at $30 for a one-time purchase.

eSalon Tint Rinse Review

The eSalon Tint Rinse is a professional-grade product that boosts or balances the pigments in your hair. But, it’s a temporary treatment meant to upkeep your desired color between dye jobs or deposit temporary pigment to enhance your natural locks.

Depending on your needs, there are two different formulations available:

  • Boosters
  • Balancers

The Boosters come in nine different shades, ranging from a warm blonde to a dark brunette. These options increase the vibrancy of your color.

Meanwhile, there are three Balancers shades, including blonde, red, and soft red. These products reduce the appearance of red, orange, and brassy tones.

Best used once or twice weekly, these products are formulated with collagen and wheat protein to add shine and hydration while boosting or balancing your color. Each 3.9 fl oz bottle of the Tint Rinse treatment rings in at $15.

When shopping, keep in mind that this product used to have a different name. For example, the eSalon Tinted Love golden copper is now called the Tint Rinse golden.

eSalon Lift Mist Review

Limp, lifeless, thin—these are words no one wants to use to describe their locks. The eSalon Lift Mist offers a helping hand to runway-ready hair. By lifting each strand from the root, your hair will be more voluminous, without a sticky or crunchy texture.

The eSalon root lift spray is a prep-and-set spray that is intended to be used prior to blow-drying. It’s made with quinoa, wheat protein, and alfalfa extract, which help keep your color vibrant while they work their volumizing magic.

Help your hair reach new heights with the $15 Lift Mist (4 fl oz).

eSalon Universal Leave-In Review

Leave-in conditioners are a staple in so many people’s routines for a reason. Despite being incredibly low-maintenance, good products will leave your locks feeling smooth, manageable, and frizz-free.

The eSalon Universal Leave-In is no exception. This miracle worker features a creamy and lightweight formula that fights tangles, dry strands, and frizz. Plus, it protects against heat damage.

Key ingredients include rice seed protein and rice bran extract, which offer nourishment and shine. Simply apply a dime-sized amount of this treatment to towel-dried hair and comb it through before styling as usual.

The Universal Leave-In rings in at $15 (5 fl oz).

eSalon Color Care Shampoo + Conditioner Duo Review

If you’re going to invest in having your hair colored, whether at home or at the salon, you’re going to want to switch to upkeep products that’ll extend the life of your new shade, instead of ones that’ll cause it to fade. That’s where the eSalon Color Care Shampoo + Conditioner Duo comes in.

Safe for daily use, these products are enriched with hair-loving ingredients like wheat protein, silk amino acids, and panthenol. Together, this blend leaves you smooth, shiny, and hydrated locks. And, they’ll protect your new color for up to 30 washes.

Add the Color Care Shampoo + Conditioner Duo to your routine for $30 (one 9 fl oz bottle of each).

eSalon Classic Color Care Shampoo Review

If you’re someone who likes to shampoo daily, the eSalon Classic Color Care Shampoo is a viable option. Despite using it frequently, this shampoo protects your color from fading for 30 washes.

Key ingredients include silk amino acids and wheat proteins to keep strands soft, moisturized, and manageable after each lather. To further protect your color between dyes, use the eSalon Tinted Love color enhancing treatments, now called the Tint Rinses, to keep your hair looking vibrant.

One bright red bottle of this classic formula is available for $15 (9 fl oz).

eSalon Moisture Color Care Shampoo Review

If dry, parched hair has you down, this is the shampoo for you. The eSalon Moisture Color Care Shampoo is the tall drink of water your locks have been waiting for.

Formulated with quinoa and avocado oil, this formulation is able to penetrate each strand to provide moisture while still protecting your color. It’s one of the brand’s more gentle options, but it’s still able to cleanse your hair and scalp, leaving your locks soft and shiny.

Coming in a vibrant indigo bottle, the Moisture Color Care Shampoo rings in at $15 for a 9 fl oz bottle.

eSalon Non-Latex Gloves Review

One of the worst parts of at-home hair color application? The mess—you’re trying to dye your hair, not your hands!

In order to prevent your hands from getting stained with color, it’s key to make sure that you’ve got a pair of gloves on hand. These eSalon Non-Latex Gloves will do just the trick. As the name states, they are latex-free, as well as hypoallergenic and disposable.

Offered in sizes medium and large, customers can purchase two pairs for $1.

eSalon Color Tint Brush Review

The eSalon Color Tint Brush is a good tool to have in your at-home color application arsenal. This brush will have you slapping that color on like a pro and will ensure proper coverage, too.

This product’s pointed tips help part and section the hair, and its thick bristles offer precise root application. This brush isn’t just for one-time use. Instead, it’s durable, washable, and built to last.

The brand recommends pairing it with the eSalon Coloring Bowl for a seamless at-home coloring experience. Grab the Color Tint Brush for $1.

eSalon Reviews: What Do Customers Think?

eSalon Hair Color Review

We love that the brand makes custom hair color more accessible. But, this eSalon hair color review wanted to see what real customers had to say after trying the company’s products.

We were overwhelmed by the positive response this brand has garnered—thousands of shoppers readily recommend its service. Below, you’ll find testimonials sourced from the company’s site, Trustpilot, and the BBB.

On the brand’s website, its top-selling products have been rated thousands of times. Overall, shoppers report products that provide the results they advertise. Here’s how they individually rank:

  • Custom Hair Color Set: an average of 4.7/5 stars from 52k ratings
  • Color Tools: an average of 4.1/5 stars from 6.3k ratings
  • Universal Leave-In: an average of 4.3/5 stars from 2.2k ratings
  • Weekly Retreat: an average of 4.5/5 stars from 1.3k ratings
  • Volume Shampoo + Conditioner Duo: an average of 4.1/5 stars from 2.5k ratings
  • Color Care Shampoo + Conditioner Duo: an average of 4.3/5 stars from 5.5k ratings
  • Tint Rinse: an average of 4.1/5 stars from 7.9k ratings

Because it’s the most discussed product, we chose to take a closer look at the Custom Hair Color Set. Amid the Covid-19 pandemic, it seems that thousands of women have turned to this kit for at-home color. And, most women aren’t turning back. Take this user’s experience:

I’m a nurse practitioner in emergency medicine… I don’t want to accidentally expose a stylist or other clients to COVID from my patients. So I took a chance and tried the eSalon color… 30 minutes later I absolutely cried. THANK YOU. It’s PERFECT. I can’t believe I could make my own hair look this great!… you’ve earned a loyal customer.

But, some customers have been using the custom service long before 2020. One woman reports that the brand’s team is helpful when it comes to making changes to your color:

I have tried sooo many different brands and types of color on my hair over the past years. This is my absolute favorite. At first I had picked a color that ended up being darker than I wanted and it was so easy to let them know and tell them what I wanted to change. The color comes out looking great, the instructions are super easy.”

Other products are viewed positively by customers, too. In eSalon Tinted Love reviews (the product is now called Tint Rinse), shoppers report that it is easy to apply, effective at toning hair, and leaves their locks looking smooth and shiny.

Because eSalon hair color reviews were so positive on the company’s site, we turned to another source to get a more in-depth look at the brand and its products.

On Trustpilot, the company earned a 4.2/5-star rating from 1.5k shoppers. Here, shoppers rave about the custom color kits, with some reporting that it was the “best decision” they’ve made and that they’ve received compliments from professionals.

One woman also writes that the brand’s team is incredibly helpful and that they can develop formulas for diverse hair types:

As an African American woman with curly textured hair, the eSalon hair care keeps my hair soft and manageable. From my experience, the hair colorist is best at pinpointing your expectant look. The colorist listens to the clientele and even adds a touch of their own expertise.”

Moving to the Better Business Bureau, we were pleased to see an accredited B+ rating, attesting to the company’s ability to handle complaints and resolve issues. In the past year, there have been five complaints closed.

Negative sentiments were so low in number that we don’t think they’re reflective of the brand. The nine comments on the BBB, as well as a handful of disappointed customers on the company’s website, just can’t compete with the tens of thousands of happy shoppers.

Is eSalon Worth It?

eSalon Hair Color Review

By now, you probably already know the answer to the question: Is eSalon hair color any good? Based on the research we’ve conducted, the answer is yes.

Tens of thousands of shoppers across the web attest to the brand. eSalon hair color reviews reveal helpful color experts, a solid return policy, high-quality hair products, and dyes that match their vision.

The company has also won multiple awards and appears to be the top contender in at-home hair colors. Its unique service of providing formulations for personalized colors and diverse hair textures is truly innovative. And, users who previously used box dye or made expensive appointments at salons have made the switch to eSalon for good.

This hair color is truly made just for you. You simply fill out a quiz and voila, professional colorists equipped with state-of-the-art technology design a shade just for you. Plus, they personalize the instructions and labels. It’s a nice touch that makes your experience feel more special.

Finally, we appreciate that customers have constant access to professional hair colorists to help with any questions that arise. You may be doing your color by yourself, but you aren’t alone in the process.

For all of these reasons, this eSalon hair color review readily recommends this brand.

eSalon Promotions & Discounts

eSalon Hair Color Review

Though there are no active promo codes right now, customers can save on eSalon products by signing up for a subscription. You’ll save 20% on each order and get free shipping on orders over $40.

Make sure to sign up for the company’s newsletter to be alerted to future promotions.

Where to Buy Hair Color

eSalon Hair Color Review

The brand’s custom hair color is only available for purchase via


eSalon Hair Color Review

Is eSalon permanent color?

eSalon offers both permanent and demi-permanent hair color options. If you need help selecting the formula that’s right for you, the brand’s team is happy to help.

Does eSalon cover gray?

This eSalon hair color review learned that the dyes do cover grey. The brand recommends using its permanent hair colors for ultimate coverage.

How much does eSalon cost?

For the custom color, a single eSalon order costs $30. But, if you sign up for the subscription program, color kits are only $24. You’ll also gain access to special promotions and offers, as well as free shipping on orders over $40.

How long does eSalon take to ship?

The company ships internationally to many countries. Shoppers can access a full list of eligible locations on the brand’s support page. Once processed, your order should arrive within 10-12 days. You can track your order via your eSalon login.

The eSalon shipping cost depends on your location and will be calculated at checkout.

What is eSalon’s Return Policy?

eSalon offers a 30-day return policy. If you have not yet opened the box, simply write “return to sender” on the parcel and send it back. The company will take care of return shipping costs.

And, customers can also get their money back if they are not happy with the product through the brand’s 100% satisfaction guarantee promise. Or, you can choose to have the company create a replacement formulation. Reach out to the brand’s team for further instructions.

How to Contact eSalon

If you have any questions after reading this eSalon hair color review, you can contact the brand through:

  • Website contact form
  • eSalon phone number: (855) 980-5828

The company’s customer service team is available Monday through Friday, 8:00 am to 6:00 pm PT, and Saturday, 9:00 am to 5:00 pm PT.

Not sold? Then check out these other top hair color brands.



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