Color Wow Hair Products Review

About Color Wow Hair Products 

Color Wow Hair Products Review

Color Wow’s products keep color-treated hair looking fresh and vibrant in between coloring sessions. Their extensive range of products are designed to protect hair and prevent thinning while reducing frizz

This Color Wow review has found features on the brand in Glamour, Pop Sugar, Harper’s Bazaar, Allure, Marie Claire, Refinery29, and many other news and media outlets. They have an impressive 337K followers on Instagram, and 87K on Facebook.

Get ready as our Color Wow hair products review takes a close look at the brand, their bestselling products, customer ratings, and more to help you decide if this could be the solution to hair-coloring hazards. 

Color Wow was founded in 2013 by Gail Federici, the co-founder of John Frieda. Federici and her collaborators, Dr. Joe Cincotta and celebrity stylist Chris Appleton, created the brand to address common hair care problems related to coloring

From their Color Wow headquarters in London, England, the brand creates products without sulfates and silicones, as these can lead to color darkening and can clog follicles, preventing healthy hair growth. Their formulas are specially designed to address the three main side effects of hair coloring: fragile hair, limp hair, and dehydrated hair.

Color Wow and their products have won over 70 major beauty awards, including the coveted Indie Beauty Brand title at Cosmetic Executive Women’s (CEW) 2016 Beauty Insiders Awards, which is considered the Oscars of the beauty industry.

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Our mission is to help you make better, more informed purchase decisions.

Our team spends hours researching, consulting with medical experts, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need.

Pros & Cons 

Color Wow Hair Products Review

Before we move our Color Wow review onto the products themselves, let’s take a look at the brand’s pros and cons: 


  • Formulated without harmful ingredients, sulfates, or phthalates
  • Does not use over 60 common ingredients found in other hair care products that can actually darken hair color 
  • Free of gluten, dyes, waxes, and ammonia
  • Not tested on animals
  • Safe to use on hair that has been keratin-treated
  • Winner of over 70 major beauty awards
  • Free shipping on orders over $30 
  • 30-day return policy


  • Currently only ships to the US


Color Wow Hair Products Review

Your hair’s safety is Color Wow’s guiding principle. Made to heal hair and protect color, their hair care products are formulated without harmful ingredients, and they do not use over 60 commonly found ingredients in other hair care products that actually darken and distort your color. 

The next few sections of our Color Wow review will take you through some of the bestselling Color Wow hair care products, from award-winning curl-perfecting treatments to helpful blow-drying formulas that reduce heat damage. But first, let’s check out the brand’s features all in one place:

  1. Color protection: Color Wow’s products are designed to keep color-treated hair looking fresh and vibrant between coloring sessions. They are specifically formulated to protect hair and prevent thinning while reducing frizz.
  2. Award-winning formulas: Color Wow has received over 80 beauty awards for their breakthrough formulas that solve various hair problems. Their products are recognized for delivering glamorous and dramatic hair transformations.
  3. Range of products: Color Wow offers a range of products including shampoos, conditioners, styling gels, mousses, hot styling tools, root touch-ups, and more. Each product is created using natural ingredients designed to nourish the hair without causing damage or stripping away color.
  4. Color-specific solutions: Color Wow offers formulas tailored to blondes, brunettes, and redheads, providing customized solutions for different hair colors.
  5. Humidity-proofing and anti-frizz technology: The award-winning Color Wow Dream Coat Supernatural Spray is a popular choice. It acts as an anti-frizz treatment with humidity-blocking technology, creating sleek and silky results for all hair types. Color Wow Dream Coat acts like a waterproof coat for the hair, protecting it against humidity and frizz while leaving a high-shine, glass-like finish.
  6. Root cover-up: Color Wow Root Cover Up is a product that adheres to the hair without being sticky or oily. It has a water-resistant formula that lasts from shampoo to shampoo and provides a natural match with different hair colors.
  7. Sulfate, paraben, gluten, and cruelty-free: Color Wow products are formulated without sulfates, parabens, and gluten. They are also cruelty-free, ensuring a conscious choice for consumers.

9 Best-Selling Color Wow Products

Color Wow Dream Coat Review 

Frizz is the enemy of all our good hair days. We get ready in the morning, get our hair looking perfect, then step outside, and whoosh—goodbye sleek hair. Frizz can also come from damaged and over-processed hair, and unfortunately, it won’t go away until you heal it. 

Color Wow’s Dream Coat Anti-Humidity Hair Treatment is like a mini-keratin treatment, smoothing hair and keeping it that way no matter what the world throws at you. Follow these steps to activate your Dream Coat Wow treatment:

  1. Shampoo, condition, and towel dry
  2. Divide your hair into sections 
  3. Spray Dream Coat on damp hair
  4. Blow dry

The Dream Coat Anti-Humidity Hair Treatment is cruelty-free, gluten-free, vegan, and contains no sulfates or conditioning agents. Get humidity protection that will last you through 3-4 shampoos with the Chris Appleton-approved Dream Coat for $28.

Color Wow Dream Coat for Curly Hair Review 

Curly hair can often get unmanageable, and can sometimes require daily straightening in order to keep it under some kind of control. Of course, this is super-damaging—so how can you show your curls the love they deserve without letting them run riot over your head? 

Enter Dream Coat for Curly Hair. This award-winning, ultra-light Color Wow dreamcoat spray tames those unruly curls, giving you bouncy, frizz-free hair that you’ll fall in love with. Best of all, it has none of the heaviness or crunchy feeling of other hairsprays.  

Sock that straightener away and get weightless, hydrated, healthy-looking curls with Dream Coat for Curly Hair for $24. 

Color Wow Dream Filter Review 

You take care of your hair as well as you can—weekly treatments, sulfate-free Color Wow shampoo, healthy oils, the works. Little do you know, though, that there are things all around you every day—elements in hard water, or dirty city air—that attack your color, and can make it turn brassy or even greenish. 

Color Wow Dream Filter is your shield against the elements, fighting back against the environmental factors that dull your color. This simple 3-minute Color Wow hard water hair pre-shampoo treatment detoxifies your hair, removing pollutants and minerals like calcium, copper, and chlorine

The Dream Filter is color-safe, keratin-safe, contains no peroxide, dyes, sulfates, or parabens, and is effective without the use of heat or a cap. Protect and elevate your hair color with this Color Wow breakthrough technology, only $24. 

Color Wow Color Security Shampoo Review 

Let’s face it: our color is only as good as the products we use to maintain it. Normal shampoos work to dull color, and can leave behind residues that clog follicles and even block new hair growth. 

Lock your color in with Color Security Shampoo. The 100% clean formula is residue-free, keratin-safe, and has no silicones or conditioning agents, which means that it is perfect for washing and prolonging the life of extensions

This Color Wow sodium lauryl sulfate-free shampoo is great for those with thinning or damaged hair, as it gently cleans without leaving anything behind that could further affect healthy hair growth. Get the cleanest clean there is with Color Security Shampoo for $23. 

Color Wow Speed Dry Review 

Blow-drying is key to getting voluminous, bouncy hair, but it causes a ton of damage, especially when our hair is damaged and porous. With Speed Dry, you can cut your blow-dry time by 30% while also protecting your hair against heat damage

This Color Wow SLS free and alcohol-free spray encases each hair cuticle so that excess moisture easily beads off. The wrapping process also prevents dehydration by ensuring that essential oils stay in place. 

Beat the heat while still reaping the benefits with the Speed Dry spray for $24

Color Wow Cult Favorite Review  

Hairsprays are great for creating elaborate updos, keeping curls intact, or taming flyaways, but they can really do a number on our hair’s health, from causing breakage to harming follicles. 

Cult Favorite is a firm but flexible hairspray that won’t damage your hair. This Color Wow sodium laureth sulphate-free spray is actually brushable, which is a good sign it won’t contribute to split ends. 

This Color Wow formula delivers a glossy finish without stickiness, and also gives you UV protection that won’t darken or tarnish your color. Get the hold you want with the styling freedom you need with Cult Favorite for $26. 

Color Wow Pop + Lock Review 

Everyone wants smooth, shiny hair—it’s not only a sign of hair health, but it also just looks gorgeous. The Pop + Lock high-gloss finish seals in moisture for healthier, smoother-looking hair that highlights your color

This hard-working, non-greasy serum tames frizz and seals split ends while providing UV and heat protection, and moisturizing oils in the formula also help heal over-processed hair.   

Use Color Wow Pop + Lock when your color looks a little lackluster, or if you’re in the mood for a polished updo. This color-accentuating and hair-perfecting Color Wow formula goes for $20. 

Color Wow Raise the Root Review

Thick, bouncy hair that perfectly frames the faces is usually unattainable for the average woman. But that doesn’t mean it’s completely out of reach: our hair may just need a little help to get there. That’s where Raise the Root comes in. 

Raise the Root works to thicken and lift hair, giving it the body and fullness we need for that look we covet. This volumizing spray doesn’t give that stiff or sticky feeling that so many other products do, leaving hair flexible and manageable with no darkening or yellowing effects.  

Give your hair an instant boost for only $24 with Raise the Root

Color Wow Root Cover Up Review

There’s nothing like fresh color straight from the salon: it adds life back into dull-looking hair, brightens our faces, and can really change the way we feel about ourselves. But that feeling only lasts for so long, before our roots come creeping back in to reveal our secrets. 

Root Cover Up is the perfect tool to keep your color looking fresh in between salon visits. It’s available in eight different shades, expertly disguises greys and dark roots, and refreshes highlights. It can also be used to hide or fill in thinning hairlines.

Root Cover Up looks completely natural, and its water-resistant formula means it will stay in place even if you’re swimming, sweating, or getting caught in the rain. Wax-, dye-, and paraben-free, the Root Cover Up will keep your secrets for $35. 

Who Is Color Wow For?

Color Wow is a haircare brand that offers products designed for color-treated hair. Their products are targeted toward individuals who color their hair and want to maintain the vibrancy and health of their color.

Color Wow products are formulated to address common hair care concerns related to coloring, such as maintaining color intensity, reducing frizz, protecting against heat damage, and promoting overall hair health.

The brand’s products cater to a wide range of hair types and concerns, including frizzy hair, damaged hair, curly hair, and fine hair. Whether you have straight, wavy, or curly hair, Color Wow offers solutions to help enhance and maintain your hair color while addressing specific hair needs.

Color Wow products are suitable for both women and men who want to preserve and enhance their color-treated hair.

The brand’s range of products, such as Dream Coat, Root Cover Up, and One Minute Transformation, are designed to provide effective solutions for different hair types and concerns, ensuring that color-treated hair looks fresh, vibrant, and healthy.

Color Wow Hair Products Reviews: What Do Customers Think?

Color Wow Hair Products Review

This section of our Color Wow review will highlight customer testimonials from, Amazon, and Reddit to get a better understanding of what the brand’s products are like. Below, you’ll find a sampling of customer reactions to Color Wow’s hair care solutions as of May 2023. 

On the brand website, Pop + Lock scores a full 5/5 stars based on 588 customer ratings. One user praised its frizz-wrangling effects and its odor-free, textureless application.

Leaves hair with an instant glimmer, just a few pumps and frizz is gone, usually lasts me all day – maybe a touch up in the evening, doesn’t leave hair with a chemical smell. Feels silky on hair, no sticky or greasy feeling, doesn’t weigh hair down, nice and light,” the review read. 

Similarly, Color Wow Dream Filter reviews give the product 5/5 stars on the basis of 1,135 ratings. A satisfied customer confirmed its mineral-fighting effects: “I have well water at my house and this product is great for getting rid of the brassy color.” 

Over at Amazon, a whopping 20,207 global ratings give the Dream Coat Supernatural Spray an average of 4.3/5 stars. A customer who loved this product was particularly impressed by its long-lasting effects.

The commenter declared, “I am in love and I don’t care who knows it! This product is incredible. I have thick coarse hair and my hair looks great on DAY6 as it did on day one. I live in the south and experience a lot of humidity, baseball caps and swimming pools.” 

Color Wow Hair Products Review

On a Reddit thread discussing the Color Wow Dream Coat Supernatural Spray, a professional hairstylist had very positive things to say about the product’s weightless formula and its effectiveness for a range of hair types:

It’s supposed to be used with out other products on hair that is still fairly wet, you also want to apply it in sections, so it absorbed evenly. I really like it, I feel like it works well on fine hair as well as thick hair, and I use a generous amount on clients and it doesn’t get heavy.” 

With all the love these products are getting, does anyone have anything bad to say about them? There is a small but defined minority that has not had the best experiences, including several reports that using the products caused dryness and breakage. 

While the number of customer stories relating to the same kinds of experiences does form a pattern, it’s important to note that there are literally 10 times the number of 5-star as 1-star reviews.

Are Color Wow Hair Products Worth It?

Color Wow Hair Products Review

Does Color Wow work? There is certainly a wrong and right way to use ColorWow products. Following instructions is critical, and this Color Wow review believes a lot of damage could have been averted if some customers had done as was specified on the product packaging. 

But let’s ask that question again: Do Wow hair products really work? Well, Color Wow products are rated extremely highly by customers and are recommended by hairstylists, which is a pretty good sign to begin with.

And as we said earlier, the brand has won over 70 major beauty awards worldwide. 

In terms of cost, Color Wow products are in the middle of the price spectrum, so they are affordable and not a total loss if you end up not liking the item you’ve purchased. 

There haven’t been any major red flags, but we do urge customers to follow the instructions to ensure they use the products the right way to avoid damaging their hair. Keeping that caution in mind, this Color Wow review can say that these products are worth the buy. 

Color Wow Hair Products Promotions & Discounts 

Color Wow Hair Products Review

Color Wow is currently offering free shipping on orders over $30. Sometimes the brand offers Color Wow samples with orders, and from time to time you may find a Color Wow sale on the brand website. 

Where To Buy Color Wow Hair Products

Color Wow Hair Products Review

You can buy Color Wow from the following retailers:

There is no Color Wow Sephora section currently, but hopefully, the brand will have one in the near future. 


Color Wow Hair Products Review

It’s important to find the right products for your hair. With that in mind, here are a few more options to consider:

  1. Fudge: Fudge is a brand that offers a range of hair care products, including those for color-treated hair. It provides solutions for maintaining vibrant hair color and addressing specific hair concerns similar to Color Wow.
  2. Charles Worthington: Charles Worthington is another brand that offers a variety of hair care products. They have products designed for color-treated hair and offer solutions to maintain color vibrancy and address specific hair needs.
  3. Indola: Indola is a professional hair care brand that provides products for various hair types and concerns, including color-treated hair. Their range includes products that aim to preserve color and enhance the overall health of colored hair.
  4. RUSK: RUSK offers a range of hair care products, including those for color-treated hair. They provide solutions to maintain color vibrancy, protect against fading, and promote hair health, similar to Color Wow.
  5. Framesi: Framesi is a professional hair care brand that offers products specifically formulated for color-treated hair. Their range includes products for color protection, vibrancy, and overall hair health.


Color Wow Hair Products Review

Is Color Wow a professional brand? 

Color Wow claims to be the “Best Professional Hair Care Brand.” They are used by professional stylists and are sold in John Frieda salons. 

Are Color Wow products safe?

Color Wow products are considered safe for cosmetic use. As stated above, make sure you read and follow all directions on the products in order to use them properly. 

What does Wow do for your hair? 

Color Wow does different things for your hair depending on the product, but their main purpose is to boost your hair color. Their bestselling product, Dream Coat, banishes frizz and protects hair while giving you color-popping Color Wow hair color. 

Does Wow damage hair?

Some customers have reported that certain Color Wow products have damaged their hair, but this may be due to improper use of the product. For example, one customer used Dream Coat with Olaplex, even though Color Wow explicitly directs that it should not be used with any other products. 

Can you use Color Wow on eyebrows? 

Root Cover Up is not technically made for eyebrows, but can be used on them. If you do use it on your eyebrows, you only need a very small amount of powder. 

How long does Color Wow take to ship?

Color Wow ships exclusively to the US, and offers free shipping on orders over $30.

All orders are shipped via USPS or UPS. Your order should be delivered to you in 7 days from when you placed it. To track your order, use the tracking number provided in your shipping confirmation email. 

What is Color Wow’s Return Policy?

Color Wow products can be returned within 30 days of purchase. Color Wow does not accept returns on opened or used products. To start a return, follow these steps:

  1. Contact Color Wow customer service by phone or email, and be sure to include your name, address, and order number 
  2. Send your return to: Federici Brands LLC, Color Wow – Returns, 195 Danbury Road—Ste A300, Wilton, CT, 06897
  3. This Color Wow review notes that you should be sure to include your original receipt with your order, as returns that do not have this will not be refunded
  4. Color Wow will process your return and credit your account, or issue a refund

How to contact Color Wow

If you need any other information that this Color Wow review did not provide, you can reach out to them through the following methods of contact:

Not totally convinced by Color Wow? Check out our review for Function of Beauty, an entirely customizable haircare brand.

Fans of YouTube star Brand Mondo should check out XMondo Hair.

Make sure to check out Madison Reed hair as well.

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