GemsNY Review

About GemsNY

GemsNY Review

GemsNY is a leading provider of loose gemstones and luxury jewelry at direct to consumer prices. From hundreds of settings for pendants, rings, and earrings to thousands of loose diamonds and gems, shoppers can customize their jewelry for an heirloom-quality result.

Having been in operation for more than 25 years, it’s safe to say that GemsNY knows a thing or two about jewelry. Today, the brand boasts nearly 20k followers across its social media profiles, where it shares photos of its striking collection.

Ready to add a few new pieces to your jewelry box? Read this GemsNY review first. In the following sections, we’ll dive deep into the brand and its collection, provide customer feedback, answer important FAQs, and more, so that you can make an informed purchasing decision.

Overview of GemsNY

GemsNY Review

GemsNY began from a seemingly simple goal- Redefining Luxury. They sought— to provide high-quality jewelry directly to consumers at a more affordable price than what was available on the market by eliminating middlemen markups. The brand’s founders launched the shop in 1988, providing earrings, rings, necklaces, gems, settings, and more for up to 70% cheaper than what you’d find elsewhere.

Based in New York, NY, which GemsNY describes as the “heart of New York’s jewelry district,” the company was one of the first major jewelers to take its business online. As an extension of its 47th Street flagship store, the site has a vast inventory of over 50k gemstones available—seriously!

Though it offers preset pieces, customers can also choose to design their own jewelry. Choose from hundreds of settings for necklaces, rings, and earrings, and then select a gem from its extensive collection of elegant rubies, stunning sapphires, deep emeralds, and more. The result? A piece that is 100% yours.

All of the company’s gems are 100% natural—it does not carry any synthetic stones. Most of its stones are certified “by distinguished, independent gemstone laboratories.” The appraisals and certificates are available right on the website.

Before we get into all that glitters, let’s start this GemsNY review by taking a look at some initial highlights of the brand:


  • Hundreds of preset jewelry options
  • Thousands of settings and gems to choose from for custom pieces
  • Online testimonials confirm exceptional customer service
  • Lifetime warranty that protects against any defects that may arise from the manufacturer
  • Perks, like free ring cleaning and stone tightening, included in some purchases
  • Handy virtual try-on tools that let you try before you buy
  • International shipping
  • Free US shipping and returns
GemsNY Review

With over 50k gems to choose from, it can be hard to know where to start. Well, this GemsNY review is here to help. In the following sections, we’ll take a deeper look at the jewelry, the prices, and the quality of gems.

The company also understands the price point of high-quality jewelry and provides flexible financing on some of its pieces. GemsNY currently offers three different options:

  • Affirm: Up to 36-month payment terms with a soft credit check
  • Split It: Choose 3, 6, 9, or 12-month payment plans with no credit check
  • Paypal Credit: No interest for 6 months with full credit check

GemsNY Review

As a jewelry company with such a wide inventory, we want to narrow in on the items shoppers love the most in this GemsNY review. Here, you’ll find some preset pieces, exquisite loose gems, and a selection of settings to house your new gems.

GemsNY Emerald Diamond Bracelet BR170 Review

The GemsNY Emerald Diamond Bracelet BR170 is an exquisite example of what luxury jewelry can be. The bracelet displays an emerald pattern interlaced with diamonds—elegant would be an understatement.

The complex dark green emeralds contrast the sparkling diamonds beautifully. Each emerald measures 6 x 4 mm and comes slightly oiled to enhance the natural beauty. The number of stones depends on the length of the bracelet—for example, a seven-inch size comes with 19 stones.

The natural diamonds that grace the spaces between the emeralds show an average clarity of VS2. The average color is fair, and like the emeralds, the number of stones depends on the length. A seven-inch size comes with 38 stones.

GemsNY can even customize the piece to make it exactly how you want it. You can choose the length, total carat weight, stone type, and metal.

On the product page, you’ll find a size chart that displays the actual size of the gems. Since you’re purchasing online, this tool comes in handy—all you have to do is print out the sheet and examine the sizes to see if they meet your desired look.

The total carat weight on this luxurious bracelet ranges from 7.36 to 18.53, and the prices reflect the variation. For the 10.45 variation, the price tag for the Emerald Diamond Bracelet rings in at $7,165, on sale from $8,956.

GemsNY Prong Set Solitaire Ring Setting R11744BS Review

The GemsNY Prong Set Solitaire Ring Setting R11744BS is the type of ring that makes you notice something new every time you look at it. Featuring thoughtful details, like the intricate floral design with small engraved leaves that grace down the sides, this setting is the perfect base to create the ring of your dreams.

Offered in various metals ranging from white gold to platinum, this setting comes with rhodium plating and is 3.45mm wide at its widest point. It can be set with a variety of gem shapes, including round, oval, and trillium—a full list of shapes, in addition to their maximum and minimum sizes, is available on the product page.

Worried about how it’ll look when on? Don’t be. GemsNY offers a handy virtual try-on tool. Simply upload a photo of your hand to try on the ring setting before you buy it—all from the comfort of your own home.

The price depends on the type of metal used. For 14k white gold metal, the Prong Set Solitaire Ring Setting is currently listed for $650 (on sale from $814).

GemsNY Round Shape Diamonds Pendant Setting P30250BS Review

The GemsNY Round Shape Diamonds Pendant Setting P30250BS is full of creative possibilities. This beautiful necklace setting is just waiting for its main player, with side stones crafted from natural diamonds ranking 0.4 carats in weight.

This necklace setting can accommodate pendants ranging from 2.5 to 35 mm. Your metal options include white gold, rose gold, yellow gold, and platinum.

The graceful necklace would make for a perfect anniversary or valentine’s day gift for that special someone—simply select the gem that you feel best represents them for a truly thoughtful gift. Or, even better, consider purchasing it for yourself to don with an elegant, v-neck dress. The sparkle of this necklace would be sure to enhance any formal gown.

The Round Shape Diamonds Pendant Setting is currently listed for $1,126, on sale from $1,408.

GemsNY Untreated 2.14 cts. Spinel Round RSU137013RD Purple Review

This GemsNY Untreated 2.14 cts Spinal Round RSU137013RD Purple is a gorgeous, sparkling loose stone. It contains natural spinel and comes with full transparency that is deemed to be eye-clean—this means that it’s 100% clean to the eye, but not necessarily under magnification.

The gem is 8.28mm in length by 8.28mm in width and is about a third of the size of a dime. The lustrous purple color shines through the clean cuts, reflecting light from the sharp edges. The stone graces any ring it accompanies and would tie in perfectly with a spinal round necklace.

This GemsNY Untreated Spinel Round gem is priced at $1,900 on sale from $2,374.

GemsNY GIA Certified 29.23 cts. Emerald Cut Aquamarine AQ125514EC Review

This GemsNY Emerald Cut Aquamarine is what dreams are made of. Coming in at a whopping 29.23 carats, this gem is roughly the same size as a dime. The dimensions of the stone run from 18.98 length by 16.88 width, and it boasts a “AAA” quality-grade rating, which is among the highest quality that the brand offers.

The gem is breathtaking, emitting an ice-blue glow that would radiate from a necklace or ring. The sheer size of the gem is enough to make a statement, but it would also pair beautifully when hung from a pendant with a cohesive pair of aquamarine earrings. This stone represents luxury at its finest, making it the perfect accompaniment to any black-tie affair.

This impressive stone is an investment piece that you will pass down for generations to come. The GemsNY GIA Certified 29.23 cts. Emerald Cut Aquamarine AQ125514EC comes with the price tag of $19,000, currently on sale from $24,000.

GemsNY Half Eternity Diamond And Ruby Round Open Prong Band 0.39cttw EB74367RB Review

The GemsNY Half Eternity Diamond and Ruby Round Open Prong Band offers class and simplicity with its elegant pattern. The band alternates rubies and diamonds for a total of eight diamonds and nine rubies.

You can customize your setting from any of the options that GemsNY offers, including 14k white gold and 18k rose gold. The total carat weight also varies from 0.39 to 2.28, depending on your budget and desired look.

This ring would make the perfect valentine’s day gift, especially if ruby is the recipient’s birthstone. Best of all, it’s super reasonably priced for such a high-quality piece. The 0.39 carat band rings in at $655, on sale from $819.

Who Is GemsNY For?

GemsNY Review

We’ve covered a lot in this GemsNY review, but who would get the most out of its collection? The brand is perfect for anyone who values high-quality gems. Whether you’re buying to ask the big question or just as a gift for yourself (you deserve it!), this company offers beautiful pieces at wholesale prices.

Best of all, GemsNY makes it an easy, hassle-free process. It offers a generous warranty and return policy, and also boasts an amazing customer service team. Together, this makes it an easy-breezy shopping experience—even for those who don’t know a lot about jewelry.

Is GemsNY Ethical?

GemsNY Review

GemsNY ensures that all of its diamonds and gems are sourced from quality suppliers. These suppliers follow the Kimberley Process, which ensures the trade of ethical conflict-free diamonds.

GemsNY Reviews: What Do Customers Think?

GemsNY Review

Let’s turn this GemsNY review over to the brand’s customers to see if it’s as dazzling as it seems. In this section, you’ll find ratings and comments from Facebook, Shopper Approved, and the Better Business Bureau that provide insight into the company’s products and policies.

There are no reviews on, so we first turned to the brand’s Facebook page. Here, customers rave about the quality of the jewelry, how fast orders arrived, and how user-friendly the website is. Take this glowing example:

…The price was fair, the quality and craftsmanship top notch and delivery speedy considering they had to make the mounting from scratch…The website is fabulous, easy to use and allows placement of stones in the jewelry items to give a good look how the finished product will be. So satisfied that will be back for matching ruby earrings in the near future.

Meanwhile, another shopper admitted to feeling reluctant about purchasing jewelry online, but received something that looked identical to the pictures:

We were super nervous about buying online, however, the experience was the best we’ve had for such a significant purchase online. It’s not easy to take a leap of faith with a website, but GEMSNY products are exactly as pictured. We are buyers for life! What a wonderful experience with all the questions answered and the end resulting products and quality.

Ordering anything online can be a gamble, so it’s reassuring to see so many reports of pieces arriving looking exactly as expected, if not better. To see how well these claims hold up, we turned to Shopper Approved and were met with 4.8/5 star rating from 2,161 reviews..

An impressive 90% of shoppers gave the brand a perfect score, and after browsing the comments, it’s easy to see why. For example, one woman raved about the company’s customer service team:

Phenomenal customer service, excellent communication and superb products make for the best experience I’ve ever had shopping. I would definitely recommend it.

Finally, we checked out GemNY’s profile on the BBB to see how well it handled customer complaints. Here, we found a 4.7/5-star from 13 reviews and an accredited A+ rating. To say we’re impressed would be an understatement!

To offer an example of how well this company handles any issues, one shopper received a ring that did not fit. The brand swiftly resolved the issue:

I purchased two rings. Both rings are excellent in quality and match the descriptions online. I had a problem with the sizing of one of my rings. The company provided excellent customer service and the issue was resolved! Very satisfied customer. I will do business with the organization again in the future!

This GemsNY review has to hand it to the company for providing phenomenal customer service and high-quality pieces that turn first-time shoppers into returning customers. This company is clearly well-respected across the web, and it’s easy to see why.

Is GemsNY Worth It?

GemsNY Review

After everything we’ve covered in this GemsNY review, we have to say that the brand is absolutely worth it. The sheer care it put into iits business is above and beyond what many companies offer, and, based on online testimonials, the customer service is out of this world.

Aside from offering great customer support, the company offers high-quality gems that look exactly as pictured. It may be daunting to buy expensive pieces of jewelry online, but rest assured, if you’re buying from GemsNY, you’re in good hands.

GemsNY Promotions & Discounts

GemsNY Review

The brand’s collection is already cheaper than what you’ll find at most other jewelers, but an extra discount or two never hurt! This GemsNY review was met with a whole list of promotions and discounts on the brand’s site. Check it out:

  • Use promo code GNY20 to get 20% off
  • Subscribe to GemsNY texts for a $50 discount
  • Refer a friend to get $75 off (your friend saves $50)
  • Returns Extended through January 2022
  • Enter the sweepstakes to win a Paraiba Tourmaline Pendant by following GemsNY on Instagram, liking, and sharing

How To Buy From GemsNY 

GemsNY Review

The brand’s jewelry can be purchased online at or in store by appointment only. To book a consultation, visit the Request Appointment page. 

GemNY’s retail shop is located at: 20 West 47th Street, Suite 606, New York, NY-10036


GemsNY Review

Who owns GemsNY?

GemsNY is owned by Vishnu Batwara who currently serves as the CEO and Senior GIA Gemologist at the company.

Does GemsNY ship internationally?

Yes, it sure does! GemsNY accepts orders from the majority of international countries—the full list is available on its website.

What is GemsNY’s Shipping Policy?

The brand ships to most countries, but its policy differs depending on where you live. Here are the details:

For domestic US orders:

  • Free insured shipping on all orders!
  • Expedited shipping for an extra charge
  • Signature required for deliveries to protect against fraud

For international orders:

  • $50 delivery charge on all international orders
  • Shipped with FedEx Priority International service
  • Recipient is responsible for any duties or taxes

What is GemsNY’s Return Policy?

GemsNY offers a straightforward returns policy with a 30-day money-back guarantee on your purchases. If you’re in the US, the brand even pays for the return shipping.

Pieces must be returned in their original condition. There are some items that are ineligible for returns, such as custom-made pieces or anything that is engraved. A full list is available on the Return Policy page—be sure to check it before placing your order.

To initiate the return process, head to the Request Return page and fill out the form. The brand will then email you a return label. Then, simply mail it back in a free FedEx box. Your return should be processed within three working days.

How to Contact GemsNY

If you have any questions after reading this GemsNY review, you can reach out to the brand via:

  • USA & Canada phone line: 1-888-436-7692 
  • International phone line: 1-212-575-1672
  • Email: [email protected]

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