Iles Formula Review

About Iles Formula

Iles Formula Review

If you’re looking for products that keep your follicles clean and voluminous, while repairing and protecting them, then you should take a look at Iles Formula. The company is a potent hair care brand that heals and revitalizes all hair types at any age.

Iles Formula has made a splash with nearly 11k Facebook likes and over 43.2k followers on Instagram. It also has Positive Luxury’s stamp of approval with its Brands to Trust certification, and has been featured in a number of news outlets, including Us Weekly, Insider, and The Today Show.

You’re probably wondering if this brand is worth the hype, right? Don’t worry. This Iles Formula review will go through the brand’s best products, policies, promotions, and customer feedback to help you make an informed decision about your hair care routine.

Overview of Iles Formula

Iles Formula Review

Even with decades of experience, celebrity hairstylist Wendy Iles was still dissatisfied with her ability to make her clients look their best, and getting fed up with all the hair care products that weren’t doing the job to keep hair strong and healthy.

After traveling and collaborating with several chemists over a few years, she finally created a formula that worked — a 3-step procedure that could heal, protect, and revitalize all hair types at any age. Due to its ever-growing demand, she decided to launch Iles Formula in 2015. 

If you just want a quick rinse of the facts in this Iles Formula Review, you can check out the highlights list below:


  • Clean haircare products made with all-natural ingredients
  • Repairs all hair types and gives sumptuous texture
  • Zero parabens, silicones, or sulfates 
  • Environmentally conscious packaging
  • AfterPay financing available
  • Free shipping on orders over $80
  • Made in the US
  • Ships internationally

The 3-step procedure is what started it all, and we will be covering those three steps in this Iles Formula review. But, there is more to the brand now than just those products, so we’ll be highlighting some additional styling and care items to give you a better sense of Iles Formula overall.

Iles Formula Review

Revitalization, maintenance, a glossy shine — oh my! All this will be found along with a light but pleasant scent when using the items highlighted in this Iles Formula review.

Today, we’ll be looking at the Shampoo, Conditioner, Finishing Serum, Curl Revive, Curl Revive Pack, and Spa Pack. And if you subscribe, you can plan out how often you receive these amazing formulas, with 4, 6, and 8-week options. All the products have the option for payment plans through AfterPay. 

Iles Formula Finishing Shampoo Haute Performance Cleanse Review

Even if you’re not constantly styling your hair on a daily basis, it still goes through a lot. Pollution, sun, possibly not even washing it enough can cause it undue damage. And the solution may just be the Iles Formula Shampoo Haute Performance Cleanse to keep your follicles happy.

Washing all the buildup from your scalp with regular shampoos can strip it of all its color and moisture. With vitamin B5 and special plant root juices to take your hair from dull to WOW, the shampoo can even balance the pH of your scalp, so it’s gentle enough for babies. Order 6.8 fl oz for $38 or stock up with a 34 fl oz bottle for $130

Iles Formula Conditioner Haute Performance Repair Review

Conditioner is a necessity for those of us with super-dry tresses. To help your strands return to their original luster, then go with the award-winning Iles Formula Conditioner Haute Performance.

There’s no buildup like other conditioners. With tucuma plant fatty acids to fight pollutants, vitamins B and E to moisturize, and pracaxi oil to stop hair loss, it’s no wonder this formula has won awards. Order 6.8 fl oz for $47 or a 34 fl oz bottle for $165

Iles Formula Curl Revive Review

Curly and wavy-haired people can finally rejoice! Instead of having coarse tresses that look too fried, the Iles Formula Curl Revive will keep your hair silky smooth.

Through the mix of coconut alkanes, nourishing seed oils from macadamia ternifolia and pentaclethra macroloba, plus silk extract from Japan, your hair will bounce back to life. A 6.8 fl oz bottle will run you $50, while the 16.9 fl oz bottle is $110

Iles Formula Finishing Serum Haute Performance Protect Review

Just like our skin needs protection from environmental factors, our hair does too. And you won’t find a better protector than the Iles Formula Finishing Serum Haute Performance.

With a bevy of good-for-you ingredients, including vitamin B5, oil from macadamia nuts, tucuma seed butter, and Japanese silk extract, you’ll create the perfect protection for your hair, leaving it free from color loss and UV damage while strengthening it. A 6.8 fl oz bottle costs $50, while the 16.9 fl oz bottle retails for $110

Iles Formula Curl Revive Pack Review

What do you get someone who has everything except perfect curls? The Iles Formula Curl Revive Pack.

It’s got everything: the Shampoo, the Conditioner, the Finishing Serum, Curl Revive, even a Conditioner Distribution Comb to make sure the product is evenly distributed, and a Turban Towel to make sure things stay put while they dry. Best of all, the entire thing can be yours in a vegan leather bag for $115.

Iles Formula Spa Pack Review

When you want to treat your hair to a spa day, you need to go all out for it. For a bit more me time for your hair, there’s the Iles Formula Spa Pack.

This setup gives you the Conditioner Distribution Comb along with full bottles of the Shampoo, Conditioner, and Hair Mask. And best of all, it comes in a fake leather bag, all for $155.

Who Is Iles Formula For? 

Iles Formula Review

Hair is a part of our personality — it showcases how we feel, both inside and out. And Iles Formula has created a great 3-step system that will work on anyone, including the sensitive scalp of babies. 

For anyone who has trouble with their scalp, dull manes, or frizzy curls, this brand can help you smooth everything out and bring your tresses back to life. This Iles Formula review does have to note that it is a luxury brand so expect to pay top dollar for this type of quality. 

Iles Formula Reviews: What Do Customers Think?

Iles Formula Review

If you hadn’t already guessed from all the wonderful things featured in this Iles Formula review, this is a pretty knockout brand despite being described as niche, and the glowing reviews from the customers confirm this.

The biggest draw is the healthy shine and volume of hair that customers gain after using these products. A reviewer of the Shampoo on the brand’s site said, “My thyroid was turning my hair white, with a yellow look in places. My hair stylist told me about Iles Shampoo. It is the only shampoo I have ever used that added volume without weighing down my thick hair.

The featured products acquired these star ratings on the brand’s site:

  • Shampoo Haute Performance: 5/5 stars based on 45 reviews
  • Conditioner Haute Performance: 5/5 stars based on 32 reviews
  • Curl Revive: 5/5 stars based on 15 reviews
  • Finishing Serum Haute Performance: 4.5/5 stars based on 34 reviews
  • Curl Revive Pack: 5/5 stars based on 10 reviews
  • Spa Pack: 5/5 stars based on 11 reviews

It’s apparent how well the formulas repair hair for all hair types and ages. A reviewer of the Finishing Serum on Amazon wrote, “I received a sample of Iles Formula several years ago. I apply before blow drying. My daughter even uses a bit when styling. It smells amazing, and makes your hair silky smooth. It makes frizz disappear! It is a bit pricey, but lasts FOREVER!” 

Their customer service overall is pretty good, and plenty of customers have become loyal to the brand as a result. 

One of the 15 reviewers who collectively gave the brand 4.7/5 stars on Facebook said, “In my opinion, and all high end products I’ve tried this is one of the top. Their customer service is super.  I love the scent of the line.  Sophisticated and subtle and would try ANYTHING new they come out with.

While some complaints have reported either stickiness after use or an inability to style, Iles Formula does state on their website that not all sellers on Amazon can be trusted to provide authentic products. If you’re buying off Amazon, you can request Iles Formula to confirm the products’ authenticity.

Is Iles Formula Worth It?

Iles Formula Review

From what this Iles Formula Review has observed, this brand is definitely worth it. It was developed by a hairstylist who knew what was needed to supply her clients with healthy hair without any nasty chemicals breaking down the hair later on. 

Given the impact and length of the effects these formulas have on hair, then it’s a solid investment if it works for you.

Iles Formula Promotions & Discounts 

Iles Formula Review

You can get access to special offers when you sign up for the Iles Formula newsletter. Plus, customers can enjoy free shipping on US orders over $80, and free shipping on all subscriptions within the US.

Where to Buy Iles Formula

Iles Formula Review

You can buy directly from the brand site and participating salons, which you can find via the store locator. You can also find these products at Walmart and Amazon, though, as previously stated in this Iles Formula review, you should check the seller’s authenticity to avoid phony products.


Iles Formula Review

Who owns Iles Formula?

This brand was started by Wendy Iles, who still owns and runs the company.

Are Iles Formula products unisex?

Yes. While the brand may use female models for its marketing material, guys are more than welcome to reap the benefits of the formulas.

Does Iles Formula test on animals?

Absolutely not! The Iles Formula line is cruelty-free; no cute critters were harmed in its making.

Does Iles Formula ship internationally?

Indeed it does. Though you won’t get free shipping outside of the US, the products are still available for you to order.

What is Iles Formula’s Shipping Policy?

Currently, the company asks that you allow up to 4 business days for order processing, plus the time it takes your chosen delivery method to ship your order to you. 

The US:

  • For orders over $80: Free shipping
  • Standard delivery (under $80): $7
  • One day shipping: $36


  • For a proper estimate on shipping, you can email the Iles Formula team at [email protected] 
  • Any import taxes and additional fees are the buyer’s responsibility

What is Iles Formula’s Return Policy?

All unused or lightly used items (but no empties!) ordered from the brand website are subject to a 30-day return policy. The return process is simple:

  1. Email customer service with the subject line ‘Return Request’. Make sure your order number is in the email.
  2. If approved, the team will send the next steps plus an authorization number for the return.
  3. The company recommends shipping with a trackable shipping method. 
  4. The refund may take about 5-10 business days to come through, minus any shipping and handling fees. 

How to Contact Iles Formula

Have more questions after reading this Iles Formula review? You can get in touch with customer service through the following methods: 

The team is available Monday through Friday from 8 am to 5 pm PST.

Check out similar brands we’ve reviewed:

Vegamour Hair Serum Review

Formulate Hair Care Review

Good Dye Young Hair Dye Review

HAIRtamin Review

Plus, here’s our list of the 10 Best Hair Product Brands for Women.

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