Itch Pet Review

About Itch Pet

Itch Pet Review

Itch Pet is an innovative pet company that sells health products for your furry friends. By offering a subscription-based service, Itch Pets can offer their customers everything from flea and tick medication to super healthy food that will arrive at your door exactly when you need them.

Itch Pet was the 2021 winner of the Barclays Scale-up Entrepreneur Awards and featured in Good Housekeeping, Country Living, and The Times.

My Itch Pet review will take an in-depth look at the products and services offered by the brand, as well as customer ratings, promotions, and more so that you can make the best choice for your pet.

Itch Pet was started by Johnny Gould, who has a background in pet care. One day, he realized how much he struggled to remember his pet’s flea medication and knew there had to be a better way. His goal was to make a quality product readily available to pet owners that took the guesswork out of protecting your pets from harmful parasites.

Itch Pet provides medication that protects your pets against fleas, ticks, and worms at a low cost ($15/month) when you subscribe to their services. Itch Pet wants to make your life as a pet owner easier, so they deliver their products for free and send you reminders when it is time to medicate your pet.

After establishing their subscription services, Itch Pet began to develop healthy food products in collaboration with vets so that they could be your one-stop-shop for all your pet’s wellness needs.

Why You Should Trust Us

Our mission is to help you make better, more informed purchase decisions.

Our team spends hours researching, consulting with medical experts, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need.

Pros & Cons

Itch Pets has a lot of positives for their customers and is always trying to improve, but before I get into that in this Itch Pet review, I will go over a few things you can expect from their brand:  


  • Pet food and treatments tailored to your pet’s specific needs
  • Subscription is only $11/ month with free delivery
  • Free video vet visits for all members
  • Tasty and healthy food and treats
  • Scores 4.2/5 stars on Trust Pilot


  • Only sold in the UK


Before we really dig into what the brand offers, here’s a list of what makes them so special:

  1. Personalized Packs: Itch Pet provides personalized packs tailored to the specific needs of pets. This suggests a customized approach to pet care, considering individual requirements.
  2. Vet Approved: Itch Pet claims to be vet approved, ensuring that their products meet professional standards and recommendations. This can provide pet owners with confidence in the safety and quality of the products.
  3. Pet Food and Medication: Itch Pet offers pet food, medication, and other products delivered directly to customers’ doors. This convenience factor makes it easier for pet owners to access essential supplies for their pets.
  4. Pet Wellness: Itch Pet positions itself as a pet wellness brand, aiming to keep pets healthy and happy. This suggests a focus on overall pet well-being, beyond specific products or treatments.
  5. Subscription-Based Model: Itch Pet operates on a subscription-based model, where customers can receive regular deliveries of pet products based on their chosen plan. This offers convenience and ensures a continuous supply of pet essentials.

Recent Studies On Canine Health

Here are a few recent studies on common ingredients in canine products and their potential effects:

  • Glucosamine and Chondroitin are known to promote joint health and help reduce inflammation. They have been found to reduce pain and improve mobility in dogs with osteoarthritis. 
  • Probiotics like Lactobacillus acidophilus, Bifidobacterium lactis, and Lactobacillus fermentum are known to support gut health and improve digestion. Probiotics can help improve diarrhea and reduce the risk of gastrointestinal infections in dogs.
  • Ingredients like sodium bicarbonate, parsley, and peppermint oil can help promote dental health and freshen the breath. Sodium bicarbonate can help reduce plaque and tartar buildup in dogs. Parsley and peppermint oil have been found to reduce bad breath in dogs.
  • Ingredients like Omega-3 fatty acids and biotin are able to promote healthier skin and coats. Omega-3 fatty acids can help reduce inflammation and improve skin health in dogs with atopic dermatitis. Biotin has been found to improve hair and coat quality in dogs.

Itch Pet Review

Itch Pet Review

Itch Pet will deliver your pet’s food and flea/tick medication to your door in their 100% compostable packaging that’s easy to spot with their signature cream coloring and all lower-case lettering. 

The Itch Pet flea/tick/worm medication is their original brand, making it easy for pet owners to remember. Inside the Itch Flea and Itch Wormer packaging are easy-to-understand directions customized for your pet. They’re glued to the top lid of the box, which means no more losing the instructions.

If you decide to go with the subscription service, you can also use their Itch app, which will notify you when the next dose of medication is due, meaning you will never forget it again. I’ll get more into the subscription method itself later on.

When comparing Itch Flea to other similar products, it’s obvious to me while writing this Itch Pet review why Itch Pet is doing so well.

Most other flea/tick medications do not kill eggs, so if the fleas have laid their eggs on your pet, they will still be infected. Also, it’s hard to beat the price of the Itch brand medication of only $11 a month, especially when it’s delivered right to your door. 

One of the most significant selling points that I found is that subscribers get free access to a vet that can answer any questions and make sure you get the correct medicine for your pet.

The best part is you don’t even have to leave your house, a huge bonus when you factor in how difficult it can be to bring your scared furry friend into the vet’s office.

Itch Pet started their company with its Itch Pet Flea Spot-On Treatment and eventually moved on to food products. The goal for these different products was the same: make high-quality products that keep your pets healthy that come straight to your door.

To do this, they started their Itch Pet Subscriptions which allows the customer to select the products they need and how often, meaning you will no longer be running to the local convenience store looking for any brand of dog food in the middle of the night.

Eventually, they extended their brand into even more health products for those furry friends, including their Itch Pet Dental Toothpaste and Itch Pet Urinary Treats to help keep your pet’s body running smoothly.

More recently, they developed their supplement line with products such as Itch Pet Joint Sprinkle Capsules and their most recent venture, the Itch Pet Chill Out Calming Pheromones Plug-in Diffuser, and Refill

Itch Pet has been able to expand its business so that you can get all of your pet products from them and never have to go to the store again.

In this Itch Pet review, I will look more closely at the most popular products in their different categories of products, so you will have a clear picture of the Itch Pet brand and how it can help you keep your pets healthy. 

Itch Pet Product Review

This part of my Itch Pet review will focus on the different products available to Itch Pet customers. There are three main categories of Itch Pet Products:

  1. Flea/Tick/Worm treatments
  2. Food and Treats
  3. Supplements and Pheromones 

I will focus on the bestselling products in each category so that you can make an informed decision when it comes to your beloved pets.

Flea/Tick/ Worm Treatment Category

The original product category for Itch Pet (hence the name) also holds one of the most popular products.

The entire business model centers on making it easier and cheaper for pet owners to keep fleas and ticks away from their pets, and the Itch Pet Flea Spot-On Treatment continues to thrive.

Itch Pet Flea Spot-On Treatment for Cats & Dogs Review

Itch Pet Flea Spot-On Treatment for Cats & Dogs Review
Itch Pet Flea Spot-On Treatment for Cats & Dogs

The Itch Pet Flea Spot-On Treatment for Cats & Dogs is a very effective medication for keeping parasites away from your loved ones (both furry and otherwise). It kills fleas and ticks, making your pet and your home safe from bugs.

The following is a list of important information about the Itch Flea:

  • If you subscribe, the first month is free
  • Or a one-time purchase of $11
  • Kills fleas, eggs, and larvae
  • Flea-free for eight weeks
  • Tick-free for four weeks
  • Starts working within 24hrs

Itch Pet Food and Treats Review

Once Itch Pet had established its original product, it expanded into providing customers with healthy food and treats. Many pet food companies will put a lot of fillers and preservatives in their foods. 

With Itch Pet, you get ingredients that you would find in your own food, meaning no crazy chemicals that make you worried about what you are actually feeding your beloved pet.

So let’s steer this Itch Pet review into a look through some of their top sellers.

Clean Bowls Chicken With Rice for Small Dogs Review

Clean Bowls Chicken With Rice for Small Dogs Review
Clean Bowls Chicken With Rice for Small Dogs

The Clean Bowls Chicken With Rice for Small Dogs is a healthy and tasty food designed with your small dog in mind. The food is easy to eat and helps small dogs have healthy guts and bodies.

It can be bought as a one-time purchase for $27 or $14 if you subscribe. The following is a list of some of the ingredients found in the food:

  • Includes 38% chicken for protein
  • Omega 3&6 fatty acids for a healthy coat
  • Added vitamins and minerals for a healthy immune system
  • Added glucosamine, chondroitin, and MSM for healthy joints

Itch Pet Chicken and Salmon Adult Cat Review

Itch Pet Chicken and Salmon Adult Cat Review
Itch Pet Chicken and Salmon Adult Cat

The Itch Pet Chicken Salmon Adult Cat product is healthy and tasty food for your adult cat. The food strives to keep your cat healthy and happy, with no added grains.

You can buy it as a one-time purchase for $34, or you can subscribe and pay only $17. The following is a list of some of the ingredients found in the food:

  • 75% chicken and salmon
  • Omega 3 & 6 fatty acids for a healthy coat
  • Added vitamins and minerals for immune health
  • Prebiotics to help support healthy digestion

Itch Pet Urinary Treats for Cats Review

Itch Pet Urinary Treats for Cats Review
Itch Pet Urinary Treats for Cats

The Itch Pet Urinary Treats for Cats were developed for cats to maintain urinary tract health. It’s made with wheat-free cereal and contains a delicious creamy center.

This treat can be yours for $6 either as a one-time purchase or with your subscription. The following is a list of some of the ingredients found in the treat:

  • Contains cranberries for urinary tract health
  • Contains prebiotic fiber to help with digestion
  • Omega 3 & 6 fatty acids for a healthy coat

Supplements And Pheromones

Supplements and pheromones are the latest ventures for Itch Pet to continue making pets healthier. These products can help maintain your pet’s health and are all vet-approved. The following are their most popular products and can be a one-time purchase or part of your subscription. 

Itch Pet Chill Out Calming Pheromones Plug-in Diffuser and Refill Review

Itch Pet Chill Out Calming Pheromones Plug-in Diffuser and Refill Review
Itch Pet Chill Out Calming Pheromones Plug-in Diffuser and Refill

The Itch Pet Chill Out Calming Pheromones Plug-in Diffuser and Refill are designed to help cats stay calm. Many cats have anxiety issues, and this calming pheromone will help them feel more relaxed in your home.

The diffuser can be easily plugged into any outlet so that you do not have to think about it until it is time to refill. The following are some of the benefits of this product:

  • Starting at $30
  • Help cats feel safe and relaxed
  • Drug-free formula
  • Can prevent urine marking, scratching, and conflict
  • Mimics natural calming pheromones
  • Vet approved

Itch Pet Joint Sprinkle Capsules Review

Itch Pet Joint Sprinkle Capsules Review
Itch Pet Joint Sprinkle Capsules

The Itch Pet Joint Sprinkle Capsule is one of the most popular supplements produced by Itch Pets and costs only $24. Its healthy ingredients are meant to help your pet maintain healthy joints. Some of the featured ingredients are:

  • Glucosamine HCI which helps joints
  • Calcium for bone strength
  • Extra vitamins and minerals that help promote healthy joints

Itch Pet Dental Toothpaste Review

Itch Pet Dental Toothpaste Review
Itch Pet Dental Toothpaste

Dental health is just as important for your pets as it is for us humans. With Itch Pet Dental Toothpaste, you can easily keep your pet’s teeth and gums healthy. The following are the standout features of this popular product:

  • Only $9
  • Comes with a free finger brush
  • Cleans teeth and protects gums
  • Easy to use

Itch Pet Subscription Review

The Itch Pet Subscription is a simple way of getting all of their wonderful products for a lower price. By telling Itch Pet a bit about your pet, they can give you recommendations for food, and after your free video vet visit, you can get the flea/tick medication you need.

Subscriptions include 24/7 free vet advice, savings on all your products, free delivery, and reminders so that you never forget to give that all-important medication. It costs only $11 a month, and the savings can be as high as 50% off.

Who Is Itch Pet For? 

Itch Pet Review

Itch Pet has products for both cats and dogs, no matter the age or temperament. You can get your pet’s food, treats, or vitamins that are designed specifically for common problems seen in our furry friends.

Itch Pet is essential for anyone who has cats and/or dogs. With their Itch Flea or Itch Wormer products, you can make sure that your pets are healthy and stay parasite-free, which is essential for pet owners who live in the countryside where parasites are common.

Itch Pet Subscription is an excellent option for those who have difficulty remembering when to give their pets their medicine.

By signing up for Itch Pet Subscription, you never have to think about applying for treatments or buying food on time again. You can set up the subscription to suit your personal needs, meaning you will never run out of supplies again.

Itch Pet Reviews: What Do Customers Think?

Itch Pet Review

Itch Pet reviews tend to be very positive as they have 4.5/5 stars on TrustPilot as of May 2023. They have had over 7,000 reviews of their products, and you have to go pretty far down the review page before finding a bad review. Some of the most recent positive comments on TrustPilot are:

  • “First time trying and I’m well impressed. Fast dispatch. Good quality of items and competitive pricing,” says Stephanie R., a verified buyer
  • “Easy service and speedy delivery 10/10 from me,” from Em, another verified buyer
  • “Great service ,easy to use site and fast delivery,” from Vanessa L.

Once you scroll far enough to find a negative review, you notice that there are a few people who say that the flea medication doesn’t work. It is hard to tell the reliability of these reviews, though, since most other customers are thrilled with Itch Pet’s products

Something else I should note in this Itch Pet review is that the brand sends personal replies to each negative review, offering to help find a new product that may work better. This level of customer service is refreshing to see, and you can tell that they genuinely care about their customers.

Is Itch Pet Worth It?

Itch Pet Review

Itch Pet seems to offer just about everything a pet owner would want from a pet product company. Their products appear to really help owners with keeping their pets safe, and the fact that they offer delivery for all their products is a huge bonus.

Another big draw to Itch Pet is its subscription model. Being able to set up a customized account for your pets is a great idea, especially when it comes to flea/tick medication. It can be tough to remember to apply these medications, so it is nice to know that there is a company out there that will help you remember. 

All in all, Itch Pet seems to honestly care about the well-being of dogs and cats. When you are a pet owner, you want to know that your fur babies are healthy. Itch Pets seems like the perfect company to help you do so.

Itch Pet Promotions And Discounts

Itch Pet Review

At the time of writing this Itch Pet review, the biggest and best way to save when using Itch Pet is by subscribing.

That way, you save up to 50% and know when deals are happening. Also, the first month of your Itch Pet subscription is free, meaning you can try it before you buy.

Where To Buy Itch Pet?

Itch Pet Review

Did anything from my Itch Pet review catch your eye? The products are available exclusively on their website at


Looking for something different to suit your pet’s needs? Here are a few more options to consider:

  1. Gallant Pet: Gallant Pet is one of the main competitors of Itch Pet.
  2. VetStrategy: VetStrategy is another competitor of Itch Pet.
  3. AniCura: AniCura is a veterinary care company that provides various services for pets, including medical treatment, surgery, and preventive care. However, it’s important to note that AniCura may not offer the same range of products and services as Itch Pet.
  4. Greenies: Greenies is a well-known brand that specializes in dental treats and oral care products for pets. They offer a range of dental chews and treats designed to promote oral health in dogs and cats.


Itch Pet Review

Who owns Itch Pet?

Jonny and Adam Gould founded Itch Pet in 2019. They then got the company running from investor James Cox who still helps run the company.

Does Itch Pet ship internationally?

Itch Pet does not ship internationally. They are exclusively sold in the UK.

What is Itch Pet’s Shipping Policy?

While doing my research for this Itch Pet review, I discovered that delivery is free for orders over 20 or completely free for subscribers. You get a one-month free subscription when you sign up, and for the first shipment, you would pay $3.

What is Itch Pet’s Return Policy?

You can only return unused products. If they were damaged when you got them, Itch Pet will pay for the return, but you have to pay for the shipping if there is no damage to the product.

How to contact Itch Pet

So, are you thinking about trying out Itch Pet for your furry friend at home, or do you still have any lingering questions? Well, either way, it’s easy to contact Itch Pet at the following:

Customer service lines are open from 8 am to 10 pm daily.

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