JLo Beauty Review

About JLo Beauty

JLo Beauty Review

Don’t be fooled by the rocks she’s got. She’s still Jenny from the block, but with a skincare line. Headed by Jennifer Lopez herself, JLo Beauty is home to dozens of celebrity-grade cleansers, sheet masks, and dietary supplements. 

Honestly, is it surprising to know that this online company is a well-known favorite within the industry? Their Instagram boasts a following of over 719k, which doesn’t even include the singer’s audience of over 178 million fans. 

Of course, JLo Beauty is no stranger to the media, as hundreds of reputable magazines have published articles about Lopez’s brand. This includes Harper’s Bazaar, Glamour, Allure, and Vogue. 

Despite the glitz and glam, is there substance in style when it comes to this celebrity-owned brand? There’s only one way to find out. Keep reading as this JLo Beauty review takes a closer look at the company, its products, customer ratings, promotions, and more to help you decide if they’re worth checking out. 

Overview of JLo Beauty 

JLo Beauty Review

Jennifer Lopez is 52 years old. I know, astonishing, right? But to her, that’s not the point. Beauty isn’t defined by numbers. 50 is 50, and women should never hold standards dependent on their age. Keeping true to her beliefs—coupled with a few demands to drop her skincare routine—she decided to launch JLo Beauty in 2020. 

This Californian-based company produces skincare remedies that promise a youthful glow. According to Lopez herself, it took two years for the products to be thoroughly tested for results. Finally, after 100 and more reformulations, JLo Beauty launched a small collection of creams and topicals suitable for all ages. 

According to an inspiring quote left by the artist herself, JLo Beauty is the culmination of Lopez’s beliefs and values regarding beauty and self-confidence: “Our tagline is, ‘Beauty has no expiration date®’ because to me, ageless isn’t just a mindset…The goal was to create luxurious but accessible skincare you can afford to use daily and products that follow you through life.”

Before we get into this JLo Beauty review, let’s go over some initial pros and cons: 


  • A curated collection of skincare products to choose from 
  • Customers can sign up for auto-delivery, which saves them 15% 
  • JLo Beauty is a cruelty-free brand 
  • Positive customer reviews 
  • Free shipping on orders $50 or more 


  • Pricier than other retailers 
  • Does not offer international shipping 

In the early 2000s, we’ve had a couple of role models to look up to. From Hilary Duff to Shakira, no one had a more significant stage presence than Jennifer Lopez. I’m sure most of you may beg to differ, but can you really ignore such radio smashes like On The Floor, and My Love Don’t Cost a Thing? I think not. 

In theme of our fascination with JLo, it’s only natural that we ask, ‘hey, what’s your skincare routine?’ For so many years, she’s kept her regimen under lock and key—until now. In 2020, we got our answer in the form of a cosmetic company called JLo Beauty. Finally, we can cop that radiant look that Lopez is well known for. 

From cleansers to sheet masks, this JLo Beauty review will highlight a few of the brand’s all-time best-sellers for fans (or skincare enthusiasts) to compare. 

JLo Beauty Review

JLo Beauty Review

Let me introduce you to JLo’s skincare collection before Pitbull starts rapping. We’ll highlight a couple of fan-favorites within the company’s collection, including cleansers, serums, hydrating creams, and dietary supplements. 

JLo Beauty That JGlow Serum Review 

I’m not saying that the That JGlow Serum will bring any Matthew McConaugheys to your yard, but it doesn’t hurt to try. A favorite of Lopez herself, this nourishing remedy delivers a punch of antioxidants to sullen complexions. 

This is all thanks to its patented set of ingredients, which include the brand’s patented Olive Complex, squalane, Japanese rice sake, and extra virgin olive oil. 

After repeated use, customers can expect a radiant finish paired with super smooth skin. It’s recommended that you apply your exfoliators and cleansers beforehand in order to really open up those pores. For a promising solution that delivers that San Francisco romcom glow, the That JGlow Serum retails for $79

JLo Beauty That Limitless Glow Sheet Mask Review 

If Maid in Manhattan has taught me anything, both inner and physical beauty will do wonders in alluring attractive politicians, specifically Ralph Fiennes. 

For those who happen to lack in the latter part, That Limitless Glow Sheet Mask can help you achieve that flawless complexion. This last-step treatment is soaked with That JLo Glow Serum, which is formulated with the same ingredients: squalane, Japanese rice sake, and virgin olive oil. 

Despite typical face masks that usually drip down over time, this product uses 2-piece molds designed to hook onto the ears. As a result, your jawline is pulled taut in order to get that sculpted look. It’s worth noting that you’re going to look like a cartoon alien while it’s working its magic, but hey, it’s all in the name of beauty. 

Offered in 2 pieces for a two-day treatment or a way for your bestie to join in, the That Limitless Glow Sheet Mask costs $48 in total. 

JLo Beauty That Blockbuster Hydrating Face Cream Review 

For those on a JLo movie binge, chances are that you’re overdue for a thorough skin cleanse. I don’t mean to be blunt, but junk food does a number for your face if left untreated. 

After cleansing and exfoliating, the That Blockbuster Hydrating Face Cream can help rejuvenate those dull textures after lots of Netflix-ing. 

Formulated with niacinamide, carnosine, peptides, and JLo’s Olive complex, this moisturizer plumps, lifts, and smoothens rugged skin. It only takes a matter of seconds to apply the $58 That Blockbuster Hydrating Face Cream. If anything, do it before Netflix loads up another re-watch of Second Act. 

JLo Beauty That Big Screen Broad Spectrum SPF 30 Moisturizer Review 

Before you take advantage of Wall Street stock traders and CEOs at your female-run club, it’s best to do it in style. Together with a collection of exfoliators, cleansers, and sheet masks, the That Big Screen Broad Spectrum SPF 30 Moisturizer can make your makeup look more vibrant and flawless. It’s ultimately up to you to use your newfound beauty for good and evil. 

This cream blocks harmful sun rays, environmental stressors, and pollutants from entering your skin. It does this by using a powerful blend of natural sugars, hyaluronic acid, and glycerin. As a result, users can say hello to a more refined and smoother complexion. The That Big Screen Broad Spectrum SPF 30 Moisturizer retails for $54 apiece, but we recommend getting two to share with your hustler family. 

JLo Beauty That Fresh Take Brightening Eye Cream Review 

If the boy next door is giving you trouble (hopefully not), there’s a good chance that you’re losing sleep. In that case, it’s always best to look alert with the That Fresh Take Brightening Eye Cream

This gentle moisturizer masks dark circles while smoothing out lines and wrinkles. In addition, it’s relatively free of harmful substances, as the cream only uses patented peptides and a sugar-derived matrix within its blend. 

Ideally, the $48 That Fresh Take Brightening Eye Cream is best used after exfoliators and cleansers. This gives the product ample time to be absorbed into the skin. 

JLo Beauty That Star Filter Complexion Booster Review

Let’s be honest. No amount of cleansers, exfoliators, and serums will help you achieve that god-like glow. But for those who at least have a ‘clean canvas,’ they can bump their radiance levels up with the That Star Filter Complexion Booster

Considered a hybrid between makeup and skincare, this product uses light-bouncing pigments to really give off that golden sheen. 

It’s not just for looks, as this remedy is rich in vitamin E. Currently, there are over 4 different pigments to choose from for the $39 That Star Filter Complexion Booster. This includes pink champagne, warm bronze, rose gold, and rich bronze. 

JLo Beauty That Hit Single Daily Cleanser Review

Obviously, skincare isn’t a matter of soap suds and water. In order to rid the complexion of pollutants and debris, we need something a bit stronger. Case in point, the That Hit Single Daily Cleanser from JLo Beauty. 

Rich in antioxidants, this first-step treatment promises a clean canvas ready for serum absorption. This is thanks to its mix of Olive Complex, rice bran, Japanese knotweed, and succulent coconut fruit. 

Best of all, this product is tough enough to rid the complexion of makeup. With that in mind, why settle for the third spot or second spot in the Skincare Billboard’s Hot 100? Currently, the That Hit Single Daily Cleanser retails for $38

Who Is JLo Beauty For? 

JLo Beauty Review

Don’t worry; you don’t have to be a diehard Lopez fan in order to like JLo Beauty products. This skincare line is designed for all ages and genders. Those who are self-conscious about their wrinkles, dark circles, and dry complexion may find this brand welcoming in terms of its message. 

JLo Beauty Reviews: What Do Customers Think?

JLo Beauty Review

There’s no doubt in mind that Jennifer Lopez has definitely captured the world’s attention. But, can the same be said for her skincare line? Fortunately, it seems that her star power has carried over to her entrepreneurial ventures, as we found an overwhelmingly positive response for JLo Beauty

To kick things off, let’s take a look at the ratings for some of the brand’s best-selling products. 

  • That JLo Glow Serum: 367 reviews with 4.4/5 stars 
  • That Limitless Glow Sheet Mask: 298 reviews with 4.3/5 stars 
  • That Blockbuster Hydrating Face Cream: 558 reviews with 4.4/5 stars 
  • That Big Screen Broad Spectrum SPF 30 Moisturizer: 294 reviews with 4.1/5 stars 

The ratings speak for themselves. A majority of customers (JLo and skincare fans alike) are raving about Lopez’s collection of products. From sheet masks to face creams, users report that they proved effective in hydrating their skin while promoting a healthy glow. Others stated that some remedies helped to smoothen out their complexions. 

“I have used this mask about 7 times now. It really does give your skin that healthy glow but also makes you look 10 years younger. It tightens up the skin and reduces puffiness under eyes. It’s  just a fantastic product,” one customer wrote for the That Limitless Glow Sheet Mask

“I use this moisturizer everyday and it makes my skin look healthy and young. I’m 58, and I get compliments all the time about how I don’t look my age,” one reviewer detailed for the That Blockbuster Hydrating Face Cream

The hype for JLo Beauty doesn’t stop there. We also uncovered many reviews on other websites such as Sephora, Amazon, and Influenster. Let’s take a quick look. 

  • Sephora for the JLo Glow 4-Piece Kit: 261 reviews with 3.3/5 stars 
  • Amazon for the JLo Beauty That Fresh Take Eye Cream: 273 ratings with 4.2/5 stars
  • Influenster for the That JLo Glow in a Multitasking Serum: 114 reviews with 4.2/5 stars 

It’s effective, radiance-inducing, and it’s one step closer to achieving the renowned Jennifer Lopez glow. Some customers noted that the brand’s serums and cleansers felt great to apply. Others stated that it was well worth the investment. 

“The serum is hydrating, a little goes a long way! It spreads easily and settles down to make my skin soft and smooth. It’s a milky color and has no scent. It has an amazing luxurious packaging that I adore and have it beautifully placed on my vanity. Highly recommend this,” one Influenster reviewer wrote for the Multitasking Serum

Some media outlets, such as Insider magazine, were also on the bandwagon for JLo Beauty products. Overall, the author quickly recommended the Multitasking Serum, the Blockbuster Wonder Cream, and the That Single Cleanser as three of her top favs. 

“Similar to the brand’s cleanser, a little of this moisturizer goes a long way. It’s incredibly airy, almost like a light hand cream, and creates the perfect canvas for makeup application. It’s hydrating, but not saturating, and leaves your skin soft to the touch,” via a statement made by Insider magazine. 

In conclusion, I think it’s safe to say that JLo Beauty is worth checking out. While there are a few negative comments online, it’s quite small compared to the amount of positive feedback online. 

Is JLo Beauty Worth It?

JLo Beauty Review

In the words of Lopez herself, JLo Beauty is definitely ‘real.’ Among all of the skincare companies we’ve come across, it’s heartwarming to see a brand that takes no issue with age. 

Instead, they embrace it rather than hide it. Yes, you’re turning 50—but so what? Everyone deserves to feel beautiful, which is exactly what this company promotes. 

Despite its glammed-up image, this skincare company definitely delivers when it comes to product transparency and clear instructions. With each remedy, customers are treated to a short tutorial of Lopez herself applying the products. It’s a small touch, but it helps bridge the level of trust between the buyer and the company. 

All in all, this JLo Beauty review recommends this brand for its effective products and supportive message. 

JLo Beauty Promotions & Discounts 

JLo Beauty Review

This JLo Beauty review found out that customers can save 15% on orders if they sign up for the brand’s subscription program. Aside from this, we haven’t seen any other promotions or deals offered on the website at this time. 

Where to Buy JLo Beauty 

JLo Beauty Review

In love with the JLo Glow Serum? Customers can head over to to see what else they have in store. You can also find them at select retailers, including: 

  • Amazon 
  • Sephora 
  • Walmart


JLo Beauty Review

What is the JLo Beauty Olive Complex? 

This patented formula uses a mix of antioxidant-rich compounds to help reduce the signs of aging. This includes ingredients like squalane, extra virgin olive oil, and leaf extract. In the words of Lopez herself, it’s “liquid gold”

What are JLo Beauty Products Formulated Without?  

JLo Beauty products are relatively clean. They are free of phthalates, mineral oil, SLS, parabens, coal tar, and more. 

Does JLo Beauty Test on Animals?  

Nope! This JLo Beauty review found out that its products are cruelty-free. 

Is JLo Beauty Packaging Recyclable? 

As a way to conserve the planet, JLo Beauty utilizes recyclable materials in part of its packaging. 

What Company Owns JLo Beauty? 

JLo Beauty is owned by, well, Jennifer Lopez herself. In terms of specifics, it’s run by JLo Beauty & Lifestyle, LLC. 

Does JLo Beauty Offer a Money-Back Guarantee? 

Yep! This JLo Beauty review found out that they offer a 60-day money-back guarantee. This even applies to products that are completely empty. 

What is JLo Beauty’s Shipping Policy?

This JLo Beauty review found out that they offer free shipping on orders that total $50 or more. Unfortunately, they do not provide international delivery at this time. So far, we found no indication of a tracking number that customers can use to track their purchases. 

What is JLo Beauty’s Return Policy?

As this JLo Beauty review has mentioned before, the brand offers a 60-day money back guarantee for all of its products. So far, we don’t know if the company provides a free shipping label for buyers to use. To initiate the return process, it’s best to contact the customer service team directly for instructions. 

How to Contact JLo Beauty

JLo Beauty Review

For inquiries unrelated to this JLo Beauty Skincare review, you can contact the company through:

  • Phone number: 1-888-853-3169
  • Email: [email protected]
  • Using the live chat function on its website

Explore your options for more skincare and beauty products with these popular brands:

Beauty Heroes

Evolve Beauty

Juice Beauty


Sally Beauty Supply

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