KidKraft Review

About KidKraft

KidKraft Review

Whether you’re an expert, parent, or looking for the perfect toy for the little one in your life, you likely know the importance of play in the lives of children.

Having fun isn’t the only reason kids play: they also learn, develop relationships, and train themselves in useful skills from fine motors to sharing and kindness.

A classic option, KidKraft, offers a number of different toys, dollhouses, playhouses, playsets, kids furniture, and outdoor fun to inspire your kid and help them find joy in every moment. The pieces are colorful and bright, crafted from durable materials, to inspire imagination and play all day.

The brand has amassed over 208k likes on Facebook and 245k followers on Instagram, demonstrating how much parents love their age-appropriate and developmentally beneficial toys and playsets. 

Now, all that sounds great, but is it really worth the hype? Stay tuned into our KidKraft review to find out. We’ll give you the rundown of the brand, its best selling products, customer testimonials, important FAQs, and more, to help you decide if it’s worth the buy.

Overview of KidKraft

KidKraft Review

Made for make believe,” KidKraft was founded in 1968 and is now run by CEO Steven Lampert and president and CCO Charmaine Lampert. It specializes in painted wooden toys and playsets with a focus on helping little ones and families unlock their imagination for endless fun and possibilities. 

The company is located in Dallas, Texas, US, though pieces come from overseas and ship to 90 countries across the world. They are widely available through different retailers, making children’s play and education accessible to all. 

Today, the brand operates under the belief that “every kid needs a place to explore and imagine.” KidKraft also has a number of philanthropic endeavors, requesting that shoppers recommend any local charities or special programs that the company can donate or contribute to. 

Now that we know a little more about where the brand came from, this KidKraft review will take a closer look at some highlights to keep in mind.


  • Vast collection of timeless, educational, and fun toys such as dollhouses and play kitchens
  • Designed to help children access their imaginations
  • Inclusive of all ages and stages of development
  • Comprehensive, easy to follow assembly instructions
  • Replacement parts available
  • Price matching offered
  • Affirm and payment plans optional
  • Free shipping on orders over $75
KidKraft Review

Innovative design, quality products, and inspiring children lies at the heart of KidKraft. That being said, the brand’s list of pieces is quite vast, featuring toys and playsets, outdoor furniture and sets, trains, dollhouses, and kitchens to name a few.

With that in mind, it’s important to note that children’s toys are made for more than just fun. They are educational and beneficial to development, and age appropriate options are ideal for helping your little ones grow and learn. 

Fortunately, KidKraft also offers a Toy Finder, which helps parents and shoppers discover the best options for their tots. Here’s how it works:

  1. Start the quiz
  2. Enter the amount of children you’re shopping for
  3. Share info about the space
  4. Choose a descriptive word for your kid(s) and toys they might prefer
  5. Enter your ideal style and purpose
  6. Check out your recommendation!

Of course, you may also be curious about some of the other options available. Below, our KidKraft review will walk you through some of the best sellers to give you an idea of what the brand is all about.

KidKraft Dollhouses Review

A classic option for helping any kid learn and use their imagination? A KidKraft dollhouse, in various colors, designs, and layouts. There are also extras such as furniture and dolls available, but we’ll focus on some of the top selling houses down below.

KidKraft Grand Horse Stable & Dollhouse With Ez Kraft Assembly Review

What’s better than a dollhouse? A dollhouse with a horse stable built in, such as the Grand Horse Stable & Dollhouse with EZ Kraft Assembly. This four-story house is almost 5” tall with a connected two-story barn with a horse included.

The walls are carefully painted, with see-through windows and different doors for your tot to move their dolls and toys through, developing those motor skills. It even comes with 26 furniture and play pieces for immediate use and personal design. 

Ideal for the equestrian in your life aged 4 and up, the Grand Horse Stable & Dollhouse with EZ Kraft Assembly is easy to assemble and retails for $200.

KidKraft Celeste Mansion Dollhouse With Ez Kraft Assembly Review

Made for dolls 12 inches and under, the Celeste Mansion Dollhouse With Ez Kraft Assembly features dreamy and whimsical designs straight out of a fairytale. It features unique details such as a working elevator, a patio with shining lights, a built-in jacuzzi, and a telescope, all to light your little one’s imagination up.

The Celeste Mansion Dollhouse With Ez Kraft Assembly comes with 24 furniture pieces and accessories for easy customization to help your kiddo create endless possibilities, retailing for a grand total of $220.

KidKraft Pop-Ups Review

Children often turn to real life scenarios when it comes to play. So why not help them along the way with a simple pop-up that gives them access to one of the most popular pretend restaurants or pet doctor setups, which we’ll outline down below!

KidKraft Let’s Pretend Restaurant Pop-Up Review

Restaurants and kitchens are spaces of learning and entertainment, and the Let’s Pretend Restaurant Pop-Up is no exception. This pop-up is easy to use and comes with unique features, such as a functional chalkboard, faux dishes and foods, the ability to roleplay, and even an educational garden.

It has a fold-out design with 6 different sides for numerous ways to play and is carefully constructed from wood to maintain its integrity over time. Fun to play with (but not to eat) the Let’s Pretend Restaurant Pop-Up is ideal for kids 3 and up and retails for $110.

KidKraft Let’s Pretend Pet Doctor Pop-Up Review

Whether your tot wants to be a vet when they grow up or simply has a love for animals, the Let’s Pretend Pet Doctor Pop-Up makes the ideal play set. This set allows kids to learn about different roles in a veterinarian office with built-in storage and shelves, six different sides, and 18 play pieces such as medical tools, adoption papers, and more. 

Ideal for pairing with a few stuffed animals and easy to fold and store away, the Let’s Pretend Pet Doctor Pop-Up retails for $110.

KidKraft Playhouses Review

Playhouses and sets are ideal for outdoor fun, keeping your little ones entertained and active so they can get a restful sleep by the end of the day. Up next, we’ll give you the rundown on two of the top selling playhouses that will give your children the chance to run and play to their heart’s content.

KidKraft Cozy Escape Playhouse Navy Review

If you’ve got a few littles who love to run around and play, the Cozy Escape Playhouse Navy is a no-brainer. This two-story design, with almost 50 square feet of play space, takes up only a small portion of the yard. 

It features a twirly slide, an open deck, ladder access, a rock wall, a cooking set, and functional flower boxes for ultimate play. Ideal for hours of fun in the sun, the Cozy Escape Playhouse Navy costs $1,200

KidKraft Mckinley Wooden Swing Playset Review

The Mckinley Wooden Swing Playset is the perfect two-in-one, featuring a playhouse and a double swing set and acro bar, with enough space for 9 kids. It has a two-level clubhouse with a rock climbing wall, windows, a kitchenette, and an educational clock.

Whether you’ve got a gymnast or a homebody, there’s something for everyone to have a little (correction: a lot of) fun. Ideal for all day entertainment, the Mckinley Wooden Swing Playset retails for $1209.

Who Is KidKraft For? 

KidKraft Review

On the hunt for toys and playsets that can be passed down through generations? Timeless design and durability are key when it comes to children’s toys. And, you may want something that’s long lasting, to give to your grandchildren, and have them share with their kids.

In saying that, KidKraft is designed for children and their families. Toys are a great way to connect parents, grandparents, children, and everyone in the room. Playsets provide a place of imagination and innovation, allowing little ones to learn and develop their minds while playing make believe by themselves or with others. 

They also make great gifts since they can be used for years to come and are a great source of entertainment for children. 

KidKraft Reviews: What Do Customers Think?

KidKraft Review

So, does Kidkraft reach its goal, supplying families with items that inspire imagination? This KidKraft review is here to find out with testimonials from the brand’s website, Wayfair, Amazon, Don’t Waste Your Money, and Better Business Bureau.

First, let’s start by taking a look at how some of the best sellers are rated on the website:

  • Grand Horse Stable & Dollhouse With Ez Kraft Assembly™: 4.6/5 stars out of 93 reviews
  • Celeste Mansion Dollhouse With Ez Kraft Assembly™: 4.6/5 stars out of 64 reviews
  • Cozy Escape Playhouse: 4.3/5 stars out of 159 reviews
  • Mckinley Wooden Swing Set: 4.5/5 stars out of 132 reviews

One shopper shared that the Mckinley Wooden Swing Set was exactly what they were looking for, writing, ​​”We searched for the perfect play set for several weeks before stumbling upon this one. It checked all of our boxes! The perfect size, sturdy material, easy to look at, and fun for the kids!”

Another customer shared that the Grand Horse Stable & Dollhouse With Ez Kraft Assembly™ is great for learning and playing, stating, “Very well made and sturdy. My 6 and 11 year old put this together. The instructions were easy enough for my kids to follow along with. My girls loved it and will get years of play out of it.

The brand received 3.9/5 stars on Amazon, where one buyer described the playhouse “was a perfect purchase,” writing, “My grandson absolutely loves it! Great company to do business with. Arrived on time and with easy instructions to assemble. Very well made. I would recommend this playhouse to anyone that is particular about quality.”

With 4.5/5 stars out of 169 reviews, a patron on Wayfair mentioned the swing set makes a great gift since it will grow with their kids: “We got this as a birthday gift for our two year old and one year boy. It’s gorgeous in the yard, it’s also going to grow with the kids. Our two year old loves it! She squealed and asked to run out once she saw it.

DWYM awarded the company 9.3/10 stars, explaining, “A kitchen play set doesn’t just entertain children. It can also serve as an educational tool. Kids learn skills like teamwork, organization and how to complete chores. Some play sets even take it a step further by helping kids develop skills like counting.”

On BBB, the brand earns an A+, demonstrating impressive customer service and consistently showing shoppers how much they care. This is in line with the other reviews we found, showing that KidKraft is a great place for a seamless shopping experience. 

Is KidKraft Worth It?

KidKraft Review

Nearing the end of our KidKraft review, you may be wondering: is this brand worth the buy? The short answer is yes, but we’ve also got a long answer to sum things up for you.

First of all, the products are carefully designed and crafted with durable materials, and the brand is backed by years of experience in producing the best of the best. Plus, the variety of products ensures there’s something for every kid at every age.

We also appreciate the Toy Finder so you don’t have to stress about finding the perfect gift or ideal option for the little one in your life. Also, the ability to opt for replacement parts ensures a long lasting quality and limits the number of toys that end up in landfills

On top of all that, there are plenty of ways to save so you can get an extra bang for your buck. Our KidKraft review will share those details up next. 

KidKraft Promotions & Discounts 

KidKraft Review

Children’s toys can be expensive, especially when they’re carefully designed to hold up against everything children throw at them. Fortunately, this brand offers a number of different ways to save. Here’s what our KidKraft review found:

  • Save an extra $10 on every $100 you spend with the Love to Save Event
  • Shop the outlet for extra savings

Where to Buy KidKraft

KidKraft Review

Did something in our KidKraft review catch your attention? Fortunately, there’s a number of places to shop the brand:

  • Indigo
  • Amazon
  • Best Buy
  • Wayfair
  • Toys R Us
  • Target
  • Walmart

Also, KidKraft toys are available at most children’s toy stores, so be sure to check out the Store Locator on the website for the nearest location to you.


KidKraft Review

Who owns KidKraft?

Our KidKraft review discovered that the brand is currently owned by MidOcean Partners, a company committed to “transformative growth opportunities in US middle-market companies within the consumer and business world.”

Does KidKraft ship internationally?

KidKraft Canada and international shoppers rejoice: the brand offers worldwide shipping. To shop in your region, select the proper language and location using the dropdown menu on the top left of the webpage. 

What is KidKraft’s Shipping Policy?

Is your little one anxiously awaiting their KidKraft play kitchen? You’ll be happy to know that the brand offers speedy shipping.

Most items are shipped via FedEx ground and arrive within 3-5 business days, while larger and outdoor pieces are shipped through freight carriers and ship within 5-7 days and arrive within 10-14 days. 

Certain outdoor playsets and swing sets ship for a flat fee of $99, while other outdoor playsets ship for $25. Free shipping is valid on orders over $75.

What is  KidKraft’s Return Policy?

Feeling a little unsure if your new KidKraft table will fit into your little one’s playroom? All items purchased through the brand’s website can be returned within 30 days of purchase. The items must be returned with all original packaging via FedEx or UPS. 

If you opt to purchase a KidKraft product through another retailer, remember to check out their website for info on returns and policies. 

In need of replacement parts? No problem! Our KidKraft review discovered that the brand offers replacement parts within 90 days, often free of charge. All you have to do is contact customer service with the details. 

How to Contact KidKraft

We hope you enjoyed our KidKraft review! If you have any further questions about the brand or its products, please contact them by calling 972-385-0100 or by emailing [email protected].

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