Table of Contents
About Luminess Cosmetics
Ever wondered why you can’t get that picture-perfect look that you see on the models and celebs? The answer is simple. Professional makeup artists use airbrushes to apply the makeup evenly and quickly.
For that same flawless look at home, Luminess Cosmetics has airbrush systems and liquid cosmetics affordable to any regular makeup wearer.
Since they market directly to their customers, they have a substantial presence on social media with more than 425K Facebook followers, 201K on Instagram, and 2.2 million views of TikTok videos on #luminess.
Luminess Cosmetics has also been featured in media including WWD, Elle, Good Housekeeping, E! Online, Marie Claire, and Refinery 29, to name but a few.
In this Luminess Cosmetics review, I will take a look into this brand to see if it is worth your money before you spend it. I’ll be checking out their products, promotions, and customer reviews.
More than two decades ago Sean Mehta was one of the nation’s foremost importers of beaded dresses.
To market the dresses, he did lots of photoshoots during which he noticed that all the professional makeup artists used airbrushes on the models. In fact, he couldn’t help but notice this, since the devices were large and noisy.
As an artist, innovator, and entrepreneur, Mehta decided to figure out a way that all women could get that flawless, picture-perfect coverage without going to a makeup artist.
It took years of research and prototypes before he created a system that was quiet, compact, easy to use, and affordable. Then he did the same creating the liquid cosmetics to use in them.
Finally, in 2019, out of Houston, Texas, the whole line was brought together under the newly created Luminess and they added non-airbrush makeup to the brand as well.
Before I check out a few of their products in this Luminess Cosmetics review, let’s take a look at what makes them special.
Highlights
- High-quality, affordable airbrushes
- User-friendly airbrushes with a flawless finish
- High-quality makeup
- Lightweight and even distribution of makeup
- Free returns
Why You Should Trust Us
Our mission is to help you make better, more informed purchase decisions.
Our team spends hours researching, consulting with medical experts, gathering insight from expert professionals, reviewing customer feedback, and analyzing products to provide you with the information you need.
Luminess Airbrush Review
This brand has the option of three styles of Luminess airbrush systems – Icon, Legend, and Breeze. My Luminess Cosmetics review will spotlight two of their best-selling airbrush kits.
Luminess Cosmetics Icon Airbrush System Kit Review
As the mainstay airbrush, the Luminess Cosmetics Icon Airbrush is updated over the years to continue to look modern, while giving a flawless, lightweight finish whether you use it with foundations, primers, illuminators, blushes, shadows, etc.
Imagine perfect smokey eyes without smearing and smudging.
The box is black with patterned edges and rose gold colored center and control button. With the spray pen also in black and rose gold, this system looks sleek and modern.
There is a second black button to control the two choices of speeds, making the Luminess Cosmetics Icon Airbrush System Kit ideal for any airbrushing, including tanning. It comes with the following items:
- Silk 4-in-1 airbrush foundation
- Airbrush Blush
- Airbrush Love
- Bulgarian Rose Serum in Mist
- Lip and eye compact
This kit also comes with a free mystery gift. You can create your own iconic looks with this system and accessories for $140, on sale from $350.
Customers say: “I purchased this kit and would recommend this for everyone. The spray mist covers up imperfection with coverage so well that it appears as natural beauty.”
Luminess Cosmetics Legend Airbrush System Kit Review
With a different look for the controller, the Luminess Cosmetics Legend Airbrush System Kit is almost exactly the same as the Icon kit down to the stylus and what comes with the system.
Where it differs is in the style of the control box and that it only has one speed, so only one button.
While the Icon is all modern in look and feel, the Legend is completely retro. With a rose gold face and white back, it is reminiscent of 50s kitchen appliances down to the stylized writing of the brand name. Or even the cars of the 50s and 60s.
How these airbrushes work is really quite simple in design. When you switch them on, their tiny motor quietly pushes air through the stylus. Add a few drops of liquid cosmetics then press the trigger. The air and makeup mix and come out as a fine mist that covers beautifully and evenly, yet thinly, so your skin isn’t clogged and coated.
Make your look legendary with this stylish airbrush for $149, on sale from $263.
Customers say: “I have been using Luminess for many years. I use #3 and 4 mixed. I’ve also used the primer, concealer and color corrector. I recently purchased a new compressor which works smoother than the last one.”
Luminess Makeup Review
Along with the airbrushes, this cosmetics brand creates the liquid Luminess makeup that works best with their products. This includes blushes, foundations, shadows, primers, and anything else that you can use to decorate your face.
Their non-airbrush makeup includes mascara, lipstick, blush, and shadow and is also full of hydrants and pigments.
This makeup lasts all day without the need for touch-ups. This section of my Luminess Cosmetics review will reveal just a couple of their best-selling products in this category.
Luminess Cosmetics Silk 4-in-1 Enhanced Airbrush Foundation Review
As a combination of anti-aging serum, primer, concealer, and all-day foundation, the Silk 4-in-1 Enhanced Airbrush Foundation is a great way to start your daily makeup routine.
On top of the anti-aging properties, this pumped-up foundation uses silk which reflects light, giving you the appearance of fewer wrinkles and a youthful glow.
With 18 colors to choose from, it’s highly likely that they have one that perfectly matches your skin. Save time and money with this fortified foundation for $25 for a 0.25 oz bottle.
Customers say: “I just received my kit today and was so excited, I had to try it right away. It’s soft and weightless and is great for me because I don’t like the feel of conventional makeup/foundation on my skin.”
Luminess Cosmetics Obsession Liquid Lipstick Review
In six colors packed with pigment, even the light pinks are bold with the Luminess Cosmetics Obsession Liquid Lipstick.
With hydrating ingredients, this lipstick makes your lips look fuller without using fillers and it stays on all day. I have to mention in this Luminess Cosmetics review, The hot Sexy Orchid purple color is a personal favorite of mine. It goes well with a range of skin tones.
I assume that they change up their colors seasonally as they are on sale right now. You can make these lipsticks your obsession for only $14, previously $20.
Customers say: “This is a wonderful lipstick. It feels good going on my lips. I love the plum color, which goes so well with purple and pink. It is a positive and powerful color.”
How Does The Luminess Airbrush Subscription Work?
With their membership program, you can opt to have your liquid makeup order automatically renew for a designated period. If you choose this option, I would suggest that you make sure that you love the products first.
If you cancel early, you are charged the non-discounted price automatically for what you did receive.
Also, there appear to be issues with people canceling and continuing to get charged. You should ensure that you contact them directly at [email protected] or toll-free at 1-877-749-5777 when you cancel your subscription.
Eventually, any issues seem to get resolved but who needs the headache?
Who Is Luminess Cosmetics For?
Luminess Cosmetics is for any woman, or man for that matter, who regularly wears make-up. It takes a bit of practice using airbrushes, but once you have the hang of it, it saves time and money.
Airbrushing may not work well for people with very dry skin or very textured skin, but most of Luminess’ liquid makeup collection contains hydrating ingredients that may help.
The Luminess makeup collection is for anyone who wears makeup. They also contain ingredients that help to hydrate, making lips look plumper and skin more radiant.
Luminess Cosmetics Reviews: What Do Customers Think?
And now for the fun part of this Luminess Cosmetics review; it’s time for me to pass the mic to the brand’s verified customers for the truth, the whole truth, and nothing but the truth.
Let’s begin with a review of the Luminess Air Basic Airbrush Kit One-Speed System on Amazon. It has 4/5 stars over 2,293 reviews. They say:
“Love Luminess Airbrush System. Great Product. Love it! It just takes practice in the beginning to spray the make up on but it is well worth it. The products stays on for hours and I hate to even remove it at night as it still looks exactly the same as when I put it on 10 hrs. Before.”
While this Luminess Cosmetic review does not suggest leaving makeup on at night, I get their point. Why waste flawless coverage?
The next reviewer on Influenster, where there were 30 reviews with an overall 4.3/5 stars, used her mom’s new Luminess Air Airbrush System – which one, I’m not sure – but I’m sure that they were amazed by the application:
“I absolutely love it! It is a simple, easy, and more efficient way to apply foundation. The result of it all is phenomenal! It’s amazing! The application looks very smooth and clear, very light… According to my mother (and I), we would say this machine was SO WORTH the money. Highly recommend the product.”
Stays on well and applies easily and flawlessly, with a little practice. In other words, you don’t need to be a professional makeup artist to look like you go to a professional. This Luminess Cosmetics review on Chick Advisor, with 4.2/5 stars from 4 reviews, goes into more detail:
“I recommend using airbrush if you’re tired of appling foundation especially when sometimes it turns out uneven! Yiks! From my experience, airbrush make sure that you get an even, flawless coverage from neck to face. So far i loved it a lot. You don’t have to be a professional to be using the airbrush makeup and consider it, i’m not professional myself.”
And what of the non-airbrush makeup? One Luminess Cosmetics reviewer had this to say about the Obsession Liquid Lipstick:
“These are really nice! Very velvety and smooth. Color stays even after eating. Super easy applicator. I bought 6 colors and going back for more!”
So, we’ve discovered that their products are good but how is Luminess Cosmetics’ customer service? On their Facebook page with 349 reviews and a 4/5 stars rating, this customer tells us of their experience:
“The cosmetics are amazing and I had a phenomenal customer service experience! I forgot to add my shade on my Facebook order and customer service corrected the issue quickly and was amazingly so EASY to deal with.”
Before I wrap up this part of my Luminess Cosmetics review, let’s see how their products are rated on the website:
- Icon Airbrush System Kit – 3,984 reviews – 4/5 stars
- Legend Airbrush System Kit – 220 reviews – 4.4/5 stars
- Silk 4-in-1 Enhanced Airbrush Foundation – 1,363 reviews – 4.5/5 stars
- Obsession Liquid Lipstick – 77 reviews – 4.4/5 stars
While most of the reviews were great everywhere and there were no complaints on TrustPilot, to be honest in this Luminess Cosmetics review, I found more than 300 complaints on the Better Business Bureau website.
The company follows up on all complaints to the satisfaction of the customer, which shows great customer service.
The complaints are just about always in regards to the subscription service. Like any other subscription service (Netflix, Amazon, etc) you are auto-renewed at the end of the period.
This can lead to you paying for months that you didn’t want the service. I’d recommend that you speak to them directly to cancel your subscription before auto-renewal happens.
Is Luminess Cosmetics Legit?
Luminess Cosmetics is completely legit. Like any other subscription service, they auto-renew and if you aren’t proactive in canceling it by contacting them directly, you can get dinged for a month or two.
This issue seems to be resolved after follow-up but tends to be a headache, so it is better avoided if you aren’t sure that you will want to continue your subscription to its end.
Is Luminess Cosmetics Worth It?
So, the big question—is Luminess Cosmetics worth your money? Yes, absolutely.
This brand’s airbrushes make using airbrushes accessible to all, so everyone can get that model and celebrity look, usually only found with professional makeup artists. On top of that, their affordable cosmetics are highly pigmented and last all day.
The one recommendation that I’d make is that, if you can afford to pay the full price without the 20% discount for a subscription, you may want to do that and save yourself some possible headaches. Let’s put this in perspective though.
The brand claims to have sold 5 million airbrush systems and they only have 300 or so complaints, so you may want to risk it anyway.
Luminess Cosmetics Promotions & Discounts
I found a few ways to save money through the website at the time of this Luminess Cosmetics review. They include:
- $25 free gift card with purchase of Breeze Airbrush
- 50% off Breeze with promo code GETBREEZE
- A rewards program that includes free shipping over $55
- Subscription auto-delivery service discount
- The sales section on the website
Where to Buy Luminess Cosmetics
Since one of the objectives of Luminess Cosmetics is to connect directly with their customers, you can only get this brand through their website (luminesscosmetics.com) or their Amazon store.
FAQ
Who owns Luminess Cosmetics?
Founder Sean Mehta still owns and runs Luminess Cosmetics.
Can I cancel Luminess Cosmetics subscription anytime?
According to their website, you can cancel your auto-delivery subscription at any time.
If you do it before the period ends, you will be charged the full price for any previous deliveries, as the discount is based on the full subscription period.
Does Luminess Cosmetics ship internationally?
No, Luminess Cosmetics does not ship internationally. You can try them on Amazon if you are outside of the US.
What is Luminess Cosmetics’ Shipping Policy?
Luminess Cosmetics ship orders over $55 for free for rewards members. This only applies to the 48 contiguous states.
You’ll receive confirmations from the brand when your order is received, shipped, on its way, and delivered or you can track your order through the Luminess website. Here are your shipping options:
- Standard: $7, processing 1-2 business days, shipping 5-7 business days
- 2-Day: $20, processing 1 business day, shipping 2 business days
- Overnight: $33, processing 1 business day, shipping 1 business day
What is Luminess Cosmetics’ Return Policy?
Luminess Cosmetics offer a full refund for items with a Return Authorization created within 30 days of the shipping date. They do not refund shipping fees. Sale items are not refundable. You must create a RA for a return to be accepted. Here’s the process:
- Contact them to get the RA filled out
- Print the emailed return shipping label
- Pack up the system in its original packaging including all parts and accessories
- Attach the return shipping label and clearly write the RA number on the outside
- Drop it off at any USPS location
Refunds can take 9-12 business days to appear back on your original method of payment.
How to Contact Luminess Cosmetics
If you have any questions about the brand that my Luminess Cosmetics review didn’t answer, you can reach out to them through the following methods of contact:
- Email: [email protected]
- Toll-Free Phone: 1-888-793-7474
- Online Chat on their website
Their customer service hours are 8:30 am to 5:30 pm CST Monday through Friday.
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