Madara Cosmetics Review

About Madara Cosmetics

Madara Cosmetics Review

Madara Cosmetics utilizes the power of plants in its curated selection of products. Sourced from Nordic forests, this beauty brand uproots Northern-based botanicals for its patented formulas. I don’t know about you, but I’m getting some serious fairytale vibes just by looking at their makeup and skincare collection. 

Madara Cosmetics is no stranger to the beauty community, as the brand boasts an impressive following of over 77.5k on Instagram. It’s also featured in various media outlets, including Forbes, Marie Claire, Vogue, and Harper’s Bazaar. 

Plant-based, eco-friendly beauty is not a novel idea—which is why you’re probably wondering what makes this brand all that special. Hopefully, this Madara Cosmetics review will help answer that question for you. We’ll take an in-depth look at the company, its products, customer ratings, promotions, and more to help you decide if they’re worth checking out. 

Overview of Madara Cosmetics

Madara Cosmetics Review

The magic of northern-based plants is not a matter of hocus pocus. It actually has some scientific backing, as some botanicals are enriched with key properties thanks to their strengthened adaptability to the cold Nordic climate. 

Founder Lotte Tisenkopfa Iltnere wanted to highlight the benefits of these forgotten herbs as honestly as possible, which later became Madara Cosmetics in 2006. 

Based in Marupe, Latvia, Madara Cosmetics has quickly amassed success for its unique approach to Nordic-based beauty. 

Tisenkopfa has also won widespread recognition for her entrepreneurship efforts, such as being included in the Forbes list of 25 Most Influential Business Women in 2012. Over the years, they’ve released small collections and sub-brands, including MOSSA and ECOCERT. 

Before we get into this Madara Cosmetics review, let’s go over some initial brand highlights: 


  • A wide selection of skincare and makeup to choose from
  • Utilizes the power of plants as a unique approach to cosmetics 
  • Packaging is recyclable and free of BPA materials 
  • Semi-affordable prices
  • Provides a professionals-only program that offers exclusive discounts 
  • Free worldwide shipping on orders $60 or more 
Madara Cosmetics Review

Stepping into a Madara Cosmetics laboratory must feel like visiting a witch’s home. That’s not to say that it’s creepy in the slightest—it’s more fascinating due to the company’s cauldron of unique ingredients. From birch water to horse chestnut seed extract, this beauty brand is definitely cooking up a storm in the name of beautiful skin. 

They’ve got dozens of products on their website, ranging from serums, cleansers, foundations, mascaras, and more. You can also shop by collection or by skin concern if you’re looking for something specific. 

While I’m sure our readers are up for a 100-product critique, this Madara Cosmetics review will keep things short by only featuring a few of their best-selling products. Let’s dive in. 

Madara Cosmetics Review

Let me start things off by saying that you look utterly gorgeous today. While I’m sure you feel like a 10, why not make it an 11 by using Madara Cosmetics? They’ve got a great collection of skincare and makeup must-haves to help transform your complexion. 

From full-coverage lipsticks to nourishing serums, this Madara Cosmetics review will highlight a few faves that are definitely worth some major consideration. 

Madara Cosmetics Skin Equal Soft Glow Foundation Review

The Skin Equal Soft Glow Foundation can help you achieve that ‘au natural’ look in minutes. It’s a great alternative to formulas that usually dry chalky, as this blend promises a soft and smooth glow for the finish. Oh, and best of all—it’s completely cruelty-free and vegan-friendly, which is automatically a plus for any ethical shopper. 

While you’re welcome to wear the $39 Skin Equal Soft Glow Foundation by itself, we suggest applying a primer beforehand to help the makeup stick. To really make your skin glow, it’s best that you blend it with a few drops of liquid highlighter. Currently, this Madara Cosmetics must-have is available in 10 different shades. 

Madara Cosmetics Acne Acute Spot Roll-On & Acne Intense Blemish & Pore Treatment Review

Volcano zits? Absolutely not. Instead of resorting to the ‘pinch and pop’ method, the Acne Acute Spot Roll-On & Acne Intense Blemish & Pore Treatment offers a gentler way to remove pimples. 

This 2-in-1 set includes an on-the-go applicator to address those imperfections head-on. It’s a preliminary formula that can help calm down inflammation before you apply the second product. 

The Blemish Pore Treatment is used as a more rigorous solution, as it’s key in rebalancing the skin’s microbiome. In terms of ingredients, both products use salicylic acid and northern juniper stem cells to help clarify skin. 

There’s no need to empty out your pockets for this life-saving bundle, as the Acne Acute Spot Roll-On & Acne Intense Blemish & Pore Treatment only cost $36 in total. 

Madara Cosmetics Fake It Healthy Glow Self Tan Serum for face Review

Can’t manage to get that sun-kissed look in time for your big event? There’s no need to panic. The Fake it Healthy Glow Self Tan Serum for Face provides the coveted dewy complexion without the worry of streakage. It’s a great product to use if your complexion lacks color, as this formula helps revive skin tones in just 4 to 6 hours. 

This nifty formula isn’t just pigment. It’s boosted with ingredients such as raspberry seed oil and shea butter, which work wonders in providing hydration while reducing inflammation. There’s also hyaluronic acid and vitamin E included for an added boost of goodness. Offered in a convenient pump bottle, the Fake it Healthy Glow Self Tan Serum for Face sells for $35 at checkout. 

Madara Cosmetics Time Miracle Total Renewal Night Cream Review

Beauty sleep doesn’t just involve a full night’s rest. If you use the right skincare products, you can literally wake up to a more refreshed face. 

Case in point, the Time Miracle Total Renewal Night Cream helps to diminish signs of aging, quell dry spots, and reinvigorate dull skin. This is thanks to its blend of patented ingredients, such as hyaluronic acid and jojoba seed oil. Both elements are key in inducing hydration while promoting collagen production. 

According to the brand, this formula is based on northern birch water, which is reportedly helpful in achieving a youthful complexion. You should also know that 94% of participants reported that their skin felt more radiant after using this product (based on a report published by Madara). Regarding price, the Time Miracle Total Renewal Night Cream costs a friendly $60

Madara Cosmetics Time Miracle Hydra Firm Hyaluron Concentrate Jelly Review

Diagnosed with the skin blues? If so, don’t throw in the towel just yet. The Time Miracle Hydra Firm Hyaluron Concentrate Jelly acts as a pick-me-up for any dull complexion. 

This nourishing formula is designed to impart lots of hydration to dry textures, which is thanks to ingredients such as birch water and hyaluronic molecules. As a result, you can say hello to a firmer and plumper complexion perfect for makeup application. 

In encouraging reports, continued use of this product entails a 56% growth in moisture after five days. We highly recommend following the $39 Time Miracle Hydra Firm Hyaluron Concentrate Jelly with a gua sha regimen or a nourishing face mask before you go to bed. 

Madara Cosmetics Sos Hydra Repair Intensive Serum Review

The Sos Hydra Repair Intensive Serum won the Annabelle Prix de Beaute award in 2017. More specifically, in the ‘Prestigious and Popular Cosmetics’ category. 

With a title like that, do you really need more convincing to try out this legendary product? The formula is designed to rehydrate and rebalance skin. It’s also essential in protecting the complexion from environmental stressors.

This award-winning treatment uses a blend of northern peony, hyaluronic acid, and linseed. These three ingredients work to reduce oxidative damage, moisturize the skin, and soothe stressed-out complexions. If you’re looking to include the Sos Hydra Repair Intensive Serum in your daily regimen, you can expect to pay $44 at checkout. 

Madara Cosmetics Brightening Aha Peel Mask Review

Say goodbye to tired, dull-looking skin. The Brightening Aha Peel Mask really does provide that ‘aha moment’ when it comes to achieving that perfect complexion. 

This enriched blend offers a mix of quince fruit extract, vitamin C, lactic acid, and elderflower to help in the revitalization process. Generally speaking, these key additives are crucial in reducing inflammation and protecting the skin from sun damage while promoting blood circulation. 

Essential in diminishing signs of aging while smoothening the complexion, the Brightening Aha Peel Mask retails for only $32. 

Who Is Madara Cosmetics For? 

Madara Cosmetics Review

Do you consider yourself a true believer in the magic of plants? If so, Madara Cosmetics may fascinate you with its unique approach to botanical-based beauty. It’s an excellent brand to opt for if you prefer a holistic route regarding skincare and makeup, as they use several natural organics such as algae extract and burdock root. 

Is Madara Cosmetics Sustainable? 

Madara Cosmetics Review

In promising news, Madara was named the most eco-friendly and sustainable business in Latvia in 2016. With a title as presumptuous as that, you should definitely expect them to practice lots of green-led initiatives. 

Fortunately, they don’t disappoint, as 40% of their jars are made out of post-recycled polymers. In addition, 95% of their vegetable raw materials are sourced from responsibly owned, organic farms. 

Madara Cosmetics Reviews: What Do Customers Think?

Madara Cosmetics Review

So, what’s the general consensus? Is it worth adding Madara to your makeup shelf? The simple answer is yes, as we uncovered dozens of positive reviews online. To start things off, let’s take a short look at the ratings posted for some of the brand’s best-selling products:

  • The Fake it Healthy Glow Self Tan Serum for Face: 17 reviews with 5/5 stars 
  • The Time Miracle Total Renewal Night Cream: 25 reviews with 4/5 stars 
  • The Time Miracle Hydra Firm Hyaluron Concentrate Jelly: 77 reviews with 4.9/5 stars
  • The Sos Hydra Repair Intensive Serum: 60 reviews with 5/5 stars 

In short, Madara Cosmetics is effective, confidence-boosting, and definitely worth the hype. With that being said, it’s a little hard for us to include the reviews posted on their official page, as most of them are written in German. But, we did find a few English ones for you to read. 

“It’s a great night cream,” one customer wrote for the Time Miracle Total Renewal Night Cream. “The texture is light, yet you can feel it’s rich & nourishing. It sinks to my skin quickly, and it doesn’t look oily. In the morning, my skin feels & looks well rested.”

“I think it gives me just a little bit of color and freshness,” one reviewer shared for the Fake it Healthy Glow Self Tan Serum for Face. “I often use it twice at the same night. I Would like it if there would be a slightly darker shade but to sum up, I love it!”

We also uncovered some positive reviews on other websites such as Trustpilot, Influenster, and the brand’s Facebook page. To briefly summarize most reports, Madara proved to be a cosmetic must-have for several customers, as it helped improve the quality of their skin. Of course, we’ll let the ratings speak for themselves:

  • Trustpilot: 405 reviews with 4.8/5 stars 
  • Influenster 108 reviews with no star rating 
  • Facebook: 375 reviews with 4/6/5 stars 

“This is a fantastic moisturizing cream, feels light on the face and hydrates the skin very well. Very easy to apply and soaks into the skin quickly. I love many Madara products, I love that they are organic and not tested on animals,” one Influenster user wrote for the Sos Hydra Repair Intensive Serum. 

A few independent blogs, such as Ann-A-Porter, also gave Madara Cosmetics two thumbs up. This is especially towards the Time Miracle Total Renewal Night Cream, which helped to smooth out their complexion. “First time I used it, I woke up with such soft and relaxed skin. I totally loved the feeling. Also I like the scent and the light creamy texture.” 

Is Madara Cosmetics Worth It?

Madara Cosmetics Review

Madara is an excellent place to shop for plant-powered beauty products. To be honest, they’re a breath of fresh air. Compared to the oversaturated market of most cosmetic brands, Madara is at least doing something unique that helps them stand out amongst the competition. Frankly, I’ve never heard of a skincare/makeup company that looks towards northern plants as a way to improve the complexion. 

If you’re looking for a holistic alternative in achieving perfect skin, this Madara Cosmetics review suggests that you go ‘green’ by supporting this Nordic beauty brand. 

Madara Cosmetics Promotions & Discounts 

Madara Cosmetics Review

This Madara Cosmetics review found out that they have a Black Friday sale in which select items are 40% off. They also provide free samples for customers to try out. Lastly, the brand has a rewards program where members can accumulate points to gain access to exclusive deals and perks. 

Where to Buy Madara Cosmetics

Madara Cosmetics Review

Looking to pick up a few Madara skincare products? Customers can visit to see what they have in store. You can also find them at select retailers, including:

  • Amazon
  • Lookfantastic 
  • Walmart


Madara Cosmetics Review

Who owns Madara Cosmetics?

Madara Cosmetics is owned by founder Lotte Tisenkopfa Iltnere. 

Is Madara Cosmetics vegan?

Not all Madara’s products are vegan, as some products use beeswax, honey, and lanolin in their formulas. We suggest keeping a close eye on the individual descriptions for any crucial information. 

Is Madara Cosmetics cruelty-free?

According to the brand’s FAQ page, no animals were harmed in the making of their products. Madara states that “sheep farming and beekeeping, as well as the way the ingredients are obtained is strictly monitored.”

Does Madara Cosmetics ship internationally?

Yep! This Madara Cosmetics review found out that they ship to several countries, including Italy, Poland, Spain, and Australia. 

What is Madara Cosmetics’ Shipping Policy?

This Madara Cosmetics review is happy to report that they offer free worldwide shipping on orders that total $60 or more. Anything below this amount is charged a flat fee of $7. If you purchased a free sample, delivery is set at $4

In terms of wait times, it typically takes 1 to 3 business days for packages to arrive. To help keep tabs on your purchase, the brand will issue a tracking number alongside a confirmation email. 

What is Madara Cosmetics’ Return Policy?

Madara offers a 14-day window for customers to send back their unopened products. Unfortunately, the brand does not provide a free shipping label for buyers to use, as it is your responsibility to cover all delivery fees. It’s worth noting that if you received a bonus gift, you must also return it in order to get a full refund.

To initiate the return process, customers must use the mailing address provided on the brand’s website:

Online returns
Madara Cosmetics, as.
Zeltiņu iela 131, Mārupe, lv-2167, Latvija

How to Contact Madara Cosmetics

For inquiries unrelated to this Madara Cosmetics review, you can contact the brand through:

  • Phone number: +371 661-54811 

Email: [email protected]

Didn’t see everything you are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine:

BeautyStat Cosmetics

Buxom Cosmetics

theBalm Cosmetics

NYX Cosmetics

Beauty Pie Cosmetics

Ask the community or leave a comment

Your email address will not be published.

This field is required