Reuzel Review

About Reuzel

Reuzel Review

Hey daddy-O, are you a hard rocker or a rad biker? Are you looking for a new way to look your best without losing your edge? It’s a tricky balance to strike, but if you keep reading this Reuzel review, you might just find what you’re looking for.

Reuzel sells men’s grooming products steeped in a history of refined European badassery. This stuff sells like hotcakes to guys worldwide who want to achieve the look of a genuine “gentleman scumbag.

Though it’s been around for less than a decade, the Netherlands-based brand has already gained a ton of groupies globally. Reuzel currently counts over 109K followers on Facebook, 199K on Instagram, and a whopping 225K on YouTube, and have been featured in such media outlets as The Hype Magazine, Inked, and Beauty Launchpad.

Also, just to show that being a badass doesn’t mean being a monster, the brand proudly bears a Leaping Bunny certification that attests that none of its products are tested on animals.

But are the guys behind this brand really your new best bros, or are they just selling you a load of snake oil? Well, don’t worry: this Reuzel review is going to size up the brand’s products, promos, customer reviews, and more to find out what’s what.

Overview of Reuzel

Reuzel Review

When you think of the Netherlands, the first things to pop into your head are probably windmills, cheese wheels, wooden shoes, bicycles, and lovely natural vistas.

Well, believe it or not, there’s plenty of grease and grime there too: rock ’n’ roll and kustom kulture (yes, that’s how it’s spelt there; deal with it, Grammar Nazis) are as at home in Holland as in the US or the UK. 

These subcultures served as inspiration for Reuzel co-founders Leen Bergmann and Bertus Rietveld from their early teens. After decades of honing their hairstyling craft, the duo created their own haven for sophisticated scumbags when they opened their own barber shop, Schorem, in Rotterdam in 2010.

Once they had their own place set up, though, Leen and Bertus discovered that the grooming products that were on the market didn’t meet their standards.

So, in classic DIY fashion, the boys brewed up their own formulas in the kitchen, and in 2013 unleashed their first collection of Reuzel products to spread their “greasy gospel” around the world.

Why “Reuzel,” you ask? The word translates literally to “lard,” which, along with apples, was the key ingredient in the earliest forms of pomade. (And the word “pomade” itself, of course, is derived from the French word for “apple”: pomme. Look at that, you learned something today!)

Name aside, Reuzel abstains from using actual pig fat in its products; in fact, apart from the use of beeswax in some items, the brand’s products are totally vegan, and none of them are tested on animals. The brand caps off its cruelty-free ethos by using a pig as its logo, to signify the beauty and freedom of all porkers. 

All Reuzel products are made in the founders’ homeland of Holland, and Leen and Bertus have even created their own “The Old School” barber academy close to the brand’s Rotterdam headquarters to pass their wisdom on to the next generation of sleeve-tatted stylists. Reuzel’s American head office, meanwhile, is located in Denver, Colorado.

Now that you’ve got some of the dirt on this brand, it’s time for this Reuzel review to really get greasy as we take an up-close-and-personal look at this badass brand. Let’s get rocking with some of Reuzel’s top-line highlights. 


  • Variety of different scented water- and oil-based hair care products
  • Most products are 100% vegan (only animal-sourced ingredient is beeswax) 
  • 30-day money-back guarantee
  • 20% off your next order when you sign up for e-newsletter
  • Save 15% off every order when you subscribe to eligible products
  • Free shipping on continental US orders of $25 and up
  • Ships internationally
Reuzel Review

The company’s products are as varied as its customers, so there’s a lot to choose from. To get you started, this Reuzel review will take a look at the brand’s bestselling pomades, tonics, foams, creams, and gels.

Reuzel Review

Being a born-and-bred badass doesn’t mean you can’t look your best. Keep reading this Reuzel review to discover some of this brand’s beauty aids for the skeezy set.

Reuzel Grooming Tonic Review

Ever wanted to flip the bird to physics and make your hair defy gravity? Want to get the right amount of volume and texture for that epic greaser pompadour? No matter what hair type you have, Reuzel Grooming Tonic can help you achieve those dreams.

It’s easy to use. Just follow these simple steps:

  1. Pour half a cap of tonic into your palm and coat your hands with it
  2. Rub the stuff all over your hair and scalp; make sure to really get in there!
  3. Style as desired
  4. Let air dry, or blow dry for greater effect

This tonic will give your ’do a light shine, an all-day medium hold, and an intoxicating scent of apples and peppermint. And since this stuff is water-based, it’s easy to wash out if things get out of control up top.

If you want to give the vegan Grooming Tonic a shot, you can get a 100 mL bottle for $9, a 350 mL for $23, or a 500 mL for $26.

Reuzel Fiber Pomade Review

Keeping up that retro-hipster look can be hard-ass work. You spend God knows how long sculpting, combing, and drying your ’do into the perfect shape, and then have to keep touching it up throughout the day as its structural integrity inevitably starts to fail.

Make your low-rent life a little easier with the Reuzel Fiber Pomade. This low-shine, medium-hold pomade makes it easy to reshape and restyle your hair throughout the day, and carries a pleasant whiff of vanilla and mint. And when you’re ready to give your follicles a rest, the water-soluble vegan formula washes right out, no fuss.

Want to give this Fiber Pomade a shot? You’ve got some options, brother: you can score a 1.3 oz tin for $13, a 4 oz for $23, or a 12 oz for $50. And if you decide this really is the right product for you, you can subscribe to receive a refill of any size tin every 1-4 months, and knock 15% off the price of each to boot.

Reuzel Beard Foam Review

Funny how letting yourself go by not shaving turns into having to work like hell to properly maintain your beard once it reaches maximum bushiness. Trimming, shaping, beard oil—and let’s not forget having to deal with itchiness and making sure your face rug stays free of that grungy smell. 

Behold, beard bros, the Reuzel Beard Foam. Now you can say “adios” to scratchy dry patches, stray follicles, and unwelcome odors and “hola” to a voluminous, well-hydrated, fresh-smelling beard. And if you really want to really lean into that woodsman vibe, you can get this in a wood and spice fragrance.

You can get the Beard Foam as a one-time purchase for $18, or less than $12 if you sign up for a subscription. 

Reuzel Blue Pomade Review

Looking to give your hair that perfectly chiselled, set-in-marble look? Reuzel Blue Pomade’s

concentrated vegan formula will keep your style intact all day long while enveloping you in the sweet smell of vanilla wood. 

Ready to go blue? You can get this strong-hold pomade as a one-time purchase for $11 (1.3 oz), $22 (4 oz), or $49 (12 oz). If you’re ready to commit and subscribe, you can slice those price points down to $7, $15, and $33, respectively.

Reuzel Shave Cream Review

Okay, so you’re not the type of scumbag who goes for a full beard. Maybe you prefer just the right amount of stubble, or you may even have enough of those hard, defined angles on your mug to go for the pure, clean shave. Whatever your preferences when it comes to lopping off your face fibres, the Reuzel Shave Cream will help you get what you’re looking for.

This goop moisturizes your skin, prevents razor-blade irritation, and also helps protect your pan from nicks and scratches. And after you’ve achieved that perfect close shave, it’ll wash off cleanly and leave your skin silky smooth.

You can pick up a 1 oz tin of the Shave Cream for $7, a 3.38 oz for $13, or a 10 oz for $26. No subscriptions available on this one, sorry brother!

Reuzel Matte Texture Powder Review

Greaser look not your bag, Jack? If you want to get the volume and texture of Reuzel’s pomades without that telltale shine, just put a peppering of the Reuzel Matte Texture Powder in your mop.

Apply this powder to dry hair for lightweight styling without the sticky sensation of gels and pomades. It’s great for getting good volume on the go: the more you sprinkle on during the day, the more body you’ll get.

The Matte Texture Powder retails for $23.

Reuzel Fiber Gel Review

The Reuzel Fiber Gel gives you everything you’re looking for in a good hair gel: easy styling that holds up all day long without risk of flaking. Or, if your hair is already dried and styled but looks a bit too clean-cut for your liking, you can apply the gel and artfully rough it up.

You can get the Fiber Gel for $17 from the Reuzel website.

Who is Reuzel For? 

Reuzel Review

Reuzel prides itself on its roots in old-school rocker and biker culture, but has discovered the secret sauce of how to combine that mid-century nostalgia with sleek modern style.

Even if you don’t buy into the brand’s whole “scumbag” philosophy and are just looking for quality grooming products, Reuzel can deliver the goods for a reasonable price. 

Reuzel Reviews: What Do Customers Think?

Reuzel Review

On the whole, this Reuzel review found that a lot of the men who have given the brand’s products a shot have really enjoyed using them.

The main website has over 3,000 5-star reviews, with customers appreciating the fast and reliable customer service as much as the products themselves. “Shipping was super fast and customer service responded very quick when I needed them to update my shipping address!” one satisfied scumbag enthused. 

The featured products in this review have received the following star ratings:

  • Grooming Tonic5/5 stars based on 104 reviews
  • Fiber Pomade4.9/5 stars based on 143 reviews
  • Beard Foam4.8/5 stars based on 41 reviews
  • Blue Pomade4.9/5 stars based on 151 reviews
  • Shave Cream4.9/5 stars based on 81 reviews
  • Matte Texture Powder4.9/5 stars based on 31 reviews
  • Fiber Gel5/5 stars based on 41 reviews

While Walmart doesn’t have a lot of customer ratings for these products, the reviews we did find for Reuzel here are still glowing, with much appreciation for the hold, scent, and ease of use of the brand’s pomades and hair tonics. Speaking of the Fiber Pomade, one 5-star reviewer remarked on the product’s:

Great hold that lasts the whole day. I apply in the morning and just run a wet comb throughout the day. Also, has a lasting scent that smells refreshing.

Here’s how our spotlighted Reuzel products fared over at Amazon, where customer reviews were plentiful:

  • Grooming Tonic4.7/5 stars based on 3,064 reviews
  • Fiber Pomade4.7/5 stars based on 3,030 reviews
  • Beard Foam4.6 stars based on 1,318 reviews
  • Blue Pomade4.5/5 stars based on 2,856 reviews
  • Matte Texture Powder4.5/5 stars based on 49 reviews
  • Fiber Gel4.7/5 stars based on 461 reviews

As those numbers indicate, buyers are loving how these products give you the look you’re going for without the unpleasant side effects that can come from using standard-issue gels and pomades. Here’s what one reviewer had to say of the Reuzel Fiber Gel:

This product is thin, so it’s very easy to apply unlike some wax or clay products. It dries quickly. It is a firm hold but flexible, so your hair isn’t rock solid. You can move your hair and it will spring back into place without losing your style’s integrity.

This Reuzel review did find some customers who have complained about receiving older product stock that has lost its ability to function properly. That said, all these complaints were on Amazon, and replies to these negative reviews have pointed out that buying directly from the brand gives better results.

Is Reuzel Worth It?

Reuzel Review

Based on everything this Reuzel review has seen, it’s clear that this brand is worth your hard-earned coin. Reuzel’s products are not only effective and reasonably priced, but are completely cruelty-free and mostly vegan. After all, being a rebel doesn’t mean you have to be a red meat devotee, right?

Another great thing about Reuzel is that you can lean into its throwback-hipster vibe as much or as little as you like. At the end of the day, it’s the quality rather than the aura of these products that really puts them over, and thousands of customers have attested that Reuzel totally delivers on the former.

Reuzel Promotions & Discounts 

Reuzel Review

When you first visit the Reuzel website, you’ll get a pop-up window offering you 20% off your next purchase by signing up to the brand’s email list. As we pointed out in our Reuzel review above, you can also save 15% on eligible products if you sign up for a subscription. 

For the real diehard scumbags out there, Reuzel also has a loyalty program where you can earn points to put toward discounts and special offers. You can rack up those points in a number of ways:

  • Creating your account gets you 20 points
  • Earn 1 point for every $1 spent
  • Get 100 points on your birthday
  • Get 15 points when you leave a review
  • Get 20 additional points when you include a stylish photo with said review

Plus, if you manage to convert a friend to the greasy gospel and refer them to Reuzel, you’ll both get a $10 discount when they make their first order of $30 or above.

Where to Buy Reuzel 

Reuzel Review

This Reuzel review found many different barber shops selling the brand’s products, so there’s a decent chance your local gentlemen’s boutique will carry them. But if you want to keep things simple, you can order these products online from the brand website, Walmart, or Amazon.


Reuzel Review

Who owns Reuzel?

Reuzel is still owned by its founders, Leen Bergmann and Bertus Rietveld. The brand is an outgrowth of the duo’s Rotterdam barber shop, Schorem. 

Where are Reuzel products made?

The Reuzel line was started in the kitchen of Leen and Bertus’ shop in Holland, and that’s where the production has since stayed. In Holland, that is, not the shop’s kitchen.

What is Reuzel’s Shipping Policy?

Orders from the brand website will ship to anywhere in the US and Canada, though due to the pandemic, shipping times will vary. Cost estimates will be made when you arrive at checkout.

Buyers in the continental US can get free shipping on orders of $25 and up. Otherwise, shipping costs are typically determined by the weight of your order.

It’s also important to note that there are some restrictions on certain items in certain areas, so keep that in mind when ordering.

What is Reuzel’s Return Policy?

Unused and unopened items can be returned to Reuzel for a refund within 30 days of delivery. If the product you received is defective or you were sent an incorrect order, the brand will also spring for the return shipping costs. (Otherwise, you’re on the hook for those.)

Refunds will be issued within four weeks after the returned item is sent back to the brand.

How to Contact Reuzel

Got more questions after reading this Reuzel review? No worries, you can get in touch with the brand’s US office through the email form on their contact page.

Or, if you’re really dedicated to the whole traditional thing, you can drop a line via snail mail to:


1120 Lincoln St, Suite 125 

Denver, CO 


Check out other brands you may enjoy for men’s skincare and grooming:


Bull Dog


American Crew

Frederick Benjamin

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