Rituals Cosmetics Review

About Rituals

Rituals Cosmetics Review

Every person has unique rituals that they follow. Whether it be as simple as a morning cup of coffee or regular meditation and yoga sessions, these habits are important for personal stability and wellbeing.

Rituals knows this, and hopes to provide happiness to its customers through luxurious yet affordable cosmetics and home products, including scent diffusers, soaps, and skincare items. With self-care in mind, its collection is inspired “by the wisdom and ancient traditions of Asian cultures.”

Rituals has garnered much popularity and acclaim since its launch, most notably winning awards like Cosmetic Business’ Best New Bath and Shower Product award in 2020 and WWD’s Beauty Inc.’s Specialty Retailer of the Year award in 2014. The brand also has a dedicated online following, boasting nearly 800k followers on Instagram.

But are the brand’s products worth the buzz? This Rituals cosmetics review plans on figuring that out.

In the following sections, we’ll dive deep into the company, its mission, collection, customer feedback, promotions, and more to help you decide if its products can help you upgrade your own rituals.

Overview of Rituals

Rituals Cosmetics Review

Founded in 2000, Rituals was created in Amsterdam, The Netherlands. Over the last 21 years, the brand has boomed in popularity and is now available at over 250 international stores in more than 15 different countries.

Rituals was founded by Raymond Cloosterman, who remains closely involved with all stages of design and development. In a blog post from the brand, he describes the foundation of the company, its scents, to be incredibly powerful:

It can transport you back to places and times in your childhood or help you remember and relive special moments in your life, just like music does and I am a lover of music too.”

The brand offers a wide range of products from lightweight, nourishing body creams to candles and toiletries. All of its merchandise, whether it be Rituals skincare or makeup, combines Eastern traditions with modern-day technology, featuring formulations that enrich the mind, body, and soul of users.

The company is dedicated to ethical and sustainable production. All body creams, face, lip, and hand care products contain over 90% of ingredients from natural origins. And, its formulas are biodegradable and can be flushed down the drain without environmental impact.

Rituals promises ethical sourcing of all of its ingredients, including certified palm oil and properly sourced cotton and paper. The brand also has the goal to achieve zero-waste packaging by 2025.

Now that you know more about the brand and its values, this Rituals cosmetics review will head into the pros and cons.


  • Wide range of Rituals makeup, body, and home products focused on self-care
  • Products feature natural scents that are meant to transform your mood
  • Ethical and sustainable production
  • Competitive pricing
  • Cruelty-free
  • International shipping


  • No customer reviews on the company’s website
Rituals Cosmetics Review

The majority of the brand’s products can be described as multi-taskers. For example, the most popular items in its body collection nourish the skin, but they’re also infused with natural scents that lift your mood or boost your energy. In the next section of this Rituals cosmetics review, we’ll introduce you to the best-sellers.

Rituals Cosmetics Review

Every product in this lineup is designed to “transform your mood, conjure up long lost memories and embrace you with a sense of comfort and well being.” To get you started on your wellness journey, this Rituals cosmetics review will cover the products that customers are loving right now, from invigorating washes to nourishing creams.

Rituals Body Scrub Review

For anyone seeking a spa-level experience from the comfort of their own home, the Rituals Amsterdam Collection Body Scrub is for you. Made from tulips (the national flower of The Netherlands) and Japanese yuzu, this body scrub purports to be rich in antioxidants and excellent for soothing and conditioning the skin.

This product is part of a bespoke collection done in partnership with the world-famous Rijksmuseum in Amsterdam. By using fragrant flowers and potent spices, this scrub awakens the senses while paying homage to the historic East and West connection.

Customers can also apply this product as a body mask by leaving it on for 10 minutes before rinsing. Add the Amsterdam Collection Body Scrub to your routine for $18 (200 ml).

Rituals The Ritual of Samurai Foaming Shower Gel Review

The Ritual of the Samurai Foaming Shower Gel is easily a favorite among many long-time Rituals customers, and not without reason. Formulated with bamboo and sandalwood for a woodsy, earthy scent, this shower gel cleanses and refreshes the body.

The gel-to-foam technology is fun, smooth, and easy to use. Just place a small amount of foam in your hand and watch as the water transforms it into a silky smooth wash.

Right now, this invigorating foaming shower gel is on sale for $10, from $13 (200 ml).

Rituals Amsterdam Collection Foaming Shower Gel Review 

In the same series as the Rituals body scrub, the Amsterdam Collection Foaming Shower Gel is formulated with the tulip and Japanese yuzu scent. Its gel-to-foam technology is designed to “transport you back to the wondrous Golden Age of the 17th century when East met West for the first time.

Add some luxury to your shower routine with the Amsterdam Collection Foaming Shower Gel for $13 (200 ml).

Rituals The Ritual of Sakura Foaming Shower Gel Review 

Easily beloved by long-time Rituals fans, the Rituals The Ritual of Sakura Foaming Shower Gel provides a relaxing cherry blossom scent without being too overwhelming. It is formulated with rice milk to give the skin a soft and supple glow.

A little goes a long way with this gel-to-foam product, and the scent is sure to last throughout the day and keep you smelling fresh and clean. The Ritual of Sakura Foaming Shower Gel normally retails for $13 but is on sale for a lessened $10 (200 ml).

Rituals Body Cream Review

Featuring the brand’s tulip and Japanese yuzu scent, the Amsterdam Collection Body Cream soothes skin and leaves the body feeling smooth and silky after long-term use. Recommended for daily use, massage the cream into your whole body for a truly luxurious, fragrant, and hydrating experience.

Rituals also recommends using the body cream in tandem with the Amsterdam collection foaming shower gel to truly amplify the already long-lasting scent. Get this body cream for $25 (220 ml).

Rituals Hand Wash Review

Now, it is more important than ever to be practicing good hand-washing hygiene. But, why not incorporate a bit of luxury into the otherwise mundane experience? Let us introduce you to the Amsterdam Collection Rituals Hand Wash that will help you do just that.

Featuring the signature tulip and Japanese yuzu fragrance, this hand soap cleans and purifies the skin while leaving behind a long-lasting citrus scent. A little bit of product goes a long way—Rituals suggests using only one or two pumps of product per hand washing. Get it for $13 (300 ml).

Rituals Skin Brightening Face Exfoliator Review

Everyone should have a good exfoliator in their skincare arsenal. Sometimes, we need a bit of help turning over the dead skin cells to reveal a smoother and younger-looking complexion, and The Ritual of Namaste Skin Brightening Exfoliator is here to help with just that.

Formulated with bamboo, this product nourishes your skin and leaves behind a bright, fresh scent. The exfoliant buffs away dead skin to leave you feeling rejuvenated and soft.

Using lukewarm water, massage the product gently into your face and neck before rinsing it away. This exfoliant should be used only 1-2 times per week to achieve a radiant complexion.

Packaged in a sleek white and gold tube, The Ritual of Namaste Skin Brightening Exfoliator is available for $18 (75 ml).

Rituals Face Scrub Review

The Ritual of Samurai Face Scrub removes dead skin for a sleek, soft, and smooth complexion. Formulated with bamboo for exfoliation and a bright, fresh scent, as well as binchotan charcoal (also called “white charcoal”) to absorb impurities, this scrub helps to “freshen and regulate the air and even balance energy levels” for an invigorating experience.

To remove dust and impurities, simply massage a small quantity to the skin, avoiding the eye area. Then, rinse it off with lukewarm water and dry off with a clean towel. This product is also great for men, as the scent isn’t overly feminine and the exfoliant will aid in producing a cleaner facial shave.

The product is also suitable for all skin types, from dry to oily and combination. If you need a bit of a pick-me-up, try the energy-boosting and skin-smoothing The Ritual of Samurai Face Scrub for $18 (125 ml).

Rituals Fortune Balms – Repair Review

No matter the time of year, everyone needs a good lip balm. The Rituals Fortune Balm – Repair is a natural product that is full of nourishing and protecting ingredients.

Designed for use by men or women, this intensely hydrating formula features shea butter, vitamin E, and several natural oils for skin healing. And, it utilizes eucalyptus for an improved mind-body connection. This ingredient is also known to soothe respiratory problems when inhaled, so the potent scent can help relax and calm the body.

Rituals recommends applying the balm twice daily to hydrate and nourish the skin. Its compact, lipstick-like packaging makes this easy, as users can toss it in their bags for on-the-go applications. Add this pucker-repairing and mood-lifting balm to your routine for $13 (4.8 g).

Are Rituals Products Natural?

Rituals Cosmetics Review

All of the brand’s products are natural and ethically sourced. Using naturally derived ingredients, Rituals creates high-quality, luxury products for everyday use.

Who Is Rituals For?

Rituals Cosmetics Review

Rituals carries products for both men and women, though no products are specifically designated for one sex. Scents like those in the Samurai collection feature a more masculine, woody scent, while others like the Amsterdam collection employ an almost sour sort of citrus smell.

There is also no one specific age range recommended for Rituals beauty products. Self-care and luxury should be available to everyone regardless of their circumstances.

Rituals Reviews: What Do Customers Think?

Rituals Cosmetics Review

The brand has a dedicated and loyal customer base. Since its launch, many individuals on a global scale have fallen in love with the unique scents and high-quality formulations. To get a clear picture, this Rituals cosmetics review turned to online testimonials.

While the brand does not carry testimonials on its website, reviewers on third-party sites like Amazon have left plenty of feedback. Here’s an overview of how some of its best-sellers score:

  • Rituals Body Scrub: an average of 4.5/5 stars from 240+ ratings
  • Rituals of Sakura Foaming Shower Gel: an average 5/5 stars from 4,700+ ratings
  • Rituals The Ritual of Ayurveda Body Cream: an average of 4.5/5 stars from 1,500+ ratings
  • The Ritual of Hamman Hand Wash: an average of 4.5/5 stars from 70+ ratings
  • The Ritual of Namaste Skin Brightening Face Exfoliator: an average of 4.5/5 stars from 265+ ratings

We chose to dive deeper into the Rituals of Sakura Foaming Shower Gel because it’s one of the company’s most-discussed products. Shoppers rave about this product, noting that it smells amazing, feels luxurious, and is safe for sensitive skin.

One customer also argues that only a little bit of this shower gel is needed at a time:

The aroma is floral, though not overwhelming, and stays on your body hours after you came out of the shower. My skin also feels hydrated after my shower, which is unusual for any shower gel to do this. The gel turns into a rich, creamy wonderful foam, and you need only a little gel to cover all your body. Such amazing quality!

Next, we turned to Trustpilot, where Rituals cosmetics reviews take a bit of a dip. Here, the brand earned 2.4/5 stars from 1.2k ratings. In terms of positives, shoppers report a helpful customer service team. Take this user’s experience:

I had misplaced the Genie adapter, and called to buy a new one, and was told that I will receive one for free… I am very satisfied with the communication and the help I received… I also love the stores and the peaceful atmosphere that envelopes me whenever I visit. The staff are always very friendly and helpful, and the products are of highest quality.”

To learn more, we turned to Influenster. Here, the company’s ratings are more similar to what we saw on Amazon, with most users happy with their purchases, having had mostly good experiences with the brand.

In particular, shoppers love The Ritual of Sakura Body Cream. With a 46/5-star score from 970 users, this cream is described as hydrating and “perfect for dry skin.” One woman also notes that the scent is long-lasting:

I LOVE this cream. The scent is wonderful, it lingers on the skin for quite some time after applying, everytime I use it, my boyfriend compliments me. The cream itself is very rich, moisturising and nourishing. I use it in the evening, after bath. I just can’t get enough of it.”

Despite a few reported issues with deliveries, the company appears to have a solid reputation across the web. Thousands of customers rave about its products, particularly noting how hydrating and deliciously scented everything is.

Is Rituals Worth It?

Rituals Cosmetics Review

According to this Rituals cosmetics review, we think the brand is absolutely worth it. Formulations of this caliber and quality normally come with a much heftier price tag, so its competitively priced approach to luxury is appreciated by consumers.

Many of its daily use products like body scrubs and body creams have long-lasting and appealing scents that are sure to linger on the skin well past initial use. Upon use, the attention to detail in Rituals formulations is also apparent, as every ingredient has a purpose and function.

We also appreciate the brand’s ethical approach to sourcing its ingredients. Anyone searching out a new, affordable, but seemingly high-end product should consider purchasing from Rituals.

Rituals Promotions & Discounts

Rituals Cosmetics Review

This Rituals cosmetics review found a few promotions and discounts on the company’s website:

  • Receive a free gift with a $50+ purchase
  • Free US delivery on orders over $50
  • Current sale on select body products
  • Purchase select items in value packs

Where to Buy Rituals

Rituals Cosmetics Review

Customers can head to to shop for the brand’s collection. But, its products are available at a ton of other retailers, such as Amazon, Sephora, Ulta, Macy’s, Boots, ASOS, Indigo, and Chapters. Or, if you prefer to shop in-person, but still want to purchase directly from the company, head to one of its brick and mortar Rituals stores.


Rituals Cosmetics Review

Where does Rituals cosmetics come from?

Rituals cosmetics was created in Amsterdam, The Netherlands. Since its birth, the company has expanded on a global level and is available for purchase all over the world.

Is Rituals vegan and cruelty-free?

As a brand, Rituals is not 100% vegan, as some products may contain animal-derived ingredients or animal by-products. Rituals is cruelty-free, though, and does not test on animals. 

What is Rituals’ Shipping Policy?

Rituals ships worldwide, though shipping times usually depend on the location being delivered to. In the US, shipping is typically within 2-5 business days.

Customers can also track their orders on the Rituals website, given they purchased directly from there. Rituals also offers free shipping and a free gift to American customers placing orders of $50 or more.

What is Rituals’ Return Policy?

Products returned within 8 days of ordering and in the same condition they arrived in can receive a fair exchange for an equal or lesser value product within the same product category. A full refund on any product would need to be negotiated with the Rituals customer service team.

How to Contact Rituals

If you have any questions for the brand after reading this Rituals cosmetics review, you can contact the company through:

  • Website portal
  • Phone: 1-855-635-8537
  • WhatsApp
  • Facebook Messenger

Didn’t see everything you are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine:

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