SugarBearHair Hair Vitamins Review

About SugarBearHair Hair Vitamins

SugarBearHair Vitamins Review

If you’ve spent any time on Instagram, then you’ve definitely seen SugarBearHair’s iconic bright-blue hair vitamins.

Though the up-your-hair-game bears brought attention to the company, they now sell adorable multivitamins and sleep vitamins for men and women. Plus, they have a selection of accessories such as hair brushes, pouches, and sets.

SugarBearHair is everywhere! A lot of your favorite celebrities, including Kim Kardashian, Kylie Jenner, and Vanessa Hudgens, already use and advertise their vitamins.

Magazines such as Cosmopolitan, People, Brides, Marie Claire, and The New York Times have also featured the brand. On Instagram alone, the brand is close to reaching 3 million followers.

In this SugarBearHair hair vitamins review, we’ll take an in-depth look at the brand and its products. We’ll provide details on customer ratings, promotions, and more, so you can decide if their gummies are for you.

Overview of SugarBearHair

SugarBearHair Vitamins Review

SugarBearHair was founded in 2015 by two young entrepreneurs, Nicole Nightly and Dan Morris. Nightly had previously tried to break into the beauty industry as a guru on YouTube, but she didn’t fully succeed until she became the SugarBearHair owner with Morris.

The brand rose to notoriety thanks to paid promotions by ultra-famous celebs like the Kardashian-Jenner sisters. Reportedly, they are paid between $500k and $1m per post for advertising the iconic vegan gummies.

The SugarBearHair James Charles post was an advertisement the company couldn’t have even expected.

When YouTube drama erupted between Charles and beauty icon Tati Westbrook, SugarBearHair blew up, too, thanks to Charles’s impromptu paid promotion at Coachella.

The company’s bright, colorful, and strategic advertising is just as important to their success as their products. Today, the brand is headquartered in Oakland Park, Florida. All of their products are manufactured in the USA.

Before we jump into this SugarBearHair review, let’s take a look at the initial highlights of the brand.

SugarBearHair Vitamins Review


  • Variety of vitamins for different beauty and health concerns
  • Cute bear shapes and yummy taste make taking vitamins more fun
  • Formulated to be gentle on your digestion
  • Hair vitamins include no hormones so that they won’t cause unwanted body hair growth
  • All gummies are vegan
  • Manufactured in the USA
  • Only 15 calories per serving
  • Adorable packaging
  • Thousands of positive customer ratings
  • Many hair vitamin users report results in just 3 months
  • Ships internationally
  • Subscription options available for regular shipments

Sugar Bear Hair Gummies Review 

Many of us wish for long, thick hair that grows in quickly. But some of us struggle to get our hair to grow in the way we want it and the wait can be very frustrating. 

Next in this Sugar Bear Hair vitamins review, we will be going through the brand’s best-selling products that have effectively helped many customers live their hair dreams. 

SugarBear Sleep Vitamins – 5 Day Supply 

Sometimes, our restless minds keep us from getting the rest we need. But, these scientifically formulated Sleep Vitamins might be your solution to tossing and turning.

Designed to improve your sleep, they also have a sweet berry flavor with no artificial flavors or sweeteners.

This five-day supply contains 10 gummies, and the brand recommends that only 2 be taken per night, a total of 15 calories

Their signature Rest Well Blend is a mixture of melatonin, magnesium, lemon balm, leaf, passionflower, valerian root, and 5-HTP working together to provide the best chance at restful sleep. And we’ve got the science to prove it!

Melatonin is the body’s natural sleep hormone. According to a review[1] published in Neurological Research, taking melatonin supplements can help improve the length and quality of your sleep without adverse side effects. Another literature review[2] also highlights that lemon balm leaf, especially when combined with valerian root, can also improve sleep quality. Passionflower[3] extract was also found to help men and women with insomnia. 5-HTP had similar results in a study[4] at the National University of Singapore.

Is SugarBearHair worth the money? For these benefits, we think so!

This five-night supply is perfect for testing the vitamins to see if they work for you at $10 a bottle. Don’t worry, this product is vegan, soy-free, gluten-free, cruelty-free, and made in the USA.

SugarBearHair Vitamins 1- Month Review 

SugarBearHair Hair Vitamins are the brand’s most iconic product. These delicious gummies are an easy way to ensure your hair is getting what it needs. Taking just 2 a day provides the essential vitamins and minerals needed to help hair health.

The benefits of healthy hair are beyond what you may imagine. Taking care of our appearance seems to be essential in today’s world. A meta-analysis[5] found that physically attractive men and women get better job opportunities. Another study[6] published in the JEADV evaluated the impact of hair loss on quality of life and showed it was associated with loss of confidence, low self-esteem, and diminished quality of life. Who knew the effects of a bad hair day could be so extreme?

These innovative vegan and cruelty-free gummies combine Biotin, Folic Acid, and Vitamin D to promote long and healthy hair growth. Plus, they’re formulated without hormones, gelatin, dairy, or gluten, so they’ll be gentle on the stomach. And don’t worry: these gummies won’t cause hair growth in unwanted places.

Studies[7] show one of the biggest factors in hair loss is a lack of certain vitamins and minerals. But, the American Academy of Dermatology suggests you talk to your doctor before taking any vitamin supplement. If you’ve already got normal levels of biotin, iron, and zinc, a supplement may do more harm than good.

A one-month supply includes 60 gummies, to be taken twice daily. It’s a great way to test out if these vitamins work before committing to purchase more.

Each blue bottle is $30. If you don’t want to worry about running out, order a recurring subscription that ships every 30 days.

SugarBear Sleep Vitamins – 1 Month Review 

If you’re used to tossing and turning all night, maybe these peaceful purple gummy bears are what you need. This one-month supply of sleep-optimizing goodies is the new trendy bedtime accessory everyone is raving about.

Their main ingredient is melatonin, a natural hormone that regulates your sleep cycle and tells your body when it’s time to sleep.

They also provide a dose of magnesium and Vitamin B6 helios, which help the body produce melatonin with an added naturally relaxing effect. Theanine, often found in tea, is known to inspire a relaxed mood. A recent review[8] from the University of Canberra also concluded that theanine supplements helped reduce stress and anxiety.

This cocktail of ingredients works to calm the body and optimize sleep. A bottle of 60 pills costs $30. Don’t worry: these taste more like candy than a gross pill.

SugarBearHair Women’s Multi Vegan Multivitamin Review

A Women’s Multivitamin is a great addition to any woman’s health regime. This vegan, berry-flavored gummy has been scientifically formulated to improve your health.

Here’s a quick look at some of the goodies included in these peachy-pink bears:

  • Vitamins B-12, C, D-2, E
  • Omega-3
  • Folate
  • Amino acids
  • And so much more!

With a Women’s Multivitamin, you can provide your body with the nutrients it needs two delicious gummies per day. Plus, these multivitamins are made in the USA with no artificial sweeteners or flavors.

As we mentioned before, there’s not much to suggest[9] vitamin supplements are all that necessary for most people. On the other hand, Omega-3 fatty acids have multiple benefits. One review we found concluded they may prevent cognitive decline in aged adults. Another recent article[10] mentions how these fatty acids have anti-inflammatory properties, which can be very helpful for people with heart problems.

A one-month supply, including 60 gummy bears, costs $30. Though they taste and feel like candy, there are only 15 calories per serving.

SugarBearHair Vitamins 3 – Month Review 

This three-month pack is the one you need for optimal results. It’s the ideal option because SugarBearHair claims that it takes three to six months to see optimal long-term results.

These are the exact same gummies as the one-month Hair Vitamins, just in a larger amount. This website-exclusive gift pack includes three bottles with 60 gummies each.

Take just two gummies a day to get all your hair vitamin and nutrient needs. These high-quality vegan gummies are made in the USA and are safe for ages 13+.

The three-month gift pack comes with their Gentle Detangling Bamboo Brush. Plus, it saves you over $9 at the $80 total price.

Alternatively, you can get a recurring subscription that will ship every three months to never worry about reordering. We think this set is perfect for kicking off a new regime.

SugarBear Hair Women’s Multi Gift Pack Review

Perfect hair and overall better health? That sounds like a goal we can get behind. This Women’s Multi Gift pack includes two of the company’s best selling products:

  • A one-month supply (60 vitamins) of the Hair Vitamins
  • A one-month supply (60 vitamins) of the Women’s Multi 

Both of these vegan gummies are beneficial to your hair and body. The beautiful blue bears provide Biotin, Folic Acid, and Vitamin C, while the pretty pink ones provide Omega 3, Vitamins C, and B-12, and more!

This multi-set costs $59, and lets you try their bestsellers at once so you can see what the hype is about. Plus, their natural flavors make them taste and feel like candy. It’ll be hard to only have two of them each a day.

SugarBearHair Women’s Multi and Sleep Vitamins Review

If you truly want to try all the yummy goodies, this trio is for you. SugarBearHair’s ultimate vitamin pack includes:

  • A one-month supply (60 vitamins) of the Hair Vitamins
  • A one-month supply (60 vitamins) of the Women’s Multi
  • A one-month supply (60 vitamins) of the Sleep Vitamins

From the moment you wake up, to the second you go to sleep, this pack offers a daily dose of your most-needed essential vitamins. These colorful gummies are all formulated to promote general health, restful sleep, and longer, stronger hair.

This blue, pink, and purple trio retails for $80, but has a $90 value! Plus, if you order now, the SugarBear Luxury Sleep Socks can also be in the shipment.

Their lavender hue matches perfectly with your new sleep vitamins, resulting in the perfect combination for a cozy and peaceful night of rest.

SugarBearHair Gentle Detangling Bamboo Brush Review 

So you’ve been taking hair vitamins regularly and now have the luscious hair you’ve always dreamed of? Now it’s time to take extra good care of the new-grown hair with SugarBearHair’s Gentle Detangling Bamboo Brush.

This brush is a gentle way to get rid of tangles, even in the most tangled hair. It’s safe for all hair types and can be used on wet or dry hair.

This brush has smooth, round, plastic-free tips that are made of natural wood bristles. So, it’s more sleek and gentle than a traditional brush.

It will help soothe your scalp without causing damage, while also distributing your natural oils for shinier and healthier-looking hair.

Our favorite thing about this brush? It’s made of biodegradable and sustainably sourced materials. Plus, its pop of color matches perfectly with your new blue hair gummies! Grab one for $15.

SugarBearHair Fluffy Bag Review

On the go? You need a bag that’s adorable enough to match your super-cute new supplements. This SugarBearHair Fluffy Bag comes in the brand’s signature blue hue, and is so, so soft.

It’s large enough to hold hair pills, so continue your hair regime wherever you go. Plus, fill it with other essential goodies!

While it’s currently sold out, you can still grab this adorable accessory in the limited edition SugarBearHair Travel Bag Gift Set.

This pack also includes three-month supplies of the Hair Vitamins and Women’s Multi, a signature hairbrush and tie, a fold-out travel bag, and more!

SugarBearHair Vitamins Subscription 

Need your dose of hair care every month This brand thought of that when they allowed customers the option of signing up for the SugarBearHair Vitamins Subscription.

The company offers subscriptions for most SugarBear vitamins. Select the ‘every 30 Day Subscription’ option on the product pages for a monthly automatic shipment, so you never have to worry about running out.

You can cancel this subscription at any time, or choose the one-time purchase option.

SugarBearHair Reviews: What Do Customers Think?

SugarBearHair Vitamins Review

This SugarBearHair vitamins review looked at what users said online to see what consumers of these products are thinking. 

On the company’s own website, customers report satisfaction with the taste and efficacy of products. Here’s how SugarBearHair’s gummies rank:

  • Hair Vitamins: over 5k reviews and an average of 4.9/5-stars
  • Women’s Multi: over 400 reviews and an average of 4.9/5-stars
  • Sleep Vitamins: over 600 reviews and an average of 4.8/5-stars

Take these positive SugarBearHair results: “I have played with my hair as a nervous tick forever until eventually noticed a bald spot forming. I have tried everything possible it seemed until I found SugarBearHair. I took the first bottle and literally noticed so much regrowth. By day 90 I was in shock at the results. Plus they taste amazing!

In testimonials found on Amazon, customers are also satisfied with their results. Here, SugarBearHair vitamins have been reviewed over 30k times! Here’s a run-down:

  • Hair Vitamins: 4.5/5 stars out of over 32k reviews 
  • Women’s Multi: 4.6/5 stars out of over 3k ratings 
  • Sleep Vitamins: 4.4/5 stars out of over 5k ratings

One Amazon reviewer was skeptical at first, but is now a dedicated convert:

I was interested but thought it was an overhyped product, especially when I saw the Kardashians advertising it… I was shocked when I started seeing results after two weeks, not only was my hair growing longer, the sparse areas in my edges grew back and I had new hair growing around my hairline pushing it forward.

In our research, we did discover some negative SugarBearHair vitamins reviews.

For example, product ratings are not as high on Trustpilot, where the brand has earned 2.5/5 stars out of 14 reviews.

Some customers report that the vitamins are too expensive, while others report breakouts. Some of these sentiments are found in SugarBearHair and Amazon testimonials, too.

However, hundreds of customers have actually provided SugarBearHair before and after photos that prove their success with the Hair Vitamins. Here is an example:

SugarBearHair Vitamins Review
SugarBearHair Vitamins

While we take negative reviews seriously, we should point out that for every negative rating we found, there are hundreds of positive ones to counter it. Let’s see if this brand is worth the buy.

Is SugarBearHair Worth It?

SugarBearHair Vitamins Review

Like us, you may be wondering, does SugarBearHair really work? Based on our research, this SugarBearHair vitamins review thinks their vitamins are worth trying.

The thousands of testimonials show that customers are experiencing great results from these gummies.

In particular, users report hair growth and better sleep, suggesting that these products do work. Ratings on these products were extremely high across the board. Plus, they’re super cute and taste delicious, so you’ll actually enjoy taking them every day.

Overall, we think SugarBearHair vitamins are worth it! We particularly like that they offer smaller, more affordable bottles to give you a taste of what their products can provide.

SugarBearHair Promotions & Discounts 

SugarBearHair Vitamins Review

Currently, there aren’t any SugarBearHair discount codes or promo codes. But, you can save money by buying products in sets or through the subscription plan.

Where to Buy SugarBearHair 

SugarBearHair Vitamins Review
SugarBearHair Vitamins

For the widest selection of products, check out SugarBearHair.com.

The SugarBearHair Amazon collection is another option, as are the SugarBearHair Walmart and Ulta collections. Various online boutiques also carry some of the company’s bestsellers.


Is Sugar Bear Hair FDA approved?

This SugarBearHair vitamins review found that their vitamins are made in an FDA-approved facility. The company also triple-checks its products to ensure safety and quality.

What does Sugar Bear Hair do to your hair? 

SugarBearHair’s Hair Vitamins help your hair grow longer and healthier by providing essential nutrients. Essentially, they promote hair health from the inside out and help stop breakage by improving the elasticity of hair strands.

Does Sugar Bear Hair make your hair thicker? 

The products provide vitamins and minerals that help your hair reach its thickest potential. This SugarBearHair vitamins review found many customers who reported thicker hair after testing the supplements.

Does Sugar Bear Hair cause facial hair? 

Their iconic vitamins do not contain any hormones. So, they will not impact your facial or body hair.

Does Sugar Bear Hair cause acne? 

This SugarBearHair vitamins review found no evidence that these supplements cause acne. While some customers have reported breakouts after trying the gummies, these testimonials are few and far between.

Does Sugar Bear Hair prevent hair loss? 

There is currently no evidence supporting the use of vitamins or minerals to prevent hair loss in healthy adults.

Does Sugar Bear Hair help nails? 

The brand does not claim healthier, stronger, or longer nails from their vitamins. But, many customers saw improved nails. This is likely because many of the same nutrients that help hair health also support your nails. 

Are Sugar Bear Hair Vitamins bad for you? 

Although they contain essential ingredients that are good for your body, they don’t replace a healthy diet. If your diet doesn’t meet your vitamin requirement, supplements are a good option. However, before starting to take supplements, we recommend a professional consultation[11].

Each serving contains 15 calories.

How long does Sugar Bear Hair take to deliver?

Good news, SugarBearHair ships worldwide. For domestic USA shipping, they use priority USPS shipping with tracking. For international shipping, they use DHL, and you can choose between express or standard shipping. 

DHL Express delivers orders within 3-6 days, while Standard DHL shipping depends on your shipping country. Shipping and delivery charges are based on your location and the weight of your package.

  1. USA Priority Mail starts at $6
  2. International standard shipping starts at $10
  3. International express shipping starts at $20

US orders are free of duties and taxes, while International orders may be subject to your country’s duties and taxes. To track your package, use the email provided.

Can you return Sugar Bear Hair?

Refunds are only available for unopened bottles. You will not be refunded for your shipping costs.

To begin a return, email the team at [email protected] or click the link to begin the return process https://www.sugarbearhair.com/pages/return-instructions.

How to Contact SugarBearHair 

If you wish to contact their team after reading this SugarBearHair vitamins review, email their team at [email protected]. Unfortunately, there is no Sugar Bear phone number.

If you are looking for other ways to keep your hair and body healthy, check out these brands below.

Moon Juice Adaptogens

Briogeo Hair Care

Rae Wellness

Love Wellness

Article Sources

[1] Xie, Z., Chen, F., Li, W. A., Geng, X., Li, C., Meng, X., ... & Yu, F. A review of sleep disorders and melatonin Neurological research, 39(6), 559-565
[2] Świąder, K., Startek, K., & Wijaya, C. H. The therapeutic properties of Lemon balm (Melissa officinalis L.): Reviewing novel findings and medical indications J. Appl. Bot. Food Qual, 92, 327-335
[3] Lee, J., Jung, H. Y., Lee, S. I., Choi, J. H., & Kim, S. G. Effects of Passiflora incarnata Linnaeus on polysomnographic sleep parameters in subjects with insomnia disorder: a double-blind randomized placebo-controlled study International clinical psychopharmacology, 35(1), 29-35
[4] Sutanto, C., Heng, C. W., Gan, A. X., Wang, X., Fam, J., & Kim, J. E. The Impact of 5-Hydroxytryptophan Supplementation on Sleep Quality of Older Adults in Singapore: A Randomized Controlled Trial Current Developments in Nutrition, 5(Supplement_2), 372-372
[5] Hosoda, M., Stone‐Romero, E. F., & Coats, G. The effects of physical attractiveness on job‐related outcomes: A meta‐analysis of experimental studies Personnel psychology, 56(2), 431-462
[6] Williamson, D., Gonzalez, M., & Finlay, A. Y. The effect of hair loss on quality of life Journal of the European Academy of Dermatology and Venereology, 15(2), 137-139
[7] Almohanna, H. M., Ahmed, A. A., Tsatalis, J. P., & Tosti, A. The Role of Vitamins and Minerals in Hair Loss: A Review Springer Link Dermatology and therapy, 9(1), 51-70.
[8] Williams, J. L., Everett, J. M., D’Cunha, N. M., Sergi, D., Georgousopoulou, E. N., Keegan, R. J., ... & Naumovski, N. The Effects of Green Tea Amino Acid L-Theanine Consumption on the Ability to Manage Stress and Anxiety Levels: a Systematic Review Springer Link Plant Foods for Human Nutrition, 75(1), 12-23
[9] Bjelakovic, G., Nikolova, D., & Gluud, C. Antioxidant supplements and mortality Current Opinion in Clinical Nutrition & Metabolic Care, 17(1), 40-44
[10] Shibabaw, T. Omega-3 polyunsaturated fatty acids: anti-inflammatory and anti-hypertriglyceridemia mechanisms in cardiovascular disease Springer Link Molecular and Cellular Biochemistry, 476(2), 993-1003
[11] Marra, M. V., & Bailey, R. L. Position of the Academy of Nutrition and Dietetics: Micronutrient Supplementation Journal of the Academy of Nutrition and Dietetics, 118(11), 2162-2173

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