wet n wild Cosmetics Review

About wet n wild Cosmetics 

Wet n Wild Cosmetics Review

Wet n Wild is a cruelty-free, accessible, and affordable beauty brand that creates products for anyone who wants to express themselves through their makeup.

wet n wild makeup has been featured by notable media sources such as Cosmopolitan, Allure, and Vanity Fair. The brand has won a lot of awards including Allure’s Best of Beauty Award, Cosmopolitan’s Beauty Award, and Good Housekeeping’s Beauty Award

Their  Instagram also has a substantial following of over 3 million followers. We can already tell that the brand has professional and regular fans alike, but what is their makeup actually like?

This wet n wild cosmetics review will take an in-depth look at the brand and their products, customer ratings, promotions, and more to help you decide if they’re worth the buy. 

Overview of wet n wild Cosmetics 

Wet n Wild Cosmetics Review

wet n wild was founded in 1979 in Brooklyn, New York by Stanley Acker. Today, the brand is America’s number 1 makeup brand. The line has humble beginnings with their wet n wild lipstick, originally retailing for under $1

The brand is also a pioneer of the industry by having the first black nail polish in drugstores with their iconic wet n wild nail polish.

Flash forward to this century, the brand was purchased in 2003 by Markwins who relocated the wet n wild headquarters to Los Angeles, California. The brand’s makeup is made in China and is cruelty-free. 


  • Offers a stunning variety of makeup essentials, including foundation, highlighter, bronzer, eyeliner, and so much more
  • Free gift on orders over $30
  • Free domestic shipping on orders over $25
  • Financing options available via Afterpay on orders over $35
  • Affordable price point
  • Products are cruelty-free


  • No international shipping
  • No returns allowed
  • Poor customer service reviews

wet n wild Cosmetics Review

wet n wild have made a name for themselves throughout the years with showstopping products and a reputation for developing affordable makeup essentials. 

We could spend pages upon pages going over their gorgeous selection of glam, but we’ve selected the best of the best to show you down below. Let’s dive right in and see what the brand has to offer.

wet n wild Photo Focus Foundation MATTE Review 

The Photo Focus Foundation Matte is a hard-working foundation that performs hour after hour to give your skin the flawless look it deserves. 

This wet n wild foundation will provide that photo finish without any editing necessary. Thanks to the light-adjusting complex, this product is made to look good in real life and perfect for pictures.   

Available in 20 colors, you can use the shade finder on their website to find your ideal match. The Photo Focus Foundation Matte retails for only $7 and will make you look like you have a filter on at all times thanks for being tested under a truly staggering range of light sources. 

Check out the wet n wild Cushion Foundation if you’re in the market for something with a bit of SPF protection.

wet n wild MegaGlow Highlighting Powder Review

Who doesn’t like glowing all the way to outer space? The MegaGlow Highlighting Powder is an iconic wet n wild highlighter that will glam you up and accentuate all the right areas.

Featuring radiant and reflective pearl pigments, this product is made with nylon to always ensure a flawless finish. It applies easily and blends effortlessly. What more could you want from a highlighting powder?

There are two new colors to choose from with the iconic MegaGlow Highlighting collection. This highlighter comes in 7 flattering shades, including Blossom Glow, Precious Petals, Crown of My Canopy, and Royal Calyx. 

This wet n wild cosmetics review was particularly drawn to Blossom Glow, a luxuriously warm copper with golden accents throughout.

These highlighters are on sale right now for only $4, regular price $6.

wet n wild Color Icon Bronzer Review

Tanning is a great activity and leaves you feeling and looking golden, but it takes time and effort to get that right amount of sunlight. The wet n wild Color Icon Bronzer is an effortless way to achieve that iconic sunkissed look without hitting the beach every day.

We can’t say enough about this product. It truly hits the spot when it comes to doing what it’s supposed to do in a healthy way. This wet n wild bronzer is dermatologist-tested, blocks UVB rays, is oil-free, and has even won the coveted The Oprah Magazine O-Ward. What a stunner.

The wet n wild Reserve your Cabana bronzer will quickly become a staple in your collection… when it’s back in stock, that is. It’s no wonder this popular product is sold out, so keep checking back to achieve a flawless tan with minimal effort.

wet n wild MegaGlo Contouring Palette Review

To keep your face looking dynamic and charming, multiple shades are often needed to help play with the right light and angles. With that in mind, the MegaGlo Contouring Palette comes with two complementary powders to really bring out and highlight what makes you unique.

Featuring a lighter and darker powder, this yin and yang dynamic makeup duo is available in two color combinations for even more leeway when it comes to making your best features pop. Choose from Dulce de Leche or Caramel Toffee and accentuate away.

This product is a steal at only $6, so feel free to experiment; there’s always another version around the corner if this set isn’t quite hitting and highlighting those spots. Experiment and play with your face with the MegaGlo Contouring Palette.

wet n wild MegaLiner Liquid Eyeliner Review 

Bold and standout eyes are one quick step away with the wet n wild MegaLiner Liquid Eyeliner. Make a statement with one look after applying this product. It’s made with high-definition pigments to really make your eyes pop.

Whether you’re going for a dramatic look or a more subtle elegance, an easy-to-apply and fluid formula is the way to go. The flexible brush makes this wet n wild eyeliner a breeze to put on, so you can focus more on figuring what dress to wear on your night out instead.

The fun doesn’t stop there, as the MegaLiner Liquid Eyeliner is available in 4 different colors to fit your mood. Go with a classic black or dark brown for a more natural look, or rock out with voltage and electric purple to add some real sparkle to your face.

Priced at only $4, this wet n wild Cosmetics review thinks this is probably one of the best value products out there.

wet n wild MegaLength Mascara Review 

Go ahead. Flutter those lashes and flutter them with confidence. The MegaLength Mascara is an award-winning beauty product that is made with a proprietary blend of waxes to provide length and definition you can rely on.

You can easily apply this wet n wild mascara thanks to the wet n wild brushes applicator for a flawless and engaging finish. Every single lash will be uplifted for maximum volume and consistency. This is a hardworking product if we’ve ever seen one.

The MegaLength Mascara is available for $4, so it’s super easy to always have perfect lashes wherever you are. Feel free to keep one in your car, house, and purse to be ready for any occasion.

wet n wild Photo Focus Setting Spray Review 

If you spend hours on an intricate makeup look you want it to stay in place, this spray will make sure it looks great for as long as you need it to. 

The Photo Focus Setting Spray locks your makeup in place and keeps your makeup look on for longer than ever. It works on all makeup looks and skin types. 

This product is made with aloe to hydrate and has a weightless feel on the skin. Worrying about smudging, slipping, fading, cracking, or creasing of your makeup is a thing of the past.

To use:

  • Shake well
  • Apply after the rest of your makeup is on 
  • Hold 8 inches away from your face
  • Spray and mist in a criss-cross pattern

This wet n wild setting spray will hydrate and refresh your skin while making your makeup look so much better for $6.

wet n wild Lipstick Review

wet n wild wouldn’t be a true makeup company if it didn’t have a great selection of lipstick to choose from. Thankfully, that is the case, and the brand has some truly stunning lip products to choose from.

This wet n wild Cosmetics review will show you just 2 of their customer favorites so you can see what all the fuss is about.

wet n wild MegaLast Matte Lip Color Review

Whether you are looking for your perfect nude shade or more fun colors to add to your huge collection, girl, does this wet n wild lipstick have some options for you. 

The MegaLast Matte Lip Color is a semi-matte lipstick that is known for its staying power. It has a smooth texture and a highly pigmented formula that just won’t quit.

This lipstick is infused with amazing ingredients like hyaluronic acid, natural marine plant extracts, coenzyme Q10, and Vitamins A & E. 

Thanks to these ingredients, lips will be nourished and moisturized on top of looking absolutely fantastic. There are no bad ingredients or practices included, as the product is cruelty-free, gluten-free, and fragrance-free. 

This lipstick comes in 13 colors that glide on easily with complete coverage after 1 application

They also come in the cutest packaging and have sweet names like cherry bomb and think pink! Retailing for only $3, the MegaLast Matte Lip Color is versatile because you can dab it on for a stained look or build it up for full coverage. 

wet n wild MegaLast Liquid Catsuit Matte Lipstick Review

Last, but certainly not least, the fierce and fiery wet n wild MegaLast Liquid Catsuit Matte Lipstick is a product that is well-deserving of a me-wow! 

Glossy, lightweight, and oh so pigmented, this product has got it all when it comes to making a statement. Best of all, you’ll be hard-pressed to get the lipstick to smear, as it glides on effortlessly and stays there.

You can choose from 10 different shades depending on what kind of look you’re going for. Keep it simple and natural with colors like nudie patootie and nudist peach, or amp up your complexion with the likes of wet n wild rebel rose and behind the bleachers.

Get perfectly kissable lips with the MegaLast Liquid Catsuit Matte Lipstick for only $4.

wet n wild Cosmetics Reviews: What Do Customers Think?

Wet n Wild Cosmetics Review

This wet n wild cosmetics review took a look at customer reviews online to see what they are saying about their products.

Customer ratings of their best-selling products are extremely high, with most wet n wild products garnering a score of over 4/5 stars:

  • Photo Focus Foundation Matte: 4.2/5 stars based on 8,850 ratings 
  • MegaGlo Highlighting Powder: 4.7/5 stars based on 752 ratings
  • Photo Focus Foundation Dewy: 4.5/5 stars based on 275 ratings
  • Photo Focus Color Corrector: 4.2/5 stars based on 37 ratings
  • Color Icon Blush: 3.5/5 stars based on 23 ratings
  • Photo Focus Setting Spray: 4.1/5 stars based on 8,156 ratings
  • Photo Focus Concealer: 4.3/5 stars based on 2,539 ratings
  • Mega Last Matte Lip Color: 4.6/5 stars based on 115 ratings
  • Crystal Cavern Full Collection Box: 4.5/5 stars based on 324 ratings

Makeup enthusiasts said that their products are better than high-end makeup. They also wrote that the products are “pigmented, you get great color payoff” and that they blend easily.

The brand’s makeup does not “accentuate texture” and “Wears like skin, won’t settle into lines, smooths out my pores and i love love it!!” So far so good.

MakeupAlley holds an average rating of 3.8/5 stars based on 53 reviews. Positive comments sound a little something like this: “All the products in the line are consistently amazing!” 

Customers love the quality for the price: “Really great drugstore line. Inexpensive, wonderful quality products!” 

17 Sitejabber reviewers for wet n wild gave the company 3.1/5 stars. The brand ranks 37th among cruelty-free companies, so they’re definitely doing something right.

All in all, wet n wild products are a genuine hit. We were unsurprised to see all the positivity towards their makeup, especially when it comes to the quality and price. 

Is wet n wild Cosmetics Worth It?

Wet n Wild Cosmetics Review

This wet n wild cosmetics review thinks that the brand is worth it

Wet and wild sells their products at a great and affordable price point. This is amazing because you can try out their products without feeling guilty about spending a lot of money on them. 

Their products have also won many awards and have been around for over 30 years for a reason.

In the end, you’re sure to find something that catches and accentuates your eye (among other things) with wet n wild.

wet n wild Cosmetics Promotions & Discounts 

Wet n Wild Cosmetics Review

This wet n wild cosmetics review found a few ways to save you some money. Use promo code WWFACE for 25% off all face makeup. The brand also offers free shipping on orders over $25.

Last, but certainly not least, use the promo code SUMMERGLO when you spend over $25 for a complimentary gift while supplies last.

Where to Buy wet n wild Cosmetics

Wet n Wild Cosmetics Review

This wet n wild cosmetics review found that you can buy their products from their website,

You can use the store locator to find the store closest to you. On top of that, select retailers also carry a variety of wet n wild products:

  • Walmart
  • Target
  • Amazon
  • Drug stores


Wet n Wild Cosmetics Review

Who owns wet n wild Beauty? 

The brand is owned by Markwins North America, a large company and name in the beauty world.

Is wet n wild made in China? 

Yes, this wet n wild cosmetics review found that their products are made in China. 

Are Wet and Wild cosmetics safe? 

Yes, wet n wild Cosmetics are safe and cruelty-free. 

How long does wet n wild take to ship?

There is no International Shipping available at this time. Domestic shipping to Canada and the US processing time may take up to 7 business days

Standard Domestic Shipping will take 5-10 business days to be shipped. 

Fortunately, free shipping is offered on orders over $35 and will take 5-10 business days to be shipped. You will receive a tracking number in your confirmation email. All prices are calculated at checkout

What is wet n wild’s Return Policy?

Need to return your wet n wild Eyeshadow? Unfortunately, returns are not available at this time for most products. Items will be replaced if they meet the following criteria:

  1. Damaged during shipping
  2. It is within 14 days of delivery 

How to Contact wet n wild Cosmetics

If you have any questions after reading this wet n wild cosmetics review, you can reach out to them them via two methods of contact:

  1. Phone: 1-844-477-2957. 
  2. Fill out the contact form on their website

Didn’t see everything you are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine:

BeautyStat Cosmetics

Buxom Cosmetics

theBalm Cosmetics

NYX Cosmetics

Hero Cosmetics

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