Beauty Bakerie Review

About Beauty Bakerie 

Beauty Bakerie Review

The beauty industry is littered with prominent brands and names. In recent years though, independent makeup companies have been rising in popularity for quality products and diversity. Beauty Bakerie is one of those cosmetic brands making moves and strides on the scene. 

The brand’s success is evident—as it has garnered a whopping 1.1 million followers on Instagram. It has also been mentioned in media outlets like Allure and Glamour and even worn by the queen Beyoncé herself. 

Are you planning to support smaller makeup brands? Keep reading this Beauty Bakerie review as we take a look at the company’s best-selling products, customer ratings, shipping policies, and more, so you can decide if they’re worth the buy. 

Overview of Beauty Bakerie

Beauty Bakerie Review

Beauty Bakerie is a Black-owned business founded in 2011 by Cashmere Nicole. It began as a passion project during Nicole’s battle with breast cancer. Her artistic endeavor soon turned into a serious one with the diagnosis and her everlasting love for makeup. 

With her successful fight with breast cancer, Nicole was driven to create high-quality products with healthy, cruelty-free ingredients that “enhance the beauty in everyone, every day.” She has also emphasized the importance of diversity in the beauty industry and strives to be all-inclusive all the time. 

Beauty Bakerie has been part of many initiatives, including Sugar Homes, which supports orphaned children worldwide. The California-based company is also on a mission “to be sweet and sweeten the lives of others.” This is also reflected in its motto to “be better, not bitter.” 

The brand is also vocal about injustices within the beauty community. Now that you know the origin story, we will discuss some company highlights in this Beauty Bakerie review: 


Beauty Bakerie Review
  • A Black-owned business committed to empowering others 
  • Offers a range of diverse and cruelty-free beauty products 
  • Backed by prominent celebrity clientele 
  • Financing options are available
  • Ships internationally 

From bakery-themed lipsticks to ‘baking’ powders, the Beauty Bakerie makeup line consists of sweet and beautiful products that are compatible with a wide range of skin tones. Below, we’ll walk you through some popular picks that customers are loving right now. 

As a side note, Beauty Bakerie offers financing options. 

Beauty Bakerie Lip Whip Review

A long-lasting matte lip is all anyone could ask for, especially with these mask-wearing days. Beauty Bakerie’s well-loved Lip Whips can definitely do the job. 

Beauty Bakerie Hazelnut Swirl Matte Lip Whip Review

The Hazelnut Swirl Matte Lip Whip is a pigmented metallic matte that looks gorgeous with any everyday glam. Long-lasting, smudge-proof, and waterproof, the formula will be locked in since the first sip of your morning coffee. 

Of course, this gleaming lip product is totally vegan, cruelty-free, and gluten-free. Plus, the brand promises that you won’t even have to reapply throughout the day. For those looking for more insider beauty knowledge, they also offer some “Baking Tips” to help the Hazelnut Swirl Matte Lip Whip stay on longer. 

It’s recommended to exfoliate your lips and wait 60–75 seconds between layers. For the best result, make sure that you aren’t piling on more than three layers at a time. 

This shade of the $20 Beauty Bakerie Lip Whip is clearly a hit, as it is currently sold out. Don’t worry, you can sign up to be notified when it’s back in stock. 

Beauty Bakerie Setting Powder Review

Next in this Beauty Bakerie review is the brand’s famous translucent setting powder. It’s most known for the expert oil control and gorgeous matte finish it offers. So, put on your apron and let’s get into it! 

Beauty Bakerie Oat Translucent Flour Setting Powder Review

The Oat Translucent Flour Setting Powder can set your foundation and concealer with little effort. You can go the whole day without worrying about your products dispersing if you have an oilier skin type. The powder also has an HD feature, providing a blurring effect that will leave your complexion looking flawless without any beauty filters. 

This Beauty Bakerie setting powder is perfect for baking your face (not literally, of course). ‘Baking’ is a makeup technique that keeps your face products from creasing or transferring. Apply a generous amount of powder to your under eyes using a damp beauty sponge to get the best results.

If it looks like you’ve actually got flour on your face, you’re on the right track. While it sets, you can continue on with your routine. After 5 or more minutes, sweep off the excess powder to reveal a smooth finish. 

Blur your pores with the finely milled Oat Translucent Flour Setting Powder for $24

Beauty Bakerie Breakfast In Bed Review

Last but not least in this Beauty Bakerie review is the Breakfast In Bed eyeshadow palette. It includes a combination of neutral mattes and shimmers that are perfect for a morning glow. From sunkissed to smokey looks, this palette can become your next go-to. 

Neutral shades are extremely versatile—the colors compliment each other well, so this is an ideal beginner palette. In other words, the shades are not too intimidating if you’re just starting out. Easily blendable, buildable, and pigmented, they’re a breeze to work with. 

The Beauty Bakerie Breakfast In Bed palette will cost $38 to add to your cart. 

Who Is Beauty Bakerie For? 

Beauty Bakerie Review

Beauty Bakerie is for anyone on the hunt for high-quality and inclusive beauty products. Cosmetics experts and beginners alike can enjoy this bakery-themed brand. It offers beautiful shades that will work with any skin tone, and, as a bonus, they’re cruelty-free. In addition, customers can support a Black-owned business.  

Is Beauty Bakerie Black-Owned? 

Beauty Bakerie Review

As we mentioned earlier in this Beauty Bakerie review, the brand is Black woman-owned and led by Cashmere Nicole. The company’s executive team is also 75% black, and the Board of Directors is 60% black. Supporting small Black businesses helps minimize racial wealth gaps, promotes visibility, creates jobs for marginalized groups, and so much more. 

Is Beauty Bakerie a Clean Brand? 

Beauty Bakerie Review

Beauty Bakerie claims to be completely cruelty-free. Shoppers can also find vegan products in the collection. But, it’s important to note that it hasn’t received any official certifications for being cruelty-free, and there isn’t much information on the main website about its suppliers. 

Beauty Bakerie Reviews: What Do Customers Think?

Beauty Bakerie Review

This Beauty Bakerie review wouldn’t be complete without taking a look at some customer feedback. The brand publishes ratings on its official site, but we also found external testimonials on Influenster and Sitejabber. 

There are criticisms of the makeup brand, but we’ll discuss those later. Here are the ratings for our featured products from the main website: 

  • Hazelnut Swirl Matte Lip Whip: 4.7/5 stars from 735 reviews
  • Oat Translucent Flour Setting Powder: 4.9/5 stars from 1557 reviews
  • Breakfast in Bed Eyeshadow Palette: 4.9/5 stars from 367 reviews 

The Oat Translucent Flour Setting Powder is the most reviewed item, probably for a good reason. One customer writes, “I first gave this as a gift. My friend raved so much about it that I had to get one myself. I like it so much because it’s lightweight on my skin.” 

Another reviewer gushes, “I love this stuff. It’s light but effective. I actually ended up going back and buying another color because I loved the finish and feel so much. It makes my makeup last longer as well.” 

Of course, the brand also gets some love on external sites. Influenster users can’t get enough of the Lip Whips, and the product has a 4.5/5 star average from 849 reviews. 

A beauty junkie writes, “The price tag is 100% worth it. This stuff does not budge. Literally wore a mask for a couple hours, and it’s like I just applied it. I’m going to be looking into more of their products after this beautiful success.” 

The rave reviews don’t stop there. Another buyer says, “I absolutely love this lipstick! It’s my go-to product for a sexy, dark, matte lip. It is super long-lasting, and I have to remove it with the coconut oil wipes I also purchased. But, it is good value for the money, and I literally had one for a whole year! Please go get some!.” 

But, as we mentioned earlier in this Beauty Bakerie review, we did find some more critical comments on Sitejabber, where the company rates 2.69/5 stars from a small pool of 9 reviews. 

The main gripes are unresponsive customer service, missing orders, and quality issues. Fortunately, most reviewers state receiving responses after leaving their comments. Plus, these complaints are quite rare compared to the number of positive ratings on the brand’s website. 

Is Beauty Bakerie Worth It?

Beauty Bakerie Review

Based on this Beauty Bakerie review, we think these products are definitely worth checking out. A strong brand identity partnered with a mission to be diverse and inclusive is imperative in the current beauty scene. 

Beauty Bakerie offers high-quality products that can flatter anyone’s skin tone. We can’t help appreciating the creativity that has gone into creating these fun, bakery-themed items! Plus, many of the cosmetics are beginner-friendly if you’ve just started your foray into the world of beauty. 

Beauty Bakerie Promotions & Discounts 

Beauty Bakerie Review

Getting a good deal on beauty products is never a bad thing. Luckily, Beauty Bakerie offers a Rewards Program where customers can earn and redeem points through specific incentives. For example, following the company on Instagram will earn you about 200 points

Unfortunately, our Beauty Bakerie review couldn’t find any other promo codes or discounts at this time, but you can sign up for the brand’s emails to stay updated on any exclusive offers. 

Where to Buy Beauty Bakerie

Beauty Bakerie Review

Got your eye on the Beauty Bakerie Setting Powder? You can shop the makeup line at Some of their products are also available at Target, Sephora, Morphe, and more. 


Beauty Bakerie Review

Who owns Beauty Bakerie?

Beauty Bakerie is currently run by its parent organization Unilever. Cashmere Nicole remains the CEO of the company. 

Does Beauty Bakerie ship internationally?

Beauty Bakerie offers worldwide shipping. We’ll get into more detail in the following section! 

What is Beauty Bakerie’s Shipping Policy?

Beauty Bakerie offers free US shipping for orders over $50. Processing typically takes 7 business days and will arrive according to the date stated at checkout. 

Any shipping information can be located on the courier’s website. The company suggests purchasing Route Insurance along with Priority Shipping as they’re not responsible for damaged or lost items. Additionally, international buyers are subject to customs fees depending on the country’s postal regulations. 

What is Beauty Bakerie’s Return Policy?

Unfortunately, Beauty Bakerie does not accept returns, exchanges, or refunds. All of the products are final sale. If your product arrives damaged, you need to contact the company within 3 business days with photo and video evidence. They will attempt to assist you from there. 

How to Contact Beauty Bakerie

Beauty Bakerie Review

If you have any questions beyond this Beauty Bakerie review, you can contact their team via contact form or email at [email protected]

Beauty Bakerie’s office hours are Monday to Friday, 9AM to 5PM PST.

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