Table of Contents
About Pattern Beauty
It’s time to ditch flat irons and perms and embrace natural curls, waves, and texture. We know that finding curly girl-approved products is no easy feat, but Pattern Beauty makes things easier by providing a selection of products designed to enhance and nourish your locks with safe and high-quality ingredients.
Our Pattern Beauty review isn’t the only outlet to feature this brand, as it has over 334k Instagram followers, with a feed that features shots of the aesthetic and artistic packaging as well as luscious bouncy curls. Plus, the company has been featured in popular sources like Allure, Glamour, and Refinery29 for its take on care for wavy tresses.
If you’re looking to up your hair care game with high-quality products, stay tuned to this Pattern Beauty review. We’ll untangle all the details of the brand, including an overview of some of the best-selling products, highlights from customer testimonials, and a brush-through of some important FAQs to help you decide if these products are what’s missing from your regimen.
Overview of Pattern Beauty
Affordable, effective, and accessible products designed for curly hair are harder to come by than you might think. Or, you know the struggle all too well after years of hunting down a routine only for it to fall short on your lengthy locks.
Tracee Ellis Ross had a similar experience and went on a lengthy journey with styling and accepting her hair, only to realize that she was also on a journey towards self-acceptance. After dismantling ideas of how her hair was “supposed” to look, it turned out that happy hair became synonymous with a happier life.
With that in mind, Ross created the brand in 2018 with a mission to “help keep your hair healthy & hydrated, juicy & joyful.” The idea surrounds enhancing the natural pattern of your hair, allowing the true curls to shine through.
Plus, all the products are packed with safe and natural ingredients, reflecting the beauty that exists in what already is, while simultaneously protecting and freeing your tresses. It doesn’t matter your hair texture or pattern, the products are simply designed to nourish the hair you have.
Before we get into all the details with this Pattern Beauty review, let’s take a look at some initial highlights.
Highlights
- Wide selection of hair products for curly and textured hair
- Formulas designed for nourishing and moisturizing coarse and kinky locks
- Free shipping on US orders over $50
- International shipping
- Free returns within 30 days
- Cruelty-free
- Vegan options
- Aesthetic bottles you’ll love to display in the shower
- Free of parabens, SLS/SLES, cyclic silicones, phthalates, and formaldehyde
- Color-safe
Taking care of your hair is an act of self-love, but it’s more than applying a conditioner every so often. Using products that are designed for your hair type and texture with ingredients that are selected to enhance your most organic waves is the best way to treat your hair and yourself.
Pattern Beauty provides products for every step of the way in your hair care journey, covering every step of your routine. From simple shampoos to nourishing serums and edging tools, you’ll be able to wash, condition, and style your locks with all of the brand’s selection. You can also subscribe to receive items every 30, 60, or 90 days for 10% off.
This Pattern Beauty review will focus on the most crucial aspects of your regimen to help you get things started, and then you’ll be able to peruse the website from there. Down below, you’ll find our top picks.
Pattern Beauty Review
Pattern Beauty products are made from thick and buttery formulas that would have Plankton fuming… All jokes aside, the hydrating and conditioning nature of all the products is a necessity when it comes to adding shine, bounce, and life back into every curl on your head. Let’s take a look at some of the top-selling hair care for textured tresses.
Pattern Beauty Leave-in Conditioner for Curlies, Coilies & Tight Textures Review
For dry hair that has been damaged by too many heat tools, go for the Leave-in Conditioner for Curlies, Coilies & Tight Textures. This conditioner is designed to stay in your hair, providing all-day moisture and calm frizz.
Packed with natural oils and honey, this creamy lightweight product is designed to lock in hydration and define your curl pattern after you’ve washed and conditioned.
The sweet floral and nutty undertones make it easy to wear every day, all you have to do is apply it to wet hair and distribute it evenly throughout. The Pattern Beauty Leave-in Conditioner comes in different sizes at different price points:
- 3oz: $9
- 9.8oz: $25
- 25oz: $42
Pattern Beauty Hydration Shampoo for Curlies, Coilies & Tight Textures Review
Clean your strands without stripping them with the Hydration Shampoo for Curlies, Coilies & Tight Textures. This milky product breathes life into your locks, enhancing shine and filling out curls with a blend of oils, from avocado to coconut.
This sweet floral-scented shampoo is easy to use, lathering through your damp hair and working product off your scalp, rinsing away all the grime of the day. You can even opt for a second wash for a super deep clean.
The Hydration Shampoo comes in three different sizes, from travel to jumbo. Here’s the pricing breakdown:
- 3oz: $9
- 9.8oz: $20
- 25oz: $38
Pattern Beauty Intensive Conditioner for Tight Textures Review
Looking for a conditioner to pair with your Hydration Shampoo? Try the Intensive Conditioner for Tight Textures out for size!
This thick and creamy conditioner adds a little luxury to your routine, as the oil blend featuring avocado oil and shea butter nourishes every strand to the core. It’s also designed to keep working after you have massaged it from the root of your locks to the ends, detangling and defining every kink and wave.
The Intensive Conditioner comes in three different sizes, each of which costs:
- 3oz: $9
- 13oz: $25
- 29oz: $42
Pattern Beauty Styling Cream for Curlies, Coilies & Tight Textures Review
Lucious and whipped, the Styling Cream for Curlies, Coilies & Tight Textures is moisturizing and shaping, ideal for calming frizzy texture, maintaining spiral curls, laying down edges, and so much more.
The shea butter and sweet almond oil provide hydration while defining the natural hair pattern or enhancing whichever protective style you choose to wear your hair. Simply apply the product to wet or dry hair and shape and style as you please.
The Pattern Beauty Styling Cream also comes in three size options:
- 3oz: $9
- 15oz: $25
- 25oz: $42
Pattern Beauty Medium Conditioner for Curlies Review
The Medium Conditioner for Curlies is ideal for enhancing curls and adding a glossy shine alongside hydration to your mane. Jojoba oil and olive oil are at the heart of this product, helping the shape of the curl shine through without weighing it down.
This floral and nutty conditioner works best applied to wet hair, massaging from roots to ends. Follow up by rinsing thoroughly and then styling as desired. The Medium Conditioner comes in three different sizes:
- 3oz: $9
- 13oz: $25
- 29oz: $42
Pattern Beauty Curl Gel for Curlies, Coilies & Tight Textures Review
The Curl Gel for Curlies, Coilies & Tight Textures provides a medium hold and easy styling for loose locks and tight curls. The lightweight gel keeps hair soft and touchable while holding curls in place and keeping them bouncy and glossy.
To use, apply on wet, damp, or dry hair depending on the desired outcome, whether that’s a defined braid or slicked back shape. With a sweet floral scent, the Pattern Beauty Curl Gel retails for:
- 3oz: $9
- 9.8oz: $25
- 29oz: $42
Pattern Beauty Jojoba Oil Blend for Curlies, Coilies & Tight Textures Review
Add shine, hydration, and comfort back into your tresses by tackling the root of your problems: the root of your hair! The Jojoba Oil Blend for Curlies, Coilies & Tight Textures is packed with a blend of lightweight yet nourishing oils to moisturize without creating build-up.
Simply massage a few drops of the product into your scalp or work gently into wet or dry hair to add bounce and gloss back into your strands. The Jojoba Oil Blend comes in 3.9oz for $25.
Who Is Pattern Beauty For?
Pattern Beauty is designed for folks with textured hair who are on the hunt for nourishing products and a new regimen. If you’re tired of turning over drugstore shampoos only to be disappointed to find a never-ending list of sulfates and drying ingredients, Pattern Beauty is worth a try.
On top of that, these items make excellent gifts for all your curly-haired loved ones, because who doesn’t love a little self-care? Check out the brand’s gift guide to see what your best options are this holiday season!
What Hair Types Does Pattern Beauty Suit?
There are plenty of hair necessities on the market for treating, cleaning, and styling straight hair. But there aren’t too many options when it comes to treating voluminous texture the way it should be treated. With that, Pattern Beauty enters the chat.
Pattern Beauty products are designed for curly, wavy, kinky, or textured hair types. Plus, the different products are each labeled with the different types they’re best suited for, whether they’re ideal for coils, tight textures, or curls.
Beneath the product names, you’ll find the label for the different hair types. Some items are made for all different kinds, while others are specifically tailored for certain patterns and issues, from frizzy to coarse manes.
Pattern Beauty Reviews: What Do Customers Think?
To help determine if this brand is worth trying out, we sourced customer testimonials from the brand’s website, Allure, and Glamour to include in this Pattern Beauty review. Before we dive into what customers are saying, let’s take a look at how some of the top-selling products are rated:
- Leave-in Conditioner for Curlies, Coilies & Tight Textures: 4.7/5 stars out of 2,849 reviews
- Hydration Shampoo for Curlies, Coilies & Tight Textures: 4.6/5 stars out of 2,197 reviews
- Jojoba Oil Blend for Curlies, Coilies & Tight Textures: 4.6/5 stars out of 819 reviews
- Styling Cream for Curlies, Coilies & Tight Textures: 4.7/5 stars out of 1,087 reviews
On the brand’s website, the Leave-in Conditioner for Curlies, Coilies & Tight Textures is highly rated for its creamy texture and nourishing capabilities, as one reviewer said: “Wonderful, light, beautifully scented conditioner that brings out the very best in my hair. I use it as a base before adding other curl products or before blow-drying if I decide to wear a straight style.”
The Jojoba Oil Blend for Curlies, Coilies & Tight Textures is also a top seller, adding a glossy and moisturized finish to the hair: “Outside of the gorgeous package design, I love how much oil it holds!! This serum keeps my coils so shiny and hydrated which is essential for me since I have low porosity hair.”
On Allure, the brand is well-loved for its indulgent conditioners that are easy to use, being heavy enough to actually moisturize and light enough to not weigh down the hair:
“It’s heavy for sure, and I felt as if it did a great job of further softening my curls while keeping that definition. The leave-in conditioner is wonderful — it feels light, but not so light that your hair dries up at the end of the day. Plus, it melted away any tangles I had.”
Another customer commends the brand for helping them achieve their hair goals with the product range and high-quality ingredients: “Right off the bat, I loved the product selection. When I finally got in the shower to wash my hair, I was surprised at how much the Hydration Shampoo lathered, but also left my hair feeling clean and strong.”
On Glamour, one patron loves how the products make managing their curls easy, as they write, “Lately, a wash-and-go has been my primary hairstyle, as my curls just won’t behave in a twist-out during the humid summer months. That’s where the Pattern Curl Gel has been a real game-changer for me. It’s great for a quick curl refresh in the shower after a couple of days.”
Another buyer appreciates how the brand picks up their second-day curls, reviving and rejuvenating their locks: “I also fell in love with the Hydrating Mist after the first spray. The scent is marvelous, and the mist itself isn’t heavy. It did a great job of refreshing and reviving my curls, which are so flat and dry after I wake up.”
Overall, there is so much to love about Pattern Beauty. Customers clearly appreciate the range and how effective every product is. After swimming in a sea jam-packed with products designed for straight and fine hair, this brand provides a life raft and breathes joy back into the curls through nourishing and hydrating ingredients that are never too light or too heavy.
Is Pattern Beauty Worth It?
The hype is real for this Pattern Beauty review. The selection alone is enough to get our curls bouncing, but there’s more to it than just that. We admire the brand’s mission to provide curly hair with the hydration and nourishment it needs, which has had an unfortunately minuscule history.
Plus, the brand passes with flying colors when it comes to customer reviews, and provides products that actually work for curly hair and come at an affordable price. They aren’t exactly in line with drugstore pricing (though that’s starting to creep up there, and many of those products aren’t good for any hair types anyways), but they are more affordable than other options.
Pattern Beauty Promotions & Discounts
Looking for a deal on your new haircare routine? At the time of this Pattern Beauty review, we found that you can save 10% on your first order when you sign up for emails. You can also receive 10% off when you subscribe for delivery every 30, 60, or 90 days for any of the products we reviewed here.
Plus, if you’re interested in signing up for the rewards program, we’re here with the details of how it works:
- Once you join, you’ll receive a complimentary 10 points
- You’ll earn 1 point for every dollar you spend
- Once you gather enough points, you’ll be able to redeem them for free products
- With every successful referral, you’ll receive 20% off
The more you spend in a year, the more points you’ll earn for every dollar. Keep your eyes on the website for future Pattern Beauty discount codes!
Where to Buy Pattern Beauty
Ready to invest in silky locks? Shop Pattern Beauty directly from the website or popular retailers like Sephora, Amazon, Ulta, and Walmart.
FAQ
Who owns Pattern Beauty?
Pattern Beauty is owned by its founder and CEO Tracee Ellis Ross.
Is Pattern Beauty vegan?
Almost all Pattern Beauty products are vegan, though some contain honey. Just be sure to double-check ingredients if this is a concern!
Is Pattern Beauty cruelty-free?
Pattern Beauty is 100% cruelty-free and only tests its products on the hair of real people. Plus, the brand is PETA-certified.
Does Pattern Beauty ship internationally?
For Australia, Canada, Germany, and the UK, duties and taxes will be covered at checkout, while other locations may be subject to charges upon arrival. Shipping costs will be calculated at checkout and items should arrive within 4-14 business days depending on location.
What is Pattern Beauty’s Shipping Policy?
Once your order has been shipped, you’ll receive an email with confirmation and a tracking number. While items ship the same day, there have been 3-7 day delays due to worldwide shipping processes having been slowed in the past year. The brand offers clear options for shipping in the US:
- Standard shipping (3-7 business days): $5 or free on orders over $50
- 2-day shipping: $15
- Overnight: $25
- PO boxes (5-8 days): $13
What is Pattern Beauty’s Return Policy?
If your Pattern Beauty order doesn’t work for you, you can return it for a refund. The brand asks that shoppers start the return within 14 days of their purchase. It should take up to 10 business days for your return to process.
How to Contact Pattern Beauty
We hope you enjoyed our Pattern Beauty review! If you have any further questions about the brand or its products, you can contact them using the following methods:
- The live chat function on the website
- Fill out the email form on the website
- Call (833) 992-8757
The brand’s customer service is available on weekdays from 9:30 am to 5:00 pm PST.
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