Blueair Blue Pure 311i Max Air Purifier Review: Is This the Air Purifier You Need?
In partnership with Blueair
Table of Contents
About Blueair Blue Pure 311i Max Air Purifier
Do you have any allergies or respiratory conditions? Do you live in an area with high pollution or wildfire smoke? If so, you’ve probably considered buying an air purifier. But with so many options on the market, it can be hard to know which one is right for you.
Blueair, a Swedish company known for its sleek and effective air purifiers, has recently released its newest model, the Blue Pure 311i Max. It boasts impressive filtration capabilities and a minimalist design that blends seamlessly into any home. But is it worth the hype? And more importantly, can it actually improve your indoor air quality and health?
In this review, we’ll take a deep dive into the Blueair Blue Pure 311i Max, examining its features, performance, and overall value. We’ll also share our personal experience using the purifier and give you our honest opinion on whether it’s worth your hard-earned money. So if you’re looking for an air purifier that’s both stylish and effective, keep reading to find out if the Blueair Blue Pure 311i Max is the right choice for you.

Highlights
- Uses HEPASilent™ Technology which combines electrostatic and mechanical filtration to capture 99.97% of airborne particles as small as 0.1 microns.
- Cleans a 387 ft² room in 12.5 minutes and a 929 ft² room in 30 minutes.
- Runs as low as 23dB on Night mode, making it ideal for bedrooms and quiet spaces.
- Includes Welcome Home feature, RealTrack filter monitoring, and voice control compatibility.
- The filter typically lasts 6-9 months, and the RealTrack algorithm helps you monitor its lifespan accurately.
- Scandinavian design with five washable pre-filter color options to match your décor.
- It has AHAM Verifide(R) seal for performance and Clean Air Delivery Rate (CADR).
- Rated as energy-efficient, consuming as little power as a lightbulb on the lowest setting.
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Blueair Blue Pure 311i Max Air Purifier Review
In this section, we’ll take a closer look at the standout features of the Blueair Blue Pure 311i Max Air Purifier and how they translate into tangible benefits for you and your family. We’ll also discuss the price point and whether this purifier offers good value for the investment.
Unique Features
- HEPASilent™ Technology. This unique filtration system sets Blueair apart. It combines electrostatic and mechanical filtration to capture a broader range of pollutants than traditional HEPA filters alone. This means it can trap not only large particles like dust and pollen but also ultrafine particles like smoke, bacteria, and viruses.
- Smart Features. The Pure 311i Max offers a range of smart features, including a Welcome Home function that automatically turns on the purifier when you’re near and turns it off when you leave. The RealTrack technology monitors filter usage and alerts you when it’s time for a replacement. You can also control the purifier with your voice using Amazon Alexa or Google Assistant.
- Pre-Filter Options. Blueair offers five different pre-filter colors, allowing you to customize the look of your purifier. The pre-filter is also washable, which helps to extend the lifespan of the main filter.
- 360° Air Intake. The cylindrical design allows for air intake from all sides, maximizing the purifier’s efficiency in capturing pollutants from any direction.
- Two-Button Control. The minimalist interface consists of just two buttons for easy operation. One button controls the power and fan speed, while the other controls the night mode and child lock.
- Five-Color Air Quality Indicator. The LED ring on top of the purifier changes color to indicate the current air quality in the room. This provides you with visual feedback on the purifier’s performance.
- Energy Star Certified. The purifier is Energy Star certified, meaning it meets strict energy efficiency guidelines set by the U.S. Environmental Protection Agency. This can help you save money on your energy bills while still enjoying clean air.
- Zero Ozone Emissions. The Pure 311i Max has been verified by Intertek to produce zero ozone emissions. This ensures that it doesn’t introduce any harmful byproducts into your home’s air.
Benefits
Improved Indoor Air Quality
The Pure 311i Max’s HEPASilent™ technology effectively removes a wide range of airborne pollutants, including dust, pollen, pet dander, mold spores, bacteria, viruses, smoke, and even volatile organic compounds (VOCs). This translates to cleaner, fresher air in your home, which is especially beneficial for allergy and asthma sufferers.
Healthier Living Environment
By removing harmful particles from the air, the purifier can help reduce allergy symptoms, minimize asthma triggers, and improve overall respiratory health. It can also help alleviate the discomfort caused by dry air, as the purifier naturally adds moisture to the air as it filters.
Enhanced Comfort
The quiet operation of the Pure 311i Max ensures that you can enjoy clean air without any distracting noise. The night mode further reduces noise levels and dims the LED light for a peaceful sleep.
User-Friendly Experience
The simple two-button control panel and intuitive app interface make it easy to operate and customize the purifier’s settings. The washable pre-filter adds to the convenience, saving you money and reducing waste.
Energy Efficiency
The Blue Pure 311i Max is Energy Star certified, meaning it uses less energy than traditional air purifiers. This not only reduces your carbon footprint but also helps you save on electricity bills.
Price
The Blueair Blue Pure 311i Max Air Purifier is available for C$319.99 directly from Blueair. It comes with the following:
- Blueair Blue Pure 311i Max Air Purifier. The main unit with a pre-filter in Stockholm Fog (gray) color.
- Blue Pure 311i Max Filter. The combination particle and carbon filter that captures both particulate matter and odors.
- Instruction Manual. A guide to help you set up and operate the purifier.
Optional Add-ons:
- Additional Pre-Filters. Blueair offers pre-filters in four other colors (Limestone, Sand, Fog, and Dark Shadow) if you want to customize the look of your purifier.
- Filter Subscription. You can sign up for a filter subscription to save 15% on replacement filters and deliver them to your door every 6-9 months.
Blueair Blue Pure 311i Max Air Purifier Review: What Do Customers Think?
User feedback for the Blueair Blue Pure 311i Max Air Purifier is largely positive, with many users praising its effectiveness in removing allergens, pet odors, and smoke. Several reviewers noted a significant improvement in their allergy symptoms after using the purifier, particularly those living in areas with high pollen counts or wildfire smoke.
Many users appreciated the purifier’s quiet operation, even on higher settings, making it suitable for bedrooms and living rooms. The sleek, minimalist design also received positive comments, with many finding it to be an attractive addition to their home décor.
The smart features, such as the Welcome Home function and the air quality indicator, were generally well-received, although some users reported inconsistencies in the sensor’s readings. The app control was also praised for its convenience and ease of use, allowing users to monitor and control the purifier remotely.
Blueair Discount & Promotions
Blueair offers several ways to save on their air purifiers and filters:
- Save Up to 20% on Select Blue Pure Max Air Purifiers. Blueair offers up to 20% off on specific models in their Blue Pure Max line. This is an excellent opportunity to get a high-quality air purifier at a discounted price. The exact models included in the sale may vary, so check the Blueair website for the latest information.
- Save 15% with a Filter Subscription. If you sign up for a filter subscription, you can save 15% on the cost of replacement filters. This is a convenient option for those who want to ensure they always have a fresh filter on hand and don’t want to worry about remembering to order a replacement. The filter subscription also includes free shipping and automatic delivery based on your purifier’s usage and filter life.
Where Can I Buy Blueair Blue Pure 311i Max Air Purifier?
The Blueair Blue Pure 311i Max is readily available through various channels in the United States:
- Direct from Blueair. The official Blueair website (blueair.com) is the most direct way to purchase the purifier. They often have exclusive deals, bundles, and the option to subscribe for filter replacements.
- Major Retailers
- Best Buy: Carries the Blueair Blue Pure 311i Max both in-store and online.
- Amazon: Offers the purifier through both Blueair’s official store and third-party sellers.
- Target: Typically has the purifier available online and sometimes in select stores.
- Other Online Retailers
- Home Depot
- Walmart
- Bed Bath & Beyond
FAQ
How do I maintain my Blueair Blue Pure 311i Max?
Regular maintenance is key to optimal performance. Here’s what you should do:
- Exterior Cleaning. Use a soft cloth or the soft brush attachment of your vacuum to regularly clean the outside of the purifier, especially the fabric pre-filter and the air quality sensor at the back.
- Filter Replacement. Monitor the filter status through the Blueair app or the filter indicator light on the purifier. Replace the filter every 6-9 months, or when the indicator turns red.
Why won’t my Blueair Blue Pure 311i Max connect to Wi-Fi?
There are a few things you can try:
- Check Proximity. During setup, ensure your purifier, smartphone with the Blueair app, and Wi-Fi router are all within proximity (about 3 feet or 1 meter).
- Update App & Check Bluetooth Connectivity. Ensure you have the latest version of the Blueair app and that Bluetooth is enabled on your phone.
- Check Router Settings. Double-check that your Wi-Fi is working, you’re using a 2.4GHz network (not 5GHz), and any VPNs are disabled.
What if my Blueair Blue Pure 311i Max won’t turn on?
Follow these troubleshooting steps:
- Check Power. Turn off and unplug the purifier, then check the power cable for damage.
- Clear Obstructions. Ensure there’s no dust or debris inside the purifier, on top of it, or blocking the air inlets and outlets. Check the pre-filter and air quality sensor as well.
- Check Filter. Ensure the plastic wrapping is removed from the filter and inserted correctly. The handles should be on top.
- Device Test. Plug it back in, press the power button, and check if the LEDs light up and air flows out of the outlet.
- Try Another Outlet & Firmware. Try a different outlet or test the outlet with another device. Connect your purifier to the app to check for firmware updates if it has Wi-Fi.
- Try Factory Reset. If all else fails, perform a factory reset (instructions can be found in the user manual or online).
How Do I Contact Blueair?
To contact Blueair for assistance, you have the following options:
- Live Chat. The fastest way to get help is through their live chat feature. Look for the chat bubble at the bottom of the Blueair website. They are available from Monday-Friday, 8 am-5 pm Central Time.
- Submit a Case. If you don’t need immediate assistance or prefer to submit a formal request, you can fill out a case form on their website. Select the appropriate category for your issue to ensure it gets routed to the right team.
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