Blueland Review

About Blueland

Blueland Soap

Blueland makes eco-friendly and refillable cleaning products for those who want to help make the world a greener and cleaner place. They sell refillable, forever-usable, 100% BPA free cleaning bottles, alongside a variety of powdered household cleaners and tablets from laundry detergent to hand wash. 

Blueland made an appearance on the hit show Shark Tank in 2019, landing a deal with Kevin O’Leary. The Blueland cleaning products episode featuring Mr. Wonderful was swept away by The Clean Essentials kit

CEO and Co-Founder of Blueland, Sarah Paiji Yoo, started a mission to become more eco-friendly in her own home when she became a mother. She was shocked to learn that the plastic the world was throwing away eventually ended up in the water supply and food she fed to her baby. 

After searching for an eco-friendly alternative to the single-use plastic containers used for household cleaners, she decided to make one herself.

Today, Blueland has a team of 12 people with its headquarters in New York City, NY, who produce products with no phosphates, no ammonia, and no VOCs for the most conscious of buyers. 

In this Blueland review, I will examine the brand as a whole; what customers think, if there are any dirty truths about the company, and how their products work, to see if they’re truly sparkling clean and worth the buy. 

Pros and Cons

Co-Founder of Blueland Sarah Paiji Yoo

Up ahead in this Blueland review, I’ll take a look at some of the pros and cons associated with the brand. 


  • Cleaning bottles last forever
  • Vegan & cruelty-free
  • Safe for those with soy, peanut, or gluten allergies
  • Affordable prices
  • Subscribers save 10%
  • Afterpay available on orders over $50
  • Free shipping on orders over $35


  • Not 100% natural, some synthetic ingredients
  • Not an antibacterial or disinfectant 
  • Some bottles break easily 
  • Only ships within the US
  • Some reviewers report that tablets don’t dissolve properly 

Is Blueland Ethical?

Overview of Blueland Soap

Blueland positions itself as an environmentally conscious company and aims to provide sustainable cleaning products. The brand has taken several steps to promote sustainability and reduce plastic waste, which can be considered ethical.

Here are some aspects of Blueland’s practices that contribute to their ethical positioning:

  1. Plastic reduction: Blueland’s soap tablets eliminate the need for single-use plastic bottles commonly used for liquid soap. By promoting reusable packaging and refillable containers, Blueland helps reduce plastic waste and its impact on the environment.
  2. Refill model: Blueland encourages customers to purchase refill tablets instead of new bottles each time. This approach reduces the consumption of resources and minimizes waste. By emphasizing refills, they contribute to a circular economy and the concept of reducing, reusing, and recycling.
  3. Ingredient transparency: Blueland provides ingredient lists for their products, allowing customers to make informed choices based on their specific needs and preferences. This transparency helps build trust with customers and ensures that people can make conscious decisions about the products they use.
  4. Sustainable sourcing: Blueland claims to prioritize sustainable sourcing practices for their ingredients. While specific details may vary for different products, they strive to use environmentally friendly and non-toxic materials.

However, it’s important to note that complete ethical evaluation can be subjective and multifaceted. Factors such as fair labor practices, community engagement, and overall supply chain transparency are also relevant considerations when assessing a company’s ethics.

How to Refill Blueland Products

Overview of Blueland Soap

To refill Blueland products, follow these simple steps:

  1. Get Blueland refill tablets: Blueland offers refill tablets for their various products, including soap tablets. These tablets typically come in compostable packaging.
  2. Prepare your Blueland bottle: If you already have a Blueland bottle, make sure it is empty and clean. Rinse out any residue from the previous use.
  3. Add water: Fill your Blueland bottle with water. The specific water level may vary depending on the product, so refer to the instructions provided by Blueland for the appropriate amount.
  4. Drop in the refill tablet: Take a refill tablet and drop it into the bottle containing water. The tablet will dissolve, creating the liquid soap or cleaning solution.
  5. Allow the tablet to dissolve: Give the tablet some time to dissolve completely in the water. This can take a few minutes. You can gently swirl or shake the bottle to aid the dissolution process.
  6. Use and enjoy: Once the tablet has dissolved, your Blueland product is ready for use. Simply use it as you would with any other liquid soap or cleaning solution.

It’s important to follow the specific instructions provided by Blueland for each product, as the refill process may vary slightly depending on the item!

6 Blueland Bestsellers

Now, my Blueland review will take you through the bestselling eco-friendly kits and sets from the brand. 

Blueland makes eco-responsible cleaners for the most common uses within a household. They sell starter kits and sets for each of their products, larger bundle sets with a variety of products, as well as individual or bulk refill tablets. 

You can find the ingredients Blueland uses for each of their products by heading to the product page you’re interested in and clicking “See Ingredients”

Blueland Cleaning Supplies Essentials

The Blueland Clean Essentials kit could be considered the Blueland Shark Tank kit, as it’s what got the brand a major deal on the hit TV show. The Blueland Clean Essentials kit includes: 

  • 3 reusable cleaning bottles
  • 1 reusable foaming hand soap bottle
  • 1 of each table for the Multi-surface cleaner
  • Glass and mirror cleaner
  • Bathroom cleaner
  • Foaming hand soap

One 5/5-star reviewer writes, “these cleaners work just as good if not better than the ones that come in single-use plastic containers.” 

The cleaning tablets make 20oz of liquid and the soap tablet makes 9oz. Simply drop the tablet in the correct bottle and you can use it right away. This kit is a great option if you want to try out Blueland’s cleaning products for your home, but it also makes the perfect gift for the new environmentalist. The price is $39 for a one-time purchase or you can subscribe and save 10%. 

The Blueland Clean Suite 

The Clean Suite is one of Blueland’s largest kits, supplying all cleaners you would regularly require on a weekly, or perhaps daily, basis. Made without any harmful ingredients like parabens, triclosan, or chlorine, you can feel proud and safe with these products as part of your home cleaning routine. 

In this 7 piece kit of non-toxic cleaners, you will find: 

  • Foaming Hand Soap (1 glass bottle and 1 tablet)
  • 3 Cleaning Sprays (3 Tritan bottles and 3 different tablets for Multi-Surface, Glass + Mirror, Bathroom)
  • Dish Soap (1 Silicone shaker and 16oz powder dish soap)
  • Dishwashing Tablets (1 steel tablet tin and 40 dishwasher tablets)
  • Laundry Tablets (1 steel tablet tin and 40 laundry tablets). 

Blueland is currently offering a limited-time free refill tablet tin and hand soap tablets with this kit. The Clean Suite is $83 for a one time purchase or subscribe and save 10%

Blueland Routine Clean Kit

The Routine Clean kit is a great replacement for the most frequently used cleaners in your household. This kit lets you try out all their basics and makes “refill, the new recycle.” All products in this kit are triclosan, chlorine bleach, and VOC free.

The Routine Clean kit comes with: 

  • Foaming Hand Soap (1 glass bottle and 1 tablet)
  • Multi-Surface Cleaner (1 tritan spray bottle and 1 cleaning tablet)
  • Dish Soap (1 silicone shaker and 16oz powder)
  • Laundry Tablets (1 steel tablet tin and 40 laundry tablets)

One reviewer commented that “the Reformation collab is beautiful and I’m loving the products I have tried so far. Can’t wait to switch out all single-use plastic in my home! Thanks, Blueland!” 

Plus, this kit is currently offered at 20% off for a one-time purchase. Regularly, The Routine Clean is $45 for a one-time purchase or subscribe and save 10%

Blueland Hand Soap

The Hand Soap Starter Set was another one of the sets Blueland brought on to entice investors on Shark Tank.

The brand reveals that an average household goes through 25 bottles of hand soap per year, which means 25 single-use plastic bottles are thrown in the garbage. With this set, Blueland’s reusable bottle can be used forever. 

This set is great because it showcases how easy the brand’s strategy is for reducing plastic waste, as well as saving you time and money that would have been spent driving to the store to get hand soap replacements. 

One tablet offers 9oz of cleaner when used in Blueland’s reusable bottle. All you have to do is fill the bottle with water and drop in the tablet.

Their solution provides the right pH for your skin and “gently removes dirt and grime without drying out your skin while leaving behind a light floral scent.”

The Hand Soap Starter Set includes 1 signature glass bottle and 3 foaming Hand Soap tablets (Iris Agave, Perrine Lemon, and Lavender Eucalyptus Scents).

They are all free of triclosan, parabens, and phthalate, priced at $16. 

Blueland Laundry Starter Set

The Laundry Starter Set is a great start towards reducing the amount of single-use plastic you use.

You may not be aware, but regular individual laundry packs are coated in plastics like PVA/PVOH or polyvinyl alcohol that becomes broken down in the water and then drains through your washer, ultimately ending up in your local water source as microplastics

Blueland’s “naked” laundry tablets are designed so they don’t need a plastic film. Drop them into your washer the same way you would a regular laundry pack.

Blueland’s laundry tablets clean the same way as regular detergents by keeping whites white and colors bright, and helps to break down a variety of stains without using any chlorine bleach, petroleum, or known allergens

The laundry tabs work great for cotton, linen, denim, polyester, rayon, acetate, and tencel and are suitable for standard sized washing machines. The Laundry Starter Set comes with 1 reusable steel tin and 40 fragrance-free laundry tablets for $18

The Blueland Dish Duo

The Dish Duo works for those who like to hand wash, throw in the dishwasher, or do a combination of both.

This Dish Duo kit features:

  • Dish Soap (1 reusable silicone shaker and 16oz powder dish soap) 
  • Dishwasher Tablets (1 reusable steel tin and 40 dishwasher tablets) 

Blueland’s Dish Duo cleaning kit costs $34 for a one-time purchase, or you can subscribe to save 10%

One reviewer writes, “The dish soap is brilliant. Suds up better than liquid soap did, and really works.” Knowing that these products work, as well as how much plastic waste you’re eliminating makes this duo a winning pair. Plus, the products are triclosan, artificial dye, and artificial fragrance-free

Who Is Blueland For?

Blueland is generally suitable for individuals who are environmentally conscious and seeking more sustainable alternatives to traditional liquid soap.

It can be a good choice for those who want to reduce their plastic waste and minimize their environmental impact. Blueland tablets and products may be appealing to people who are interested in adopting a more eco-friendly lifestyle and are open to trying innovative and sustainable cleaning solutions.

Blueland is also suitable for individuals who value convenience and space-saving solutions. The compact size of the soap tablets and the ability to dissolve them in water to create liquid soap can be beneficial for those with limited storage space or who frequently travel.

Blueland Reviews: What Do Customers Think?

Blueland Soap Reviews: What Do Customers Think?

Blueland has a substantial amount of positive reviews on its official website as of June, 2023.

Many of the products have hundreds of reviews detailing how they are innovative, effective, and have worked for many. Plus, they have received praise for their customer service. “I’ve been very pleased with ALL of my purchases AND the customer service from Blueland. Thank you!!”

But Blueland has 3.1/5 stars on Trustpilot among 8 reviews. On Trustpilot, 50% percent of the reviews rate the company as excellent, and the other 50% are divided among average, poor, and bad ratings. Other than this review site, I couldn’t find any other sources. 

One customer wrote, “Blueland’s hand soap worked well and wasn’t drying. The three scents are light and not cloying; both the iris and lemon have a lovely fresh scent, and the lavender is the strongest of the three. We loved the Blueland products: They help save money, space and, most importantly, the planet. The hand soap is a winner, and we may never go back to single-use plastic containers of hand soap.”  

In terms of the Hand Soap, this Blueland reviewer writes, “This soap is amazing – smells great, foams great and all these refills don’t take up space like plastic bottles. So glad I found this company – all the products I’ve tried are fantastic.”  

Is Blueland Worth It? 

Are Blueland Cleaning Products Worth It?

By now you are probably wondering, does Blueland laundry detergent work? How about the tablets and soap products? I did find mixed reviews about the brand. Some seem to love the innovative approach to cleaning products, while others are skeptical about whether the products work. 

There are many reviews on the website that write about the products working better than traditional cleaners. So, this may be a buy-and-try type situation for you to assess their products yourself. 


If you’re looking for brands similar to Blueland that offer innovative and eco-friendly soap products, here are a few options:

  1. Public Goods offers a range of sustainable and minimalist personal care products, including hand soaps. They focus on using natural ingredients and reducing waste through their refillable containers.
  2. Cleancult provides eco-friendly and non-toxic cleaning and personal care products, including hand soaps. Their products are made with plant-based ingredients and come in recyclable packaging.
  3. Common Good offers a variety of sustainable cleaning and personal care products, including liquid hand soaps. They prioritize using safe and biodegradable ingredients, and their packaging is refillable and made from recyclable materials.

Blueland Promotions & Discounts 

Blueland Promotions & Discounts

At the time of this Blueland review, the brand is not offering a discount code. However, when subscribing, you can save 10% off each purchase. Check their website regularly to see if there’s a new Blueland promo code. 

Where to Buy Blueland 

Where to Buy Blueland Cleaning Products

You can purchase Blueland products exclusively on their website, Blueland.com.


Where is Blueland made?

Blueland tablets are developed and manufactured in the US. Forever Bottles are designed in the US but manufactured in China.

Does Blueland cleaner disinfect?

Blueland cleaning supplies do not make any disinfectant claims, but their hand soaps do help to wash away viruses and bacteria. But are Blueland products antibacterial?

Although the company aims to make effective cleaners, they do not formulate with the biocides normally included in antibacterial products, and so, are not considered antibacterial

Is Blueland safe to use?

The household cleaners are developed without volatile organic compounds, meaning they are safe to use around pets and children, or if you are pregnant or nursing. Their dish soap powder, hand soap tablets, and laundry tablets are made from Blueland ingredients that are hypoallergenic

Other Blueland cleaners, like their Cleaning Sprays and Dishwasher Tablets, are not hypoallergenic but are formulated without known allergens like peanuts, gluten, and soy

How long do Blueland tablets last?

Blueland tablets should last the same length of time as the equivalent size of traditional cleaners. The time they last depends on how frequently you use them, the size of your home, and how many people are in your household.

How long does Blueland take to ship?

Blueland offers shipping to all US states, including Alaska and Hawaii. At this time, they do not ship internationally or to APO/FPO addresses. 

Shipping is free on orders over $35. For orders less than $35, shipping fees are as follows: 

  • $1 for orders that include only the cleaning tablet and soap refill packs
  • $2 for orders that include Dish Soap or Dishwasher Refill Packets (with or without their cleaning tablet or soap refill packs)
  • $4 for orders that include a Starter Set or Kit

Blueland usually ships within 2-3 business days after they receive your order. Depending on where you live, your order will be delivered between 7-10 business days. If you need your order sooner, Blueland offers 2-day expedited shipping between $15-20, depending on your order. 

To track your order, simply go to your Account page and select the order you want to track. The order number will be next to each of the items that have shipped. However, when your order does ship, Blueland sends you an email with your tracking information to stay updated.

What is Blueland’s Return Policy?

Blueland offers free returns on orders up to 30 days after they have been shipped. If you’d like to return your order, or if something isn’t right with it, email [email protected]. You must include the subject line “Return Label for Order (insert order number here)”, and they will help you sort out or expedite the process. 

Blueland must receive the return within 60 days of when the return label instructions are sent to you. Your order must be returned unused and in the same condition you received it and you must have proof of payment to be able to qualify for a refund. 

After your return has been inspected, Blueland will send you an email if your return is accepted or rejected. If it is accepted, your refund will be processed and you will receive a credit on your original form of payment within 5-7 business days.  

How to Contact Blueland

If you require additional information that my Blueland review did not include, they can be contacted by:

Blueland will respond via any of these methods within 1 business day.

Explore your options for eco-friendly items for the home with Brandless.

Commit to natural and safe skincare free of toxins and harsh chemicals. Check out bioClarity and Farmacy Beauty.

Looking for eco-friendly fashion? Check out reviews for:


Organic Basics


Earth Shoes

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Customer Reviews

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1 Stars
Love the Handsoap, hate the household cleaners
3 years ago Reply

Their foaming handsoap and the dispenser work great. The pods smell good and are economical and save waste. All the other products are a big disappointment. Like many other reviewers mentioned the spray bottles in the household cleaning kit all broke within the first couple months of using them. The whole reason we bought the products was to avoid buying disposable plastic. But the product design of the containers is so shoddy that it defeats this purpose. We also got the dishsoap, which was awful. It came in a powder that was so fine, every time we used it a cloud of dishsoap powder went up our nose. I complained to customer service, who assured me that the product is all natural and biodegradable. I still don’t want to inhale dishsoap even if it’s all natural.

Blue Land
Paula Curtis
3 years ago Reply

They do ship to Australia

Poor customer service, hand soap ok
3 years ago Reply

I got the forever bottle and soap tablets. The hand soap is ok but don’t expect it to remove grease or most sticky foods from your hands. Thanks fine I moved it from kitchen to where we wash our hands upon entering the house. The biggest problem is I used two tablets and already the forever bottle pump isn’t working. I contacted customer service twice with no response ever ( it has been over 4 months). I gave up. Wanted to love this product but isn’t working for me.

So far it’s worth it for me
3 years ago Reply

I was frugal and only got the refills for dish soap powder and cleaner spray tablets. I just reused containers I already had and know work. So far I love the dish soap powder because it’s cleaner and easier than a dish soap bar. It’s actually not good for all of our products to be antibacterial so I like that it isn’t. I haven’t used the spray yet (waiting to empty a container) but I expect it will do the job. I don’t expect all sustainable cleaners to be equal to the chemical versions because often their performance is at an environmental cost. I also just want to not buy plastic containers for everything! So, I like Blueland. Not perfect but definitely an improvement.

Glass bottles
Lisa De Sanctis
3 years ago Reply

I’m interested in using your product but I don’t like the idea of glass bottles breaking. Why not make them they way some glass water bottles are designed with the silicone lattice exterior. They could come in cute colors too.

Angela Baker
3 years ago Reply

From all the comments I’ve seen so far the bottles breaking by themselves is very concerning, ESPECIALLY considering how they much they charge for the stuff. Those prices cut me out of being environmentally conscious with my cleaning products as well with most environmentally safe products and organic foods. Wanting to help the environment & eating organic is only for the well off “not on social security or EBT”. Just because we’re poor doesn’t mean we don’t want to contribute for the planet, for farm animals & our own health but evertime I try it’s just way to expensive..its all like the Whole Foods of the environmentally conscious. I give up.

3 years ago Reply

You’re doing just fine! I’ve been there but I’m past the guilt. I’ve come to realize many “green” products are unnecessary or there are cheaper versions. Reduce & reuse, grow your own veggies, etc. Plus, just by not buying tons of stuff you are already living more sustainably than rich people. 🙂

Not impressed? We'll pick up the tab
Caroline Kelly
3 years ago Reply

Did anyone else have uses with returns. I tried to initiate a return and seemed to get resistance from the company. They do state on the website “ Not impressed? We’ll pick up the tab”.
But the return policy seems to conflict that, product must be unused in new condition to get a refund. How are you supposed to try and decide if that’s the case? I am trying to return unused bottle, thought they’d be glass not plastic, and I’m feeling like they are trying to deter me from my return.

Bad Product
3 years ago Reply

We will never purchase this product again. ALL 3 containers/spray bottles that came with the cleaning kit cracked and slit just sitting in the cabinet. We had damage to the wood inside the cabinet because the product leaked out of the containers. The multi-surface cleaner did not clean any better than just plain soap and water.

3 years ago Reply

I had the same experience— shoddiest product I have ever purchased 😡

Hand soap refill tablets
3 years ago Reply

I like the Blueland hand soap refills. I found that the tablet took a long time to dissolve so I crushed it before opening the package and voila. I have also tried to add a new tablet to a one third leftover of the previous soap to make it more soapy. Not much smell to speak of, which is ok. I love the low impact packaging. Thank you

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