Bobbie Formula Review

About Bobbie Formula

Bobbie Formula Review

You must have heard the saying “Breast is Best.” But the reality is that breastfeeding can be extremely challenging, and to top it all off, moms are often riddled with guilt if they can’t breastfeed at all or exclusively.

This Bobbie Formula review is here to put those tired parents at ease with an FDA-approved, USDA Organic, high-quality and delicious-tasting formula. 

This first-ever mom-founded formula company has also created a splash because it meets European nutritional guidelines. It is no surprise that this brand has created a buzz in magazines like Vogue, Motherly, Parents, and USA Today

Having received “The Clean Label Project Purity Award” for maintaining optimal ingredient standards, Bobbie Formula has a proud Instagram fan following of 44.7K

Does this brand truly mimic breast milk and provide the required nutrition to your little one without the use of harmful ingredients?

Stay tuned as this Bobbie Formula review gives you an honest analysis of its components, customer ratings, and other details you hope to have before feeding this to your precious little one. 

Overview of Bobbie Formula

Bobbie Formula Review

In a quest to banish the negativity surrounding formula-feeding to babies, two aspiring and hopeful moms, Laura Modi and Sarah Hardy, invented this formula in 2018. They knew that formula is often babies’ only source of nourishment in the critical first year of their lives. 

They were on a mission to make a formula similar in nutrition to breast milk, without the added palm oils, corn syrups, and other harmful ingredients present in commercial formulas. 

The recipe for Bobbie Formula is similar to European formulas. Europe has more stringent and updated regulations on infant formulas and doesn’t allow certain ingredients the FDA does, such as corn syrup. 

It is no surprise that many concerned parents are turning towards European formulas to feed their little ones. Bobbie Formula decided to bring that European recipe home and has combined it with quality organic and non-GMO ingredients while meeting FDA standards. 

On a mission to destigmatize formulas, Bobbie’s dream team consists of scientists, medical experts, and nutritionists who are pros in the formula world. Bobbie Formula is manufactured right in the USA in an FDA-inspected facility

Despite using organic ingredients to make this Formula, each product undergoes over 2000 quality checks. It comes as no surprise that Bobbie Formula has two prestigious certifications and awards under its belt: The Clean Label Purity Award and Pesticide-free certification. 

Parents want the best for their little ones, and hence, Bobbie’s formula goes above and beyond while making this Formula. Organic ensures that no harmful pesticides, fertilizers, and chemicals are used in the preparation stage. Further testing ensures these harmful toxins and metals have not entered through other sources. 

Things don’t just end there for Bobbie Formula. They go over the top and bind you in a trusting relationship with their stellar customer service, subscription options, and modern green and white packaging, making Bobbie Formula a guilt-free choice for your adorable infants. 

What’s even more touching is that Bobbie is committed to helping the community, supporting mastectomy moms by providing a year of free Bobbie Formula. Also, Bobbie has partnered with other non-profit organizations by supporting needy infants.

This Bobbie Formula would like to mention that the FDA came knocking on Bobbie Formula’s door shortly after the product’s launch! Why? Initially, they made their Formula in Germany as infant formulas and marketed them in the U.S. as toddler formulas. Toddler Formulas have less strict regulations. 

Suffice to say that Bobbie Formula handled this lawsuit with grace and dignity by changing their labeling and modifying their recipe. Following that incident, their products are manufactured in the U.S. as Infant Formulas.

Now that we have a good foundation, this Bobbie Formula review will give you a glimpse of the product’s main features.


Bobbie Formula Review
  • Nutrition meets FDA and USDA guidelines
  • Similar to European recipe of formulas and meets European guidelines
  • Mom developed Formula without any artificial ingredients 
  • USDA organic 
  • This Formula is sweetened with lactose which is the sugar in breast milk
  • No glucose, corn syrup, or palm oil present 
  • Gluten-free
  • Contains Omega-3 and Omega-6 
  • Whey: Casein ratio is similar to breast milk 
  • Easier to digest Formula 
  • Can sign up for a subscription service and get free shipping

Bobbie Formula Review

Realizing that juggling multiple priorities and exclusively breastfeeding can be a daunting task, two moms went on a quest to discover Bobbie Formula. This Bobbie Formula review will detail how it differs from other commercial formulas and comes close to breast milk, the ultimate aim of any formula!  

Did you know that only 38%[1] of infants are exclusively breastfed? That makes it even more critical to develop a formula that can meet the needs of a growing infant. Enter Bobbie Formula. 

I spoke briefly about how Bobbie Formula uses European nutrition guidelines to create its secret recipe. Let’s expand on that. In Europe, formulas are regulated by the European Commission, and in the U.S., it is the FDA. 

When this Bobbie Formula review compared European and FDA guidelines, Europe had stricter regulations and more requirements.

For example, Europe does not allow certain ingredients in formulas (which the FDA does), such as corn syrup, GMO, limiting sugar, and prohibiting GMOs. Europe requires DHA (an omega-3 fatty acid) to be present in Formula, FDA does not. 

I’ll hone in on the ingredients a little later in this Bobbie Formula review, but for now, I’ll outline some key differences compared to other commercial Formulas. 

Firstly, Bobbie Formula uses Organic Valley’s pasture-raised dairy from cows. Apart from being organic, these are pasture-raised cows who spend about 42% more time on fields than others. 

Cows love being on the pastures eating grass instead of corn[2], which the conventional cattle eat most of the time. Also, some research in this area shows pasture-raised cows being higher in some fatty acids such as Omega-3[2]. 

Bobbie Formula also uses lactose as its primary sweetener, the sugar present in milk. Similarly, human milk also contains lactose as its primary sweetener and provides 40%[1] of the energy requirements for an infant. 

Another critical aspect of Bobbie Formula is the ratio of two proteins found in human milk- casein and whey. Whey is more liquid and easier to digest compared to casein.

In breast milk, the ratio of whey to casein is 60:40[1], which is what Bobbie Formula mirrors in its recipe. We all want something that is easily digested and doesn’t make our infants gassy and fussy!

Finally, a positive aspect of this Bobbie Formula is the DHA present in it. DHA[3] is vital for eye and brain health and makes up most of the fat in the brain. It is no surprise that we need this in the Formula for our little one’s brain to mature and grow. 

Interested in the cost? Here is the low-down: 

  • 4 cans of Formula weighing 400 g each cost: $104 + $12 shipping = $116 
  • A monthly subscription would give you free shipping at the same cost 
  • You can even try two cans at the cost of $26 and get Free Shipping 

Note that each can will make 26, 4-ounce bottles. Depending on how much your infant drinks, each can last three days if exclusively formula feeding. 

Alright, this Bobbie Formula review has a lot more to discuss regarding its ingredients, benefits, and downsides. Yes, I’m on a mission to give you an honest review. So keep reading. 

Who Is Bobbie Formula For? 

Bobbie Formula Review

Bobbie Formula is beneficial for infants between 0-12 months of age. After the first year, experts recommend gradually switching to regular full-fat milk. Although breastfeeding is the best source of nutrition, you can supplement with this formula if the mother cannot fully breastfeed. 

Bobbie Formula is not recommended for infants with allergies to milk proteins like casein, lactose intolerance, or soy allergies. This Bobbie Formula review recommends talking to your child’s pediatrician before starting this Formula. 

What Are the Benefits of Bobbie Formula? 

Bobbie Formula Review

Bobbie Formula consists of Carbohydrates, Fats, Proteins, Vitamins, and Minerals. Understandably, the benefits of this Formula come from these nutrients. 

Carbohydrates[4], in the form of lactose, are used as the primary source of energy by the brain. 

On the other hand, Fats are also an energy source and a significant contributor of calories for the infant. Also, the fatty acids[1] contained in fat develop the infant’s brain, eyes, and nervous system.

Babies need this fat as 60%[5] of the brain is composed of saturated fat, which develops rapidly through the first year of an infant’s life. 

Proteins are building blocks for several tissues, enzymes, hormones, and antibodies vital for infant development. Vitamins maintain healthy skin, eyes, and bones in the infant. Lastly, minerals contribute to healthy bone development. 

The combination of these nutrients, without artificial flavors, additives, and sugar, plus being organic and tested for quality, adds to the benefits of this Formula for the growth and development of your tiny tot. 

Just like adults, infants also need all the nutrients. The difference lies in that adults get these from several sources, but infants need all these nutrients from one source. Therefore, it becomes that much more important to choose a formula wisely. 

What Are the Ingredients In the Bobbie Formula?

Bobbie Formula Review

When it comes to Ingredients, Bobbie Formula follows FDA requirements of 57% Carbohydrates, 28% Fats, 11% Proteins, and 2% Vitamins and Minerals.

This Bobbie Formula review will detail each ingredient- its function in the Formula and our scientific opinion regarding each. 

The main ingredients in the Bobbie Formula are organic lactose, organic non-fat milk, organic high oleic sunflower oil, organic soybean oil, organic whey protein concentrate, and organic coconut oil.

The remaining ingredients outlined below constitute less than 1% of the Formula. 


  • Organic Nonfat Milk

A source of carbohydrates (due to the sugar in milk), protein, vitamins, and minerals, milk is an obvious necessity for the growing needs of the infant. The milk is skimmed[1] to mimic breast milk composition.  

  • Organic Lactose

This is the primary sugar in breast milk mirrored in this Formula. The sweetness in this Formula comes from lactose which also helps absorb[1] minerals such as Calcium. Some research shows that lactose can have prebiotic properties[6] to increase good gut bacteria. 

  • Inositol

This is also a type of carbohydrate present[7] in mother’s milk and is essential for the infant’s growth. However, there is no mention of where Bobbie Formula sources their inositol. Is it a synthetic source or a whole food source? I don’t know. 


  • Organic High Oleic Safflower/Sunflower Oil 

These are processed oils containing high mono-unsaturated fatty acids, especially omega-6. 

  • Organic Coconut Oil 

Coconut oil contains mainly saturated fats, which comprise half of the fatty acids in breast milk. The primary fatty acid in coconut oil is lauric acid[8] which is rapidly absorbed and used for energy. 

  • Organic Soybean Oil 

Soybean Oil contains 55% Linoleic acid[9], also present in breast milk. Although concerns about genetically modified soy are real, you will be relieved to know that this Formula contains organic soybean oil, devoid of any GMOs. 

  • Organic Soy Lecithin 

Derived from Soy, Soy Lecithin is used in very minute amounts in this Formula (<1%) as an agent to prevent the Formula from separating. The organic Soy Lecithin ensures it is free from GMOs.

Also, the company claims on its website that it does not use hexane solvents[10] to extract Soy lecithin. 

  • Schizochytrium Oil 

This oil extracted from algae[11] is a source of omega-3, specifically DHA. I spoke about the benefits of DHA for the brain and eye previously in this Bobbie Formula review. 

  • Mortierella Alpina Oil 

This oil extracted from non-toxic fungi[12] produces a type of omega-6 fatty acid called Arachidonic acid. 


  • Organic Whey Protein Concentrate

Although cow’s milk already contains some whey protein, the formula includes extra to increase the whey: casein ratio, as I mentioned earlier. This allows the Formula to become more digestible. 


This Bobbie Formula review is not sure about the sources of the vitamins listed above. For example, from where is their Vitamin C sourced? Sometimes the source is corn which can be genetically modified. One of the best sources of Vitamin C is acerola cherry. 

However, in this case, I’d like to point out that Bobbie Formula has not been transparent about the source of its vitamins and minerals. 

This Bobbie Formula review will now share another concern. This Formula has Folic acid, a synthetic version of Folate (Vitamin B9). 10%[13] of the population is affected by a mutation in their genes called MTHFR mutation, and they cannot break down Folic acid. 45% of Caucasians[13] are carriers of this mutation. 

As you can imagine, folic acid can accumulate and cause more harm than good. Therefore, finding out whether your baby has this gene mutation is crucial! 

How to Take Bobbie Formula and Dosage

Bobbie Formula Review

Add one unpacked Bobbie Formula scoop to 2 ounces of warm water in a sterilized bottle. Shake well and throw away any leftovers one hour after feeding begins to ensure no bacteria collects. Feed the baby as needed. 

Bobbie Formula Side Effects

Bobbie Formula Review

Some side effects that your infant can experience are lactose intolerance or allergies to soy or casein. Babies can become extra fussy, gassy/colicky, or spit up more than usual if they cannot digest the Formula. Talk to your infant’s pediatrician if any unusual symptoms appear. 

Although breast milk naturally contains antibodies and probiotics from the mother for the baby’s immunity, a formula can lack these benefits. Bobbie Formula does not have added probiotics for the baby’s gut health, which may increase[1] the incidence and severity of diarrhea in your baby.

Bobbie Formula Reviews: What Do Customers Think?

Bobbie Formula Review

No review is complete without customer testimonials, and this Bobbie Formula review is just about to do that. The first place we scanned for reviews was the brand’s website. 

An N.Y. pediatrician highly recommends this Formula saying, “As a local pediatrician based in Brooklyn, N.Y, I am frequently asked about the European brands of Formula. I am excited to recommend Bobbie that has a European style recipe and meets FDA requirements”

Another elated Mom says, “What I quickly noticed with Bobbie is that Marley loves it. She poops more often and I noticed that the color of her poops are lighter, like it was on breastmilk. I love that they support every journey and are here for us!”

Lastly, a happy Californian boasts, “I love how well Bobbie dissolves. We have tried so many different formulas, and we always run into clumps, excessive shaking and lots of bubbles. With Bobbie, I barely had to shake the bottle and it was done within 5 seconds.” 

All these customers are testament to Bobbie’s hard work and commitment to a quality formula without synthetic additives and flavors. 

Since this product is only available online through their website, I couldn’t find any negative reviews. That’s not to say that there are none, but an objective glimpse of reviews through other retailers would be great! 

Unfortunately, there are no retailers online at the time of this review. 

Is Bobbie Formula Legit?

Bobbie Formula Review

Let’s get to the point. Is this company legit? I know that the concerns mentioned above and the lawsuit are somewhat worrisome regarding this formula’s credibility. 

However, I can assure you that Bobbie accepted and resolved their case with dignity. In the end, this formula is FDA approved, organic, and ensures the presence of no dangerous chemicals through its rigorous testing procedures. 

In the end, this formula is legit and one of the better formulas out there, especially when comparing it to commercial formulas. 

Is Bobbie Formula Worth It?

Bobbie Formula Review

Another loaded question: Is this formula worth it? Bobbie Formula has made every effort to ensure that their recipe is as close to breast milk as possible. Despite being more expensive than commercial formulas, we believe nothing is more important than the health of your offspring. 

Bobbie Formula is one of the better, cleaner formulas that can support the growth and development of your baby. So, it’s a thumbs up from me even though there is some room for improvement on the company’s behalf. 

Bobbie Formula Promotions & Discounts 

Bobbie Formula Review

At the time of this Bobbie Formula review, I could not find any promotions or discounts. 

Where to Buy Bobbie Formula

Bobbie Formula Review

Formula is available on their website and is now available in select stores:

  1. BØRN BABY (Atlanta, GA)
  2. EcoBaby (Portland, OR)
  3. Ellifox (Charleston, SC)
  4. Enlightened Baby (Austin, TX)
  5. The Motherhood Center (Houston, TX)
  6. Green Bambino (Oklahoma City, OK)
  7. Merz Apothecary (Chicago, IL)
  8. Bumble Baby (Clarendon Hills, IL)
  9. Earth Baby (Sherman Oaks and Santa Clarita, CA)
  10. Remedy (San Diego, CA)
  11. Natural Resources (San Francisco, CA)
  12. Nurturing Expressions (Seattle, WA)
  13. Dimes Market (New York, NY)
  14. Park Chemists (Brooklyn, NY)
  15. Baby’s on Broadway (Little Falls, MN)
  16. the mama ‘hood (Denver, CO)
  17. Strawberry Cookie (Las Vegas, NV)
  18. Green Bean Baby (Charlottesville, VA)


Bobbie Formula Review

How many Bobbie Formula should I take daily?  

Since this is a Formula, there is no recommended dosage. For each 2 oz of warm water, mix 1 unleveled scoop of formula. 

Should I take Bobbie Formula with food?  

This question is not applicable since this Formula is catered to infants from 0 to 12 months. If infants are taking solids, then you can give the formula before or after food, based on your infant’s preference. 

Is Bobbie Formula vegan?  

No, the formula contains cow’s milk and Vitamin D from sheep’s wool.

Is Bobbie Formula gluten-free? 

Yes, the formula is gluten-free and does not contain any carbohydrates from grains. 

What are the supplement facts of Bobbie Formula? 

Every 100 ml of diluted Formula contains 100 Calories. For every 100 calories, nutrition is as follows: 

  • Protein- 2 g
  • Fat- 5.3g
  • Carbohydrates-11g
  • Water- 136 g
  • Linoleic acid- 1000 mg.

There are additional supplemental facts on vitamins and minerals, which you can see on their website

What is Bobbie Formula’s Shipping Policy?

There is a $12 shipping cost on US deliveries. However, it is free with a subscription service. Standard shipping times are 5-8 days. Expedited shipping takes 2-4 days which is only applicable on one-time purchases, not expedited shipping. 

Their shipping is only available in the US and the District of Columbia. According to their website, they do not ship to “APO/FPO and U.S. territories including American Samoa, Guam, Puerto Rico, and the U.S. Virgin Islands.

What is Bobbie Formula’s Return Policy?

Unfortunately, they do not accept returns even if the package is unopened. You can email them at [email protected] within 45 days of your purchase to talk to them about your dissatisfaction with the product. 

They recommend you order the Starter Bundle containing 2 cans for $26 and free shipping to try the product first before any long-term commitments. However, you can always pause and cancel your subscription service. 

How to Contact Bobbie Formula

If you’re interested in Bobbie Formula but still have questions our review didn’t answer, you can contact the brand in the following ways:

  • Text or call from Monday-Friday ( 7 AM-5 PM Pacific time) at 415-854-2500 or toll-free at 855-690-4800. 
  • You can also email them at [email protected]
  • For press and media inquiries, email [email protected].

On the hunt for baby food? We’ve got you covered:

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Article Sources

[1] Martin, C. R., Ling, P. R., & Blackburn, G. L. Review of Infant Feeding: Key Features of Breast Milk and Infant Formula MDPI Nutrients, 8(5), 279
[2] Clancy, K. Greener pastures Union of Concerned Scientists
[3] Lien, E. L., Richard, C., & Hoffman, D. R. DHA and ARA addition to infant formula: Current status and future research directions Science Direct Prostaglandins, Leukotrienes and Essential Fatty Acids, 128, 26-40
[4] Romero-Velarde E, Delgado-Franco D, García-Gutiérrez M, et al. The Importance of Lactose in the Human Diet: Outcomes of a Mexican Consensus Meeting MDPI Nutrients. 2019;11(11):2737
[5] Schipper, L., Van Dijk, G., & Van der Beek, E. M. Milk lipid composition and structure; The relevance for infant brain development OCL, 27, 5
[6] Szilagyi, A. Lactose — a potential prebiotic Alimentary Pharmacology and Therapeutics, 16(9), 1591-1602
[7] Patricia Beemster, Ms.C., Pascal Groenen, Ms.C., Régine Steegers-Theunissen, M. D., Ph D Involvement of Inositol in Reproduction Nutrition Reviews, Volume 60, Issue 3, March 2002, Pages 80–87
[8] Dayrit, F.M. The Properties of Lauric Acid and Their Significance in Coconut Oil J Am Oil Chem Soc 92, 1–15 (2015)
[9] Clemente, T. E., & Cahoon, E. B. Soybean Oil: Genetic Approaches for Modification of Functionality and Total Content Plant physiology, 151(3), 1030–1040
[10] Awazuhara, H., Kawai, H., Baba, M., Matsui, T., & Komiyama, A. Antigenicity of the proteins in soy lecithin and soy oil in soybean allergy Clinical and experimental allergy: journal of the British Society for Allergy and Clinical Immunology, 28(12), 1559-1564
[11] Fedorova-Dahms, I., Marone, P. A., Bailey-Hall, E., & Ryan, A. S. Safety evaluation of Algal Oil from Schizochytrium sp Science Direct Food and Chemical Toxicology, 49(1), 70-77
[12] Sakuradani, E., & Shimizu, S. Single cell oil production by Mortierella alpina Science Direct Journal of biotechnology, 144(1), 31-36
[13] Tafuri, L., Servy, E. J., & Menezo, Y. J. The hazards of excessive folic acid intake in MTHFR gene mutation carriers: An obstetric and gynecological perspective Clin Obstet Gynecol Reprod Med, 4, 1-2

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