Table of Contents
About Branch Basics
Sometimes, you only realize how toxic chemicals really are when you stop using them. Some suffer from pain and ailments for years without knowing that a simple swap could change everything. That’s the story behind Branch Basics and one of the reasons its line of clean, toxic-free, plant-based cleaners was created.
The company’s selection is extremely simple, but that’s a word often associated with the things in life that provide the most benefits. With just two universal cleaners and a handful of accessories, Branch Basics proves that cleaning doesn’t need to be complicated to be effective.
The brand has received praise from notable publications like The Washington Post and Essence. Plus, it has also garnered a sparkling following of 213k on Instagram, a number that’s reflective of the need for non-toxic home cleaning.
This Branch Basics review will get into the nitty-gritty of the brand and its squeaky clean products, reveal customer feedback, provide information on promotions, and more, to help you decide if it’s the right choice for your home. Let’s get to work.
Overview of Branch Basics
The story of how Branch Basics came to be is a pretty profound one. It started with founder Marilee Nelson’s toxic history with chemical-laden foods and home products and her persistence to heal, not just her own life, but her son’s and niece’s lives as well.
It wasn’t until 2009 when Marilee’s niece Allison and her friend Kelly Love decided to band together to launch the truly clean brand, then called Three Branches Healthy Living.
Though the brand was incredibly successful, in 2015, it had a grimy run-in with its private label formulator who lied to them about what was in its formula. Business crumbled, but the trio rose above it, totally reworking the company and relaunching it as Branch Basics in 2017.
Today, the women of Branch Basics create the products they always intended to, but they had to learn a hard lesson to get there. Certified non-toxic, safe, clean, and natural, the ladies went through 100 formulations to arrive at the right mix.
In the coming sections, this Branch Basics review will introduce the brand’s polished product selection. Before we get there though, you’ll find a summary of its highlights just below.
Highlights
- Biodegradable, plant-based cleaning products
- Fragrance-free and cruelty-free
- Positive customer reviews
- Third-party tested for safety
- Cost-effective
- Ships to the US and Canada
It’s one thing to offer a non-toxic cleaning product, but another thing to be a company that focuses on helping the earth. The two go hand-in-hand, but the connection isn’t always a given.
Operating as a subscription delivering refills of its cleaning products, on its website, you’ll also find a healthy offering of accessories to help get the job done faster. Oh, and the bonus? Subscribers get 10% off.
In the next section of this Branch Basics review, we’ve rounded up a variety of the brand’s cleaners and accessories to give you a clearer picture of what it has to offer.
Branch Basics Review
Cleaning doesn’t have to be complicated, and this brand proves that with its straightforward tools and kits. Its collection is quite succinct and includes only what’s necessary—which turns out to be not a whole lot.
Take a peek at the brand’s best-sellers featured next in this Branch Basics review. You’ll find incredibly clean formulas, honest tools, and reusable bottles.
Branch Basics The Concentrate Review
The Concentrate is the brand’s universal cleaner that makes quick work of stains, messes, and smears, cleaning everything throughout your home from laundry to the windows.
Now just stop and ask yourself this: how many bottles do you currently have for cleaning your home? 1 for glass, 1 for tables, 2-3 for laundry, 2-3 for the bathroom, 1 for the kitchen…and that’s just the start.
Branch Basics The Concentrate is designed to be divided and diluted into the brand’s reusable glass or plastic bottles. It’s got 33.8 oz of concentrated cleaning solution inside that’s made up of a non-toxic mix of 7 ingredients that we’ll actually lay out here so you can see exactly what you’re getting:
- Purified water: the essence of life
- Chamomile extract: great for descaling showers, comes from a flower
- Decyl glucoside: a gentle, plant-based foamer
- Coco-Glucoside: a coconut-based cleanser
- Sodium Bicarbonate: a dirt dissolving deodorizer
- Sodium Citrate: also known as citric acid
- Sodium Phytate: a natural stabilizer
In terms of the hierarchy of clean products, this one appears to be the queen. Grab yours for $49.
Branch Basics Glass Starter Kit Review
So you’re new to the world of non-toxic cleaning—first of all, welcome, we’re just glad you’re here.
The Branch Basics Glass Starter Kit is an ideal pair for new and seasoned clean cleaning pros, coupling the brand’s famous Concentrate solution with three 16 fl oz Reusable Glass Bottles for:
- All-Purpose: use it everywhere!
- Bathroom: get into those tough spots
- Streak-Free: what window?
Each bottle has its own removable silicone sleeve for added protection, and all you’ll need to do is follow the instructions for each one to create the right solution. Get into the world of natural cleaning for $89.
Branch Basics Trial Kit Review
Not sure if a natural cleaner will actually scrub out caked-on dirt and grime? The Branch Basics Trial Kit is perfect. It contains a 2 oz bottle of The Concentrate along with a 24 fl oz Reusable Plastic All-Purpose Spray Bottle.
Put this cleaner to the test in your home before you commit. Get the Branch Basics Trial Kit for just $5.
Branch Basics Wool Dryer Balls Review
Dryer sheets are hard to quit. They really do work and it’s tough to say goodbye to something that has brought you great-smelling, soft, and static-free clothing for so many years. But interestingly enough, wool does the same thing, except, you won’t throw away a sheet of paper every time you do a load of laundry.
Made from 100% biodegradable and sustainable wool, these balls come from a family-run company called Stoney Mountain Farm in the USA. Seeing the owner hug one of her sheep pretty much sealed the deal for us, and we enjoyed being able to read about the farm and how the owners operate. Animal happiness above all else.
In addition to being earth-friendly, the dryer balls come with other perks too, like cutting down your drying time and the fact that they’re non-allergenic. Great for skin and your energy bill, pick up 3 of the Branch Basics Wool Dryer Balls for $20.
Branch Basics Natural Scrub Brush Review
Ever tried to scrub your floor with a sponge? It’s just not the same. Brushes are made to get into the grooves of your floor and work up a pretty intense lather.
Made from sustainable beechwood, you can use the Branch Basics Natural Scrub Brush on dishes, bathroom floors, and even stained couches—but if using it in the bathroom, maybe buy an extra for the sink.
Its bristles are 100% natural and come from the Agave Lechugilla plant. Weird name, but apparently they clean better than plastic, last longer, and are heat-resistant. Why do we use plastic again? Try yours for $6.
Branch Basics Oxygen Boost Review
Oxygen Boost is the brand’s other cleaning product—it has a total of 2. It’s made of just two ingredients: Sodium Percarbonate and Sodium Bicarbonate, that when combined do a stellar job at removing stains, scum, and grime.
Branch Basics Oxygen Boost can be used on its own or mixed in with The Concentrate for an unmatched deep clean. Ahead, this Branch Basics review will tell you all about the brand’s best-selling formula and kits.
Branch Basics Oxygen Boost Review
…but bleach does such a good job at cleaning! It does, but at what cost? Getting out stains doesn’t require a toxic skin-burning chemical—the right combination of natural ingredients can do the same thing.
Oxygen Boost comes in a 2lb tub to tackle all of your laundry and fabric stain needs. Sprinkle some on extra tough dishes to help them shine or on the bathroom floor to transform beige grout back into the brilliant white your clean home dreams are made of.
Safe for standard and HE washing machines, you’ll get 32 loads out of the Branch Basics Oxygen Boost brightening powder for $10.
Branch Basics Premium Starter Kit Oxygen Boost Review
A cupboard full of toxic cleaning solutions potentially means a year’s worth of bad health. The Branch Basics Premium Starter Kit Oxygen Boost includes everything you need to sweep your shelves clean of all that’s making your home dangerous for you and your family. In it you’ll get:
- The Concentrate: 33.8 oz
- Oxygen Boost: 2 lbs
- Reusable 24 oz Plastic Bottles: All-Purpose, Bathroom, and Streak-Free
- Reusable Foaming Wash Bottle: 10 oz
- Reusable Plastic Laundry Bottle: 32 oz
Follow the instructions to create supremely clean sprays and solutions for all your cleaning needs. This extensive kit is $70.
Branch Basics Laundry Kit Review
We have a lot of needs when it comes to laundry. We want our clothes to be clean, but we also need them to look and smell clean, which means a certain level of quality is needed.
Branch Basics discovered a way for clothes to be all three without leaving an allergy-inducing, skin-irritating residue. The Branch Basics Laundry Kit comes with a 33.8 oz bottle of The Concentrate, a 2 lb tub of Oxygen Boost, and a 32 oz Reusable Plastic Laundry Bottle to mix it all in.
Good for 192 loads of laundry, this home, skin, and earth-friendly kit is $60.
Who Is Branch Basics For?
Worried about the health of your family? Take a look inside your cleaning cabinet. With health hazard warnings across every bottle of conventional cleaners, why is it that we use them? Yes they work, but surely, cleaning shouldn’t come at the cost of putting those you love at harm.
If you’re ready to clean up your home with something natural, Branch Basics may be a good choice for you. Transparent about what’s inside each bottle and certified non-toxic, you can feel good about what you’re using around your home—and you may just feel better health-wise too.
Is Branch Basics Really Safe?
Take a look at the brand’s ingredients in either of its formulas and you’ll understand how natural and safe it really is. Using a combination of recognizable elements that are derived from things like corn, sugar cane, chamomile, and baking soda, The Concentrate and Oxygen Boost are simple, yet effective.
Because proof is king in the world of cleaning, the Branch Basics products are all tested for safety by a third-party lab that reported both cleaning agents were as “benign as water” when it came to skin and eye irritation—something they said they’ve never seen before.
Does Branch Basics Kill Germs?
There’s a lot of confusion about cleaners, especially natural ones. You may actually find natural cleaners that are harmful to your skin or eyes, just take alcohol for example. Great for killing germs, natural, but get that in your eyes and it may cause chemical burns.
Branch Basics products are cleaners—not disinfectants. The difference lies in the fact that cleaners act like soap, they get dirt and grime off of surfaces, but they don’t kill germs, although they may remove them.
To disinfect your surfaces, the brand says you’ll need to use “an EPA approved disinfectant that contains at least 70% alcohol.”
Branch Basics Reviews: What Do Customers Think?
The issue people tend to have with natural cleaners is that a lot of them don’t work. They tend to push dirt around and leave glass surfaces looking streaky and greasy, rather than clear and polished.
To find out if this brand’s cleaners are truly worth it and not just another letdown, we’re going to need a little help from those who have tried them. In this section of our Branch Basics review, you’ll find a collection of comments and reviews sourced from around the web. Let’s get started with a few ratings from branchbasics.com.
- Premium Starter Kit: 4.9/5 stars from 2,695 reviews
- Oxygen Boost: 4.9/5 stars from 867 reviews
- Wool Dryer Balls: 4.5/5 stars from 117 reviews
- The Concentrate: 4.9/5 stars from 1,486 reviews
- Natural Scrub Brush: 4.7/5 stars from 104 reviews
First impressions? Wow. It’s not often we see a natural cleaning company with this many reviews, let alone high scores like these ones. Right off the bat, we were impressed.
Diving into the comments section for the Premium Starter Kit, we came across thousands of happy customers who were just as impressed as we were. Reporting of truly clean surfaces, spotless showers, and streak-free windows, it looks like Branch Basics may truly have something here. One comment read:
“The ‘Bathroom’ mixture left my shower looking almost like new. House built in 2005, and I do not remember the last time my shower looked so ‘just plain clean’. And it’s comforting knowing I can step in and clean and not have to worry about chemicals entering…through my feet!”
If you’ve ever sudsed down a bathroom, then you know they’re probably the toughest to get clean. Usually requiring harsh chemicals to make them really shine, it’s kind of amazing to read about how natural ingredients can do the same thing.
Heading off of the brand’s website, we looked at a Branch Basics review on a blog called The Clean Eating Couple. Critiquing The Concentrate, the review revealed loving the simplicity and versatility of the product, gushing that “one bottle of concentrate does it all!”
And not only that, “it actually works,” they said. “Gross bathrooms, stained clothes, sticky counters…you name it, Branch Basics cleans it.” It’s really cool that one product is all you need for a sparkling home, especially in a world where the average household has 10+ cleaners.
For our final dose of feedback, we checked out a review on Blue and Hazel interested in finding out how long a bottle of The Concentrate lasts.
The folks behind the blog revealed that one bottle provided 7 months of cleaning, although they admitted to not using it as much as they should. With regular use, Branch Basics review noted that they “need a new bottle of concentrate every 4 months or so.”
With everything we found out, Branch Basics truly looks to be an effective cleaning solution even though it’s a completely natural product. Users seem stoked and surprised that its cleaners really work, which only proves how many other natural ones do not.
Is Branch Basics Worth It?
You can’t put a price on good health, but even if you could, we’d pay $50 for months of non-toxic, family-friendly cleaners any day as well as a peace of mind that just doesn’t come with using traditional products.
In love with the straightforward nature of this brand from its sparkling ingredients to its refill system to its versatile formulas, Branch Basics turns out to be a squeaky clean brand from head to toe, and one that we’d definitely recommend.
Branch Basics Promotions & Discounts
Throughout this Branch Basics review, we kept an eye out for any deals that crept our way. Take a peek at what we discovered:
- Subscribe and save 10%
- Refer a friend—you both get $10 off
Where to Buy Branch Basics
Because the company operates mainly as a subscription, the only place you can get its cleaners and bottles is right from BranchBasics.com.
FAQ
Who owns Branch Basics?
The powerhouse trio of Allison Evans, Kelly Love, and Marilee Nelson own Branch Basics.
What is Branch Basics’s Shipping Policy?
Branch Basics ships to all 50 states as well as to Canada. For contiguous US orders, shipping is free for totals over $40, but otherwise have a fee of $5. Orders headed to Alaska, Hawaii, and Canada are shipped for $10.
Those in the US can expect to receive their packages in 5-9 business days. To keep an eye on yours, use the tracking link sent in your confirmation email.
What is Branch Basics’ Return Policy?
Cleaning isn’t the same for everyone, and Branch Basics understands that regardless of what you buy, preferences do come into play. If you need to, you can return your order for a full refund with the brand’s money-back guarantee.
To do so, just shoot an email to [email protected] and let them know what’s up.
How to Contact Branch Basics
For any other information not included in this Branch Basics review, you can get in touch with the brand via:
- Email: [email protected]
- Phone: (800) 414-1210
Check out similar brands you might like:
Ask the community or leave a comment
WRITE A REVIEWCustomer Reviews
Leave a review