Brandless Review

About Brandless

Brandless Review

Brandless is an online marketplace for cleaning supplies, beauty products, travel carry-ons, health and wellness products, and essentials for infants and nurseries.

The company focuses on producing toxin-free, sustainable, and organically sourced ingredients for their products for an affordable price. Brandless has gained recognition from notable publications such as Forbes, Business Insider, and E! magazine.

This Brandless review will help you decide if their online marketplace is worth looking into. Get ready as we take a deep dive into their customer ratings, best selling products, promotions, and more.

Overview of Brandless

Brandless Review

The initial idea was to downplay the importance of brand titles, which is probably the reasoning behind the Brandless company name. Founders Tina Sharkey and Ido Leffler uncovered a dying fad within modern consumerism, in which big-name companies focused on making the brand’s name the focal point rather than the product’s attributes. 

Through focus groups, the creators of Brandless found out that consumers are more interested in the list of ingredients or what the product is made out of. Customer products labelled as non-GMOs and organics begin to gain popularity within the consumer industry. In 2017, Brandless launched with the mission to produce high-quality products for a good bargain. 

Shortly after launch, Insider described Brandless as an “online Trader Joes.” The original business plan was for all items to be priced around $3, but Brandless has since abandoned this strategy. 

Tina Sharkey left the company “after investors, including megafund SoftBank, grew frustrated with its money-bleeding operations,” according to Business Insider. Brandless continues to offer their products at affordable prices, but now incorporates the grocery store strategy of mixing low-margin goods with higher-margin items. 

Brandless Review

Brandless underwent a brief, abrupt pause in operations in February 2020. The company resumed operations this summer under new CEO Ryan Treft. The company operates from the Brandless San Francisco headquarters in California. 

Before this Brandless review gets started, let’s look over some of their pros and cons:


  • Products available in a variety of categories including home goods, travel, beauty & personal care, health & wellness, baby
  • Toxin-free, sustainable, and organically sourced ingredients
  • Affordable prices for high-quality products 
  • Sells the ‘Brandless Bundle’ a $100 package of 41 of the company’s favorites


  • Mixed customer complaints about some items no longer being sold due to the company’s cease of operations in February
  • Little information provided on shipping and returns 
  • Currently, Brandless does not offer international shipping

So, Brandless has some ups and downs. Let’s see more about their online marketplace and if it’s worth all of the recognition it has received. 

Brandless Home Goods Review

Brandless Review

A good reliable kitchen knife, a pack of dishwasher detergent pods, and a versatile cooking pan are just some of the essentials for the average household. Most of these things can ring up a hefty price.

Brandless Home Goods aims to help you save some money by stripping away the initial cost of the popular brand names and gets right into the importance of the product’s attributes. 

Brandless sells cleaning supplies, bakeware, kitchen essentials, knives, utensils, cookware, paper goods, outdoor products, pet supplies, tableware, and office supplies.

The company ensures that their ingredients and materials are non-toxic and environmentally friendly. This Brandless review offers a look into their top-selling home goods.

Unbleached Wax Paper, FSC Certified

If you’re in the mood for baking, Brandless Unbleached Wax Paper, FSC Certified is great to have on hand. This product ensures that your baked goods come out easily and saves you time by keeping your oven pans clean.

Wax paper is especially handy if you find yourself baking cookies, pies, or bread regularly on your days off. Unfortunately, brands stocked in grocery stores often contain unnecessary chemicals. Brandless wax paper is safe, eco-friendly, and affordable at only $3.

The Brandless Unbleached Wax Paper, FSC Certified is made out of chlorine-free, greaseproof, and water-resistant paper. It’s FSC certified, meaning it was produced using materials from responsibly managed forests.

Refillable Multi-Surface Cleaner

You’ve finished baking cookies for your impending bake sale (or a Friday night in), and find your kitchen countertops covered in flour, oil, and other ingredients that didn’t make it to the bowl. It’s time to whip out the Refillable Multi-Surface Cleaner for a deep scrub on virtually any surface (bathrooms and certain stove types excluded).

This multi-purpose cleaner has a green seal, meaning it’s non-toxic and environmentally friendly. The Brandless cleaner comes with a small packet of summer breeze scented cleaner fluid that you dilute with water.

One of the great things about this Refillable Multi-Surface Cleaner is that you can reuse it again and again. Other competing household cleaners usually insinuate that you throw out an empty bottle then buy a new one. 

With this product, not only can you see how much you have left from its transparent design, you save on money and don’t throw away more plastic. The Refillable Multi-Surface Cleaner only costs $6

Brandless Beauty Review

Brandless Beauty Review

The cost to look good can often be quite expensive. This includes skincare products as well as makeup. Between lotions, toners, cleansers, shampoo, conditioner, and makeup, all this can add up to hundreds of dollars with well-known hair and skincare lines. Enter Brandless.

Many of us want natural ingredients that improve our hair and skin without sacrificing quality (and money). Brandless recognizes these needs and sells beauty products, personal care products, and personal grooming care items. Let’s look over a few of their bestsellers in these categories.

Green Tea & Aloe Moisturizing Shampoo & Conditioner

Dry hair becomes a rampant problem during the colder months. The shine is no longer there, and when you touch it, it’s no longer as silky as you once had it. The Green Tea & Aloe Moisturizing Shampoo does the job of putting some much-needed moisture into your locks to make it look and feel healthy again. 

The Green Tea & Aloe Moisturizing Shampoo is gentle for all hair types, as it cleanses and protects. Made with nourishing aloe and green tea, it contains nutrients to help your hair look and feel its best. The formula also contains rosemary extract to prevent hair loss!

This Brandless shampoo comes in an 8 fl. oz bottle and costs only $5. This is very affordable, considering the ingredients are all natural.

With shampoo, there’s always a conditioner. If you’re buying the Green Tea & Aloe Shampoo, pair it with the complementary Green Tea & Aloe Conditioner. While the shampoo works to bring moisture to your hair, the conditioner adds sheen and softness on top of that.

This Brandless conditioner (8 fl. oz) is similarly compatible with all hair types (including color-treated hair), and also costs $5

Organic Virgin Coconut Oil

We love a versatile beauty product. The Organic Virgin Coconut Oil can be used to bring moisture to dry hair, act as skin lotion, or bring some shine to your shoes. With an all in one product, you might just save some money on conventional skin creams and hair products. 

This Organic Virgin Coconut Oil is unrefined and cold-pressed to preserve its health benefits. For skin application, coconut oil is great for reducing inflammation and an aid for dry skin. For hair, it’s useful in combating dryness and adds a nice gloss.

One of the best aspects of using Organic Virgin Coconut Oil is that it smells amazing. You can add this 20 fl. oz tub to your cart for $8

Brandless Health and Wellness Review

Being healthy should ideally be a non-expensive journey. Physical wellness should be accessible to everyone. Brandless kept this in mind when they added their health and wellness category, which includes aromatherapy, nutrition powders, vitamins and supplements, as well as healthy snacks. 

If you’re starting to be more conscious about what you consume, no worries! Brandless’ health and wellness products are non-GMO and organic. Take a look at some of the most popular health and wellness items offered by Brandless.

Pure Tea Tree Essential Oil

Aromatherapy is great for those who are seeking to relax physically and mentally. The Pure Tea Tree Essential Oil does just the trick for unwinding your body after a stressful day.

This Brandless oil is non-GMO, 100% pure, and steam distilled. The scent of green tea will make you feel like you’re in a quaint little Zen garden while smelling the notes of a steeping pot of hot tea. 

This Pure Tea Tree Essential Oil also functions as skin care. Using a few drops, this tea tree oil has added benefits for the face, as it combats acne, reduces redness, and minimizes inflammation. The versatile Brandless tea tree oil (0.5 fl. oz) costs $7

7 Day Herbal Cleanse Kit

7 Day Herbal Cleanse Kit

Diet cleanses are very popular nowadays and for good reason: they get rid of toxins and waste within your body while introducing good nutrients and vitamins. Think of it as the ‘human flush.’ The 7 Day Herbal Cleanse can be the health kick your body is looking for. 

This Brandless cleanse kit includes vitamins and supplements, as well as a container of Acacia dietary supplements. The 3-step daily regimen kit has your best interests in focus, as it aims to be a part of your regular food diet. 

The 7 Day Herbal Cleanse Kit supports digestive wellness and eliminates waste. You can purchase this cleanse for $18, which amounts to roughly $2.50/day

Brandless Baby Review

Brandless Baby Review

‘Only the best for my baby’ is a universally held belief that adoring parents share. Brandless ensures that their products are safe for use on infants, containing only natural ingredients.

Brandless baby products include balms, lotions, creams, shampoos, and washes. Check out a few parent favorites from Brandless:

Diaper Rash Cream

As a necessity in every diaper change, rash creams are usually in the mix. The Brandless Diaper Rash Cream only uses natural ingredients like shea butter, coconut oil, and non-nano zinc oxide, which act as a protective barrier for your baby’s butt.

There’s no trace of harmful substances like silicone or gluten here. The Brandless Diaper Rash Cream is available in 3 fl. oz for $6

Tea Tree Baby Shampoo & Wash

We’ve all been in that position where we got some shampoo or body wash in our eyes. If it’s that painful, you’ve got to question what’s exactly in the bottle that makes it hurt this bad. For babies, this Tea Tree Baby Shampoo & Wash is tear-free, ensuring that your little one doesn’t wail from accidentally getting this in their eyes.

This shampoo and wash are gentle and fragrance-free. It’s made without parabens, sulphates, and phthalates, which can strip hair of natural oils. With this product, you can ensure that your child is getting the best. The Tea Tree Baby Shampoo comes in an 8 fl. oz pump dispenser container for $5

Better for Baby Bundle 

Brandless Review

Bundles are great for when you know you’ll need more product, and want to get in on savings from buying in bulk. Brandless offers the Better for Baby Bundle for parents and their little ones, which features:

  • 2 Baby Multi-Purpose Balm 
  • 2 Unscented Baby Lotion
  • 2 Diaper Rash Cream 
  • 2 Tear-Free Baby Shampoo and Body Washes 

For only $40, this Better for Baby Bundle is hypoallergenic and cruelty-free. It’s bread and butter when it comes to caring for your baby and staying true to clean values as a health-conscious parent.

Brandless Reviews: What Do Customers Think?

Brandless Review

This Brandless review found mixed customer responses during its research. Trustpilot gives it a rating of 3.2/5 out of 566 reviews. Some customers love the low prices and the quality of the products.

Other customers noted disappointment that some items are not being sold anymore due to the company update this summer: “I’ve ordered before several times and enjoyed the healthier foods and snacks and a few other things, but now they’re gone!” one Brandless review on Trustpilot says. 

On the Better Business Bureau, Brandless receives an A+ rating, which is pretty difficult to attain. “I have placed one order with Brandless and will probably continue in the future. The food products I tried are tasty and the personal care products are pleasant,’ one Brandless review reads on the BBB website.

I also found some informative Brandless Reddit threads. Most customers compare the prices of other grocery brand names to Brandless prices. Some store-bought items were better priced, some were more affordable on the site.

Brandless Reddit reviews recommend doing comparison research on the products you want from the site, to make sure you’re getting a good deal.

Is Brandless Worth It?

Brandless Review

Is Brandless legit? Based on the products we looked at, and customer feedback, this Brandless review confirms that they are. The company’s message to customers is to focus more on what’s actually in a product than the brand that carries it.

Brandless product attributes are labelled on each product package, establishing trust between the company and the consumer. This business actually cares about their products and how customers use it. Their sourced ingredients are safe to use and environmentally friendly, which is always a plus.

Having an A+ rating from the BBB is no easy feat, so extra points for that as well. It’s unfortunate that some Brandless products have become unavailable since the shutdown, and we can see why this would be frustrating for existing customers.

While the Brandless collection is generally affordable, to ensure you get the best deal, do some research beforehand. Keep in mind that you still need to account for shipping after you check out all your items. Brandless is working to expand their inventory, so keep a lookout for potential new categories.

Whether you give this company a chance, it’s safe to say that Brandless is on the right path with the modern health- and environment-conscious consumer.

Brandless Promotions & Discounts 

Brandless Review

This Brandless review found a few ways customers can save money on their website: 

  • Buyers can get free shipping on domestic orders of over $25
  • The ‘Brandless Bundle’ is on sale, which features 41 of the company’s favorite products for $100 instead of the original retail price of $199
  • Customers can sign up for their newsletter to receive ‘Welcome Back’ deals and be entered to receive special launch prizes and offers
  • On specific days, Brandless has a few promotions by donating a percentage of each online purchase, subscription order, or gift card order to Feeding America 

If you’re looking for other ways to save money, there are also Brandless Groupon codes available online from time to time. 

Where to Buy Brandless

Brandless Review

Customers can buy Brandless products from Since the company has just relaunched, they are looking to open up stores within the States. You can also purchase their products through the Brandless Amazon page


Brandless Shipping Policy

As of lately, Brandless does not offer international shipping, or shipping to addresses in Hawaii, Alaska, or Puerto Rico. The company only handles domestic orders using FedEx and USPS. Brandless offers free shipping to select addresses for orders over $50

Brandless orders take within 3-5 business days to deliver. Once orders are processed, customers receive a confirmation email and a tracking number. Buyers can also track the status of their order by signing into their Brandless account. 

Brandless Return Policy

This Brandless review found that customers must contact Brandless customer service within 100 days of purchase if they wish to receive a refund. The customer offers no other details on their return policy. 

Contact Brandless

If you still have questions after this Brandless review, you can contact the company by:

  • Completing a form on their website 
  • Emailing [email protected]
  • Exploring the Brandless careers or Brandless jobs section of the website

Commit to natural and safe skincare free of toxins and harsh chemicals. Check out bioClarity and Farmacy Beauty.

Explore sustainable brands and eco-friendly fashion alternatives. Check out reviews for:


Organic Basics


Earth Shoes

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