DIFF Eyewear Review

About DIFF Eyewear

DIFF Eyewear Review

Quality fashion doing good for the world? Practically unheard of…right? DIFF Eyewear proves that assumption wrong through their charitable mission that operates alongside the sale of every pair of glasses sold.

This company has been in business since 2014 and has hit the ground running when it comes to marketing and media. 

Worn by celebrities such as Demi Lovato, Kendall Jenner, Mario Lopez, Scott Disick, and many more, this brand has built up its reputation through influencers and celebs to boost its product and message. 

With almost 670k followers on Instagram and featured in popular media outlets such as Forbes and The New York Times, DIFF Eyewear is going strong with its product and packaging to bring a new marketing game to the media.

While we admit their strategy is strong, this DIFF Eyewear review will break down the brand by product, customer testimonials, competitors, FAQs, and more to determine whether or not the company is actually worth buying from.

Overview of DIFF Eyewear

DIFF Eyewear Review

Chad Jernigan, Zach Gordan, and Chad Dimes launched this company in November of 2014, looking for a way to combine business with bettering the world around them. 

Based on the two principles of affordable eyewear and doing something good for the world, this brand launched itself into the market with a solid plan.

From day one, popular influencers, celebrities, and reality stars were approached to promote this business and their mission. For every pair of glasses sold, this company provides free reading glasses or eye exams to those in need. 

This charitable goal has expanded to include eye surgeries and medications, now having helped over 2 million individuals since their beginning.

Through playing into the public interest regarding celebrities and figureheads, DIFF Eyewear has made a huge splash with their brand expanding well into the public eye. 

This Southern California company still operates from their home base but has moved into the international market with ease.

Looking closer into the details behind the brand, we’ve got some highlights for you to look over:


  • Extensive line of glasses and sunglasses (both prescription and non-prescription) that suit every style
  • Charitable goal that donates reading glasses, eye surgeries, eye exams, and medications with every sale made
  • The brand has received many positive DIFF Eyewear reviews and praise from a number of A-list celebrities
  • Durable design
  • Affordable prices compared to other high-end brands
  • Financing options available through Afterpay
DIFF Eyewear Review

This DIFF Eyewear review has put the pros and cons in place, so let’s check out some of the products that built this brand. All sunglasses sold come with a travel case and cleaning cloth to keep the purchase good as new.

DIFF Eyewear Sunglasses Review

To see or not to see, that is the question. The answer? To see. Always, to see. And with DIFF Eyewear’s most popular sunglasses, that’s made possible on the brightest of days. Prescription or standard lens, this brand has it all so we’re showing off some of their best.

DIFF Eyewear Milo Review

Admit it, looking good is a big part of why we buy what we buy. The DIFF Eyewear Milo shades bring that sexy look to life as soon as they’re slid on.

Perfectly framing any face, these dark lens glasses can be rocked by anyone with their unisex build. 

Their scratch-resistant lenses maintain quality to keep every image clear as ever, blocking out the rays without blocking the view. 100% UVA protective, these shades are the beach’s best friend.

Whether they’re resting on your head, framing the face, or hanging from a shirt collar, these glasses are sure to add that extra dash of pure fashion.

The uber-chic Milo shades are available for $90. If you’re a fan of this style, check out the DIFF Eyewear Riley design.

DIFF Eyewear Dime Review

Round out your style with the DIFF Eyewear Dime, a fun shell frame that looks straight out of the movies.

Celebrate the classic shell frame with these dark tortoise shades. Darkened lenses remove glare and keep eyes fresh on the sunniest day. 

Fun in shape and traditional in style, these frames go with any summer look and are sure to bring out the compliments whether you’re at the beach or sipping a latte in a café.

If you love the shape and are looking for more color, check out the DIFF Eyewear Dime II. Blue lenses, pops of pattern, and more make these shades a party.

At the time of this DIFF Eyewear review, these frames are down from their regular $90 price to a low $30.

DIFF Eyewear Cruz Review

Cruise through life in style with the DIFF Eyewear Cruz sunglasses.

Accompanying any outfit with ease, these shades are a sure-fire way to make an entrance with their classic aviator design. 

Perfect for any Top Gun enthusiast out there, these $100 premium scratch-resistant polymer lenses sit comfortably with their lightweight frame. 

DIFF Eyewear Kota Review 

Lighten up the look with the DIFF Eyewear Kota specs – gray in frame and lens, this casual look feels at home in any season.

Simple in color and design, these shades aren’t meant to steal the show but enhance the image. Complementing any outfit, the smoky gray frame has a way of leveling up your look in one easy accessory. 

Comfortable, light, and protected, these DIFF Eyewear polarized lenses will block out that annoying glare to keep you looking cool all day.

These smoky frames are usually $90, but you can grab them on sale for $30.

DIFF Eyewear Kota II Review 

Love the previous style? Check out their latest twist on a favorite of this brand. The DIFF Eyewear Kota II sees the last style and raises the bet on a stunning fashion that everyone will love.

Solid frames and lenses turn this quality piece into a keeper. Running straight across the top, these black frames cut a clean look on any face shape. 

Scratch-resistant by design, they’re a perfect wear on any sunny day to keep the look calm, cool, and collected.

Regularly, these sunglasses go for $90, but at the time of this DIFF Eyewear review, they’re on for a cool $40.

DIFF Eyewear Becky Review

Here’s a fun item for those looking for a statement piece. The DIFF Eyewear Becky shades are a popular pair made for fashion standing out.

Steal the show when entering any room wearing these DIFF Eyewear rose lenses. Glistening like pink lemonade set in their golden frames, these glasses just scream summer. 

Worn by Katie Thurston, Lauren Bushnell, Amanda Stanton, and more, these $90 frames have become a favorite online due to their sleek feminine form.

DIFF Eyewear Bella Review 

Is it just us, or can we totally see Paris Hilton wearing the DIFF Eyewear Bella frames?

Dark, dramatic, and a sure way to compliment any look, these frames are here to make a statement. 

Sleek black frames and lenses provide that perfect level of mystery for every event, leaving you camera-ready at the notice. Join the list of celebrities in love with these $112 oversized frames that not only look great but reduce glare to protect sight at all costs.

Want something with a bit more of a pop? Check out the DIFF Eyewear JOJO design.

DIFF Eyewear Cruz Review

Sun rays aren’t the only thing to protect eyes from – some of the worst daily strain comes from the blue light of the screens and monitors we’re surrounded by every day. 

The DIFF Eyewear Cruz glasses kept the fun style but altered the lenses to reduce that strain and filter blue light every night.

DIFF Eyewear blue light glasses have been quite popular online, modeled by Demi Lovato, Kylie Jenner, and many more. 

These frames fit the retro style perfectly, throwing it back to the ‘70s and ‘80s. Light in weight and color, these frames are perfect for the work and play of every day.

These glasses typically go for $85, but lucky for you, DIFF Eyewear review reader, they’re on sale for only $20.

Can I Use My HSA At DIFF Eyewear?

DIFF Eyewear Review

We’re sorry to say it, but DIFF Eyewear doesn’t take vision insurance or health savings accounts (HSA).

Does DIFF Eyewear Have A Warranty? 

DIFF Eyewear Review

DIFF Eyewear products have a year-long warranty on all products. This covers damages and defects, but be sure to read the fine print when purchasing to know what exactly is included.

Who Is DIFF Eyewear For? 

DIFF Eyewear Review

Do you like being blinded by the sun? No? Then DIFF Eyewear is for you.

Seriously though, this brand includes a variety of styles to cater to every fashion. Simple and cost-effective, this brand includes DIFF Eyewear men’s, women’s, and kids’ glasses. Whether a prescription is required or just some shade from the sun, this company covers it all.

Moving beyond sun protection, DIFF Eyewear has expanded to blue light glasses. Not sure where blue light comes from? Check out the screen you’re reading this on (unless you’re a renegade who printed this out on paper… if so, we salute you).

Preventing damage in every way they can, this brand was born from the desire to promote eye health and safety for all.

Comparison: DIFF Eyewear vs. Raen

DIFF Eyewear Review

Sunglasses companies in California are dime a dozen due to the sunny skies and beautiful weather. What makes a company stand out these days is the fashion and marketing to make the brand bigger than before. 

DIFF Eyewear has had a solid plan from day one, but another competing company on the horizon is Raen.

Raen was founded in 2008 and has become a favorite of celebrities such as Rihanna, Wiz Khalifa, Shay Mitchell, and more. Built to last, these shades offer twists on classic styles that suit everyone.

So, what should you be looking for when shopping? What makes one brand better than the other? Ultimately, it shakes out to personal preference, but we’ve got some key elements to keep in mind.

  • Mission – The goal behind every business may not alter the products, but they definitely can change how we feel about them. Raen keeps things simple by dedicating their business to handcrafted and trusted work to make durable sunglasses. 

That’s a great mission, but DIFF Eyewear takes that goal to a new level by basing their business around humanitarian efforts. The founders of DIFF Eyewear have stated that quality comes first with their company. 

They refuse to sacrifice their builds to save expenses and have stated on many occasions that “humanitarian need won’t be lost to monetary greed.” What more can you ask for?

  • Products – Both companies offer a wide range of sunglasses in styles for men, women, and children. The difference here is alternate apparel and accessories. 

These are offered by Raen – not that there’s a lot of stock here, but even the few extra pieces make a difference.

  • Price – Here’s the big one that we all stop to consider before buying. If cost is where you look first, then DIFF Eyewear is the one to choose. This brand’s regular prices equal Raen’s sales prices, so that alone should say it all.

We know this is a DIFF Eyewear review, but we also promised to remain impartial and be honest in our look at the company. 

That said, if prices are at the top of your list, then that’s the brand to choose. It also helps to know that every pair bought lets the brand donate to those in need regarding eye and vision services.

Why not help someone out while spending money on a product? It’s a gift to others and yourself all at once. 

DIFF Eyewear Reviews: What Do Customers Think?

DIFF Eyewear Review

We can’t end this DIFF Eyewear review without turning to those that built up the business – the customers. Looking at the thousands of brand reviews online, we’ll be taking in all the good and the bad reported about this brand.

Starting on the company site, this brand has garnered thousands of 4-star and 5-star reviews for products and the business itself. From praising the mission to the styles and prices, customers are in love with the honesty and dependability of DIFF Eyewear.

Price and deals besides the fact that DIFF gives back to others in need when you buy stylish shades.

Customers can’t stop talking about the selection of styles and integrity of this business’s model. One customer posted, “Buying Diff Eye-wear is for a good cause, plus they’re super cute and great quality!

This popular brand has exploded online and across Reddit, there are a number of posts dedicated to the sunglasses. Obsessed with their look and the influencers that post about them, fans have taken to finding their own pairs to match that celeb style.

One Redditor commented, “I bought a pair of polarized sunglasses and blue light blocking ones for the office. I really like them both – good quality, nice packaging, and doesn’t give me a headache from wearing them too long.

Their sunglasses and blue light glasses seem to be growing in demand, especially as more studies regarding blue light strain on the eyes are released. These durable designs have been commented on lasting several years without any wear. 

Products have thousands of comments on their website, and while Amazon listings have fewer reviews, ratings are still quite high.

Check out some of the top DIFF Eyewear products on Amazon:

  • DIFF Eyewear Bella II: 4.5/5-stars based on 100 ratings
  • DIFF Eyewear Bella: 4.5/5-stars based on over 45 ratings
  • DIFF Eyewear Becky: 4.2/5-stars based on over 35 ratings
  • DIFF Eyewear Carson: 4.2/5-stars based on over 115 ratings

While these popular shades don’t have as many ratings as the brand website, the high ratings speak for themselves. These stylish sunglasses garner attention wherever they’re sold, but buying directly from the brand ensures that the donation is made to a good cause.

Is DIFF Eyewear Worth It?

DIFF Eyewear Review

DIFF Eyewear offers quality built glasses for a decent price. Not only are their products good, but their ultimate goal is one worthy of admiration. Through an equal scale donation set-up, this brand gives as much as it gets and makes every purchase worth it.

If buying for the cool styles and decent prices isn’t enough, then think about the 2 million individuals who have benefitted from this brand’s success since their launch. It’s safe to say this one is worth the cost and then some.

DIFF Eyewear Promotions & Discounts 

DIFF Eyewear Review

DIFF Eyewear comes at a more affordable cost than most known brands, but for anyone looking to save more, promotions are everywhere. 

From spinning wheels of discounts to holiday promotions, this brand was built to save you money. Multiple times a year, a BOGO (buy one, get one) deal is offered, so make sure to check in often to catch the best deals.

Where to Buy DIFF Eyewear

DIFF Eyewear Review

Convinced by this DIFF Eyewear review to get yourself a new pair? Check out the full inventory on Offering US and international shipping, this site is the best place to check out what all’s available.

In the odd case where the website isn’t working the way you need, check out DIFF Eyewear retailers that carry the brand both online and in-store:

  • Nordstrom
  • Dillard’s
  • Urban Outfitters
  • Amazon


DIFF Eyewear Review

Who owns DIFF Eyewear? 

DIFF Eyewear is owned and operated by Zach Gordan, Chad Jernigan, and Chad Dime. The three founded the Southern California company in 2014.

Where is DIFF Eyewear Made? 

DIFF Eyewear is all designed in Southern California. The company hasn’t made any comments regarding manufacturing locations, so at this point, all we can do is point to the US as this brand’s home base.

What is DIFF Eyewear’s Shipping Policy?

Ready to make an order? We’ve got the shipping details desired to make that happen. While costs are dependent on shipping location, four delivery services are available for customers:

  1. First Class: 4-9 business days
  2. USPS Priority Mail: 2-5 business days
  3. USPS Express Mail: 1-3 business days
  4. UPS Next Day Air: 1-2 business days

First class shipping service is free for orders over $115, while other costs are calculated at checkout. Once the package is processed and shipped out, a tracking number will be sent out to the registered email attached to the order.

For international orders, this brand goes above and beyond the standard with multiple shipping services offered:

  1. DHL Global Mail: 3-5 weeks
  2. DHL Global Mail Canada: 2-3 weeks
  3. DHL Express Canada: 2-5 business days (signature required)
  4. DHL Express Global: 3-5 business days (signature required)

Any international shipments are subject to duties and taxes of the country being delivered to. These additional fees will appear at checkout, so make sure to take a look before clicking submit.

What is DIFF Eyewear’s Return Policy?

Order gone wrong? Suffering buyer’s remorse? There’s a simple way to handle it – DIFF Eyewear offers returns on all products aside from clearance items.

For standard glasses, there’s a 30-day return policy for a full refund on products. Prescription glasses are only eligible to be returned up to 14 days after the date of delivery, so be sure to test them out upon arrival to know whether or not they work for you.

For a full return, contact customer service with the request and further instructions on the process. All you need for a return is a few simple pieces:

  • Unworn/new product
  • Invoice
  • Original packaging

All refunds will have $6 deducted for standard shipping fees. If an exchange is what you’re after, then prices differ with insured shipping costs ranging from $10 to $30 depending on the service.

If the order arrives damaged or defective, contact customer service right away. Warranty extends for a year after purchase, so those repairs should be covered by the company, saving you time and money.

How to Contact DIFF Eyewear

If you have any questions after reading our DIFF Eyewear review, the brand’s customer service is here to help. 

While phone services aren’t available, there are two other ways to get in touch with a DIFF Eyewear representative:

  • Fill out the Online Contact Form via the Contact Us page
  • Direct messaging via the website during office hours of 9 am to 5 pm PST

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