Elaluz Review

About Elaluz

Elaluz Review

Elaluz is on a mission to add luxurious beauty products into your routine. With a commitment to full transparency and eco-friendly practices, the brand offers skin, hair, and makeup collections.

Elaluz was founded by Brazilian online personality Camila Coelho, a makeup artist by trade who launched her Youtube channel over a decade ago. Since then, she’s gained a whopping 1.2 million subscribers and 9 million followers on Instagram.

Let’s back this Elaluz review up to the beginning. Coelho launched the brand in mid-2020 as a means of developing “mindful luxury.” With respect to its customers, employees, and the earth, its collection is vegan and cruelty-free (Leaping Bunny Certified).

It uses conscious ingredients, and its collection is free of the 1.6k chemicals banned by the EU, as well as parabens, sulfates, and phthalates. Elaluz is also working on increasing its use of reusable and recyclable materials in its manufacturing and packaging.

Camila Coelho embraces her roots in the development of every product. Open a bottle and you’ll be greeted by intoxicating scents of tropical fruits that are reminiscent of Brazil. Each product is also infused with powerful Brazilian superfoods, including extracts and oils from fruits, nuts, and other plants.

The company’s collection is an experience, centered around its motto, “You are light. You are Elaluz.” From radiant bronze and gold packaging to 24k gold-infused formulations, the brand wants to add luxury into your everyday routine in an affordable way.

If you’re thinking about hitting ‘add to cart,’ let this Elaluz review help you make that decision. In the following sections, we’ll dive into the brand’s award-winning collection, provide customer testimonials, and answer FAQs. But first, let’s lay out the advantages:


  • Offers hair, makeup, and skincare products
  • Committed to being environmentally friendly
  • Follows strict EU standards for allowable ingredients, and products are free of parabens, sulfates, and phthalates
  • Visually stunning packaging
  • Vegan and cruelty-free (Leaping Bunny Certified)
  • Multiple ways to save
  • Ships internationally

In the next section of this Elaluz review, we’ll get into the good stuff. The brand’s collection of hair, makeup, and skincare essentials is modest but designed to cohesively fit into your self-care regimen.

Elaluz knows that, when we treat ourselves right, we feel better. This fact is why the brand’s products are designed to pamper you with invigorating fragrances, natural ingredients, and luxurious additives, like 24k gold.

Elaluz Review

When you land on the company’s website, you’ll be greeted by 13 formulations and two bundles, each packed in gorgeous bottles that’ll make you want to show them off. Here, this Elaluz review will introduce you to the three products that customers are loving the most.

To make the payment process easier, the company offers Afterpay. With this service, you can pay for your order in four interest-free installments.

Elaluz Beauty Oil Review

The Elaluz Beauty Oil gives your skin the TLC it needs—in style. This luxurious plant-based super oil moisturizes and replenishes the skin for a healthier complexion.

The combo of pure Brazilian oils, including cacay, buriti fruit, and cupuacu, is full of delicious nutrients for your skin to drink up. Thanks to the  A, E, and F vitamins, you’ll notice softer, smoother, and more even skin.

Meanwhile, rose and eucalyptus provide some aromatherapy, helping you relax and enjoy this moment of self-care. To use, simply dispense a couple of drops of oil into your hands and rub them together to warm the product up. Then, pat it into your face, neck, and decolletage. You’ll feel your skin absorb the lightweight formula.

Beauty Oil is hypoallergenic, non-irritating, and dermatologist tested, making it perfect for those with sensitive skin. It retails at $39 (1 fl. oz).

Elaluz Oil-Infused Lip Gloss Review

The Elaluz Oil-Infused Lip Gloss is a must-have for those wanting an ultra glossy pout. You’ll find this gloss in five colors, ranging from a caramel nude shade to a deep berry hue.

One thing we quickly noticed about this gloss is that, despite its sleek mirror-like finish, the colors are muted and natural-looking. Think: your lips but better. As a result, this versatile product can take you from workday meetings to candlelit date nights.

Though it’s a gloss, it also offers all the benefits of a balm. This lippie is infused with sunflower, cupuacu, and jojoba oils to keep you feeling hydrated and nourished all day long. There’s also a hint of naturally caffeinated guarana in each tube, providing some incandescence to the colors.

With a natural and subtle warm vanilla scent to round out the formulation, pucker up with the Oil-Infused Lip Gloss for $22.

Elaluz Stick Bronzer with Camu Camu Review

Described as helping you “bronze like a Brazilian,” the Elaluz Stick Bronzer with Camu Camu provides an illuminating glow. This lightweight formulation adds vibrancy to the skin while camouflaging imperfections and evening your tone.

It won a 2021 Allure Best of Beauty award, and we have to think that the powerhouse ingredients had a part to play in that trophy. The star is camu camu, a vitamin C-heavy fruit that stems (quite literally) from a Brazilian plant. It helps brighten the skin and protect against environmental stresses for a smoother complexion that glows.

Stick Bronzer with Camu Camu is also infused with meadowfoam and sunflower seed oils to help lock in the skin’s moisture and pack a punch of antioxidants. You’ll also find jasmine flower extract and tocopherol on the ingredients list, which strengthen and nourish the skin.

Aside from being delicious to your skin, this browser is also easily blendable. The applicator fits in your palm, giving you control as you glide the formula over areas that need a little TLC. Then, put the cap on and toss it in your purse for touch-ups.

There are three shades to choose from. Two options, yummy and super yummy, are shimmer-free for a more natural finish. On the other hand, superstar shimmer provides a party-worthy glow—just as the name suggests. This do-it-all bronzer retails at $29.

Who Is Elaluz For? 

Elaluz Review

From what we’ve covered in this Elaluz review, we think its products are for anyone who fits under these categories:

  1. You’re just a beauty baby just getting started and want to up your makeup game. This brand is definitely a step up from what you’ll find at a drugstore, but still accessible. Its prices are relatively affordable and its site offers educational material.
  2. You want your makeup to be more than just pretty. Elaluz products are infused with so much natural goodness that helps protect your most important assets.
  3. You want to support a brand that’s committed to sustainability. Elaluz strives to be a sustainable company. It has partnered with One Tree Planted and the Forest Stewardship Council, so you can tell this brand means business.

What Does Elaluz Clean Mean?

Elaluz Review

Elaluz Clean is the motto behind its policy to use conscious and sustainable ingredients: “Mindfully luxurious beauty made with conscious ingredients and zero impurities.” The brand formulates its products without the use of parabens, sulfates, phthalates, PEGs, TEA, DEA, and GMOs. Everything is also gluten-free, vegan, and cruelty-free.

Is Elaluz Sustainable?

Elaluz Review

Absolutely! Elaluz is committed to being a sustainable brand. Currently, it is partnered with One Tree Planted and donates a portion of each sale to planting a tree in Brazil.

The company is also partnered with the Forest Stewardship Council and makes sure that all its packaging is FSC-certified. Additionally, Elaluz is working on incorporating more reusable and recyclable materials in its manufacturing and packaging.

Elaluz Reviews: What Do Customers Think?

Elaluz Review

For this to be a thorough Elaluz review, we need to turn the spotlight over to those who have actually tried the brand’s products. In this section, you’ll find ratings and comments from the company’s site and Ulta—let’s start with some scores from the former:

  • Stick Bronzer With Camu Camu: average of 4.7/5 stars from 27 ratings
  • Beauty Oil: average of 5/5 stars from 77 ratings
  • Cali Queen Face Palette: average of 4.8/5 stars from 37 ratings
  • Lip & Cheek Stain: average of 4.6/5 stars from 81 ratings
  • Overnight Facial Glow: average of 4.8/5 stars from 26 ratings
  • 24k Lip Therapy: average of 4.7/5 stars from 35 ratings

We chose to dive deeper into Beauty Oil because it’s clearly one of Elaluz’s most-loved products. One reviewer described it as a “wonderful face oil” and continues to rave about her experience with it:

This oil absorbs pretty quickly and has a light scent that doesn’t irritate my skin. It is soothing when my skin is irritated and it works great as makeup prep.

The glowing testimonials continue onto the 24k Lip Therapy product page, where shoppers describe the gold-infused lippie as “very hydrating,” “easy to wear,” and “so smooth.”

Next, we turned to Ulta, where a few of the brand’s products are available. Here, the Stick Bronzer with Camu Camu earned a 4.6/5-star score from 92 customers and the Overnight Facial Glow earned 4.6/5 stars from 81. The comments sections for both beauty essentials is filled with positivity, just take this example on the bronzer:

I bought this for my everyday makeup routine…It’s super lightweight and blendable and perfect for someone whose new to cream makeup. I use it over my It CC cream and with a Milani cream blush and it’s perfect! Also the stick makes it super easy and quick to use. Love it!

This company is still just a year old, and for that reason, we struggled to find more Elaluz reviews across the web. But, from what we did find, the brand definitely has a solid reputation and its products are loved by many.

Is Elaluz Worth It?

Elaluz Review

As we close in on this Elaluz review, there’s still one lingering question: are its products worth it? In short, yes!

Customers report that the brand’s products perform exactly how they’re supposed to. They’re smooth, hydrating, and buildable, and they give a luminous glow. Plus, they’re pretty competitively priced compared to other high-end companies on the market.

From the artfully designed, visually stunning packaging, to the nutrient-dense ingredients and the makeup mogul behind the brand, Elaluz provides mindful luxury that is super worthwhile.

Elaluz Promotions & Discounts 

Elaluz Review

This Elaluz review kept an eye out for special deals and promotions. Here’s what we found:

  • Sign up for the newsletter for 15% off
  • Shop in bundles to save up to $25
  • Spend over $50 for free shipping 

Where to Buy Elaluz

Elaluz Review

All of the brand’s products are sold on its website: You can also find some items at Saks and Ulta.


Elaluz Review

Who owns Elaluz?

Elaluz was started by Camila Coelho and is owned by Luxury Brand Partners, LLC.

Where are Elaluz products made?

The brand doesn’t disclose where its products are made, but its team commits to only using sustainable and clean ingredients.

Is Elaluz cruelty-free?

This Elaluz review discovered that not only are the brand’s products cruelty-free and vegan, but they’re also Leaping Bunny Certified! This is the only internationally recognized certification organization for cruelty-free companies.

What is Elaluz’s Shipping Policy?

Elaluz ships to the US and internationally, including to Canada, Australia, the UK, and others—a full list is available on the brand’s FAQ page.

For US orders, ground shipping is free when you spend $50 or more. Otherwise, you’ll be charged an $8 flat rate. The estimated travel time is 3-7 working days.

International orders over $125 ship for free. All other shipping methods and costs will be calculated at checkout in your local currency.

What is Elaluz’s Return Policy?

Elaluz’s return policy only extends to US orders. The following conditions apply:

  • Products must be unopened or in gently used condition
  • All returns must be postmarked within 14 days of the delivery date
  • Exchanges for items of equal or lesser value within 14 days of the delivery date are also permitted

To initiate the return or exchange process, reach out to [email protected] with your order number and details.

How to Contact Elaluz

Have any questions after reading this Elaluz review? You can get in touch with the brand through:

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