KVD Vegan Beauty Review

About KVD Beauty

KVD Vegan Beauty Review

KVD Beauty is a tattoo-inspired cosmetics line that was founded by a master tattooist, successful businesswoman, and writer, Kat von D. The brand’s #1 best seller of all time is their award-winning tattoo liner, which is just a small component of their massive line, which includes fan favorites like their long lasting lipsticks and eyeliners. 

KVD Beauty has been featured in media sources such as PR Newswire, AP News, Vegconomist, Insider, Refinery29, Allure, and The Cut. With 5.7M followers on Instagram and 812k likes on Facebook, the brand has definitely found its market, despite all the changes that have happened in the past few years. 

This KVD vegan beauty review will provide you with all of the details you need in order to decide whether the brand is for you or not. We will give you customer reviews, product descriptions, and we will take you through company policies, practices, and much more. 

Overview of KVD Beauty

KVD Vegan Beauty Review

Katherine von Drachenberg, or ‘Kat Von D’, rose to fame through the TV shows she starred in, LA Ink and Miami Ink. When the tattooist decided to begin her foray into the world of cosmetics, she created a limited line that embodied her love of ink. 

Founded in 2008, KVD Beauty quickly became beloved by cosmetics lovers, celebrities, and professionals worldwide. Since then, Kat Von D started pursuing other business ventures and eventually sold her cosmetics line to an innovative accelerator for beauty brands, Kendo Brands, Inc., a subsidiary of LVMH. 

As a result of its new ownership, Kat Von D Beauty became ‘KVD Beauty’, which stands for ‘kara, veritas, decora’, which is ‘value, truth, beauty’ in Latin. Just as you start your makeup routine with primer, this KVD vegan beauty review will prime your brain with a few pros and cons about the brand:


  • Ships internationally 
  • Globally accessible in Sephora locations 
  • Long-standing company with positive media attention 
  • Vegan 
  • Not tested on animals 
  • Great reviews 
  • Committed to sustainable packaging
  • Two free samples with orders over $50
  • Free shipping for orders over $50
  • International flat shipping fee of $10 for orders under $50
  • Free international shipping for orders over $100
  • AfterPay available with payment plans


  • Does not cover duty fees and taxes on international orders or returns 
KVD Vegan Beauty Review

Now that you have a quick overview of the brand, this KVD vegan beauty review will dig a little deeper to see if beauty is more than skin deep. 

KVD Beauty Foundation Review

A good foundation can make a look, while a bad foundation can certainly break it. KVD Beauty foundations have a reputation of being longwearing and effective at covering blemishes, marks, or discoloration—something we all want in life. 

In this section of the KVD vegan beauty review, we will go over two of their most famous foundations to see if they’ll help you cover up any mistakes from the previous night. 

KVD Beauty Lock-It Foundation Review

For a lot of vegan brands, their makeup doesn’t seem to last beyond noon which is quite disappointing. But with KVD Beauty Lock It Foundation, you know it’ll stay in place until you remove it. 

This full coverage foundation has been praised by many professionals and fans of the brand alike. The foundation is properly named because once you put it on, it won’t even transfer onto your clothing and has even been used in ads to cover tattoos. 

With 44 shades to choose from, you can definitely find one that best matches your complexion so you can look like you’ve got nothing on. The tones are split into three categories, ranging from light, medium, to dark. 

The Lock-It Foundation has two sizes:

  • 15mL: $18
  • 30mL: $38

AfterPay is also available with payment plans.  

KVD Beauty Good Apple Skin Perfecting Foundation Balm Review 

KVD Beauty Good Apple Foundation went viral after TikTokers raved about its coverage. Again, this product is famous for being able to cover up your discolorations and even tattoos. It won’t even feel like you are wearing anything on your skin—which is a dream for anyone who wants to look natural with makeup on. 

Mostly made for combination and dry skin (though people with oily skin can also use it), the product uses extracts from apples and hyaluronic acid to make sure your skin remains fresh all day, and the foundation doesn’t even look like it’s caked on when applied. Best thing about the product? There’s zero shiny face in photos. 

With 40 shades at your fingertips, you can match your skin properly and not worry about any weird streaks. 

The KVD Beauty Good Apple Foundation retails for $38. AfterPay is also available with payment plans.  

KVD Beauty Lips Review

The iconic product that really catapulted the brand into fame—KVD Beauty liquid lipsticks will forever be known for its long lasting lipsticks. From day to night, it gives you that perfect amount of color. 

In this section of the KVD vegan beauty review, we will go over two of their most popular lipsticks: one liquid and the other creme. Get your pouts ready!

KVD Beauty Everlasting Liquid Lipstick Review

The renowned liquid lipstick that helped put the label on the map, KVD Beauty Everlasting Liquid Lipsticks are a fave among professional artists and people alike, and it’s not hard to see why. 

Zero transfer. Lasts all day. Exact application. Undeniably eye-catching shades. No alcohol to dry your lips out. Plus, it’s all vegan. It’s what everyone would want in their liquid lipstick. On top of being made from sunflower seed wax and vitamin E, your pout will look luscious throughout the day. Starts as a liquid and dries matte to stay on. Oh là là! 

This liquid lipstick line comes in 20 bold shades and retails for $21. AfterPay is available with payment plans.  

KVD Beauty Studded Kiss Creme Lipstick Review 

If liquid lipsticks aren’t your thing, then perhaps the KVD Beauty Studded Kiss Creme Lipstick will help you achieve the look you’re going for. 

This luscious formula goes on like a dream and even has ingredients that keep your smackers their happiest. And though the lipstick glides on smoothly and makes you feel as if you’re not wearing anything at all, don’t be surprised at how strong the colors are in this line. You can even choose from different finishes—glimmer, satin-matte, and metallic—depending on your mood. 

With 16 colors to pick from, even an all-white mixer to personalize your lip color, you will rave about these lipsticks to everyone you know. 

The Studded Kiss Creme Lipstick retails for $20, currently on sale for $10. AfterPay is available with payment plans. 

KVD Beauty Eyeshadow Review

No matter how you look at it, the colors in KVD Beauty eyeshadows are as iconic as the tattoos that Kat von D has on her body. The bold pigments can take you through daytime to night seamlessly and last throughout your evening. 

In this section of the KVD vegan beauty review, we will take a look at three of their most popular eyeshadow palettes. 

KVD Beauty Metal Crush Eyeshadow Review 

When you want to amp up the boldness in your look, the KVD Beauty Metal Crush Eyeshadow is what you reach for. 

With its smooth application and rich metallic color, you will be shocked by its intensity once you swipe it on your eyelids. The color just does not stop here! The eyeshadow is so adaptable that it can even be used as a highlighter as well. Sadly, this eyeshadow was so popular that all four shades sold out. 

Sign up to be notified when it’ll be back in stock because you won’t want to let this eyeshadow slip through your fingers! 

The KVD Beauty Metal Crush Eyeshadow retails for $21, and was on sale for $5

KVD Beauty Shade + Light Eye Contour Quads Review 

If you love to play with different types of contouring for your eyeshadow, you will want to pick up this KVD Beauty Shade Light Eye Contour palette. 

The stylish case holds four matte shades, all designed to invigorate your eyes and make them shine. This vegan, easily blended eyeshadow palette will change your perspective on how you approach single matte shades, as it will show you how versatile they can be in creating new eye looks. 

Sadly, this palette was so popular it sold out. However, you can sign up to be emailed when it does come back in stock. 

The Shade + Light Eye Contour palette retails for $22, and was on sale for $15. AfterPay is available with payment plans.   

KVD Beauty Alchemist Holographic Palette Review 

If you have an eyeshadow palette on hand, you are an alchemist because you can create some amazing eye looks with different shades. And the KVD Beauty Highlighter Alchemist palette is no exception. With these ethereal shadows, you can transform a bold look into a soft mermaid or fairy look in no time flat. 

The triangular case comes with four opalescent shades, giving you the ability to highlight your cheekbones, the tip of your nose, collarbones, or the tip of your lips for that special supernatural look. You can even mix it with your matte shades to create new colors—that’s how adaptable these highlighters are. 

Unfortunately, this palette was too popular and is now sold out. You can still sign up to be emailed when it does come back in stock though. 

The KVD Beauty Alchemist Holographic Palette retails for $32, and was on sale for $10

Who Is KVD Beauty For? 

KVD Vegan Beauty Review

KVD Beauty is for anybody who loves to play with cosmetics. Though the label is known for their bold and vibrant colors, they also have the ethereal and iridescent ones for people who love to experiment with a softer, more heavenly look. 

The brand is also known for being inclusive of many skin types and tones, ensuring that anyone who wants to wear their makeup can do so. Along with their vegan and not tested on animal policies, KVD Beauty is a brand that is aware of their presence in the makeup industry and wants to ensure that people who were outsiders are always included. 

Comparison: KVD Beauty vs Jeffree Star Cosmetics 

KVD Vegan Beauty Review

Now that you have an idea of what the brand offers, this KVD vegan beauty review will take a look at one of their competitors: Jeffree Star Cosmetics. 

The famous Youtuber, Jeffree Star, started his cosmetics company in 2014 after gaining attention for his unique look. Like KVD Beauty, Jeffree Star Cosmetics also started with liquid lipsticks, then catapulted the brand into stardom with its concealers and vibrant eyeshadow palettes. 

In terms of policies and practices, KVD Beauty ships internationally and has a pretty fair return policy (60 days), which is similar to Star’s brand, as it also ships internationally, but has a limited return policy (14 days). 

KVD Beauty is vegan and cruelty-free, and although Star’s FAQs page says nothing about being vegan, it does specify that it is also cruelty-free. 

For price points, KVD Beauty eyeliner retails for $22, while Jeffree Star Cosmetics eyeliner sells for $20. And KVD Beauty Everlasting Liquid Lipstick retails for $21 a tube, while Jeffree Star Cosmetics sells its Velour Liquid Lipstick for $18 a tube. 

However, Star’s liquid lipstick offers 87 shades, with shades ranging from nude to vibrant and even edgy such as mint greens and sky blues. On the other hand, KVD Beauty seems to stay within the realm of shades you use on a daily basis. 

KVD Beauty Reviews: What Do Customers Think?

KVD Vegan Beauty Review

This KVD vegan beauty review will now take you behind-the-scenes and show you what the brand’s customers really think. 

On Temptalia, KVD is given an overall average of 84%, with the eye and lip products seemingly doing better than the face products. It is evident that the most popular product on the page, as it is seen both on the ‘Most Loved’ and ‘Most Wanted’ lists, is the Everlasting Liquid Lipstick. Customers are adoring the shade range, the formula, and the staying-power of the popular item. 

Dagger writes, I love the staying power! It’s nice and pigmented, but the shade doesn’t really have any blue in it at all. This is grey with a tiny overcast of blue. It’s still a nice color and formula.”

On Influenster, Immacolata V. states, I do enjoy the brand’s colours and products. Slowly trying to get back into them since. You know isn’t with them anymore. Which is a good thing. Love that they are vegan and cruelty free. So we shall see what I get from them next.” 

Another big hit for reviews online is Lock-It Foundation, which has been rated 3.7/5 on Makeup Alley. One positive review reads, “I love this foundation. It lasts well and covers redness exceptionally well while still giving the skin a flawless, beautiful, non-cakey cover. I found it to be a very refreshing change and have to say I love the full coverage it gives.” 

Is KVD Beauty Worth It?

KVD Vegan Beauty Review

KVD Beauty has been around for a very long time, and have been making their products vegan since 2016, which shows social responsibility. Their shipping policies are fair, their return policies are fine, and they have plenty of methods to contact the company.

All in all, their makeup lasts for quite a long time, especially their liquid lipsticks, and the KVD Beauty eyeliner is a dream to work with. The brand is definitely worth it in the long run.

KVD Beauty Promotions & Discounts 

KVD Vegan Beauty Review

Many of the promos and discounts that KVD Beauty has on their site can be accessed through Offers under the Sale tab. At the moment, they include: 

  1. Build a customized contour palette for only $49 ($101 value)
  2. Get 15% off when you sign up to the KVD Beauty email list 
  3. Sale products on the site are up to 75% off
  4. Pro members receive a 30% discount on all orders
  5. Free 3-day shipping on orders over $50 (only for US customers)

Where to Buy KVD Beauty

KVD Vegan Beauty Review

KVD Beauty products are directly available through the brand’s website. Otherwise, you can use their store locator tool to find a retailer close to you. . 


KVD Vegan Beauty Review

Who owns KVD Beauty? 

Kendo Brands, Inc. (a subsidiary of LVMH) acquired KVD Beauty in 2020 and Kristin Walcott is the current CEO. 

Where is KVD Beauty made? 

At the writing of this KVD vegan beauty review, the company does not disclose where they manufacture their products. 

Is KVD Beauty vegan and cruelty-free? 

KVD claims they absolutely do not test on animals. They state that although the guidelines on what is considered ‘vegan’ are unclear, they assure you that their products do not contain animal products or by-products. 

What is KVD Beauty’s Shipping Policy?

For US orders: 

  • For orders $50+: Free (standard 3-day shipping)
  • For orders under $50: $6 (standard 3-day shipping)
  • For 2-day shipping: $11
  • For 1-day shipping: $17

International orders:

  • For orders $50+: Flat fee of $10
  • For orders $100+: Free 

For a list of where KVD Beauty ships, check out their shipping info here

What is KVD Beauty’s Return Policy?

This KVD vegan beauty review found the brand’s return policy to be very fair: 

  • For US customers: 60 days (free returns)
  • For international customers: 10 days (you are responsible for shipping and handling fees)

To initiate a return:

  1. There is a Returns & Exchanges form to fill out on the back of your order summary.
  2. Box up your item(s). 
  3. Add the free return label, found here.
  4. Send it off through any USPS location.  

How to Contact KVD Beauty

There are three ways to contact KVD Beauty:

The brand’s hours of operation are from 7 am to 2 am EST, Monday through Sunday, excluding holidays.

Explore your options for other cruelty free skincare and beauty brands.

Babor Skincare

Herbivore Botanicals

Farmacy Beauty



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