Kylie Cosmetics Review

We’re independently supported by our readers and we may earn a commission when you buy through our links.

About Kylie Cosmetics

Kylie Cosmetics Review

Kylie Cosmetics is an American makeup brand, but you probably know them better as Kylie Jenner’s makeup brand. 

The world already knows of them darn well, since the Kardashian-Jenner family has been an inescapable, unstoppable celebrity force for the past decade. 

It should come as no surprise that Kylie Cosmetics has been featured in media sources like Forbes, Vogue, Wall Street Journal, Vanity Fair, and so many others.

Even celeb gossip bleeds into the hype around the brand, like when the Kylie Cosmetics Jordyn Woods Lip Kit decreased in price coincidentally around the time that the Jordyn-Tristan-Khloe cheating scandal was taking place.

Kylie Cosmetics Review

Unsurprisingly, on social media, Kylie Cosmetics is killing it with 25M followers on Instagram (yes, you read that right), 1M followers on Twitter, and 4M followers on the Kylie Cosmetics Facebook page.

Our Kylie Cosmetics review is going to analyze the brand in full by looking at all the important details: bestseller products, FAQs, shipping and return policies, and, of course, customer ratings. We’ll look at all this together to determine if the brand is worth your money.

Overview of Kylie Cosmetics

Kylie Cosmetics Review

So, where did it all begin? Hmm… Well, if we stepped into a time machine that took us back to 2015, we’d find a different YouTube trending page. 

For one, we might run into the “Kylie Lip Challenge.” If you’re lucky enough not to be aware of this already, it’s a somewhat disturbing but funny challenge inspired by Kylie’s signature big filler lips.

Her augmented pouty lips were already talk of the town, so when she founded and released the one-hit-wonder brand KYLIE Lip Kits by Kylie Jenner in late 2015, consumers loved it. 

But what started as a simple liquid lipstick and liner duo expanded into a huge beauty business venture renamed to Kylie Cosmetics. 

The line of products “captures the Kylie Jenner aesthetic.” With this, Gen Z-ers made Kylie Jenner Cosmetics a household name, despite Kylie’s own lack of experience in the makeup industry. 

The products—everything from eyeshadow palettes to concealers, highlighters, and brushes—are made in the USA by Coty. The company’s headquarters are located in California’s South Coast (because where else?) in Oxnard.

Kylie Cosmetics Review

Next in our Kylie Cosmetics review, we’ll ease you in with some basic pros and cons for the brand’s overall buy-worthiness before taking a look at some of their amazing products:


  • Offers a great variety of concealers, highlighters, blushes, and more
  • 100% cruelty-free and offers vegan products
  • BBB-Accredited with an A+ rating
  • Free shipping on orders over $40


  • No returns, exchanges, or refunds
  • Pricier than competitors

With that, let’s take a lingering gander at some makeup, like some of those (in)famous Kylie Cosmetics lips products.

Kylie Cosmetics Review

What are customers loving? The following Kylie Cosmetics review will give you the deets on customer favorites in various categories.

FYI: prices listed and information about the products are provided by their listings on Ulta since Kylie Cosmetics is not selling from their official brand site at the moment due to an upcoming relaunch of formulas. Let’s get started then, shall we?

Kylie Cosmetics Skin Concealer Review 

Skin Concealer is a lightweight, blendable Kylie Cosmetics concealer. With 30 shades to choose from, you can select the perfect match to your skin tone that will give you that sought-after dewy coverup for spots, pores, uneven skin tone, and dark circles.

Made with Alpha Hydroxy Acids (AHAs) that smooth your skin’s appearance, this formula is designed for medium coverage that emulates your natural skin. The sale price right now is a steal at only $5. Compare that to the regular price of $20.

Kylie Cosmetics Kylighter Review 

The Kylie Cosmetics highlighter couldn’t have been named anything other than Kylighter, could it?

Kylighter is looking to be your new favorite highlight powder with its blindingly glowy, shiny strength. 

It’s a pressed illuminating powder that you dip your brush or fingers into and apply along your cheekbone for a shimmer that makes all the difference in your overall look. This product can take you from made up to made up.

You’ll be a glowing goddess/god in one easy application of Kylighter in either a light champagne gold, bright yellow gold, or icy gold. 

Right now, these shades are all on sale for $8, whereas usually they are a whole $20—pretty shiny deal if you ask us!

Kylie Cosmetics Blush Review 

The Cosmetics Blush is a matte blush that creates a natural flushed look (the cute kind). Just dip into the pan and lightly sweep over the apples of your cheeks up your cheekbones. 

It can be a warm flush that balances out your glammed-out face or a natural-looking somethin’ somethin’ to add to your no-makeup makeup look.

There are 6 shades, but only 2 are on Ulta right now: light apricot and pale pink. Take your pick and get it on sale for $8, regular price $18.

Kylie Cosmetics Velvet Liquid Lipstick Review 

The Velvet Liquid Lipstick is the basis of Kylie Cosmetics’ success. It’s an utter staple of the makeup industry. 

The “Velvet” of it is the creamy, hydrating formula. Meant for all-day wear, the super-pigmented color will stay on your lips without drying them out to the max and leaving you flaking. 

With Vitamin E in your lipstick, you’re getting extra moisturizing power, an essential when it comes to having a matte, non-drying, long-wear situation.

There are 11 shades in total, but the only shade available right now is Surprise Me, which is a bright fuchsia. Get it now for a sweet deal of only $8, regular price $16.

Kylie Cosmetics Velvet Lip Kit Review 

The Velvet Lip Kit is your way to that Insta-worthy Kylie Cosmetics smile. With the Velvet Liquid Lipstick and Lip Liner to match, this kit gives you everything you need for a classic matte lip.

The lipstick is a creamy and moisturizing non-drying formula that goes on top of the easy-to-apply, glides-right-on lip liner. You and your lips will feel smooth, pretty, and oh-so kissable. With the long-wear ingredients, you’ll be equipped for whatever the day throws at you.

You can go girly and bold with the shade Party Girl, a bright hot coral. Or, if you’re into the signature Kylie Cosmetics burgundy lip, circa 2015, pick the Jordy shade for full effect. 

This set is fully vegan. For $27 regularly and on sale now for $12, you can glam yourself up with an infamous Kylie lip kit.

PS: if these bestsellers didn’t answer your question marks about other products like the Kylie Cosmetics mascara, check ‘em out on Ulta.

Who makes Kylie Cosmetics? 

Kylie Cosmetics Review

Our Kylie Cosmetics review found that the products are now manufactured by Coty. The new vegan, cruelty-free formulas are being released soon!

Who is Kylie Cosmetics for? 

Kylie Cosmetics Review

Kylie Cosmetics can be for anyone who wants to get glammed up in Jenner-made makeup looks. The brand’s target demographic is teenage and young adult women.

This company is great for animal lovers who only shop cruelty-free and vegans who take their food ethics to their makeup collection.

Comparison: Kylie Cosmetics vs. Stila

Kylie Cosmetics Review

Wondering what makes Kylie Cosmetics different from competitors (besides the trendsetting social media celeb founder, of course)? Companies like, say, Stila Cosmetics? Here’s an efficient guide to how these two brands compare.

Firstly, 3 similarities you’ll notice:

  1. They’re both American makeup brands
  2. The 2 companies prioritize being cruelty-free
  3. They both feature celeb endorsements

Now, 4 key differences that might make or break your choice:

  1. Stila doesn’t have international shipping
  2. Stila has a wider array of products
  3. Stila has a return policy for guaranteed satisfaction
  4. Stila is generally more expensive

If you’re interested in learning more about Stila Cosmetics, why don’t you check out our review? Go ahead, don’t be shy.

Kylie Cosmetics Reviews: What Do Customers Think?

Kylie Cosmetics Review

So, you’re probably wondering: but what are actual customers actually saying? We looked at Ulta, Better Business Bureau (BBB), TrustPilot, and Sitejabber for the full scoop. 

On Ulta, the verdict is still out on product quality. 

Some customers are loving the products, with one Kylie Cosmetics review of the Velvet Lip Kit validating its whole schtick, explaining, “It’s super easy to apply and it stays on very well. It doesn’t smudge and after a few minute it almost dries but doesn’t flake off.” 

Others are filled with buyer’s regret. Customers give fairly average star ratings to the bestseller products we looked at in this Kylie Cosmetics review:

  • Skin Concealer: 3.6/5 stars from 479 ratings
  • Kylighter: 3.6/5 stars from 317 ratings
  • Cosmetics Blush: 3.6/5 stars from 286 ratings
  • Velvet Liquid Lipstick: 3.9/5 stars from 227 ratings
  • Velvet Lip Kit: 3/5 stars from 281 ratings

But let’s give the brand props for their BBB accreditation. They’ve got an A+ rating! Granted, when you look at the customer complaints, the vast majority (165 out of 196) have not been resolved by the company. 

Kylie Cosmetics Review

Buyers complain that their package never arrived or, if it did, the products were damaged or missing and the brand’s customer service refused to give a refund. These reviews called the company “a scam” and claimed they were “stealing money from people.” 

Other critical reviews were more tame, explaining how the brand canceled their order due to being out of stock. This was especially sad for those customers who were looking forward to receiving limited-time-only purchases like a Kylie Cosmetics holiday box. 

Over on Trustpilot, there are plenty of negative reviews that share similar experiences. The overall star rating sits at a lowly 3.2/5 stars from 4,831 customer reviews.

One negative Kylie Cosmetics review speaks for itself: “Back in like 2018 christmas I ordered 3 items worth 60$ and till this day they havent arrived. I sent them emails asking for refunds and all and they said my order did not exist.”

Kylie Cosmetics Review

Yikes. Another customer claimed that they received a damaged lipstick that the brand refused to refund despite the no-returns policy specifying damaged products are an exception:

I sent them pictures over and over about the lipstick they refused to give me money back… they refused to send me return label. … I understand no return policy but that does not mean they can send damaged products to customer.”

The positive ratings on TrustPilot pertain mostly to the quality of the products, with customers saying that they “fell in love with the packaging, pigments, colors.” Some reviews mentioned fast shipping and attentive customer service

One high-praise Kylie Cosmetics review reads: “[Kylie’s] brand is very unique and her products are made of high grade ingredients that can enhance your beauty and confidence.”

Kylie Cosmetics Review

On Sitejabber, Kylie Cosmetics is rated 1.4/5 stars out of 193 reviews, so it’s safe to say the site contains mostly bad ratings. There’s no doubt: these customers are not happy.

It’s almost nothing but “Buyer beware!” Most reviews have the same story: receiving damaged or incorrect products and no refund/exchange or they never received the package in the first place.

But the following customer review isn’t just crappy customer service—it’s concerning, health-wise:

Her skin started to burn for a while…  We went to doctor and he recommended to never use this product again… small parts of dead skin has been falling for a week now. We are working with our lawyer to file a complaint to FDA and other governmental organizations.”

Kylie Cosmetics Review

The few positive reviews said the price is reasonable for the high-quality products. And one customer fought back against the majority of negative reviews by stating that their customer service experience was great:

“… one time they sent me the wrong lip kit color so i contacted costumer service and they replied the same day in less than an hour. I showed proof and all and they sent me the correct lip kit I ordered and let me keep the wrong one they send.”

TL;DR: the positive reviews say product quality is great and worth the price, customer service is kind, and shipping is fast. 

Negative reviews say product quality is questionable for the pricey price and customer service is horrid, bordering on scammy.

Is Kylie Cosmetics Worth It?

Kylie Cosmetics Review

So, what did we learn today from our Kylie Cosmetics review? The brand is… worth it, but be wary when making a purchase. 

If you’re a fan of Kylie and her Instagram-ruling aesthetic, the company is definitely something you should check out. Have fun and feel confident when capturing the trendy look on yourself.

If you’re not particularly fond of the Kardashian-Jenners and their crazy-influential celeb status, then you might want to reconsider if the brand is worth a go. 

The nasty reviews of customer service are enough to make most people question the good faith of the company and perhaps enough to turn you off of the brand entirely. 

Kylie Cosmetics Review

If you’re still interested, be warned that there are still plenty of reviews about the product quality being sub-par for the hefty price. The looks are unique and the colors beautiful, so take a chance and spend your money if you dare.

Also, if you’re vegan and/or cruelty-free only, Kylie Cosmetics is worth checking out, since their product lineup won’t clash with your buying ethics.

Kylie Cosmetics Promotions & Discounts 

Kylie Cosmetics Review

We couldn’t find an active Kylie Cosmetics discount code for you, but here are some other potential goodies: 

  • Get $10 off when you sign up for the newsletter
  • Spend over $40 for free shipping

Where to Buy Kylie Cosmetics

Kylie Cosmetics Review

Our Kylie Cosmetics review found out that you can buy the brand’s products straight from or Ulta.

And that’s all for where you can buy the actual makeup. If you’re looking for a Kylie Cosmetics phone case and other related merch, you’ll have to check out the Kylie Jenner Shop.


Kylie Cosmetics Review

Where are Kylie Cosmetics made? 

The company’s products are made in the USA.

Is Kylie Cosmetics vegan and cruelty-free?

Kylie Cosmetics is cruelty-free, but not all products are vegan. Good news though: the brand just announced that it will soon be vegan and “clean.” We’re looking forward to that.

What is Kylie Cosmetics’ Shipping Policy?

This Kylie Cosmetics review is happy to report that the brand ships with USPS in the USA and internationally. Here is what you’ll be paying or—spoiler alert— not paying:


  • Flat rate of $9
  • Free shipping over $40


  • Flat rate of $15
  • Free shipping over $60

Once your order ships, you can track it on the USPS site.

What is Kylie Cosmetics’ Return Policy?

Unfortunately, we have to deliver this piece of bad news to you: there are no returns or exchanges

If products are damaged or missing, you must contact customer service within 14 days of receipt of the package and snap a pic of the damaged/incorrect item to get your issue (hopefully) sorted.

How to Contact Kylie Cosmetics

To get in touch with Kylie Cosmetics for your burning questions or order issues, you can email [email protected].

Didn’t see everything you are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine:

BeautyStat Cosmetics

Buxom Cosmetics

theBalm Cosmetics

NYX Cosmetics

Hero Cosmetics

Ask the community or leave a comment Ask a Question

The worse costumer service experience ever
Asked by Ceci Monroe (4 weeks ago) Reply

Be aware there’s no one replying to your inquiries and you don’t mean anything to them ones you have enter the CC # to paid for the product. They use a mix of fedex/usps so believe me when I tell you be prepared for a nightmare if anything happen and you’re not able to be present at time of delivery of the product. You cannot request fedex to hold the product for you because they service this cheap company uses to deliver the product is the most economical one and as e customer you don’t have that option. I was hospitalized a week after I place this order and it has been a nightmare. Just stay away from this product or just get it throughout a retailer. They don’t respond to emails they don’t give you a deliver time frame of the product and lie about the delivery time frame. Ones you -lace the order they change the delivery date to not available!

Ask the community or leave a comment

Your email address will not be published. Required fields are marked *