Morphe Review

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About Morphe

Morphe Review

If you’re caught up on the latest influencer buzz, you’ve probably heard of Morphe before. Considered one of the ‘main dogs’ within the makeup industry, this cosmetic brand fits right beside Sephora and Ulta Beauty. 

They are best known for their collaborations with internet celebrities, such as Avani Gregg, Madison Beer, and Jacyln Hill

Boasting a massive following of over 10.7M on Instagram, it’s no wonder that Morphe is a favorite among many makeup enthusiasts. They’ve also been featured in several online magazines, including Nylon, Glossy, and The New York Times. 

Need a break from Sephora? Perhaps this brand can offer you a new batch of products. Stay tuned, as this Morphe review will take a closer look at the company, their collection, customer ratings, promotions, and more to help you decide if they’re worth checking out. 

Overview of Morphe

Morphe Review

All great makeup looks start with foundation and the same can be said about Morphe.  

Co-founded by Chris and Linda Tawili, the brand started off as a small trade show hopping from one city to the next. They had no collective experience in the beauty industry but managed to pick up a few tips and tricks along the way. 

With a passion for offering makeup products at a reasonable price, Morphe slowly took off. 

Established in 2008, this Los Angeles-based brand is now known for their curated collection of cosmetic goods. Designed as a creative outlet for big-name influencers, this company has worked with dozens of internet personalities such as Lisa Frank and Bretman Rock

Morphe cosmetics is also committed to supporting numerous good causes. For instance, they’ve donated over $436,000 to The Trevor Project in 2019. 

In an inspiring quote left by the brand, Morphe is all about creating tools for self-expression: 

At Morphe, there are no rules. Stereotypes? Not interested. We’re real all the way. Dare to create. Push those boundaries. Make an impact. Show the world your true, vivid, exploding colors. You do you. And no one else. Blend the rules, Morphe Babe.”

Before we get really get into this Morphe review and take a look at some of their amazing products, let’s go over some of the brand’s pros and cons: 


  • A variety of cosmetic products to choose from. This includes makeup, skincare, haircare, and beauty supplements 
  • Reasonable prices 
  • Morphe donates a portion of their revenue to charitable organizations such as the Trevor Project
  • Offers in-store services like makeup appointments 
  • Provides Afterpay as an alternative payment option 
  • Free shipping on orders $45 or more 


  • Varied customer reviews 
Morphe Review

If you translate the brand’s name into its literal definition, Morphe means to transform. Makeup has an uncanny ability to metamorphose your entire look. It’s kind of like Mystique’s shapeshifting ability in the X-Men universe. 

For those who love to don a new aesthetic or vibe with a simple swipe of a brush, then girl, do we have a cosmetic company for you. 

From Morphe palettes to jaw-defining bronzers, this big-name brand has it all when it comes to makeup. They also carry other products, such as skincare, haircare, and beauty vitamins. 

Intended for amateurs and professionals alike, this Morphe review will highlight (pun intended) a few of their best-selling formulas for cosmetic enthusiasts to try out. 

Morphe Palettes Review

What’s makeup without a little color? This cosmetic brand offers a wide selection of eyeshadow palettes suited for any kind of aesthetic. From the James Charles collection to the Lisa Frank set, this Morphe review will go through a couple of their hottest picks within this category. 

Morphe X Lisa Frank 35B Artistry Palette Review 

Morphe X Lisa Frank 35B Artistry Palette Review
Morphe X Lisa Frank 35B Artistry Palette

Before the world of lipsticks, eyeshadows, and highlighters were introduced to me, I opted for the good ol’ sharpie, crayon, and tube of paint to color my face. You can only imagine the horror on my parent’s faces when they came home from work. 

While I’m sure most kids had this exact phase growing up, the traditionally ‘adult’ routine of putting on makeup doesn’t embody the same kid-like spirit. That is unless you opt for the Lisa Frank 35B Artistry Palette as a substitution. 

Made by famed internet personality Lisa Frank, this Morphe eyeshadow palette is offered in 3 different cover designs. 

All of them feature whimsical illustrations, such as a vibrantly colored unicorn, tiger, and aliens driving a car. Each set comes in 7 rows of wonderfully named, lively shades, most notably Princess Pearls, Hollywood Bear, and Angel Kitty. 

We suggest pairing the Morphe 35B set with a primer underneath. That way, you avoid the risk of fallout. Unfortunately, the tiger and aliens designs are currently sold out. But, you can still snatch the unicorn Lisa Frank 35B Artistry Palette for $30

Morphe 350 Supernatural Glow Artistry Palette Review 

Morphe 350 Supernatural Glow Artistry Palette Review
Morphe 350 Supernatural Glow Artistry Palette

Going for that neutral, Insta-baddie look? Look no further than the 350 Supernatural Glow Artistry Palette

Offered in 24 different shades, this set provides a more ‘wearable’ selection of colors. According to Morphe, this collection is considered an upgrade of the original version, as they added 11 different hues. In total, makeup enthusiasts get a choice of matte and shimmer eyeshadows

When it comes to shades, this Morphe 350 palette features color names like Otherworldly, So Divine, Secret Potion, and Superpower. 

In translation, it’s just an ombre of coffee-stained browns and peachy tones. Best paired with the Morphe Bronzer to really pop off that jaw, the 350 Supernatural Glow Artistry Palette comes at a cool $26

Morphe James Charles Palette Review 

Morphe James Charles Palette Review
Morphe James Charles Palette

Hi sisters! If you’re not down to look like flashback mary, the James Charles Palette is designed to add that pop of color. 

Packed with 39 various shades, this all-time classic contains hue names such as Wig, Tea, Shook, and You’re Kidding. As an added note, it includes a wide selection of shimmers, mattes, and metallics to help inspire several different makeup looks. 

As recommended by the product description, customers may want to check out the Morphe continuous setting mist and the eyelid primer as part of their cosmetic collection. 

To help keep your makeup in place, we suggest finishing off the look with the Morphe setting spray. For those willing to join the sisterhood, the $39 James Charles Palette is at a bargain for $35

Morphe Foundation Review

You can’t construct a sturdy building without a solid foundation, and that eye-catching look is much the same. Offered in various blends and skin tones, this Morphe review will only at one of the brand’s fan favorites. 

Morphe Fluidity Foundation Review 

Morphe Fluidity Foundation Review
Morphe Fluidity Foundation

I don’t know about you, but I usually walk out of my local Sephora with $100 less in my bank account. It’s not my fault, why are basics such as concealers worth over $50

For those on the same page, the Fluidity Foundation costs under $10. That’s honestly lower than most Starbucks orders. 

This Morphe foundation blend is intended to last for the entire day, which is thanks to its waterproof, sweatproof, and transfer-resistant formulation. 

And don’t worry, this alternative is designed for all skin types, ranging from oily to dry. Offered in 50 different shades, find your tone with the Fluidity Foundation for only $7

Morphe Brushes Review

Unless you’re part of the ‘fingers’ gang, a standard cosmetic brush is essential for all makeup routines. This online store holds a variety of flatheads, eyeshadow applicators, and foundation blenders. 

This Morphe review will go over one of their top-sellers down below to give you a little taste of what they have in store. 

Morphe Vacay Mode Brush Collection Review 

Morphe Vacay Mode Brush Collection Review
Morphe Vacay Mode Brush Collection

Nothing’s more terrifying than unblended makeup. Designed to fade out those harsh lines, the Vacay Mode Brush Collection ensures a seamless application at every time. 

Made out of natural and synthetic bristles, this set contains 13 different tools. This includes the lip brush, the flat shadow, the blender fluff, and more. 

To keep things tidy and organized, this Morphe brush set comes with a nifty small tubby. Intended for foundation, eyeshadow, contouring, and other makeup steps, attain that natural glow or full glam with the Vacay Mode Brush Collection for $44

It’s worth noting that the estimated retail price is over $129

Morphe Setting Spray Review

In case of hot and humid days, setting sprays are a must to prevent your makeup from melting. 

This cosmetic brand holds a variety of formulas on their website, such as the ‘Spray your Grace’ blend and the Madison Beer collectible. 

Morphe Continuous Setting Mist Review

Morphe Continuous Setting Mist Review
Morphe Continuous Setting Mist

In today’s weather report, the sky calls for a bright and sunny afternoon. It’s pushing that 30-degree mark, with no refreshing breeze whatsoever. 

Like most people, the usual sunscreen, hat, or umbrella will do the trick in beating the heat. But for those keen on wearing makeup, going outside isn’t even an option. Fortunately, the Continuous Setting Mist helps to prevent cakeage during those sweltering summer days. 

Part of the Morphe makeup collection, this formula is packed with Vitamins E and B5, as well as fruit extracts for an added touch of nourishment. 

It dries out with a dewy finish, helping to keep your makeup relaxed and natural. Considered a must-have in all get-ready routines, add the Continuous Setting Mist to the collection for $16

Is Morphe Cruelty-Free? 

Morphe Review

Take this as a sign to breathe a sigh of relief. Morphe states that they are a cruelty-free brand, meaning that their products aren’t tested by animals. As an added cherry on top, some of their formulas are also vegan. 

For more information on this topic, we suggest doing a bit of research on their website if you have further questions. 

Is Morphe Toxic? 

Morphe Review

This Morphe review cannot determine whether they use clean ingredients within their products. 

With that being said, customers are invited to visit EWG Skin Deep’s website for an accurate read on their products. Some of their formulas, such as the Brow Setting Gel and the Morphe Highlighter, were graded with a positive 2 out of 10 on their toxic scale. 

Who Is Morphe For? 

Morphe Review

Morphe seems to operate on internet fame when it comes to cosmetics. And by that, we mean they partner with dozens of big-name personalities like James Charles and Madison Beer. 

As a result, this cosmetic brand leans towards the YouTuber and Instagram crowd, specifically the younger demographic. A majority of these online celebrities have a teenage or young adult fan base. 

On top of that, Morphe is considered the more affordable cosmetic brand compared to outlets like Sephora or Estee Lauder. With most of their prices ranging towards the $30 mark, this company can be seen as a budget-friendly alternative to some customers. 

Comparison: Morphe vs. Kevyn Aucoin  

Morphe Review

Hey Morphe, it’s time to arm yourself with as many makeup brushes as you can gather. In this special segment, we’re throwing this cosmetic brand into a comparative duel with Kevyn Aucoin. 

We’ve compiled a short summary of company perks, product variation, cost, and other notable assets that make each label different. Without further to do, let’s dive in. 


  • A variety of cosmetic products to choose from (makeup, skincare, haircare, beauty supplements)
  • Offers cruelty-free formulas only 
  • Home to several internet-famous collaborations such as Maddie Ziegler and Charli D’Amelio 
  • Reasonable prices 
  • Provides in-store services

Kevyn Aucoin:

  • Offers makeup products designed by Kevyn Aucoin himself 
  • Does not claim that their formulas are vegan or cruelty-free 
  • A bit pricier compared to Morphe 
  • Available as an internet purchase only 

Morphe Reviews: What Do Customers Think?

Morphe Review

So, does Morphe deserve a collective yas or nah? There’s only one way to find out. To help readers reach a more solid conclusion, this Morphe review has searched far and wide to see what customers are saying about this brand. 

Let’s start things off by taking a glance at some of the ratings for their top-selling products:

  • The James Charles Palette: 4.9/5 stars out of 5,168 ratings
  • The Fluidity Foundation: 4.3/5 stars out of 558 ratings
  • The Vacay Mode Morphe Makeup Brushes Collection: 4.7/5 stars out of 242 ratings
  • The 35O Supernatural Glow Artistry Palette: 4.8/5 stars out of 23 ratings
  • The 35B By Lisa Frank Artistry Palette: 4.8/5 stars out of 174 ratings

Early signs dictate that Morphe is an internet fan favorite. According to multiple reviewers online, their eyeshadow palettes and foundation creams were rich in pigment and color payoff

A majority of makeup enthusiasts were happy with the way they applied, as most products blended seamlessly

I love it, it goes on so well. Great coverage but not cakey and it looks flawless. Definitely my favorite I’ve ever used!” one customer wrote for the Fluidity Foundation

Despite the hype, other websites such as Influenster, SiteJabber, Makeup Alley, and Trustpilot hold varied reviews for Morphe cosmetics. We’ll include them in point-form for readers to compare:

  • Influenster: 287.9K reviews with a 4.5/5 star rating 
  • Sitejabber: 40 reviews with a 3/5 star rating 
  • Makeup Alley: 322 reviews with a 3.9/5 star rating 
  • Trustpilot: 488 reviews with a 1.7/5 star rating 

On the positive side, a good amount of customers were impressed with how their foundations, eyeshadows, and setting powders performed. 

Most formulas managed to last the entire day, while others kept vibrant and pigmented when blended in. According to Makeup Alley, 64% of customers would purchase their products again. 

“This could easily be a one and done palette for the makeup savvy minimalist. The color story is highly wearable with variety as its central theme. The formulas are buttery, blendable, and buildable,” one Makeup Alley user wrote for the Jaclyn Hill Eyeshadow Palette

Overall, the majority of customers view this company as a makeup favorite, still there are a few unfavorable testimonials we’ve found online. 

Is Morphe Worth It?

Morphe Review

All in all,we believe Morphe is definitely worth checking out. They’re considered a contender within the makeup industry, so it’s likely that you’ll come across it in your local plaza or city mall. 

Their collection is quite legendary, as Morphe is home to several internet personalities like Nikita Dragun and Manny Mua

But by far, their most tempting asset is their alluring low prices. Compared to the $100 eyeshadow palettes you’d find at competing stores, this cosmetic store offers them at half the price. 

Overall, if you’re looking to give the benefit of the doubt, this Morphe review suggests that you give them a good look. There’s a chance that you’ll get a real bang for your buck. 

Morphe Promotions & Discounts 

Morphe Review

The brand has a sale outlet where customers can find select cosmetics at a discounted price. In addition, buyers can sign up for their rewards program, where members can accumulate points to receive exclusive access to company perks. 

In terms of their refer-a-friend program, users can get 100 points (worth $5) when sharing their affiliate link. 

Looking for a Morphe discount code or a Morphe coupon? We did find some promotions on their Canadian website, but we’re unsure if they offer the same deals on other countries’ web pages. 

Where to Buy Morphe

Morphe Review

Here to buy a few Morphe brushes for yourself? Customers can head over to to peruse through their collection. 

Aside from visiting their in-store locations, you can also find them at select retailers:

  • Amazon 
  • Mecca
  • Ulta Beauty 
  • Walmart
  • Boots 
  • Cult Beauty
  • Target


Morphe Review

Who owns Morphe? 

Morphe is co-owned by founders Chris and Linda Tawil. They are run by parent company, Forma Brands LLC. 

Where is Morphe made? 

This Morphe review was unable to find information as to where their products are made on their website. Most sources point to China as their main manufacturing location. 

Is Morphe vegan and cruelty-free?

According to their website, All Morphe products are cruelty-free. With that being said, only some of their merchandise is entirely vegan.  

What is Morphe’s Shipping Policy?

This Morphe review is happy to report that they offer free shipping on orders that total $45 or more. Anything below this amount is charged a base fee of $6

They also provide other delivery options such as upgraded, express, and international. To help monitor the status of your order, the brand will issue a tracking number upon a confirmation email. 

What is Morphe’s Return Policy?

For online orders, customers have until 60 days to send back their products. For in-store purchases, this is limited to a 30-day window

To initiate this process, buyers must contact the brand for further instructions. 

How to Contact Morphe

For inquiries unrelated to this Morphe review, you can reach out to the company through three methods of contact:

  1. Phone number: 1-877-366-7743 
  2. Email: [email protected] 
  3. Visiting one of their in-store locations

Didn’t see everything you are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine:

BeautyStat Cosmetics

Buxom Cosmetics

theBalm Cosmetics

NYX Cosmetics

Hero Cosmetics

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