Natasha Denona Review

About Natasha Denona

Natasha Denona Review

Natasha Denona is a cosmetics company that was founded by the award-winning makeup artist herself. They’re most known for their luxury line of eyeshadow palettes, while also offering other makeup and accessories.

The brand promises to deliver formulas made of the highest quality ingredients, to be enjoyed by makeup enthusiasts and beginners alike.  

Natasha Denona has a following of 1.2M on Instagram, which is quite the crowd! Her best-selling eyeshadow palettes rose to the top of many must-have lists, including Allure’s Best of Beauty 2018.

Ever since, she has created a cult following and even presented top-rated Masterclasses in 2018 and 2019.  

So, with such a renowned artist at the helm, does the makeup live up to the hype? This Natasha Denona review will take an in-depth look at the brand, some bestsellers, customer ratings, promotions, and much more.

This will surely help you decide if their products are worth adding to your collection. 

Overview of Natasha Denona

Natasha Denona Review

Natasha Denona was gifted with both a scientific mind and an inherent love for art. Even at a very young age, she would experiment with textures and colors, along with how light interacts with a person’s face. 

She quickly built an astonishing portfolio that featured well-known celebrities with her makeup brand. Entirely self-taught, the brand soon evolved into an internationally recognized leader in the industry.  

Natasha Denona was inspired to create professionally advanced cosmetics that were also accessible for aspiring artists. Denona took it upon herself to personally develop innovative formulas made from premium quality ingredients. The rest is history! 

The Natasha Denona headquarters are located in NYC.

Before getting into the details of this review, let’s look over some initial pros and cons of the brand. 


  • Natasha Denona has over 20 years of experience in the beauty industry
  • All eye, base, lip, and cheek products are made of the highest quality ingredients 
  • Products are cruelty-free 
  • Some eyeshadow shades are labeled with helpful pointers such as “crease” or “transition”, making the palettes easy for beginners to use 
  • Positive reviews from multiple online sources
  • Many customers appreciate the versatility of the palettes; being able to create a wide range of makeup looks 
  • 10% off your first order when you register 
  • Pro Artist Program offers benefits and discounts to makeup artists 
  • Many products are offered at a variety of retailers including Amazon, Sephora, and LookFantastic
  • Natasha Denona free shipping on all US orders $50+


  • Products are not vegan, although they do their best to substitute animal-derived ingredients with plant-based ingredients 
  • Pricier compared to competing retailers
  • Some customers suggested that the packaging can be improved 
  • The brand does not offer individual eyeshadow pans 

Is Natasha Denona a clean brand? 

This Natasha Denona review found that the brand is entirely cruelty-free. The brand is conscious of using alternative plant-based ingredients to avoid animal cruelty whenever they can. 

On that note, it is also important to note that the brand is not entirely vegan since they do use Carmine and Beeswax in some of their products.

Be sure to read the description of each product and the ingredients used to see which Natasha Denona products follow these guidelines.

Natasha Denona Eyeshadow Palettes Review

Natasha Denona products are designed for the everyday woman. Whether it’s their pigmented eye shadow palettes or glowing face and cheek palettes, the brand helps you step up your makeup game. 

There are a few products that this Natasha Denona review won’t be covering in this article. These include the:

  • Natasha Denona Gold Palette
  • Natasha Denona Sunrise Palette
  • Natasha Denona Tropic Palette
  • Natasha Denona Safari Palette

That being said, we will still be covering many of the cult-favorite Natasha Denona sets and bestsellers. Let’s get started!  

Natasha Denona Circo Loco Eyeshadow Palette Review

If you’re looking for a something a little unique, you’ve found it here. Rooted in a circus theme, Natasha Denona’s Circo Loco Eyeshadow Palette allows you to go a little wild with that eye color with 15 just-released shades.

These pressed formulas come in a mix of metallic and matte textures but apply with a creamy composition that is buildable and easy to blend. 

The 4 color options in the Circo Loco Eyeshadow Palette are oranges, pinks, purples, and blues for your best mermaid look, or a bright accent for your lid color.

This Natasha Denona review recommends pairing a bold eye makeup look with a neutral lip, to keep the attention on your seamless blends.  

Apply the shimmers with a slightly damp eyeshadow brush (or the tip of your finger), and the matte shades with a fluffy one. You can create a range of eccentric looks with this limited-edition palette for $129.  

Natasha Denona Bronze Palette Review

The comfortable texture and long-lasting pigment of shadows in this Bronze Palette make for perfect all-day wear.

If you’re stuck in meetings all day but have a date later in the evening, this palette has has your back with natural, dusk shades that work well with a gold necklace and earrings set.

Swipe on some velvety neutral shades in the morning (like Suntan or Beach), and layer on the sultry shimmers (Glooming or High Degree) when you’re ready to clock out. For people of all ages, the versatility of brown eyeshadow is a real asset. 

Natasha Denona’s Bronze Palette costs $65 and features 15 shades to choose from.  

Natasha Denona Love Palette Review

When Cupid isn’t around to shoot his arrows, take matters into your own hands with the Love Palette. These rich pinks, mauves, corals, and burgundies can be used to create various romantic, seductive, or playful looks. 

These 15 dense pigments are filled with chroma crystals and mineral pearls. Plus, the extra-creamy formula prevents tugging or fading, so even beginners can achieve a consistent application. 

Don’t wait for Valentine’s Day to have a little fun with the Love Palette, sold for $65

Natasha Denona Glam Eyeshadow Palette Review

The Glam Eyeshadow Palette is a bestseller for a reason. It offers an assortment of 15 intense shades that lean towards cooler tones for a great night-out look, or the days you are feeling luxury looks. 

If you’re new to sculpted eye looks, you might be initially intimidated by the darker, bold textures. But, look closely! For less anxiety and more confidence, Natasha Denona includes labels detailing where each shade is best placed.

You’ll know exactly which shadows are meant for the crease, lash line, and lid, and so on, especially helpful for newcomers to makeup! 

Recreate Natasha Denona’s iconic looks with this Glam Eyeshadow Palette, whether you’re aiming for a matte, metallic, or sparkling finish. It rings in at $65

Natasha Denona Mini Nude Eyeshadow Palette Review

Featuring a color scheme of only 5 neutral shades, the Mini Nude Eyeshadow Palette is carefully selected and user-friendly. The pans have matte, duo-chrome, and metallic finishes; allowing you to create warm and inviting smokey eyes.   

If you’re looking to layer some of these shades with cooler and darker tones, take a look at the Natasha Denona Mini Retro Palette. Both sets have super-saturated pigments that prevent creasing, fading, and smudging. 

Traveling is a whole lot easier with these mini Natasha Denona palettes, thanks to their compact size. Add the nudes to your collection for just $25

Natasha Denona Blackest Black Review

If you want to recreate an edgy runway look, Blackest Black from Natasha Denona is the answer. Highly pigmented and matte, this blendable shadow stays in place so you can make your statement loud and clear. For extra reassurance, use an eyelid primer beforehand. 

To pack a stronger punch, try wetting your brush or finger, which will intensify the color upon application. If you’re not going for a diffused effect, use a fine brush to use the formula as a liner instead. 

You can achieve the Blackest Black look for $29 (packed with 0.14 oz of pigment). As a bonus tip from this Natasha Denona review, pair the product with the brand’s eyeshadow brushes 4,5,6, or 11.  

Natasha Denona I Need A Nude Glow Highlighter Review

I Need a Nude Glow Highlighter leaves your skin ready for that golden hour glow selfie. Its multi-dimensional formula has the same smooth texture as the impact powder debuted in Natasha Denona’s TAN Cheek Palette

This metallic highlighting powder is lightweight and won’t rub off easily, perfect to last you through those long summer nights of adventure.

This Natasha Denona review suggests popping this champagne tone on your cheeks, bridge of the nose, and cupid’s bow for a luminous glow. 

I Need A Nude Glow Highlighter comes to $42 at checkout.  

Natasha Denona Lip Oh-Foria Review

A balm-gloss hybrid that amplifies and hydrates your lips while adding color, what more can you ask for?

Natasha Denona’s Lip Oh-Foria uses a moisturizing formula that promotes collagen production for plumping and smoothing effects, both instantly and over time. 

The crystal-like brilliance gives your lips a super-juicy shine. Additionally, peppermint oil provides relief with a long-lasting cooling sensation. Natasha Denona ensures that it lasts for comfortable 8-hour wear.

Get the appearance of younger, fuller, and perfectly defined lips with the 4ml Lip Oh-Foria for $26

Natasha Denona No 2 Eye Brow Brush Review 

There’s nothing more satisfying than an effective 2-in-1 tool. The Natasha Denona No 2 Eye Brow Brush features a spoolie end to position individual strands and an angled tip to add color and definition. 

This brush assists in creating a precise angled look for your brows, all with a seamless finish that isn’t overwhelming compared to your natural brows. Follow these three simple steps to use the tool: 

  1. Brush your hairs downwards with the spoolie
  2. Apply desired brow product(s) from the upper part of the brow moving towards the arch to the end of the brow
  3. Brush your hairs up again with the spoolie

Perfect your arches with this double-ended brush for $18.  

Natasha Denona Reviews: What Do Customers Think?

Natasha Denona Review

This Natasha Denona review searched the internet to see what customers were saying about their purchases. We found a solid amount of praise on the brand’s website.

To prove it, third-party websites we searched on such as Influenster, Sephira, Amazon, and Temptalia hosted some glowing feedback which we will share with you. 

Before we start, might we say that many customers are strongly drawn to Natasha Denona’s eye makeup products. Though the raitngs for the products are slim pickings, much of the feedback is positive with many customers wanting to buy again.

Some of the satisfied users have noted that the pigmentation and quality of these formulas are exceptional, and the versatility of the products is unmatched.

For example, the Glam Eyeshadow Palette received 4.6/5 stars from 36 customers on the brand’s website. One writes of the product’s texture and easy of use:

“Finally!! A palette for any mood, outfit, or occasion. Gorgeous, consistent application. I’m loving the how-to labels. Perfect for a beginner, or any skill level. The “transition” and “blend” shades are a nice surprise. Overall, a phenomenal palette, and I’ll be ordering a backup!! Merci, Natasha!!” 

On Sephora, 440 reviewers gave the Natasha Denona Biba Palette an average of 4.4/5 stars. One customer gave valuable feedback about how the eyeshadow shades don’t come in individual pans, but only because she loves them so much and wants more:

I really want her to come out with individual pans of these because that gray taupe shade is the perfect cool tone shadow and I absolutely love it. I also really like the buttery shadows that she has they’re just so creamy and blend on the I beautifully.” 

Some other customers took to Amazon to share their thoughts. The Mini Nude Eyeshadow Palette received 4.5/5 stars from 23 comments, while the Bronze set received 4.4/5 stars out of 31 reviews.

Most customers appreciated that the versatile shadows were labeled and that they were able to create many looks from the individual palettes. 

This Natasha Denona review did come across a few negative testimonials, with some expressing their disappointment for the shadow’s staying power, as well as the amount of fallout in the product.

The steep price point is also a point of discussion when it comes to negative ratings. One customer who purchased the Mini Gold Eyeshadow Palette shared that the quality did not match the price. She wrote:

“I bought the item in Sephora for $25 and still regretting it. It doesn’t [last] long and looks cheap.”

One 4-star reviewer for the Bronze Eyeshadow Palette was also not impressed by the packaging. She wrote:

“The product itself is amazing but the packaging was horrible…the fact it didn’t have a divider, that thin clear plastic that divides the shadows and the mirror, it kinda bugged me…I expected it to be packed up extra safe.”  

Is Natasha Denona Worth It?

Natasha Denona Review

Natasha Denona brings decades of knowledge to the table, setting her cosmetics company apart from the competition.

Customers will readily tell you that the eyeshadow palettes help a range of vibrant, ultra-pigmented, and long-lasting looks. Plus, they’re easy to use, due to the convenient labeling. 

Shades and formulas were hand-designed by the artist herself, with chroma crystals and luminous mineral pearls that make the wearer feel pampered. The brand is also cruelty-free and select products are vegan and paraben-free

But, some customers were disappointed that the eyeshadows did not complement all skin tones, this might be because many of the palettes are cool-toned.

Others offered valid improvements to packaging, and that these products are expensive to try out for the first time (especially since you can’t return them once opened).  

The brand can also look into offering samples, or individual shadows for customers to purchase in the future so that they can try the shades before buying a full palette.

If there are unforgivable things you have found in your Natasha Denona products, you can opt for the brand’s 30-day return policy and continue your search for the perfect makeup lineup in your arsenal.

Overall, the brand is highly celebrated and delivers on its promises. This Natasha Denona review encourages you to splurge if you can. The brand is worth it. 

Natasha Denona Promotions & Discounts 

Natasha Denona Review

This Natasha Denona review has found a few ways to save money. For starters, you can also receive 10% off your first order when you register for an account. And, shipping is free for US orders over $50. 

Customers can also navigate to Special Offers on the company’s website, to find all the Natasha Denona sale items. This section features select discounted products available for purchase. 

They also have a Pro Artist Program that offers benefits for makeup artists, such as 30% off select Natasha Denona products online and in-store. In order to qualify, you must present your Makeup School Diploma when registering.  

Where to Buy Natasha Denona

Natasha Denona Review

You can purchase the brand’s products directly through the website: This Natasha Denona review has also found some partner retailers, including: 

  • Amazon
  • Sephora 
  • Beautylish 
  • LookFantastic
  • Beautylish
  • Wish
  • Poshmark


Natasha Denona Review

Who is Natasha Denona? 

Natasha Denona is a widely-known makeup artist who has been in the business for over 20 years. She is the woman behind the iconic namesake brand. 

Does Natasha Denona test on animals? 

The brand does not test any of its ingredients, formulas, or products on animals. 

What is Natasha Denona’s Shipping Policy?

Natasha Denona offers free shipping on orders $50+ for US customers. Orders are processed Monday to Friday, before 2 PM, and are delivered in 3–7 business days. Shipping costs, carriers, and times vary for international locations. 

There is a maximum quantity limit of 6 products per order, so choose wisely! (Or, place a second order.)     

What is Natasha Denona’s Return Policy?

If you are unsatisfied with your order, you may return the product(s) within 30 days of receipt. All of the items must be unopened and in their original packaging

To initiate a return, email customer service at [email protected], or get in touch via the contact form on their website. 

How to Contact Natasha Denona Customer Service 

For any inquiries that are unrelated to this Natasha Denona review, get in touch by filling out the Contact Form on their website. Keep an eye on your inbox for a reply from the company.

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