Oura Ring vs Apple Watch Review

About Oura Ring

Oura Ring vs Apple Watch Review

Oura Ring is a simple-looking device with a smart, techy core. Its tracker was first created in 2013 by Kari Kivela, Markku Koskela, and Petteri Lahtela. The brand is on a mission to improve the way you live, and its headquarters and factory are both based in Oulu, Finland.

The device’s main function, and what it’s been highly praised for, is to track your vitals through your sleep, helping you determine how to rest, recover, and when to be active. The ring also tracks your activity while it sits lightly on your finger—attractive and out of the way.

About Apple Watch

Oura Ring vs Apple Watch Review

Apple Watch is on its 7th series, and we don’t think we need to tell you who this iconic company was founded by. If you don’t already know, tech legend Steve Jobs created the brand back in 1976, launching the Apple I, a hand-built computer designed by his business partner, Steve Wozniak.

Since then, the world-renowned brand has released countless versions of desktop computers, laptops, iPads, phones, and watches. The Apple Watch 7 is a highly impressive technological device that matches the likes of a smartphone in what it can do. Apple is based in California but has offices in every major city around the world. Its products are manufactured in China.

This Oura Ring vs Apple Watch review will get into the inner workings of each of these incredible, modern devices. We’ll compare them from afar, examine them close-up, and help you get to know exactly what makes each of them tick—literally.

Before we pick up the proverbial magnifying glass and tiny tweezers, we’ve put together a brief list of things you might like to consider as you browse.

Oura Ring vs Apple Watch: What to Consider

Oura Ring vs Apple Watch Review

Product range

The Oura Ring Gen 3 comes in four metal options: silver, black, stealth, and gold. You cannot buy previous generation models. The Apple Watch 7 has countless strap and face options, and you can buy previous versions for lower costs on its website.

Target audience

Both of these devices are great lifestyle trackers, though the Apple Watch may be better suited for fitness. The Oura Ring is streamlined and out of the way—it has a simplicity about it that’s great for those who don’t want to think about or look at a tracker all day. With Apple Watch 7’s bold design and many features, it’s the complete opposite.

Design features

Apple’s models are sleek, rounded, and attractive. You have tons of choices for straps and display styles. It’s a high-tech device that was made for people who want more out of their watch, integrating daily life into their wrist with Wallet, text, and GPS functions.

The Oura Ring is much simpler. It tracks just the basics like sleep and activity to help you understand your daily habits and work towards better.


Both of these devices are constantly leveling up. Oura is on Gen 3 now whereas Apple is on Gen 7, and it’s with this brand where we see planned obsolescence where customers are impatiently awaiting the next design as soon as they put on the newest one.

The average life of the ring is two years whereas the watch is three. You can buy previous models of the Apple Watch but you cannot do the same for the Oura Ring.


Apple is a worldwide brand, and its products are available across the globe and in thousands of shops. Oura is a smaller brand with only one partner retailer.

In terms of price, both of these products are reasonable for what kind of technology they offer. Apple’s pricing may be more understandable considering the number of things its series 7 device can do.

Now that we know all about the highlights of each brand, we’re going to zoom in on the details in the following sections. You’ll get to see the two competitors head to head, but remember, this is a friendly competition, and the goal is to find a device that fits your unique needs.

New Oura Ring Generation 3 vs Apple Watch Series 7: Who Are They For?

With different looks and different features, who these devices are for will of course be different too. This section of our Oura Ring vs Apple Watch review will glide over each tracker’s target audience based on the appearance and tech of each.

The Oura Ring is light. It weighs just 4-6 grams depending on your size. The convenient device holds 4-7 days of battery life and syncs up to your smartphone, compatible with Apple Health and Google Fit.

The ring is comfortable to wear and out of the way, so it’s a great idea for anyone who wants to learn more about and improve their lifestyle habits but doesn’t want to be faced with the number of steps they take or heart rate every time they look down at their watch. And since it’s a stylish, versatile piece of jewelry, it gives you the option to actually wear your own watch, too.

But you won’t just get to wear your own watch, you’ll get to wear your ring with gowns, suits, and any other classy outfit you care for. Those who choose fitness watches are often faced with the decision of either leading their tracker behind or compromising a classy outfit. With the Oura Ring, you won’t have to decide.

The Oura Ring is a precise tracker, but it may not be the obvious option for extremely active individuals. Since it’s a ring, lifting weights may be uncomfortable with it on. Overall, it has more of a “wellness tracker” vibe instead of a “fitness tracker.”

We can see this clearly when looking at the Apple Watch 7: it’s a truly incredible device that’s one app short of being your iPhone. You can do pretty much everything from your watch, such as send a text, make a call, or use the calculator function. You’ll also get to use GPS, get an ECG, and play music on top of all of the advanced workout features.

With a big screen, this thing is noticeable, and that’s the point. It’s designed to be integrated into your life—all day, every day. The screen is always on, it’s meant for those who want to be involved with their tracker. It’s not a toy, but it has that covetable vibe that Apple is known for that makes you want to say, “gimme, gimme.”

The most obvious difference between these two devices is how they’re worn. The next is a matter of display. You know that the Oura Ring doesn’t have a screen, it’s designed to be out of the way and out of your mind, allowing you to go about your day and track your stats without too much thought.

Though both devices track a range of stats, the Apple Watch 7 is much more technologically inclined and geared towards techy folk who want to be involved with their fitness tracker throughout their day. This difference alone may make you choose one design over the other, but if not, we’ve got a lot more differences to point out between the two coming up.

New Oura Ring Generation 3 vs Apple Watch Series 7: Tech Specs

Oura Ring vs Apple Watch Review

If there’s one thing you’ll learn in this Oura Ring vs Apple Watch review, it’s that these two devices are incredibly different. This section will certainly prove that, but it’s not necessarily about which tracker is more high-tech, it’s about finding one that fits your needs and preferences. So let’s dive in.

The Oura Ring has made a name for itself simply from its sleep tracking function. On its Gen 3 model, the ring works by collecting data points from your finger (pulse, body temperature), as well as an accelerometer to track your sleep cycle and activity. All of this data syncs to the app on your smartphone where you can read it and learn from your habits.

What can you do with Oura? Track all activities, whether it’s playing with your dog or going for a run. If you have one, keep track of your menstrual cycle to predict your next period. You can also monitor your sleep, including naps, and follow guided meditations via the app.

Because the Oura Ring is worn on your finger instead of your wrist, it’s able to get the most accurate measurement of your heart rate. And since it sits right on your skin, it detects body temperature as well, helping you better predict illness before symptoms strike.

New Oura Ring Generation 3

  • Lightweight and durable
  • Out of the way
  • Allows you to wear a regular watch
  • Can wear with dressier outfits
  • Measures heart rate more accurately than a watch can

The Apple Watch 7 has quite a few more features to it, functioning as so much more than a tracker but a lifestyle device. Though, it does track your activity efficiently and lets you select from a range of activities to make sure it’s giving you the most accurate picture of your workout. It can also track your sleep and help you create healthier bedtime routines.

Unlike the Oura Ring, everything you need is on your wrist. You’ll see your stats in real-time and it will even remind you to start your workout period if it senses ongoing movement, for example, when you begin to pedal on a bike. Undeniably smart, the watch can even call 9/11 if you get injured.

It calculates your blood oxygen levels, lets you perform ECG measurements on the spot, and will even guide you through meditations—again, all from your wrist. You’ll be able to answer and make calls, send texts by typing or scribbling letters, use a calculator and timer, and can play music, podcasts, or audiobooks.

If you ever find yourself out and about without your wallet, simply tap your watch to use ApplePay. A true lifestyle device, the Apple Watch 7 is with you through thick and thin.

Apple Watch Series 7

  • Durable and sleek
  • Large display
  • Can text, email, and call
  • Seemingly endless features
  • Allows you total freedom (it’s a GPS, phone, and wallet)
  • Tons of strap materials to choose from (leather, canvas, silicone)
  • Always-on display is optional

As we previously said, these devices are very different. Both have some of the same features, but the biggest contrast is perhaps that one has a screen and the other doesn’t. You’ll need a phone to use either device completely (your Apple Watch won’t make calls if you don’t have your phone nearby), but the Oura Ring is more reliant on its app to show you stats.

New Oura Ring Generation 3 vs Apple Watch Series 7: Materials and Durability

Oura Ring vs Apple Watch Review

Something that you wear every day better be built well, or else it won’t be able to stand up to the daily strain of bumps, drops, and sweat. Our Oura Ring vs Apple Watch review will now take a look at what each of these devices is made from and how well they wear over time.

The Oura Ring is made from titanium with a PVD coating. Its inner molding is non-allergenic for comfort on all skin types, the ring itself lightweight but strong. It can hold up to 7 days of battery life on a single 80-minute charge, but that depends on how much you do in a day (more movement = more battery needed).

Those who wear Oura’s device say that it’s truly comfortable, so light they’d forget they’re even wearing it. It’s the size of a standard wedding band so it’s not ostentatious, it’s simple and attractive. Water-resistant up to 100 m, you can even take this little guy swimming.

The ring always has its Bluetooth Low-Energy function on, so it will automatically sync to your smartphone. During times of travel, switch this EMF-safe device into airplane mode.

Like the Oura Ring, the Apple Watch 7 is resilient to life. This new model features a crack-resistant crystal face with a dust-resistant design that’s clean, lean, and ready for action. Take it swimming down to depths of 50 m, the face is watertight and fully functions as you stroke.

Enjoy the vibrant OLED display and a quick charging time (45 minutes will give you an 80% charge). The face is made from a mix of titanium, stainless steel, and recyclable aluminum.

Both made from durable, long-lasting materials, the Apple Watch is said to last for up to 3 years before it starts to slow down, whereas the Oura Ring starts to hold less charge at the 2-year mark. Oura can reach lower depths than Apple and because of its lack of screen, we’d say it’s the more durable option, but it’s also a simpler device.

Oura Ring vs Apple Watch: Price & Value

Oura Ring vs Apple Watch Review

Price is an important factor in deciding what kind of device to buy. If one is out of your range, the other is an obvious choice. To help you see what you’ll get in terms of value with each, this part of our Oura Ring vs Apple Watch review will look at both devices to find out if one is worth shelling out a few extra bucks for, or if you’re better off with the other.

Customers say that the Oura Ring works really well. Overall, they’re really impressed with how reliably it performs and holds up over time. Its main point of value is not having to wear a watch to bed or in general. Some folks can’t stand having something around their wrist.

The Oura Ring is $299 for its silver and black models. It’s $399 for the stealth and gold versions. That price includes 6 months of free membership to the app. After that, you’ll need to pay $7/month to stay connected.

The competitor’s products have been known to break or lose battery life quickly, but this may not be the case for the Apple Watch 7, which has a stronger and more durable display. With a large screen and quick charging ability, users love how conveniently it blends into their everyday lives.

Depending on your strap, you’ll pay anywhere from $529-$2,249 for your Apple Watch 7. You can also create your own if you don’t see your preferred style amongst its list of many colors and metals.

Unlike the Oura Ring, you don’t need a subscription to use an Apple Watch. Instead, your stats will be displayed on the device itself and you can check up on them in the app whenever you like for no charge. With that said, you’ll need to constantly bring along your phone if you want to access certain apps, like music.

In terms of value, you’ll get more out of your Apple Watch because of its many features, so a higher price is understandable. The Oura Ring is simpler, its accurate tech and out-of-the-way design lending it value.

Oura Ring vs Apple Watch: What Do Customers Think?

Oura Ring vs Apple Watch Review

When buying anything online, it’s important to read feedback. That’s the reason this Oura Ring vs Apple Watch review exists, and here, you’ll find out exactly what those who have bought each device think about them to help you better understand what they’re really like.

The Oura Ring has a sterling reputation for its sleep tracking capabilities, providing an accurate picture of what users’ sleep patterns are like. We combed the web to find out what different folks had to say about the ring and you’ll find a few ratings from some of those sources below.

  • The Verge: 7.5/10 stars
  • Tech Radar: 4/5 stars
  • PC Mag: 3.5/5 stars

Reading through these reviews, we found common threads of feedback among them. Next, you’ll see a summary of what we saw.

  • Battery lasts a long time
  • Seamless, easy-to-navigate app
  • Discreet and lightweight

The only issue we found for the Oura Ring is that some of its features aren’t available yet. Right now, it operates as a sleep and fitness tracker, but it doesn’t excel in accuracy when it comes to motion, though its heart rate detection is spot on.

Apple has been said to be the must-have smartwatch of the year, its impressive features and streamlined, softened design are a treasure to wear on your wrist. In general, this brand doesn’t need any help garnering attention, loyal followers count the minutes until new models are released.

In the case of the series 7 model, this is one you simply can’t go back from. Here’s what recent reviewers rated the watch:

  • Tech Radar: 4/5 stars
  • Tom’s Guide: 4.5/5 stars
  • CNet: 8.2/10 stars

Appreciating its updates from the last model, buyers were most happy with its larger display, magnetic charger, and QWERTY keyboard. Below, you’ll find a list of the most common bits of feedback among the above reviews.

  • Enjoy its advanced fitness tracking
  • Convenient and charges quickly
  • Love the way it looks and feels

In terms of negatives, some say that the watch doesn’t perform too well when it comes to battery life. Also, it may not be as exacting as other sleep trackers. Overall, it’s an impressive device that many believe is a must-have simply for the number of things it can do.

According to customer feedback, Oura’s device may do a better job at tracking your sleep, and it probably will have longer battery life too. Apple’s device features more advanced technology and has a more “expensive” feel and look to it.

Oura Ring vs Apple Watch: Promotions & Discounts

Oura Ring vs Apple Watch Review

Technology is expensive for a reason, and we’re happy to pay for it as long as we’re pleased with the final product. From what we’ve found so far in this Oura Ring vs Apple Watch review, both of these brands are of great quality and worth the cost. But with that said, we wouldn’t turn down a way to save money, either.

After scoping out each website, we put together a list of every last deal we could find. It’s not a long list, but what’s on it is big.

Oura Ring:

  • Buy an Oura Ring and get 6 months of free app membership
  • Free sizing kit

Apple Watch 7:

  • Apple Fitness: get 3 months free when you buy an Apple Watch 7
  • Free delivery and returns

We found that both of the brands hold annual sales, and you’ll find specials for events like Black Friday each year. While Oura gives 6 months of free service, Apple gives 3, but the difference here is that you don’t need Apple Fitness to use the watch, it’s just a fun extra. Free shipping and returns can’t be beaten either.

Oura Ring vs Apple Watch: Shipping & Returns

Oura Ring vs Apple Watch Review

Ordering a new piece of tech is exciting, but before you can wear it, it has to make it to your door. This section of our Oura Ring vs Apple Watch review will check out the shipping, return, and warranty policies of each brand to keep you in the know.

When you order your Oura Ring, the brand will send you a sizing kit to help you find your perfect fit. Once you choose one, let them know, and they’ll ship your Gen 3 ring out in 2-3 weeks after that they confirm your order. Here’s a basic rundown of how shipping works:

  • Ships within the USA and to many international locations
  • Oura offers one standard shipping cost of $15/€15
  • Tracking available
  • Also available through

You’ll have 30 days from the date of purchase to make a return or exchange. You can only return one item per order. Your Oura Ring comes with a 1-year warranty that covers defects in materials and workmanship, not daily wear and tear.

Let’s take a look at what Apple’s shipping policy is like. Since it’s a worldwide brand, we already have high hopes for speedy delivery.

  • Free next-day shipping
  • Orders arrive quickly
  • Ships within the USA and internationally
  • Tracking available
  • Available through many partner retailers

You can return an Apple Watch 7 as long as you haven’t opened the package, you bought it directly from or an Apple Store, and you start the process within 14 days from the time you receive it. Returns are free. Your watch comes with a 2-year warranty.

Apple has a longer warranty, free shipping, and ships to more locations, but has a shorter return window. As the bigger and more popular brand, it’s understandable its policies would be a little more friendly, but there’s nothing wrong with Oura’s, they’re pretty standard.

Who Will You Shop With?

Oura Ring vs Apple Watch Review

Two extremely different devices, this Oura Ring vs Apple Watch review has taught us that they’re designed for different people. These days, Apple has a cult following, its devices devoured as soon as they’re launched.

Interestingly enough, the Oura Ring had the same hype built up around it; when released, there was a waitlist. It was said to be a game-changer in wellness tracking. But even though these two items are highly coveted, one is a ring, the other is a watch. One is simple and precise, the other has an OLED screen and is as advanced as your phone is.

Overall, both are devices to be worn every day, but some prefer how out of the way the Oura Ring is. It’s also revered for its superior sleep tracking and has a high value in its technology, app, and in the way it’s worn.

The Apple Watch 7 is loved for how it looks and the many things it can do. Slightly better for athletes and everyday exercisers, both devices are great for a range of uses, whether it’s for simple everyday convenience or trying to better your lifestyle.

Next, check out other comparison reviews you might enjoy:

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