Pura Diffuser Review

About Pura

Pura Diffuser Review

If your house is plagued with musty odors and fishy stenches, the Pura diffuser provides a gust of fresh air whenever you need. Best known for its aromatic fragrances, this online retailer offers customers a hands-free way to keep their homes smelling clean. 

With a following of over 97.4k on Instagram, it seems that Pura is a ‘nose’-worthy contender within the industry. They’ve also caught the attention of the press, including outlets such as The Today Show, Entertainment Tonight, and Business Wire. 

For those moments when you can’t crack a window open, perhaps this brand can offer you an indoor alternative. Stay tuned, as this Pura diffuser review will take an in-depth look at the company, its products, customer ratings, promotions, and more, to help you decide if it’s worth checking out. 

Overview of Pura

Pura Diffuser Review

While some are blessed with 20/20 vision and others with owl-sensitive hearing. Richie Stapler had a knack for smelling. In his early years, he was very well versed in the world of fragrances and perfumes, which later carried over into his college days. 

Despite the traditional aerosol spray or cologne bottle, Stapler was incredibly invested in the future of scents—more notably, the household diffuser. 

Spun from his own curiosity, Stapler decided to create his own fragrance diffuser in 2014, with the help of co-founder Bruno Lima. Today, with its headquarters located in Orem, Utah, this air freshener works to provide a convenient method for at-home air freshening. 

You should also be happy to know that each scent pod is free from harmful ingredients. In an inspiring quote left by the brand, Pura states, “Without any worries or hassle! Pura is the intersection between technology and fragrance, that forms to your every need. Now it’s in your hands, so how will you Pura?” 

Before we get into this Pura diffuser review, let’s go over some initial pros and cons: 


  • Convenient and hands-free way to freshen up your space 
  • Wide array of fragrances
  • Some notable collaborations
  • Features a perfume quiz that offers customers personalized recommendations
  • Each scent is clean and cruelty free 
  • Buyers can opt for a subscription plan 


  • Pricier than handheld aerosol sprays 
  • Does not offer international shipping 
Pura Diffuser Review

Fancy a trip to a scenic beach cottage? How about a relaxing stay at a luxurious 5-star spa? No matter the occasion, everyone wants to be whisked off to a foreign destination when convenient. 

Sadly, money and time play a big issue in preventing our daydream vacations. But not all is lost, as there’s another way to invite those far-away destination vibes to your living room. Let me introduce to you the Pura diffuser. 

Operated by its smart device, homeowners are treated to a refreshing new scent on an occasional basis. For those indecisive about smells, this Pura diffuser review will feature a few of the brand’s best-selling fragrances. 

Pura Diffuser Review

Let’s be honest. Sometimes opening a window does nothing to eliminate those musty, stinky smells. It’s time to pull out the big guns. Offered as a convenient way to wade off pet odor and bad food stenches, this Pura diffuser review will take a thorough look at the brand’s smart device. 

Pura Smart Device Review 

This isn’t a matter of pinching your nose and dealing with it. That stubborn stench of leftover food needs to go—and a simple window crack will do nothing to eradicate its odor. In times like these, it’s best to opt for the Smart Device from Pura as a more practical alternative. 

Considered an upgrade from the regular aerosol spray, this automatic machine dispenses a clean scent around the room. The Pura air diffuser is controlled through an app, which you can download on the Apple or Android store. It also comes with a vast amount of flexibility, as users can input a fragrance schedule or adjust the scent’s intensity. 

Designed to hold two perfumes in total, you don’t need to worry about constantly installing bottles on a daily basis. Finished off with a LED ambient night light, the Smart Device costs $44

Pura Scents Review

Of course, no Pura air freshener is complete without a collection of fragrances to accompany it. Fortunately, this brand offers various scents, ranging from citrus, woodsy, floral, fresh, fruity, and oriental. To help narrow down your decision, this Pura diffuser review will briefly look at some of the hottest picks down below. 

Pura Milk Review 

To answer your first question, no, the Milk fragrance from Pura scents is not actually milk. Instead, this aromatic perfume offers a rich blend of creamy coconut and cafe vanilla. 

Considered a gourmand aroma, this gorgeous mix is blended to whisk you away to a world of French pastries and hipster coffee shops. (It’s a cheaper alternative to buying that addictive cappuccino on a daily basis.) 

Blended to be mellow and comforting, this scent provides that nostalgic feeling of drinking a cold glass of milk after downing some chocolate chip cookies. Currently, the Milk fragrance retails for a total of $11. This is compared to its original price of $16

Pura Feu de Bois Review 

What can I say? The Feu de Bois fragrance has a certain ‘je ne sais quoi’ element to it. This enriching perfume embodies notes of woody campfire, fresh pine, smoky leather, and frankincense. 

As additional hints, it’s also enhanced with mellow vanilla and Virginia cedarwood. If you’re ever missing the countryside, this nostalgic scent is reminiscent of those bonfire nights, stargazing, and horseback riding. 

Compatible with the Pura fragrance diffuser, this scent is ideally paired with Milk as another comforting alternative. Originally priced at $18, take a nature bath with the Feu de Bois scent bottle for $13

Pura Anna & Olaf in The Enchanted Forest Review 

The household odor is howling like a swirling storm inside. You couldn’t keep it out; heaven knows you tried. In that case, ‘let it go’ with the Anna & Olaf in The Enchanted Forest fragrance.

Part of the Pura home fragrance collaboration with Disney, this magical perfume holds a supernatural blend of fresh mint, nutmeg, sage, saffron, and more. 

Offsetted with juniper berry, birch leaf, and violet leaves, this mystifying scent should definitely be issued with reruns of Frozen 1 and 2. For a Pura home fragrance that is far from the unknown, the $16 Anna & Olaf inThe Enchanted Forest perfume costs only $11

Pura Amber Oud Review 

The Amazonian forest is calling for you. Led by a team of fearsome female warriors, it’s easy to get swept away by this magical Greek myth. But for those who want to hold onto this daydream a bit longer, the Amber Oud fragrance can help you feel like a Herculean queen. 

This exotic perfume introduces an intoxicating blend of coconut, apple, jasmine, brown sugar, and more. Altogether, these notes work together to produce an alluring image of jungle fauna over fresh spring water. 

Once you plug this scent into the Pura smart device, don’t be surprised if you start to dream about Atlantis, Nysa, or Arcadia. Regarding price, the $12 Amber Oud fragrance is currently on sale for only $8.  

Pura Sweet Grace Review 

Amazing Grace, how sweet the smell, that saved a musty household like mine. Enhanced with passion fruit, this Pura scent diffuser pod issues a mellow fragrance of patchouli and sparkling tea.

Together, these ingredients produce an image of a relaxing zen garden, shishi odoshi foundations, and peaceful meditation. As a result, we highly recommend plugging the Sweet Grace perfume in times of stress.

Sweet, comforting, and meditative, hopefully the Sweet Grace fragrance can help you reach nirvana a lot quicker. Currently, this Pura plug in pod only costs $11 instead of its $16 markup. 

Pura Pacific Aqua Review

In case you miss the beach, the Pacific Aqua fragrance provides a gust of sensual saltwater and warm crystal sands in one quick spritz. Designed to fit with your Pura device, this scent emanates an aromatic melody of citrus, bergamot, cedar, amber, and more. All you need to do is close your eyes and listen to those crashing waves and chirping seagulls. 

Honestly, this scent acts as a comfort blanket in case you’re stuck with winter. Watery and floral in aroma, the Pacific Aqua fragrance is currently priced at $8 instead of its original $12 markup. 

Pura Superego Review 

Stand clear; the Superego fragrance is designed for main characters, chads, and overachievers only. This daring aroma features a fearsome blend of fiery saffron, exotic passion fruit, seductive apple blossom, and alluring centifolia rose. Masculine in smell, this is definitely the scent to opt for if you want to make a bold impression. 

For those looking to ‘set the mood’ this Pura perfume acts as a ‘wink wink, nudge nudge’ to help get things going. Best paired with candles, dim lighting, and smooth jazz, let that special someone know you mean business with the $20 Superego fragrance for $14

Pura Blush Rose Review

Welcome to a world of flirtatious flowers, french pastries, and bright pink colors. The Blush Rose fragrance offers a luxurious blend of aromatic pepper, rhubarb, springtime freesia, orris, and patchouli. Perky and vibrant in smell, this particular scent wants to invite you to a romantic, candlelit dinner for two. 

Part of the Pura refills collection, this aroma can help ward off any lingering scents leftover after cooking or laundry day. Packaging in a cute pink bottle, the Blush Rose fragrance rings up to a total of $18. Unfortunately, this perfume is currently sold out on the brand’s website. 

How Long Do Pura Scents Last? 

Pura Diffuser Review

Pura doesn’t provide an estimate as to how long their scent pods last. Luckily, a few online bloggers put its diffusers to the test. According to the internet journal Wetriedit, the company’s collection of fragrances last for around 350 hours or 15 days. Of course, this is only if you set your smart device to medium intensity. 

How Many Square Feet Does Pura Cover?

Pura Diffuser Review

Reportedly, the Pura smart device can cover up to 1,000 square feet, which is enough to cover a one-bedroom apartment. If you happen to live in a bigger space, we recommend getting two to help ensure the scent is distributed evenly. 

Who Is Pura For? 

Pura Diffuser Review

Generally speaking, every homeowner wants to have a clean-smelling household. In that case, the Pura diffuser is designed for anybody. If you deal with musty odors now and then, this smart device can act as a more convenient (and cost-effective) option to help get rid of those foul stenches.

We highly recommend placing them in specific areas like the laundry room, bathroom, or kitchen. 

Comparison: Pura vs. Aera 

Pura Diffuser Review

If only we had smell-o-vision. That way, we would be able to see if Pura is really the world’s best smart home fragrance provider. For now, we’ll settle for a good ol’ fashioned comparative duel. 

To help readers reach a more informed decision, we’re pitting this brand with Aera. Down below, you’ll find a summarized list of product perks and differences between these two companies. So, without further ado, let’s get started. 


  • Offers one smart device model on its website 
  • Provides a wide variety of fragrances within the $8 to $18 range 
  • All perfumes are clean and cruelty-free 
  • Relatively inexpensive compared to other diffuser brands


  • Offers two types of diffusers on its website 
  • Also provides a broad assortment of fragrances for around $55 
  • All scents are safe and ethically made 
  • Pricier than other retailers 

While Pura and Aera offer similar products, the two brands are quite different when it comes to budget and technology. For instance, Pura is definitely a more cost-effective alternative when it comes to at-home diffusers. On the other hand, Aera is great if you’re looking for more features and flexibility for the smart device. So, which brand will you pick? 

If you want to learn more then check out our full Aera Diffuser Review and see how they stack up!

Pura Reviews: What Do Customers Think?

Pura Diffuser Review

Of course, no Pura diffuser review is complete without the inclusion of customer feedback. So far, we have found a generally positive response towards its fragrances and devices. 

For a better view of where its ratings lie, let’s take a quick look at some of the testimonials posted for the brand’s best-selling products:

  • The Smart Device: 15.6k reviews with 4.8/5 stars 
  • The Volcano fragrance: 18.4k reviews with 4.8/5 stars 
  • The Grapefruit Pura nest fragrance: 2,571 reviews with 4.7/5 stars 

A majority of customers found Pura fragrances to be refreshing, clean, aromatic, and heavenly. Others wrote the convenience of having the smart device in their homes, as it helped disguise any lingering odors made by pets or cooking. 

“It’s innovative technology with a super sleek design. I have 3 devices and let me tell you- the one in my child’s room is my favorite. It helps to cut down the smell of the diapers,” one customer wrote for the Smart Device

“All of the Nest products are so strong,” one reviewer wrote for the Grapefruit fragrance. “I love them! This is very clean. I have a big German shepherd living in my house. This covers up any smell even after a run!” 

The positive vibes for Pura doesn’t stop there. We also found some commendable reviews on other websites such as Amazon, Influenster, and Anthropologie. Their ratings go as follows:

  • Amazon for the Smart Device: 67 ratings with 3.4/5 stars 
  • Influenster for the Smart Device: 48 reviews with 4.5/5 stars 
  • Anthropologie for the Pura diffuser starter kit: 42 reviews with 4.2/5 stars 

According to multiple reviewers online, the Pura diffuser seemed to be a lifesaver in eliminating foul odors. Most customers were quick to mention the level of flexibility and customization built into the brand’s smart device, as homeowners can simply control the intensity of the freshener through the mobile app. 

I’ve been renting a house that’s old and a bit smelly. I tried everything. Vinegar, baking soda, deep cleans etc. Nothing worked. I tried the (Smart Device) and FINALLY, something works!! I come home and my house smells delightful,” one Amazon customer wrote. 

Some independent blogs, such as By Skyler Renee, also left a thumbs up towards the Pura diffuser. After trying a few of their products, the author recommended the Linens & Surf and Volcano fragrance for readers to try. 

“They are affordable, the fact that you can control the smart device from your smartphone is awesome because it saves the fragrance when you are not home to enjoy,” reads By Skyler Renee’s Pura diffuser review. 

This Pura diffuser review generally recommends this brand due to its refreshing scents and affordable market price. 

Is Pura Worth It?

Pura Diffuser Review

For those on their tenth can of aerosol spray, perhaps it’s a sign to cave in and buy an at-home diffuser. But if you’re not keen on spending hundreds of dollars on an automatic refresher, the Pura smart device offers a more reasonable alternative. 

Most of its fragrances only cost $18 and under. Not only does it save your recycling bin from dozens of empty cans, but it’s also considered an eco-friendly alternative. It also doesn’t hurt that all of Pura’s scents are clean and cruelty-free as well. 

While the brand’s smart device doesn’t offer fancy features such as fragrance level control, it is a more ‘user-friendly’ option for those new to the world of scent diffusers. For those looking for a no-hassle alternative, Pura can definitely lend a helping hand. 

Pura Promotions & Discounts 

Pura Diffuser Review

This Pura diffuser review found out that they have a referral program in which customers can get $12 (or 240 points) by sharing their affiliate link. They also run a rewards program where members can accumulate points to gain access to exclusive deals and perks. 

Where to Buy Pura

Pura Diffuser Review

Looking for a way to ward off those evil scents? Customers can head over to trypura.com to see what they have in store. You can also find them at select retailers such as:

  • Amazon 
  • Anthropologie 
  • Lowes
  • Nordstrom
  • Walmart


Pura Diffuser Review

Where is Pura made? 

Pura doesn’t offer any indication as to where its products are made. On the other hand, we do know that their headquarters are based in Orem, Utah. 

What is Pura’s Shipping Policy?

This Pura diffuser review is happy to report that they offer complimentary shipping for orders that contain two or more products. At this time, they do not provide international delivery for those outside of the United States. 

To help keep tabs on your purchase, the brand will issue a tracking number alongside a confirmation email. In most cases, your order will be shipped out within 5 business days. 

What is Pura’s Return Policy?

Pura offers a 3-day window for customers to send back their products. Items must be in new condition in order to be considered eligible. Fortunately, they do offer prepaid shipping labels for buyers to use. To initiate this process, users must visit the return portal located on the brand’s website. 

How to Contact Pura

For inquiries unrelated to this Pura diffuser review, you can contact the brand through: 

Looking for more options? Check out Vitruvi a premium essential oil and diffuser brand that we also recommend.

Ask the community or leave a comment

Your email address will not be published.

This field is required