Vitacost Vitamins Review

About Vitacost

Vitacost Vitamins Review

Vitacost is an online market that sells eco-friendly and organic products to conscientious consumers. This company has set itself apart from other online retailers by selling products by specialty brands like NOW Organics, Choice Organics, Bob’s Red Mill, and many others, often at impressive markdowns.

Vitacost pride themselves on offering a massive selection of high-quality products to their customers: You can choose from over 40,000 products on their web store! They carry products to cover nearly every lifestyle need, ranging from natural shampoo to organic snacks and Fair Trade teas and coffees. 

This specialty online store is hugely popular with health food and wellness customers: it has over 76k followers on Instagram and over 425k followers on Facebook! 

Our Vitacost vitamins review will cover all of this company’s purchasing info, best-selling products and customer reviews, so you can decide if you’d like to start shopping with this leading online retailer.

Overview of Vitacost

Vitacost Vitamins Review

Vitacost was founded in 1994 as a supplements supplier called Nature’s Wealth Company. They  rebranded as Vitacost in 1999 and launched their online shop to sell their house line of Vitacost vitamins and other products. 

As interest in wellness and healthy lifestyle products grew, their  website became very successful and Vitacost was purchased by parent company Kroger, the American grocery giant, in 2014.

Since then, Vitacost has expanded their website to sell a wide range of foods, beverages, beauty products, herbs, sports supplements, and household products. 

Vitacost is known by their customers for offering great deals on top quality products, and the brand strives to make their product accessible to all shoppers. They issue frequent site-wide sales, and even have a deals section dedicated to their discounted products and coupon offers.

Vitacost also caters to people with different dietary and lifestyle needs, including vegan, paleo, gluten-free, and organic.

Let’s begin this Vitacost vitamins review by breaking down the highlights of buying from this specialty brand!


  • Carries a wide range of products (over 40,000!)
  • Selection and extensive shipping destinations make specialty items accessible
  • Many brands are eco-friendly and have Organic certification
  • Offers certified Fairtrade products
  • Products meet different dietary needs
  • Clearance section and deals page to help you save

Vitacost Review

Vitacost offers a variety of top-tier products, from treats to treatments. 

If you’re craving a great cup of tea or coffee (or maybe a bag of marshmallows) or want to add excitement to your natural beauty routine, check out some of Vitacost’s best-selling products below!

Vitacost Mount Hagen Organic Fair Trade Instant Coffee Review

This freeze-dried organic coffee is a great way to get an instant java fix in the morning. Mount Hagen makes this coffee from roasted Arabica beans, sourced from farmers who grow their crop in small, organically maintained operations

A review article published in Practical Neurology describes that caffeine consumption within the recommended limits is not harmful and may provide several benefits. Studies have shown that caffeine can improve concentration, alertness, well-being, and mood.

The Mount Hagen Organic Fair Trade Instant Coffee is certified “Fairtrade,” which means that the farmers who grew these beans were paid fairly for their work, and produced their products free from exploitation and unsafe working conditions.

Unlike most other instant coffee options, the Mount Hagen Organic Fair Trade Instant Coffee is certified organic, too, so you can feel confident that no unwanted ingredients have snuck into your morning pick-up!

Buy a 100 g bottle of Mount Hagen Organic Fair Trade Instant Coffee for $8.

Vitacost Dandies All Natural Marshmallows Vanilla Review

If you love marshmallows but don’t eat animal products, Vitacost is here to rescue your next cup of hot chocolate! 

These Dandies All Natural Marshmallows Vanilla contain none of the gelatin commonly found in marshmallows. Instead, they’re made from plant bases like tapioca syrup, cane sugar, and soy, so you can enjoy this pillowy confection and stick to your vegan diet. 

They are also gluten-free and don’t contain any genetically modified ingredients.

Even if you do eat gelatin, you might want to try these puffy treats for their sweet vanilla taste! They are sweetened with natural sugar cane and have a hint of natural vanilla flavoring, which can bring dimension to your baking or help step up your snack game..

Buy the Dandies All Natural Marshmallows Vanilla for $4.

Vitacost NOW Organic Raw Walnuts Unsalted Review

A bag of the Vitacost NOW Organic Raw Walnuts Unsalted will give you a ton of nutrition in just a few crunchy bites. 

Now Organic explains that walnuts will give your body a boost of protein and healthy fats, like omega-3 fatty acids. According to the American Heart Association, walnuts consumption improves the cholesterol profile and reduces the risk of cardiovascular diseases.

Plus, a review article published in Nutrients highlights that walnuts have antioxidant and antiinflammatory properties that provide positive brain effects. Emerging research suggests that walnuts have the potential to enhance cognitive performance and memory while limiting the progression of mild cognitive impairment and Alzheimer’s disease. 

Because Vitacost Now Organic Raw Walnuts are unsalted and unroasted, you can do just about anything with them and they are safe for those who deal with high blood pressure.

Whether you toast them, bake with them, blend them into a sauce,or eat them raw, they lend a nutritious boost and rich flavor to nearly any dish, including cereal, smoothies, salads, and desserts.

These natural nuts are from certified organic walnut trees and are certified GMO-free. The Vitacost NOW Organic Raw Walnuts Unsalted are also suitable for vegans and people with celiac disease.

Buy a 340 g bag of Vitacost NOW Organic Raw Walnuts Unsalted for $10

Vitacost Choice Organic Teas Herbal Tea Rooibos Tea Bags Review

While their selection of coffee is impressive, Vitacost hasn’t forgotten about tea drinkers! 

If you’re looking for the perfect cuppa, check out the Choice Organic Teas Herbal Rooibos Tea Bags. The only ingredient in these single-serve tea bags is 100% organically grown Rooibos tea

As described in a review article published in Beverages, rooibos tea has antioxidant properties and is a source of polyphenols. Unlike other teas, this infusion is caffeine-free and a good option for those who experience insomnia when consuming coffee.

Containing no artificial sweeteners or flavors, this naturally bright, sweet, complex tea is the shining star. Rooibos tea is famous in its homeland of South Africa, where it is often served with milk and appreciated for its gentle flavor. 

This tea is perfect as an afternoon or bedtime tea, since it is caffeine-free, and can be served hot or iced. Choice Organic recommends brewing a bag for 4-5 minutes to enjoy the best flavor possible.

Choice Organic’s tea leaves are all sourced from organic tea farms, and this Rooibos tea is vegan, Kosher, and gluten-free. 

Even better, Choice Organic Teas Herbal Rooibos Tea Bags are Fairtrade Certified, so you know your beverage was ethically produced by farmers working in fair conditions. 

Buy the Choice Organic Teas Herbal Tea Rooibos Tea Bags for $4 for 16 tea bags.

Vitacost Hawkins & Brimble Shaving Cream Review

This old-fashioned shaving cream promises to give you a refreshing shave with a spicy, modern scent.

The Vitacost Hawkins & Brimble Shaving Cream comes in a vintage-looking white tin for a classic barbershop look. You use this cream by applying it directly to your face with your fingers. If you prefer, you can dip a traditional shave brush into hot water and then use it to apply the cream to your face in a circular motion.

This shaving cream is oil-based, so it can help condition skin. It also contains elemi – an intriguingly scented plant-based resin with balsamic and myrrh notes – and skin-friendly ginseng, a root plant commonly used in traditional medicine,

Don’t worry, though – this shaving cream doesn’t have any parabens, colurants, sodium lauryl sulfates, or mineral oils. It is cruelty-free too, as Vitacost does not test their grooming products on animals.. 

Buy a 100 ml tin of the Vitacost Hawkins & Brimble Shaving Cream for $14.

Vitacost Love Beauty and Planet Leave-In Smoothie Cream Argan Oil and Lavender Review

This hair cream will help you get that annoying frizz under control! 

The Vitacost Love Beauty and Planet Leave-In Smoothie Cream Argan Oil and Lavender is designed to help you condition and smooth your hair without any harsh ingredients.

This leave-in hair “Smoothie” works like this: Once your hair is clean, work 5-8 pumps of the Leave-In Smoothie Cream Argan Oil and Lavender into your hair with your hands or with a comb, concentrating on your frizzy areas to smooth them down. 

Although there is a lack of evidence regarding the efficacy of argan oil for smoothing the hair, you can give it a try.

You can use this product on wet or dry hair, so it’s great for preserving your style throughout the day. This hair cream has real lavender, argan, and coconut oil for natural fragrance and conditioning.

Love Beauty and Planet’s hair smoothie does not contain any animal ingredients and did not undergo any animal testing, so this product is cruelty-free and vegan, too. It’s also free of dyes and parabens.

Buy the Vitacost Love Beauty and Planet Leave-In Smoothie Cream Argan Oil and Lavender for $7 for a 118 ml bottle.

Vitacost Vitamins Review

Now, my Vitacost vitamins review will take a look at the product that launched the brand – their best-selling vitamins!

Vitacost NOW Vitamin D-3 5000 IU Review

The Vitacost NOW Vitamin D-3 5000 IU gives you all the Vitamin D you need each day in one small soft gel capsule. 

Vitamin D is crucial for our health. For our body to produce this vitamin, we need exposure to the sunlight. But in the low light winter months this is difficult for most people, leaving us vulnerable to deficiencies. 

It is possible to fulfill vitamin D requirements with foods, even if you don’t have regular sun exposure. However, some people cannot reach the recommended daily intakes, specially those with increased needs such as older adults and breast fed infants. 

I’d suggest talking to your doctor to find out if you need to complement your diet with vitamin D supplements.   

NOW explains that this Vitamin D is “high potency,” as it will give you 125 mcg (5000 IU) of Vitamin D, or 625% of your daily value. According to their product page, this supplement can help keep your bones in solid shape and assist your immune system too!

The Vitacost NOW Vitamin D-3 5000 IU does not contain any of the following common allergens:

  • Corn
  • Dairy
  • Egg
  • Gluten
  • Soy
  • Wheat
  • Shellfish

But, it does have a soft gel covering that is made from bovine gelatin, so it is not suitable for vegans. 

To boost your Vitamin D intake, swallow 1 of these capsules every two days with a meal. As with any supplement, be sure to talk to your doctor before adding any new supplements or treatments to your routine.. 

Buy the Vitacost NOW Vitamin D-3 5000 IU for $6 for 120 capsules, or $12 for 240 capsules.

Vitacost Enzymedica Berberine 60 Capsules Review

The Vitacost Enzymedica Berberine is made of 100% Berberine inside a vegetarian capsule made from cellulose, gellan gum, and rice concentrate.

While writing this Vitacost vitamins review, I learned that each pill contains 500mg of Berberine, a natural compound harvested from the seeds of the Barberry plant.

A literature review by A. Yeung and colleagues highlights that berberine reduces insulin resistance and improves the cholesterol profile. In addition, it potentiates the effects of hypoglycemics in diabetes patients and has antitumor activity in certain types of cancer.

According to Enzymedica, this plant-based supplement is meant to help your body with all these important functions:

  1. Keep your blood sugar in balance
  2. Increase your metabolism
  3. Keep your blood cholesterol levels in check
  4. Help your cardiovascular health
  5. Aid your immune system

This supplement should not be used by customers with prediabetes or diabetes. Always check with your doctor to see what they think about your supplementation plans. 

Buy a bottle of 60 capsules of Vitacost Enzymedica Berberine for $21.

Who Is Vitacost For? 

Vitacost Vitamins Review

Vitacost caters to customers who value high-quality food, beverages, and lifestyle and wellness products made with natural, organic, and ethically produced ingredients.

This online marketplace understands that many consumers want to make responsible choices about what they buy and the brands they support. That’s why Vitacost carries items that people can feel good about buying, like products that are certified Fairtrade and organic.

The company also appeals to people who understand the value of a dollar! They have some great deals on products that would normally be pretty expensive if you found them on the shelf at a health food store. 

With a huge section devoted just to deals and discounts, Vitacost is a great option for customers who want to save money but still buy top quality supplements, snacks, and more.

Vitacost Reviews: What Do Customers Think?

Vitacost Vitamins Review

Vitacost shares buyer reviews on all of their products on their website. Many customers appreciate that this company carries products that cater to their dietary needs.

In a Vitacost vitamins review of Dandies All Natural Marshmallows Vanilla, one shopper shared how pleased they are to have finally found a good vegan alternative: “I’ve been hoping to find vegan marshmallows for years, and was so happy when I saw these. They are GOOD, even better than I remember original marshmallows (decades ago)…”

Another customer had a similar experience with Vitacost’s selection of Bob’s Red Mill products, writing in their Vitacost vitamins review,I recently tested as sensitive to gluten and had to go gluten free. Oats are technically not gluten containing but can be contaminated so my dietitian advised me to look for certified gluten free oats. Bobs red mill allows me to still enjoy my morning it meal without digestive discomfort!”

One buyer who purchased the brand’s Cassava Chips commented in her Vitacost vitamins review, “Excellent product! Best no grain option available. Perfect for my anti inflammatory diet.”

Vitacost also has a page on TrustPilot with a number of generally positive customer reviews.. Some shoppers on TrustPilot did mention the company could be slow to process returns.. However, most buyers are happy with the deals they found on Vitacost and enjoy their products, too. 

One customer’s Vitacost vitamins review shares a general impression echoed by many Vitacost shoppers: Excellent year after year. Reliable, super fresh, great variety, affordable prices, and easy-to-navigate website. Outstanding efficient customer service.”

This company also has reviews on, where most customers are pleased with their purchases and the brand’s accessible pricing

One customer’s Vitacost vitamins review post says: “Vitacost has been wonderful for me. Their discounts are amazing. I’ve been shopping with them online for about three or four years now. I first started shopping with them purely because of the great prices.”

To conclude this section of my Vitacost vitamins review, I learned that this company has generally favorable reviews from happy customers. These consumers love getting products that are just right for their needs, and appreciate the lower cost compared to shopping in specialty stores.

Is Vitacost Worth It?

Vitacost Vitamins Review

Vitacost is a hugely successful company with an array of specialty products. However, you wouldn’t know it by looking at the prices. Even though Vitacost sells many top-quality items that are natural, certified organic, and Fairtrade, their prices aren’t astronomical!

As my Vitacost vitamins review has shown, their online market is ideal for people who want to buy healthy, all-natural foods, have dietary restrictions, and love having cleaner options for their health and beauty products. It also appeals to people who want to support humane and eco-friendly companies

But these customers often find themselves forced to pay premiums on these kinds of products at the specialty and major retailers that sell them. These products also rarely go on sale and there usually aren’t many brands or options to choose from

That’s why Vitacost’s pricing and international shipping are so impressive – because they remove some of those barriers and make healthy living more accessible to the average shopper. 

The Vitacost online store also has positive reviews from customers around the world who have appreciated their products and delivery service, proving this brand delivers on its promises.

To wrap this Vitacost vitamins review, I can confidently recommend this company to anyone interested in buying health or wellness products online!

Vitacost Promotions & Discounts 

Vitacost Vitamins Review

Vitacost offers numerous promotions and discounts on their website’s dedicated sales section. Select the “Deals” button at the top of the home page to find coupons, discounts, BOGO deals, and their clearance page.

Vitacost currently has a deal on vitamins! Receive 15% off your vitamin purchase by using the Vitacost promo code YOURVITS at checkout.

Vitacost is also currently offering a “Buy More, Save More” deal, with 2 codes:

  • INT10TH for $10 off a $150 purchase
  • INT25TH for $25 off a $250 purchase

Where to Buy Vitacost

Vitacost Vitamins Review

You can find all Vitacost products online on their website.


Vitacost Vitamins Review

Who owns Vitacost?

Parent company Kroger purchased Vitacost in 2014.

Does Vitacost ship internationally?

Yes, Vitacost ships to over 160 countries around the world! You can find out if they ship to yours by visiting their International Orders page, 

What is Vitacost’s Shipping Policy?

Vitacost offers free domestic shipping within the contiguous US on all orders over $49

For shipping to states like Alaska and Hawaii, Vitacost charges customers a flat rate of $10

Vitacost offers “same-day” shipping on domestic orders they receive before 1 p.m. on business days.

If you live outside the US, you’re in luck! Vitacost offers extensive international shipping to over 160 countries around the world. Vitacost’s shipping charges will vary from country to country. Details are available on your destination’s shipping page.

What is Vitacost’s Return Policy?

If you are unhappy with your Vitacost purchase and you are an American customer, you can request a refund up to 60 days after making your order. Visit the Vitacost Refunds and Replacements page to ask for your refund.

If you are an international customer, you have up to 90 days to request a refund on your order.

How to Contact Vitacost

I hope you enjoyed this Vitacost vitamins review! For any other questions, here are a few ways you can contact the brand:

  • Phone: 1-800-381-0759 
  • Email: via their Contact Form
  • Live chat: via their website’s Contact Form or by clicking “Chat Now” from the menu at the bottom of their main page

Check out similar brands you might like:

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