Younique Review

About Younique

Younique is a cosmetic brand that asks one simple question: “What makes you unique?” Offering a full range of makeup and skincare products from cleansers to eyeshadow palettes and pretty much anything in between, customers can connect with a Presenter or attend a Party to purchase these goodies, in addition to its online shop.

With various shoutouts in prominent magazines like Allure, Editorialist, and Good Housekeeping, Younique has become a powerful name in the beauty industry. Today, the brand boasts a cult following of over 700k across its Instagram and Facebook profiles, where people keep up-to-date with new products and business opportunities.

Ready to find out whether its science-backed products full of high-quality ingredients are worth the hype? Read this Younique review. Here, we’ll dive into the company and its collection, cover its business model, provide customer testimonials, and answer key FAQs, to help you decide if its line is as unique as it sounds.

Overview of Younique

Derek Mayfield and Melanie Huscroft, a brother-and-sister team from Lehi, Utah, founded Younique in 2012. Their mission was to create a cosmetic brand that uplifts, empowers, and validates women across the globe.

Younique operates on the basis of direct sales, which is also known as a multi-level marketing strategy. Women can become independent, commission-based distributors of the brand’s products. These distributors are called “Younique Presenters.”

To add to their credo of uplifting women, the company donates 10% of its profits to the Younique Foundation, a public charity that helps survivors of childhood sexual abuse.

In just a few moments, we’ll introduce you to some of the brand’s most popular products. Before we get there, this Younique review will now dive into the initial highlights:

Highlights

• Wide variety of products, from fragrances to eye makeup and everything in between
• Product lists every ingredient, as well as helpful guides that cover why certain ingredients are included
• No animal testing
• Digital “try-on” room where you can upload a picture to virtually try on the makeup before purchasing
• Younique Presenter opportunities

Younique Review

The brand is known for having a wide range of innovative formulas and eye-catching colors, so when choosing what to include in your first order, it can be hard to know where to start. To help, this Younique review will delve into the bestsellers, and cover how to use them, what the main ingredients are, and other key details.

Younique Mascara Review

The Moodstruck Epic 4D Mascara is advertised as a one-step wonder. Providing 12-hours of wear without smudging or running, Younique claims that all you need is one coat of this concoction to make your eyelashes stand out and pop.

This black mascara offers a double-sided brush to help you achieve your desired eye look every time. The flat side is perfect for pumping up the volume, while the curved side helps to curl and lift each individual lash. The result? Lashes that look like high-end falsies, but without the annoying glue and strips.

The nourishing recipe includes vitamin E and rice bran to help condition your lashes as you wear the product. Grab a tube of the Younique Moodstruck Epic 4D Mascara for $29.

Younique Lash Primer Review

We prime our faces to provide a flawless canvas for our makeup, helping our foundation look its best and last all day. But what about our mascara? The Younique Moodstruck Epic Lash Primer is designed to add a helping hand in your journey for perfect lashes.

This primer prepares each lash to enhance your mascara’s performance. Simply apply it exactly as you would your mascara before adding anything else.

This primer features a curved brush to evenly distribute the serum. It is formulated with vitamin E and silicone for ultimate smoothness and contains a catatonic polymer-based formula to soften and condition your lashes.

Get the most out of your mascara with the Moodstruck Epic Lash Primer for $24.

Younique Lash Serum Review

Arguably one of the brand’s most popular items, there’s a good chance you’ve seen Younique Presenters sharing the results they got from the Moodstruck Esteem Lash Serum on Instagram. This serum enhances the appearance of healthy, natural lashes.

This product contains nourishing peptides and natural extracts to help boost the appearance of stronger, lusher, and more durable lashes. One of these extracts is Laminaria, a type of seaweed that is rich in iron and is celebrated for its use to help increase lash density. Think about that next time you order sushi!

This blend comes in a handy, easy-to-apply bottle, and includes a twisted wire brush for easy application. You can purchase the Moodstruck Esteem Lash Serum for $24.

Younique Spray Foundation Review

When we said Younique offers innovative products, we meant it. The Touch Spray Foundation provides the same buildability and coverage as your favorite foundation but comes in a handy canister that sprays out a powerful formula that’s so light, it’s virtually weightless.

This foundation works to create an airbrushed look to your skin, blurring out blemishes, acne, and any other imperfections. It’s super easy to use due to its aerosol application, and it is non-comedogenic so it won’t clog pores. In fact, you can also easily apply it to other areas of your body such as the chest, legs, and arms.

The blend is formulated with macadamia nut oil, squalene, and vitamin E, all of which add nourishment to your skin. It boasts a 12-hour wear time, so you can easily apply it before work for a long day of continued use. While this product is spray-on, it is recommended to blend it together with a makeup brush to better enhance the coverage and create a natural look.

The Younique Touch Spray Foundation comes in a 50ml aerosol canister and is priced at $42.

Younique Tanning Drops Review

The Younique Beachfront Tanning Drops help create that fresh-from-the-beach look without any sun, sand, or water. In other words, it offers sun-kissed skin without exposing it to harmful UV rays.

Unlike other self-tanners, you can adjust the darkness to your desired level; simply use as much or as little of this product as you would like. All you have to do is mix one to twelve drops of this concentrated formula into your favorite moisturizer, then apply all over your body. The end result is a completely customizable tan!

Aside from providing your skin with a warm glow, the Beachfront Tanning Drops also nourish your body with rich, plant-based ingredients. The coconut water base helps provide your skin with a plump, hydrated appearance, and the blend of pomegranate and strawberry extracts adds a dose of fresh antioxidants—not to mention a great scent!

The Beachfront Tanning Drops come in a 30ml bottle that is listed for $47.

Who Is Younique For?

Younique is an accessible brand that makes it easy to experiment with safe, fun, and innovative beauty products. The following three groups of consumers could easily benefit from it:

1. You are starting out in the beauty industry and are intimidated by the sheer amount of products out there. Younique provides comprehensive and no-nonsense guides to its makeup, which helps to educate consumers about various beauty regimens and application methods
2. You are a beauty guru who wants to fund a women-supporting business. The company prides itself on helping women achieve their goals, both through the products they sell, the commission-based strategy, as well as the charities Younique supports
3. You’re entrepreneurial-minded and want to get experience in the beauty industry. The Younique Presenter program offers valuable experience in getting started in the cosmetics business and offers a flexible non-committal work schedule for busy women on the go

How Does Younique Work?

Younique is advertised as being the first direct sales company that sells almost exclusively through the use of social media. The brand pioneered the use of the virtual party as a nod to the traditional home party business model. It recruits women to join as Younique Presenters, who sell products and receive commission-based royalties.

Younique Presenters pay $35 for a virtual kit that provides them with a comprehensive guide to be successful. This package includes a personalized e-commerce store, access to the Younique Virtual Party System, as well as a wealth of training material.

Comparison: Younique vs. Beautycounter

If you’re researching something similar to Younique, you might come across Beautycounter, a cosmetics brand focused on creating eco-friendly and clean cosmetics. Like our featured business, Beautycounter discloses every ingredient listed in each product and offers complete transparency.

Unlike Younique, Beautycounter includes an EWG (Environmental Working Group) certification on its products, which confirms that they are free from chemicals of concern. The competitor also offers an entire section dedicated to vegan makeup, though both Younique and Beautycounter pledge not to test their products on animals.

Something that Beautycounter doesn’t have is the useful virtual try-on tool that allows you to try before you buy. As a completely digital business, Younique’s inclusion of this service comes in handy for making better purchase decisions—and making sure that neon pink eyeshadow is in fact a good idea.

Like Younique, Beautycounter allows you to sell cosmetics on behalf of the company and earn commissions. They call these positions Beautycounter Consultants, and while it only costs $35 to enroll at Younique, Beautycounter charges $50 for a very similar entrance package.

While both companies bring something to the table, it seems like Younique is a more accessible brand both for purchasing makeup as well as working for them. But, both companies have a solid reputation across the web—check out the next section of this Younique review to learn more.

Younique Reviews: What Do Customers Think?

Seeing how a product applies is one thing, but actually trying it out for yourself is another. That’s why we’re turning to online testimonials in this section of our Younique review. Below, you’ll find ratings and comments that attest to the quality and value of the brand’s makeup, as well as the company’s policies and practices.

First turning to Amazon, we found that overall, customers are impressed with the quality of the cosmetics and very happy with the working culture. Here’s a selection of products available on the digital marketplace, as well as their corresponding ratings:

• Moodstruck Epic 4D Fiber Mascara: 4.5/5 stars out of 801 ratings
• Moodstruck Epic Lash Primer: 4.5/5 stars out of 46 ratings
• Moodstruck Lash Serum: 4/5 stars out of 23 ratings
• Touch Spray Foundation: 4.5 stars out of 32 ratings

Leaving a 5-star review on the Younique Moodstruck Epic 4D Fiber Mascara, one customer raved about the ability of this mascara to replicate lash extensions. Check it out:

“This mascara is the best! I’m a makeup junkie and have tons of different mascaras. I’ve tried everything from Maybelline to Chanel. I get compliments on my lashes almost daily. When I tell them it’s this mascara, they can’t believe I don’t wear lash extensions. This mascara does not itch or cause flakes. It works very well with mascara primer.”

Other shoppers agreed with this sentiment, with many arguing that this is their holy-grail mascara.

To see how well these testimonials hold up, we turned to reviews on Influenster. Here, the Younique Moodstuck Lash Serum received pretty rave comments. One user noted that it adds a lot of moisture to her eyelashes:

“I love using this under my mascara. While I do have long lashes, the secret to keeping them long is to not let them get brittle. This adds just enough moisture to keep my mascara from drying out my lashes. It also helps to ensure that they will keep their length. So ladies if your mascara is drying your lashes out find something to help keep moisture before they do break.”

As for being a Younique Presenter, many women raved about the great work-life balance it offers, despite the long hours it can sometimes have. One Presenter recounted her experiences on Indeed:

“This direct sales job allowed me to work from home 12-14 hours a day while raising my two girls. I could make as much or as little as I wanted, what I made was in my control.”

We couldn’t find any unresolved issues with the brand. In fact, it boasts an A+ accredited rating from the Better Business Bureau, with just 34 complaints in the last three years. Ultimately, this Younique review believes that the brand puts a lot of care into its cosmetics as well as its working environment.

Is Younique Worth It?

We examined a lot in this Younique review and discovered that the brand is worth it if:

• You value learning a lot about the makeup you use and want complete transparency with what’s in it. Younique discloses every ingredient on its website and even provides info on what each component brings to the product
• You aren’t afraid to pay a little more for quality. Younique cosmetics do come at a higher price tag, but are worth it if you don’t mind the extra spending for quality cosmetics
• If you’re looking for a new vocation in the beauty industry, and want to work in a supportive environment. The company has received glowing reviews for providing a healthy work-life balance and a great family-like environment

All in all, we discovered that Younique is a family-owned company that holds the same values for its Presenters and offers quality products for a decent price.

Younique Promotions & Discounts

This Younique review came across a few promotions on the brand’s online store. Here’s what we found:

• Customize your own three-product eye bundle to save up to 21%
• Sign up for a Rewards Link to earn rewards when others use it

Where to Buy Younique

To shop for the brand’s full collection, head to YouniqueProducts.com or Amazon. Your other option is to connect with a Younique Presenter through social media.

FAQ

Who owns Younique?

The company was founded in 2012 by Derek Maxfield, who serves as CEO, and his sister Melanie Huscroft. The company was bought out by Coty, Inc. who owned 60% of the company before selling it back to the founders in 2019.

Are Younique products gluten-free?

Most of Younique’s products are gluten-free by default, though this isn’t exclusively specified on the website. Each product lists all of its ingredients.

Are Younique products vegan?

Many of Younique’s products are vegan or vegan-friendly. The brand does not test on animals.

How do you become a Younique presenter?

To become a Younique Presenter, all you have to do is sign up on the company’s website and purchase the Younique Business Kit for $35. You’ll then start sharing the brand’s products and growing your business.

Do Younique presenters get a discount?  

Yes! They get an initial 50% discount when they purchase the Younique Bold Beginners Kit, which costs $77. After the initial purchase, they can earn a commission on any products, which can translate to a discount or savings on purchases but isn’t exactly a direct discount.

What is Younique’s Shipping Policy?

Currently, Younique ships to the following countries: the United States, Canada, Australia, New Zealand, United Kingdom, Mexico, Germany, France, Spain, Hong Kong, Italy, Ireland, Portugal, Belgium, Austria, and the Netherlands.

For US orders, shipping takes 3-10 business days. The costs are as follows:

• Orders $0–$100: $6
• Orders above $100: free

What is Younique’s Return Policy?

Younique offers what it calls the “Love It Guarantee.” This generous return policy covers your purchase for up to 60 days! Here’s how it works:

• Within 14 days, you are eligible for an equal value product credit, same-value exchange, or full refund of the purchase price (minus shipping & handling)
• Within 15-30 days, you are eligible for an equal value product credit, product exchange, or an 80% refund of the purchase price (minus shipping & handling)
• Within 31-60 days, you are eligible for an equal value product credit or product exchange (minus shipping & handling)

How to Contact Younique

If you have any questions that this Younique review did not cover, its customer service team can be reached via:

• Email (request form on the website)
• Phone (request form on the website)
• Facebook Messenger

The company’s team is available Monday through Friday, from 5:00 am to 4:00 pm PDT.

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