Axiology Review

About Axiology

Axiology Review

The beauty industry is constantly growing with new options on the market seemingly every week. Unfortunately, while these new companies strive to be cruelty-free, there still aren’t many vegan options. That’s where Axiology comes in. This vegan cosmetic brand is known for its zero-waste lip crayons and ethical makeup standards. 

The company received the Byrdie Eco Beauty Award in 2021 and has been mentioned in Elle, Vogue, and The Oprah Magazine. They also boast 58.8k followers on Instagram and 52.2k on TikTok. So the small company is making some significant strides. 

But are their products worth the hype? By the end of this Axiology review I intend to find out. Join me as I take a deep dive into the company’s history, some of their best-sellers, customer ratings, and more so you can decide if it’s time for some new lippies. 

Overview of Axiology

Axiology Review

Ericka Rodriguez has always been committed to animal welfare. Before launching Axiology, she realized that animal testing still exists in the beauty industry and her personal collection wasn’t entirely cruelty-free. This devastated her as a vegan and gave her the push to start her own vegan beauty brand. 

Rodriguez was determined to create a cruelty-free, vegan lipstick even though she didn’t have a background in chemistry. After more than 200 formulations, she finally arrived at a combination that worked. She and her fiancé packed up and moved to Bali to continue getting ready for the launch. 

They eventually settled in Bend, Oregon, becoming the location for their new company’s HQ in November 2014. Since its launch, their products can be seen on shelves in Sephora and Ulta, and they continue to make ethical makeup that doesn’t harm the animals or the Earth. 

Now that you know more about the brand, I can really get this Axiology review started. But first, let’s take a look at some highlights:


  • The company offers vegan, cruelty-free, and palm-free lipsticks and lip balms
  • Focused on making products that do not harm animals or the Earth
  • They offer PETA-certified products 
  • Generally well-received online
  • Financing options are available with Klarna
  • Free US shipping with an order minimum

Getting new makeup is a thrill for any beauty lover. A great new lipstick color can make your lips stand out and make you feel more glamorous next time you’re out with friends. So, keep reading this Axiology review to possibly expand your lipstick collection.

Axiology Lipstick Review

The best-selling Axiology lipsticks combine lip care with beauty. The beneficial ingredients mixed with beautiful pigments make for pretty and comfortable wear. 

Axiology Infinite Vegan Lipstick Review

The Infinite Vegan Lipstick is packaged in traditional lipstick packaging with a new-age formula. It features a deep classic plum pigment with pink undertones and is vegan, clean, and cruelty-free. It will definitely spice up your go-to makeup look. 

It won’t just add color, though. The Infinite Lipstick performs double duty with moisturizing ingredients like soy butter and coconut oil. These moisturizers provide a silky texture that’ll also make for comfortable wear throughout the day. You can also rest easy knowing that Axiology used no synthetic fragrances or alcohol in manufacturing. 

The Infinite Vegan Lipstick will cost you $24, down from $36

Axiology The Goodness Vegan Lipstick Review 

Next in this Axiology review is The Goodness Vegan Lipstick. This pale rose lippy is a shimmery nude, ideal for your everyday looks. In addition, it has a light, sheer finish that’ll nourish your lips and shine in your next selfie. 

Like the previous vegan lipstick, The Goodness contains moisturizing and vegan ingredients. It’s also perfect for building pigment. So, one swipe will give you light coverage, and a few more will be a little bolder. And once you’ve used it up, you can recycle the tube by sending it back to the company for recycling. 

You can buy The Goodness Vegan Lipstick on sale for $24 on Kalonegy. 

Axiology Devotion Vegan Lipstick Review 

Say hello to another everyday lippy contender. The Devotion Vegan Lipstick features a stunning pink shade with some warm hints of copper. The company describes it as rose gold, and I’d have to agree. It has a luminous finish and offers medium coverage for your next night out. 

You can complement this lip color with similar eyeshadow shades. You could even use a copper shadow to emphasize Devotion’s copper undertones. Regardless, you’ll get the same benefits as the other Axiology lipsticks.

Add the Devotion Vegan Lipstick to your bag for $24, marked down on Kalonegy. 

Axiology Cotton Candy Skies Vegan Balmies Review

Last in this Axiology review is the Cotton Candy Skies Vegan Balmies. This bundle comes with multi-use nude crayons for your eyes, lips, and cheeks. They’re 100% zero waste and come wrapped in recycled paper, so you can look pretty and reduce your carbon footprint at the same time.

The Balmie crayons are made with tons of nourishing oils, butter, and antioxidants like hemp and plum oil to help hydrate your skin. It’s like a skincare and makeup product wrapped in one (or three!). They’ll add a sweet flush to the skin and can easily be recycled once you’ve used it all up. 

The Cotton Candy Skies Vegan Balmies set costs $36.  

Who Is Axiology For? 

Axiology Review

Axiology Beauty is great for anyone looking for vegan, cruelty-free, and skin-friendly lip products. Besides having adorable nude colors and classic reds, they stick true to their core values. Anyone who follows the same lifestyle will appreciate it. 

The brand could also be great for young girls just starting their beauty journey as their lippies are easy to use and super forgiving.   

Axiology Reviews: What Do Customers Think? 

Axiology Review

This wouldn’t be a true Axiology review if I didn’t look at what customers say about the brand. So, I searched the internet for feedback to help you make an informed decision. Besides the main website, I found some on Influenster and Makeup Alley. 

Here are some average ratings for our featured products: 

  • Infinite Vegan Lipstick: 5/5 stars from 3 ratings on Influenster
  • The Goodness Vegan Lipstick: 5/5 stars from 2 ratings on Influenster
  • Devotion Vegan Lipstick: 5/5 stars from 1 rating on Influenster
  • Cotton Candy Skies Vegan Balmies: 4.9/5 stars from 25 ratings on

The Goodness Vegan Lipstick is well-loved for its no-fuss pigment and smooth application. Customers also love the color payoff and slight shimmer. 

One reviewer wrote: “Great packaging, a lovely color that isn’t overwhelming, smooth application, and slight orange scent/taste makes this one of my favorite lipsticks. Plus, my order arrived very quickly after I purchased it.” 

Another customer said: “I was hesitant at first because shimmery light pinks aren’t typically my style, but I’m super happy with my purchase. It works wonderfully with warm skin tones, and the rose-quartz color is subtle and very sheer but still has a great impact. The formula is buttery soft and feels great on my lips.” 

The Cotton Candy Skies Vegan Balmies set also got some praise. Their pigments and nourishing benefits have reviewers happy and hopefully for more products. 

Axiology Review

One reviewer wrote: “I’ve tried it on my eyes, cheeks, and lips, and I love all the options. I definitely will buy more products in the future. Feels great to have a company align with my values. Keep up the good work, Axiology. I hope you develop more products in the future.”

Beauty junkies on Influenster also can’t get enough of the brand’s vegan lipsticks. One reviewer said: “This is my favorite makeup brand, especially when it comes to lipsticks. […] They are clean, non-toxic, and green, and their products last and apply beautifully. I am a sucker for this brand.” 

Despite all of this praise in this Axiology review, I found a couple of complaints about product longevity and quality. Some customers said that the short shelf-life isn’t clearly stated and might become an issue for people who don’t wear makeup often. 

Another reviewer found the formula dred out their skin and noted that it might not work for them. Experiences may differ when it comes to beauty products. One size does not fit all.

The previous reviewer mentioned that the Axiology team responded to a comment that their product lasted for 17 months, suggesting the brand should include it in the package details. Other than that, criticisms are pretty rare concerning the brand’s service and product quality. 

Is Axiology Legit?

Axiology Review

Axiology seems pretty legit. Customers rave about the brand and its quick shipping, so there aren’t many red flags on that front. There might be a few growing pains, especially for a smaller brand, but I think they’re definitely prioritizing customer satisfaction. 

Is Axiology Worth It?

Axiology Review

While cruelty-free beauty products aren’t new to the industry, finding vegan items can be more challenging than you would think. Axiology aims and succeeds in offering products that don’t have to harm animals along the way. 

Based on this Axiology review, I think the brand is worth checking out. Their lipsticks are timeless, beautiful, and great for everyday use or special occasions. Plus, they’re beginner-friendly with buildable coverage and beneficial skin ingredients.   

Axiology Promotions & Discounts

Axiology Review

Getting a good deal on makeup is a dream come true. Luckily, you can get 15% off at Axiology when you sign up for their emails. 

Where to Buy Axiology

Axiology Review

Did something in this Axiology review catch your eye? You can get a new lippy at You can also find an online retailer near you using their Where To Buy page. 


Axiology Review

Who owns Axiology?

Ericka Rodriguez is the founder and owner of Axiology. She launched the brand in 2014 from the comfort of her kitchen.

Does Axiology ship internationally?

Unfortunately, Axiology only ships within the United States. I’ll get into more detail in the following section.

What is Axiology’s Shipping Policy?

Axiology offers free shipping for orders over $35. If your order total is less, your shipping costs will be calculated at checkout. Once you’ve made your purchase, shipping typically takes 3-5 business days through USPS First Class.

As I mentioned, Axiology only ships within the US from their website, but international customers can order from their partner websites.

What is Axiology’s Return Policy?

Axiology does not offer returns or refunds. But, if you receive a defective or damaged item, you can contact the team by email with a photo, and they’ll try to make it right for you. 

How to Contact Axiology

If you have any questions about this brand that I didn’t answer in this Axiology review, you can contact their customer service team by email at [email protected]

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