AYBL is on a mission to bring women high-performance sportswear at an affordable price. Its collection of bras, leggings, shorts, and crop tops look and feel like what you see from top-tier brands, but this company offers them at a fraction of the cost.
The brand’s sleek designs and low price points have caught the attention of 380k followers on Instagram alone. AYBL’s ‘too good to be true’ vibe has resulted in several try-on hauls and reviews on YouTube, too.
We’re here to help you decide whether the company’s apparel is as high-quality as it advertises. This AYBL leggings review will take you through the origins of the brand, its best-selling products, shipping and return policy, customer testimonials, FAQs, and more.
Overview of AYBL
There isn’t a lot of information available about AYBL’s founding on its website, which can be concerning. When you search elsewhere for answers, you find much of the same few details repeated in different articles. Here’s a quick overview:
Entrepreneur brothers Reiss and Kristian Edgerton got the idea to start a women’s fitness apparel site a couple of years back. The twist? That it would compete with larger brands like GymShark by offering the same high-quality materials and stylish designs without the huge price tag.
Indeed, most of the company’s line is in the $22-$40 price range, which is pretty inexpensive when it comes to activewear. Plus, the designs, cuts, and fabrics look eerily similar to top names in the industry.
And so, AYBL was founded in 2018 from the brothers’ hometown of Redditch in Worcestershire, England, where the brand still operates today. Reiss is the CEO and Kristian is the official owner.
But, we know you’re reading this AYBL leggings review to learn more about how the brand’s clothes stack up. We’ll take a quick look at some pros and cons first.
- Wide range of workout apparel, including leggings, shorts, bras, tops, and more
- Hundreds of positive customer reviews that attest to the fit, quality, and value
- More affordable than other trendy brands
- Offers Sezzle as an alternative payment method
- AYBL discount codes of 10% off for new customers and students
- International shipping
- Lack of information available about the brand, its founders, origins, mission, and values
- Limited return policy with no exchanges allowed
- Not very size-inclusive—largest size for items is L or XL
Up next, this AYBL leggings review will get into the good stuff. We’ll take a look at the brand’s most popular leggings, bras, and tops, so you have an idea of what it has to offer.
Most options are offered in sizes XS-XL, though some pieces only go up to L. And if you prefer to pay in installments, the brand offers Sezzle. Let’s get into it.
AYBL Motion Review
Minimalistic cuts, monochromatic colors, subtle booty contours, sleek cutouts—these are just a few of the features that the Motion line offers. Up next, this AYBL leggings review will take you through some of this collection’s top sellers. But don’t worry, we’ll take a look at some shorts and bras, too. Each piece in this line is made of nylon, polyester, and elastane.
AYBL Motion Seamless Leggings Review
Seamless leggings are the pinnacle of comfort in the gym. But, a good design will be more than comfortable, also wicking away sweat and highlighting your greatest asset. That’s exactly what the AYBL Motion Seamless Leggings are designed to do.
This pair’s material ensures they’re tight enough to provide support while remaining flexible enough to take you from the squat rack to yoga class. Plus, they feature a high-waisted cut, which is a definite win for the crowd who likes to have their tummy covered.
Customers have nine colors to choose from, including AYBL grey marl, trendy khaki, and essential black. Most hues feature subtle “shape enhancement markings” around your legs and booty that enhance your curves and make you feel confident no matter where you are in your fitness journey.
Add the squat-proof Motion Seamless Leggings to your wardrobe for $40.
AYBL Motion Seamless Cycling Shorts Review
The Kardashian-Jenner sisters brought back this trend with a vengeance. Whether you’re posting post-workout selfies à la Khloe or posing with your cars in a Kylie-like fashion, the long-short trend is now a versatile staple. Of course, the Motion Seamless Cycling Shorts are suitable for a number of looks, thanks to the nine color options.
These AYBL seamless cycling shorts feature the signature Motion shape enhancement markings on them, so your booty can look better than ever—even before you start your workout routine. Though the brand does not offer an inseam measurement, they hit just above the model’s knee. Add them to your cart for $30.
AYBL Motion Seamless Bra Review
Next, let us introduce you to the AYBL Motion Seamless Bra. It’s seamless and comfortable and, although the company doesn’t specify, looks as though it would be perfect for low to medium-impact activities.
This bra features removable pads and adjustable straps, so you can adjust it to fit your unique body and control how modest it is. It features subtle shape-enhancing shading around the bust to flatter without drawing too much attention.
The crisscrossed straps ensure it’ll stay hidden under your favorite racerback, if you’re someone who likes more coverage at the gym. You’ll have nine color options to choose from, so mix and match with this collection’s shorts, leggings, and tops. Purchase it for $30.
AYBL Seamless Leggings Review
Seamless pants are pretty much what the brand is known for, so this AYBL leggings review will show you a selection of some more customer favorites. Up next, you’ll see some fun prints, flattering details, and workout-enhancing cuts made from a blend of nylon, polyester, and elastane.
AYBL Camo Seamless Leggings Review
The AYBL Camo Seamless Leggings come in more colors than your traditional army green. If ever you need to hide behind some pink, blue, or grey trees, these will do the trick.
But, it’s more likely you’re looking for something to wear to the gym. These high-waisted leggings will support you through your weight training session, yoga class, or run, and will make sure you look good, too. They feature a scrunch bum to subtly enhance those glutes you’ve been working so hard for.
The Camo Seamless Leggings are soft, stretchy, and opaque—no squat-butt transparency allowed here. Add them to your cart for $45. Hint: there are matching AYBL seamless crop tops to match, too!
AYBL Pulse Ombrè Seamless Leggings Review
Proudly boasting that they’re the brand’s “best quality leggings to date,” the Pulse Ombrè Seamless Leggings come with high expectations. They feature a high-waisted cut, a flattering line design on the calves, and a very subtle logo on the left hip.
The ombrè design is incredibly flattering because it draws more attention to your booty and upper thighs. Customers have six color options to choose from, including the classic AYBL grey leggings. Squat, run, lift, dance, or stretch in ombrè style for $40.
AYBL Reflex Seamless Leggings Review
The AYBL Reflex Seamless Leggings are more versatile than the last few styles—the soft fabric is squat-proof, lightweight, and comfy. These are the leggings you wear to the gym and then the mall right after. They feature a ribbed section and a double-stripe design that runs all the way down the leg on both sides.
If you’ve seen a pair of AYBL navy leggings on Instagram, they were probably the fan-favorite Reflex pants in royal blue. But, there are five other equally flattering colors to choose from. These hot athleisure leggings can be yours for $40.
AYBL Training Bra Review
… Training bra? No, not that kind of training bra. We mean the gym-friendly kind. The AYBL Training Bra is super breathable to make sure your next sweaty sesh is comfortable and cool.
The support on this bad boy is pretty great. It’s compressive to protect your chest with medium support. And if the padding is too much for you, no worries—you can remove the pads.
It’s also got a cool mesh design in the back which serves a dual purpose of comfort and style during your workout. And speaking of style, the bra has the AYBL logo printed around the brand. With four colors to choose from, get this bra for $30.
AYBL Pulse Ombre Bra Review
If you fell in love with the ombrè leggings, you’ll be happy to know that the brand offers a matching bra. The AYBL Pulse Ombrè Bra comes in the same six colors for a cohesive look.
It features thick straps that come together in a racerback design to ensure you have the full range of your shoulders for those intense upper-body days. There is also a cutout in the back for optimal breathability.
This AYBL bra is high-support, so you can run, jump, and move however you like without worrying about pain and discomfort from a lack of bust support. Depending on your comfort level, you can remove or insert the versatile padding. $30 and it’s yours.
AYBL Crop T-Shirt Review
For those who like a bit more coverage in the gym, we didn’t forget about the signature AYBL Crop T Shirt. Its breathable tapered fit hits the top of your high-waisted leggings in the front to flatter your waist, before extending an extra few inches in the back.
This shirt features the brand’s name printed on the front for all to see. Customers can choose between nude, black, or white. Wear this 95% cotton top for your next workout for $20.
What does AYBL stand for?
The brand likes to reveal as little information about itself as possible, so it’s hard to confirm if AYBL stands for anything. But, we don’t think it’s an acronym.
The brand’s signature phrase and hashtag is #beAYBL, which is even its website URL. We think of this as being a different way of spelling “be able.”
Gotta say, “AYBL” is probably a smarter way to spell “able” for your brand name—especially a fitness apparel brand—because the word “able” implies able-bodied people, and thus excludes some folks. Not a great look. So, AYBL works just fine.
Is AYBL a sustainable brand?
No, it is not a sustainable brand. Most of the products use nylon, whether you want to get the signature AYBL long sleeve crop top or treat yourself to some leggings. Sustainable brands often use more eco-conscious materials like organic cotton.
We hate to sound like a broken record, but this topic is another one that the brand doesn’t discuss. So, we’re assuming that its team is not working towards any sustainability or ethical initiatives. From our research on the brand, we’d guess that its products, such as the AYBL green leggings, fall into the ‘fast fashion’ category.
Are AYBL leggings squat proof?
Our AYBL leggings review definitely cannot leave this crucial question unanswered. We know you’re thinking it, and so are we. Luckily, the answer is yes! The brand’s leggings are squat proof. Squat that booty all you like—that’s what booty day is meant for.
The company’s leggings have high reviews, and many customers attest to their opaqueness. You won’t be ripping your leggings or showing everyone in the gym your underwear in these, even when you squat. Phew.
AYBL Reviews: What Do Customers Think?
You’re probably wondering, are AYBL leggings good? Well, perk up your ears (…or eyes technically, since you’re reading this): the brand has all-around great customer reviews.
On the company’s website, each of its top-selling products garners dozens to hundreds of ratings. Collectively, they score about 4.9/5 stars, and customers compliment fast delivery, high-quality feel, and affordable prices. Here’s an overview:
- Motion Seamless Leggings: 4.9/5 stars out of 479 reviews
- AYBL seamless shorts: 4.8/5 stars out of 53 reviews
- Motion Seamless Bra: 4.9/5 stars out of 47 reviews
- Camo Seamless Leggings: 5/5 stars out of 25 reviews
- Pulse Ombre Seamless Leggings: 4.8/5 stars out of 62 reviews
- Training Bra: 4.8/5 stars out of 56 reviews
- Pulse Ombre Bra: 4.9/5 stars out of 66 reviews
- Crop T-Shirt: 4.9/5 stars out of 37 reviews
We chose to dive deeper into AYBL leggings reviews, particularly from the Motion line. Shoppers report that they are true to size and completely squat-proof. Take this succinct testimonial: “The quality is great and the fabric is NOT see through… Also, the customer service is super nice.”
The brand has an overall average of 4.9/5 stars from 3.8k shoppers on TrustPilot, which is impressive. Customers are actually raving about AYBL’s clothing, saying “the material feels like butter” and all the styles “are extremely flattering.”
Also, many reviews praise the company’s customer service team for being kind, responsive, and helpful with any issues. So, if something goes wrong with your order, you are most likely going to have it resolved quickly—like this happy buyer:
“Aybl customer service is amazing. I ordered a sports bra that frayed after a few wears and they kindly sent me a replacement free off charge. Their clothes are genuinely the best quality and the most comfortable.”
Over on Facebook, an AYBL leggings review says that the pants “fit every curve perfectly” and are “the most comfortable pair of leggings.” Other customers rave about the squat-proof magic, too.
Of course, there were a handful of negative reviews, which were mostly about delayed shipping times and trouble returning items. Also, one customer on Trustpilot said that the material loosened after one wash. They go on to warn potential buyers about AYBL’s unfair return policy:
“It has not been worn and the customer service is incredibly slow, going round and round in circles by referring me back to their website’s return policy- which is no returns on garments with the labels removed. How can I wash a garment with the paper tag label on? Spend your money elsewhere, I am deeply disappointed”
Still, overall, AYBL gym wear reviews are overwhelmingly positive. So, it looks like this brand is pretty legit. The clothes flatter bodies of all shapes and sizes, are made of high-quality materials, are delivered quickly, and are still affordable. Just make sure to check the sizing charts carefully to ensure you are getting the right fit for you.
Is AYBL Worth It?
Yes, AYBL is worth it. The brand is significantly more cost-effective than competitors like GymShark and Fabletics, but it has overwhelmingly positive reviews to back up its credentials. Customers vouch for the company and claim its products are high quality.
And despite the sketchy vibe that Instagram ads naturally give off, plus the suspicious lack of information on the brand’s site, AYBL is legit. In fact, there are thousands of customers to back that up. Not to mention, its customer service team has received glowing testimonials, too.
If we had to be picky, we’d say that the brand’s size range isn’t very inclusive. Options end at an L or XL for most pieces. This AYBL leggings review hopes the company works on this in the future.
But, if AYBL does have your size, you can purchase a versatile amount of apparel from its site in a multitude of vibrant colors and trendy prints. With most of the brand’s high-performance clothing coming in around $22-$40, we’d say it’s definitely worth adding a few items to your cart.
AYBL Promotions & Discounts
We discovered a few ways for customers to save on the brand’s website. Be sure to follow its social media pages for updates on future AYBL coupon codes.
- AYBL student discount of 10% off each purchase
- Save 10% on your first order by signing up for the e-newsletter
Where to Buy AYBL
The brand hosts three different sites for customers in different parts of the world. First head to BeAYBL.com and then choose one of these options in the lower-left corner:
- UK and international
- US and Canada
Who started AYBL?
AYBL was started by a pair of brothers, Reiss and Kristian Edgerton. They started the company in 2018 from their hometown of Redditch, England.
Who owns AYBL?
Co-founder Kristian Edgerton is the owner, while his brother Reiss is the CEO.
Is AYBL in the US?
AYBL does ship to the US, but the company itself is headquartered in England.
What sizes does AYBL have?
AYBL has US sizes 2-12 in bottoms and XS-XL in tops. For bras, it carries cup sizes A–E with band sizes 30–38.
How long does AYBL take to deliver?
Delivery times and costs depend on where you are situated. Here’s an overview:
- Standard: 3-5 days for $7, free above $75
- Express: 1-2 days for $25, free above $150
- Standard: 4-7 days for $9, free above $100
- Express: 1-3 days for $21, free above $200
For delivery times and costs for other countries, please visit the AYBL shipping information page.
Are AYBL returns free?
Need to return your AYBL pink leggings? The company honors free returns for UK customers and no one else. Outside of the UK, you have to pay the cost of returning your regrettable purchase.
Also, you can only return items within 30 days of receiving it, and if they are unused, unworn, and unwashed, with the original tag. There are no exchanges.
If you are returning an item because it is damaged, you must report the damage within 7 days of receiving it in order for the AYBL team to help you out.
How to Contact AYBL
If you have any questions for the brand after reading this AYBL leggings review, you can do so Monday through Friday, 9:00-17:00 GMT on its website via:
- Contact page
- Live chat
It’s always better to have more options. Check out our reviews for other top activewear brands: