Blue Nile vs James Allen Review 

About Blue Nile 

Blue Nile vs James Allen Review 

Proposing is hard enough, which is why Blue Nile looks to make the shopping process for engagement rings a sweat-free experience. They offer a wide selection of gemstones and precious metals, ranging from gold to sapphires.

It’s easy to get behind their company mission—Blue Nile was founded as a need to simplify in-store jewelry shopping. Co-founded by Mark Vadon and Ben Elowitz in 1999, this online company believes that finding the perfect fit doesn’t have to entail leaving your house. Instead, customers can do it from the comfort of their own homes. 

Blue Nile is considered a front-leader within the industry, which is best shown through its 202k following on Instagram. This Washington-based company has also been featured on various media outlets, including Brides and the HuffPost

About James Allen

Blue Nile vs James Allen Review 

Of course, Blue Nile isn’t the only jewelry company vying for the number one spot. James Allen is also quite impressive given its large selection of wedding and engagement rings. Like its competitor, this online brand offers hundreds of customization options, ranging from diamond-cut to metal grade. 

Despite its brand name, James Allen isn’t the work of one person—but rather the effort of four founders. Owners James Schultz, Oded Edelman, Dean Lederman, and Michele Sigler all have an extensive background within the diamond business. 

Since its establishment in 2006, James Allen has taken the jewelry industry by storm. This New York-based retailer boasts over 119k followers on Instagram. They’ve also been mentioned in several online magazines, such as the New York Post and CNN

Jewelry shopping is no walk in the park. In fact, it can spell lots of frustration regarding price, design, and shipping. Naturally, it’s best to find a company that’s both reliable and affordable—which leads us down to Blue Nile and James Allen. The question is, who should you choose for that life-changing moment?  

For those who can’t decide, this Blue Nile vs James Allen review will provide an in-depth take on both of these jewelry brands. I’ll feature a side-by-side comparison of their products, customer feedback, and overall quality when it comes to the total value. 

What to Consider

Blue Nile vs James Allen Review 

Product range 

Having a wide selection of options comes with its own set of pros and cons. On the one hand, it gives customers ample room in finding that perfect fit. On the other, it may feel overwhelming for those not versed in the jewelry market. With that in mind, it’s best to find a brand that speaks to your shopping habits. 

Target audience 

Jewelry comes in all shapes and sizes. To help simplify the shopping process, you must consider your overall tastes in gemstones and precious metals. Of course, those looking to buy for loved ones must also account for their style preferences. Most brands cater to one specific aesthetic, which usually entails either maximalism or minimalism. And within those distinct designs also come subcategories. This typically includes vintage, classic, art-deco, and modern. 

Materials and sustainability

A reputable jewelry brand will offer a wide selection of high-quality diamonds. Of course, it’s always a plus if they ethically source their gemstones, which usually involve adhering to standards such as the Kimberley Process and the Patriot Act. For some ethical shoppers, it may be important for a company to be sustainable. In an effort to go green—some retailers may use lab-grown diamonds as a way to offset their carbon footprint. 

Design and craftsmanship 

Unless you love the look of raw, uncut diamonds, design and high-quality craftsmanship are crucial in getting that coveted ‘I do.’ For each jewelry piece, companies will usually provide details concerning carat weight, setting, and metal grade. Before you settle in on a design, it’s always a good idea to take an in-depth look at the item description. 

Customization options 

Your partner is one of a kind. So naturally, the best way to propose is through a fully customized ring. Fortunately, most jewelry brands provide personalization options when it comes to engagement and wedding rings. This usually includes choosing your gemstone’s cut, size, and overall quality. But, I should warn you—it usually entails a bigger expense. In addition, it may not be eligible for returns if they happen to turn down the proposal. 


This isn’t a Ring Pop. An average well-made engagement or wedding band can cost at least a few thousand depending on the carat weight and style. In most cases, jewelers will provide some sort of warranty to help cover any manufacturing defects, resizing, or general clean-up after normal wear and tear. 


While accessibility is a must-have for all online stores, it bodes especially true for jewelry shopping. You don’t want to settle for a super cheap design as it might indicate poor quality. On the other hand, paying an exorbitant amount of money isn’t necessarily going to guarantee that you’ll spend the rest of your life with your beau. 

Ultimately, it’s best that you consider your overall budget when shopping for expensive jewelry. In addition, customers should also see if the company in question is available in in-store locations in case they want to see the rings in person. 

Blue Nile Classic Six-Prong Solitaire Engagement Ring vs James Allen Platinum Woven Solitaire Engagement Ring Review:

Considered the star of simplicity, the iconic solitaire ring offers the right amount of sparkle without going completely overboard. It’s definitely the right choice for any minimalistic fanatics, as this design requires no complimentary side pieces or accouterments in order to shine. But with that in mind, what makes the Blue Nile Classic Six-Prong Solitaire Engagement Ring different from the James Allen Platinum Woven Solitaire Engagement Ring? I’m so glad you asked. 

Below, this Blue Nile vs James Allen review will feature a side-by-side comparison of these two stunning engagement rings. 

Blue Nile Classic Six-Prong Solitaire Engagement Ring

  • Designed with six prongs atop a simple, thin metal band 
  • Offered in 14k white gold, 14k white gold, 18k yellow gold, and platinum 
  • Can be set with round, marquise, or pear diamonds 
  • Carat weight ranges from 0.23 to 20 
  • Price ranges from $390 to $740 depending on the metal grade 
Blue Nile vs James Allen Review 
James Allen Platinum Woven Solitaire Engagement Ring

James Allen Platinum Woven Solitaire Engagement Ring:

  • It features an entwining split band with interlacing prongs. Comes with three rounded tips 
  • Offered in 14k/18k white, yellow, and rose gold. Also available in platinum 
  • Can be set with round, princess, cushion, emerald, pear diamonds, and more 
  • Carat weight ranges from 0.5 to 6 
  • Setting price costs $592 instead of the original $790 markup. (But, costs will vary depending on the number of carats you choose) 

The Platinum Woven Solitaire Engagement Ring and the Classic Six-Prong Solitaire band both offer the air of simplicity, but in two different designs. For instance, the Blue Nile version is as minimalistic as you can get, as it features a clean-cut diamond atop an ordinary thin band. James Allen, on the other hand, comes with a slight twist (no pun intended). It features a subtle, entwining detail to help jazz things up a little. 

Other differences entail price and setting options regarding diamond variety. Obviously, you’ll need to factor in your partner’s style preferences in order to pick a suitable ring. Whatever you choose, here’s to hoping for a solid ‘yes’ during that pivotal moment. 

Blue Nile Brushed Inlay Wedding Ring vs James Allen 6mm Traditional Slightly Curved Wedding Ring Review: 

Congrats! You finally managed to secure that yes—but that doesn’t signify the end of your ring shopping days. In order to complete your vows, you’ll need the perfect set of wedding bands. Fortunately, there’s no need to search far and wide to get that flawless fit. The Blue Nile Brushed Inlay Wedding Ring and the James Allen 6mm Traditional Slightly Curved Wedding Ring both provide that timeless design to help commemorate that special day. 

I know how busy it is to plan a wedding, which is why in this Blue Nile vs James Allen review I’ll keep things headache-free by providing an easy-to-read comparative list. 

Blue Nile Brushed Inlay Wedding Ring:

  • Features a thick brimmed band with curved inner edges 
  • Comes with engraving options 
  • Offered in 14k rose, white, and yellow gold. Also available in a mix of 14k white & rose gold and platinum
  • Set in sizes 6 to 13  
  • Prices range from $890 to $1,390 depending on the metal grade 
Blue Nile vs James Allen Review 
James Allen 6mm Traditional Slightly Curved Wedding Ring

James Allen 6mm Traditional Slightly Curved Wedding Ring:

  • Showcases a simple, clean design with rounded edges 
  • Available in 14k white, rose, and yellow gold. Also offered in 18k white & yellow gold and platinum 
  • Set in sizes 4 to 15
  • Price ranges from $442 to $780 

If reception venue deposits, flowers, cakes, and stationery have your wallet wallowing in sadness, there’s a good chance that you’ve made the James Allen Wedding Ring your chosen design.

It’s a reasonable price for a standard band, as it offers a simplistic finish without the help of any bells and whistles. Of course, those looking for a more stylized version may find the Blue Nile ring as a refreshing alternative. It’s also a great option for partners who want to inscribe a personal engraving of theirs, but again—it really depends on your tastes. 

Blue Nile Diamond Hoop Earrings vs James Allen Inside Out Hoops ½ Inch Diameter Review: 

The Blue Nile Diamond Hoop Earrings and the James Allen Inside Out Hoops ½ Inch Diameter aren’t necessarily wedding jewelry, but they can definitely add some glitter during the ceremony or the reception. 

Considered a more glamorous version from the regular set of stainless steel hoops, these danglers are for those who can’t get enough glitter. It’s great if you can afford both of them, but let’s be honest—only one lucky victor will win some space in your jewelry box. 

To help readers decide, this Blue Nile vs James Allen review will provide a brief comparison for both of these earrings. 

Blue Nile Diamond Hoop Earrings

  • Made out of 18k white gold and plated with rhodium 
  • Bedazzled with 1 3/4 carats of round diamonds 
  • Fastened with a hinge snapback 
  • Costs $3,200 
Blue Nile vs James Allen Review 
James Allen Inside Out Hoops ½ Inch Diameter

James Allen Inside Out Hoops ½ Inch Diameter 

  • Made out of 14k gold featuring an inside out prong set 
  • Finished with an array of round carat diamonds (50 in total)
  • Attached with hinge snapbacks 
  • Available in white or yellow gold 
  • Offered in carats 0.25, 0.5, and 1 
  • Price ranges from $604 to $691 depending on the carat weight 

Obviously, those limited on budget may find the James Allen diamond earrings a more suitable alternative. They aren’t the most impressive in carat weight, but they still provide that stunning amount of sparkle. 

In addition, customers can also pick out other options, as this design also comes in varying gold types. That’s not to say that Blue Nile is completely out of the ballpark. While they are the most expensive out of two, these earrings offer up the highest quality due to their carat weight.

Blue Nile vs James Allen: Quality

Blue Nile vs James Allen Review 

There’s a general rule when it comes to measuring the quality of a given diamond. Jewelers usually abide by the 4 Cs: cut, color, clarity, and carat weight. It’s important for this Blue Nile vs James Allen review to at least explain these basic standards, as it’ll help readers understand where both brands stand in terms of quality control. 

  • Cut: this mainly entails the level of craftsmanship acquired to shape a diamond. It’s important for the designer to proportionally angle each side, as each beveled cut allows the light to bounce around the gemstone. 
  • Color: Of course, the whiter the diamond, the higher the value. Jewelers usually use a scale to determine the quality of a set gemstone. It goes from D (colorless) to z (very light) 
  • Clarity: Specks, blemishes, and irregularities can dramatically impact the value of a diamond. Like color, experts will usually base their gradings on a given scale, which entails VVS, VS, SI, and I. 
  • Carat weight: the smallest of diamonds offer a minimal price tag. So naturally, the biggest of the bunch will entail a heftier cost. 

Blue Nile and James Allen do their best when accounting for price and value. Both jewellers provide a settings page for all of their engagement rings, as customers must choose their 4 Cs along with the budget and shape of the gemstone.

Differences start to unravel when it comes to the carat weight and color grade they offer. For instance, Blue Nile has a CT scale of 0.10 to 13.17, and a color spectrum of K to D. James Allen has a CT range of 0.10 to 8.00 and a color span of M to D. It’s worth noting that a reputable brand will offer certification for loose diamonds as proof of legitimacy. 

Quality isn’t just indicative of the 4Cs. It also applies to certification standards and ethical sourcing. Today, it’s imperative—if not legal—for all jewelers to abide by certain guidelines, which usually entail the Kimberley Process.

This government-set initiative ensures that all gemstones are acquired responsibly in order to avoid ‘conflict diamonds.’ In addition, retailers must offer documentation certifying that they abide by KP rules. 

Blue Nile is absolutely transparent when it comes to offering up information about its sourcing procedures. They abide by the Kimberley Process and the No Dirty Gold Golden rules, which is another guideline set to avoid human rights abuses and mining pollution.

The company also states that they will no longer use diamonds found in the Zimbabwe Marange District, as there have been reports about labor abuses within that area. 

James Allen is no different. Their gemstones are certified by the Kimberly Process and the Patriot Act. According to the company, they “only purchase polished diamonds from sources which are members of the professional diamond trade.” You should also know that James Allen, as well as Blue Nile, provides lab-grown alternatives—which are universally recognized as a more environmentally friendly alternative compared to earth-grown diamonds. 

Having a decent level of transparency is all that matters. Fortunately, both James Allen and Blue Nile are commendable when it comes to abiding by certain regulations. Whatever you choose, you can relax knowing that your diamonds have passed the quality control test, as well as ethical sourcing standards. 

Blue Nile vs James Allen: Price & Value

Blue Nile vs James Allen Review 

James Allen and Blue Nile have definitely gone above and beyond when it comes to quality control, but can they wow us regarding price? Obviously, the answer is indicative of your allotted budget.

As a result, the amount you’re willing to pay will also dictate the diamond’s quality. For a better view, this Blue Nile vs James review will offer up some salient points about the cost for each brand. 

For engagement rings, James Allen offers a price range from $200 to $5,000,000 for a single diamond. Yep, it’s quite a massive spending range, but you can at least expect to pay $400 to $1,000 for a pretty decent gemstone. 

Considering that they have a smaller CT and color range than their competitor, it may seem like a more expensive splurge for some budget-conscious customers. But, to the company’s credit, they do provide more customizations for most of their jewelry in terms of metal grades and engraving. 

According to hundreds of happy customers online, it seems that James Allen was definitely worth the investment. Lots of brides (and grooms) to-be commend the brand’s level of quality and craftsmanship. “The packaging that the ring arrived in was beautiful and the ring itself exceeded my expectations. The engraving was a little small but very neat and clear. I didn’t think twice about it, and was very happy,” on Yelp reviewer shared. 

Blue Nile offers a price range of $222 to $1,184,719 for its diamond engagement rings. When sized up to James Allen, they do provide a wide variety of affordable alternatives at a larger scale.

The reviews are quite mixed online—as some customers noted poor quality gemstones and breakage within their rings. But, since it’s 50/50, there are a few commendable reports on the internet. 

“They were exactly what I wanted for diamond stud earrings and the price was right,” one customer wrote on “They were very clean and sparkling.” 

Of course, it’s up to you to draw your own conclusions when it comes to these two jewelry brands. But for those looking for an in-depth analysis on common customer feedback, it’s best to stay tuned for the next segment of my Blue Nile vs James Allen review. 

Blue Nile vs James Allen: What Do Customers Think?  

Blue Nile vs James Allen Review 

An engagement ring is a serious purchase. With that in mind, you should definitely stay put for this Blue Nile vs James Allen review to see what customers are saying about each brand. Below, you’ll find a summarized list of ratings and testimonials posted on their company websites and other external sources. 

Blue Nile:

  • Company website: 166k reviews in total with 4/5 stars 
  • Blue Nile Classic Six-Prong Solitaire Engagement Ring: 1076 reviews with 4.8/5 stars 
  • Blue Nile Brushed Inlay Wedding Ring: 108 reviews with 4.9/5 stars 
  • Blue Nile Diamond Hoop Earrings: 41 reviews with 4.7/5 stars 
  • Consumer Affairs: 104 votes with 3.7/5 stars 
  • Trustpilot: 261 reviews with 4/5 stars
  • Better Business Bureau: 74 complaints 

Common customer feedback: 

  • Positive reports about the brand’s diamonds 
  • Some issues with ring sizing 
  • Mixed reviews about customer service and delivery 

James Allen: 

  • Company website: 4,565 reviews with 4.3/5 stars 
  • James Allen 6mm Traditional Slightly Curved Wedding Ring: 53 reviews with 5/5 stars 
  • James Allen Inside Out Hoops ½ Inch Diameter: 15 reviews with 4/5 stars 
  • James Allen 0.84 Carat H-VS1 Excellent Cut Round Diamond: 42 reviews with 4.3/5 stars 
  • Yelp for the brand’s New York location: 324 reviews with 2.5/5 stars 
  • Trustpilot: 887 reviews with 4.4/5 stars
  • Better Business Bureau: 40 complaints 

Common customer feedback:

  • Positive reports about diamond and setting quality 
  • A few positive experiences with customer service 
  • Some issues with delayed deliveries

After combing through review after review, it seems that both jewelers have some work to do regarding customer service. Experiences fall in a 50/50 range, as some buyers reported some positive instances when speaking to company representatives. But, in encouraging news, it appears that Blue Nile and James Allen are responsive in taking care of customer complaints. 

If you’re still on the fence about what brand to support, my Blue Nile vs James Allen review will gloss over some customer perks that’ll definitely put you in a shopping mood. 

Blue Nile vs James Allen: Promotions & Discounts

Blue Nile vs James Allen Review 

While writing this Blue Nile vs James Allen review I uncovered multiple ways for customers to save money on both brands. It seems that each retailer is relatively avid in promoting deals and sales on their website, which is excellent news—considering that high-quality jewelry is never cheap. Let’s take a look at which company has to offer down below. 

Blue Nile:

  • Currently offering a Cyber Week sale in which all fine jewelry is 50% off 
  • All engagement rings come with a free jewelry box 
  • Customers can get $50 off by signing up for the brand’s newsletter 
  • Offers a sale outlet where select items are offered at a discounted price 

James Allen:

  • Currently hosting a Cyber Week sale in which select items are 25% off 
  • All engagement rings are packaged in a free jewelry box 
  • Offers free engraving for most of its engagement and wedding rings 
  • Customers can sign up for notifications of the brand’s Black Friday sale in order to get 25% off 

It’s not required that a brand offers promotions and deals for its products, but it’s always a plus in order to lure in potential customers. If you’re looking for our two cents, Blue Nile and James Allen both get my full thumbs up when it comes to saving money. 

Blue Nile vs James Allen: Shipping & Returns 

Blue Nile vs James Allen Review 

Unfortunately, a ‘yes’ isn’t always guaranteed when it comes to proposing. The dreaded ‘no’ can definitely send you spiraling down the rabbit hole, but that shouldn’t apply when you need to return the ring. To help curb more disappointment, my Blue Nile vs James Allen review will touch on some notable points for both of these two retailers: 

Blue Nile

  • Offers free shipping on orders that total $500 or more 
  • Provides other delivery options such as 2Day and Priority Overnight 
  • Has international shipping to select countries 
  • Relatively fast delivery times (most orders finish processing within a day) 
  • Issues a tracking number alongside a confirmation email 
  • 30-day return window with a pre-paid shipping label (also provides insurance) 
  • Reported issues with the brand’s refund policy and delayed deliveries 

James Allen:

  • Offers free international shipping 
  • Orders above $500 are entitled to a delivery upgrade (FedEx Priority Overnight and FedEx International Priority)
  • Jewelry and engagement rings will be shipped in 1 to 3 weeks. Loose diamonds are delivered immediately after inspection
  • Customers can check the status of their order by logging into their website 
  • 30-day return window with a free shipping label (provides a lifetime guarantee) 
  • Some issues about delayed deliveries 

Both company policies are relatively similar, and thankfully—they seem to be quite accessible given their free shipping guarantees and available locations.

Who Will You Shop With?

Blue Nile vs James Allen Review 

Like all jewelry brands, Blue Nile and James Allen both offer a few pros and cons. Ultimately, it all boils down to your budget, style preferences, and overall judgment concerning each jeweler’s reputation. But, for those who can’t manage to distinguish one from the other, in this Blue Nile vs James Allen review I’ll help clarify some things for the last time. 

Despite the number of mixed reviews online, Blue Nile is still a reliable jeweler. The positive feedback just manages to trump the negative ones online. They offer a wide selection of diamonds and other jewelry pieces for a semi-affordable price. It’s a great website for those who are looking for something specific, as the brand offers a broad assortment of cuts, carat weights, and colors that customers can choose from. 

James Allen is a bit pricier, but it’s a solid option for customers who are looking to add their own spin to their jewelry pieces. You can’t pass up free engraving, nor are you limited when it comes to choosing metal grades and carat weights. There are a few negative reports concerning quality and customer service, but to the company’s credit, there are still lots of positive experiences left by many happy buyers. 

So, who will you pick? Is it the highly customizable James Allen, or is it the ol’ reliable Blue Nile? Whatever you choose, here’s to a happy marriage between you and your preferred brand. 

Check out related reviews you might like:

Mejuri Jewelry Review

Gorjana Jewelry Review

Ellie Vail Jewelry Review

Bayam Jewelry Review

Ask the community or leave a comment

Your email address will not be published.

This field is required