Charles & Keith Review

About Charles & Keith

Charles & Keith Review

Charles & Keith is a Singaporean fast fashion brand that specializes in women’s footwear, handbags, and accessories.

The company was founded in 1996 by brothers Charles and Keith Wong, who identified a gap in the market for trendy and affordable women’s footwear in Singapore.

From its modest beginnings as a single store in Amara Shopping Centre, the brand has grown significantly, establishing a strong presence both locally and internationally.


  • Founding and Early Success
  • Product Expansion
  • International Growth
  • Brand Identity and Customer Experience
  • E-commerce and Digital Strategy
  • Sustainability and Corporate Responsibility
  • Innovations and Future Outlook

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Charles & Keith Review

Charles & Keith Review

Charles & Keith is a renowned Singaporean fast fashion brand that has made a significant impact in the global fashion industry. Known for its stylish and affordable offerings, the brand has garnered a loyal customer base and expanded its reach worldwide.

Here’s a comprehensive review of Charles & Keith, highlighting some of its best-sellers.

Square Toe Ankle-Strap Sandals – Chalk

Charles & Keith Review

Elevate your style with the Square Toe Ankle-Strap Sandals in Chalk from Charles & Keith. These sandals boast a sleek square toe design that exudes modern elegance. The chalk color provides a neutral yet sophisticated look, making them versatile enough to complement a variety of outfits.

The simple yet bold straps add a hint of edgy cool, while the adjustable ankle strap ensures a secure and comfortable fit for all-day wear.

Perfect for both casual and formal occasions, these sandals can effortlessly transition from day to night. Pair them with a summer dress for a chic daytime look or with tailored trousers for a polished evening ensemble.

The minimalist design and high-quality construction ensure these sandals will become a staple in your wardrobe, offering both style and functionality in one elegant package.

Flower-Buckle Crossover Platform Mules – Lilac

Charles & Keith Review

Embrace the charm of spring with the Flower-Buckle Crossover Platform Mules in Lilac by Charles & Keith. These eye-catching mules feature a unique crossover strap design adorned with a delicate flower-shaped buckle, adding a touch of whimsical elegance to your look.

The lilac hue offers a soft, pastel pop of color that is perfect for brightening up your wardrobe. The platform sole provides added height and comfort, making these mules an ideal choice for both casual outings and more dressed-up occasions.

Crafted with attention to detail, these mules are as functional as they are stylish. The secure fit and sturdy platform ensure you can walk with confidence all day long. Pair them with a floral dress for a romantic, garden-party look, or with jeans and a blouse for a chic, everyday ensemble.

These Flower-Buckle Crossover Platform Mules are a versatile addition to any footwear collection, offering both timeless style and modern flair.

Blythe Bead-Embellished Satin Mules – Silver

Charles & Keith Review

Elevate your style with the Blythe Bead-Embellished Satin Mules in Silver from Charles & Keith. These sophisticated mules are crafted from luxurious satin and feature intricate bead embellishments that add a touch of elegance and glamour.

The silver hue provides a versatile and chic look, perfect for both daytime and evening wear. The design includes a comfortable block heel, making these mules ideal for extended wear while maintaining a fashionable appearance.

Whether you’re attending a formal event or a casual outing, the Blythe Satin Mules will complement your ensemble with their refined and eye-catching design.

Fia See-Through Slide Sandals – Black

Charles & Keith Review

The Fia See-Through Slide Sandals in Black from Charles & Keith offer a playful twist on the classic slide design. These sandals feature a trendy jelly-inspired see-through upper, giving them a modern and chic look.

The unique geometric edges on the sides add a touch of sophistication and style. Perfect for casual outings and warm-weather ensembles, these slides combine comfort with fashion-forward aesthetics.

Slip into these versatile sandals for a relaxed yet stylish addition to your footwear collection.

Cocoon Curved Handle Bag – Yellow

Charles & Keith Review

The Cocoon Curved Handle Bag in Yellow by Charles & Keith is a striking accessory that combines minimalist design with functionality. Its standout feature is its sleek curved handle, which adds a modern touch to the overall look.

The bag is crafted from high-quality materials, ensuring durability and style. It includes a detachable inner pouch, offering versatility for organizing essentials.

This yellow variant emphasizes a vibrant, eye-catching color, making it ideal for adding a pop of brightness to any outfit, whether for casual outings or more formal occasions.

Quality and Design

Charles & Keith excels in providing contemporary and fashionable designs that cater to a wide audience. The brand focuses on creating collections that are not only trendy but also versatile, making them suitable for various occasions.

The quality of their products is commendable, given the affordable price range. From everyday essentials to statement pieces, Charles & Keith offers a broad spectrum of items that appeal to different tastes and preferences.

Shopping Experience

Both the online and in-store shopping experiences with Charles & Keith are designed to be seamless and enjoyable. Their e-commerce platform is user-friendly, with detailed product descriptions and high-quality images, making it easy for customers to find and purchase their desired items.

In-store, the modern and sophisticated ambiance enhances the overall shopping experience, providing a welcoming environment for customers.

Customer Service

Charles & Keith is known for its attentive customer service. The brand ensures that queries and concerns are addressed promptly, whether through their online channels or in physical stores.

The return and exchange policies are also customer-friendly, contributing to a hassle-free shopping experience.

Price and Value

Charles & Keith offers products at affordable price points, making them accessible to a wide range of customers. The brand provides good value for money, with stylish designs that are on-trend and competitively priced.

While the prices are reasonable, some customers may find variability in product quality and durability. Overall, Charles & Keith products offer a balance between price and value, appealing to those looking for trendy accessories without breaking the bank.

Charles & Keith Review: What Do Customers Think?

Charles & Keith Review

Charles & Keith has garnered a mixed but generally positive response from its customer base, reflecting both its strengths and areas for improvement. Customers frequently praise the brand for its trendy and stylish designs.

Many appreciate the modern aesthetic of the footwear, handbags, and accessories, noting that Charles & Keith consistently stays ahead of fashion trends. The products are seen as chic and contemporary, often featuring unique details and high-fashion looks at accessible prices.

Opinions on quality and durability, however, are varied. Some customers report being pleasantly surprised by the quality of materials and craftsmanship, especially considering the price point.

These customers find the products to be well-made and durable enough for regular use. However, there are occasional complaints about the longevity of certain items, with some customers experiencing issues with wear and tear after a few months.

This suggests that the quality may be inconsistent depending on the specific product line or item.

In terms of pricing and value, customers generally feel that Charles & Keith offers good value for money. The pricing is considered reasonable, particularly given the fashionable designs and the brand’s positioning in the fast fashion market.

Sales and promotions are also appreciated, providing opportunities to purchase stylish items at even more affordable prices.

Both the online and in-store shopping experiences receive positive feedback. The online platform is praised for its ease of use, detailed product descriptions, and high-quality images, making it easy for customers to navigate and find what they are looking for.

In-store, the modern and inviting ambiance enhances the shopping experience, with well-organized displays and helpful staff.

Customer service reviews are mixed. Many customers have positive experiences, citing prompt and helpful responses to inquiries and efficient handling of returns and exchanges.

However, there are occasional reports of dissatisfaction, particularly regarding response times and the resolution of issues. This suggests that while customer service is generally reliable, there can be inconsistencies.

Overall, most customers are satisfied with their purchases from Charles & Keith. They enjoy the stylish and affordable products, with many becoming repeat buyers.

While there are some areas for improvement, particularly in ensuring consistent product quality and customer service, the brand maintains a strong reputation in the fast fashion industry.

Charles & Keith continues to attract fashion-conscious shoppers looking for fashionable yet affordable accessories, making it a popular choice for those who want to stay stylish without breaking the bank.

Is Charles & Keith Legit?

Charles & Keith Review

Yes, Charles & Keith is a legitimate brand. Established in 1996 in Singapore, it has grown to become a well-known global fashion retailer with over 600 stores worldwide.

The brand is recognized for its trendy and affordable footwear, handbags, and accessories, offering a wide range of products both online and in physical stores.

Customers generally praise its stylish designs and value for money, although opinions on product durability and customer service can vary. Overall, Charles & Keith is a reputable company in the fashion industry.

Notable celebrities have been spotted wearing Charles & Keith, highlighting the brand’s fashionable and versatile offerings. Han So Hee was seen in the stylish Lyric Gladiator Platform Sandals, making a bold statement with her chic footwear choice. Suki Waterhouse showcased the elegant Pointed-Toe Quilted Heel Ankle Boots, adding a touch of sophistication to her ensemble. Jennifer Lopez completed her stylish outfit with the Gabine Curved Shoulder Bag, demonstrating the accessory’s timeless appeal and functionality.

Is Charles & Keith Worth it?

Charles & Keith Review

Whether Charles & Keith is worth it depends on individual preferences and priorities. The brand offers trendy and affordable footwear, handbags, and accessories, making it attractive to many customers who seek fashionable items at accessible prices.

If you appreciate stylish designs and are looking for budget-friendly options, Charles & Keith could be worth considering.

However, opinions on product quality and durability vary among customers, so it’s essential to weigh factors like design, price, and expected longevity when deciding if Charles & Keith products align with your needs and preferences.

Ultimately, whether Charles & Keith is worth it for you will depend on your personal style and shopping priorities.

Charles & Keith Discount & Promotions

Charles & Keith Review

Charles & Keith frequently offers discounts and promotions, both online and in-store. Customers can often find seasonal sales, such as end-of-season clearance events, as well as limited-time promotions like buy-one-get-one offers or discounts on specific product categories.

This summer, Charles & Keith is hosting an End of Season Sale (ESS) from 14 June to 14 July 2024, where you can enjoy up to 50% off sale items.

Additionally, the brand occasionally provides exclusive discounts to subscribers of its mailing list or followers on social media platforms. Keep an eye out for these promotions to enjoy savings on trendy footwear, handbags, and accessories from Charles & Keith.

Where Can I Buy Charles & Keith?

Charles & Keith Review

You can buy Charles & Keith products from various sources, including:

  • Official Charles & Keith website
  • Charles & Keith physical stores worldwide
  • Authorized retailers and department stores that carry Charles & Keith products


Charles & Keith Review

Where can I buy Charles & Keith products?

You can purchase Charles & Keith products from their official website, physical stores worldwide, and authorized retailers or department stores.

What types of products does Charles & Keith offer?

Charles & Keith offers a wide range of products, including footwear, handbags, accessories, eyewear, jewelry, and kids’ footwear.

What is the quality of Charles & Keith products?

Charles & Keith products are known for their trendy designs and affordable prices. While some customers praise the quality and durability, others have experienced issues with wear and tear over time.

Are there any discounts or promotions available?

Yes, Charles & Keith frequently offers discounts and promotions, including seasonal sales, limited-time offers, and exclusive discounts for subscribers or social media followers.

What is the return policy for Charles & Keith products?

Charles & Keith has a customer-friendly return policy, allowing returns or exchanges within a specified timeframe. Details may vary depending on the region and type of product purchased.

How is the customer service at Charles & Keith?

Customer experiences with Charles & Keith‘s customer service are mixed. While many customers report positive experiences with prompt responses and efficient handling of inquiries, others have encountered issues with response times and problem resolution.

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