Cover FX Makeup Review

About Cover FX

Cover FX Makeup Review

Cover FX is a vegan, cruelty-free cosmetic brand that specializes in high-pigment, high-shine, and high-quality formulations. The company uses safe skin-loving ingredients and offers a wide variety of shades to ensure its products are inclusive to different skin colors, types, and conditions.

With a massive following of 1.1 million on Instagram, Cover FX has garnered a lot of attention. The brand has been featured in Glossy, Allure Magazine, Vogue, Refinery29, and many other notable media outlets.

The company’s award-winning products hold multiple titles, including Harper’s Bazaar’s 2019 Editor’s Choice award for the Best Vegan Makeup Products.

With so much buzz around this brand, you might be wondering whether or not its products are worth the hype. This Cover FX makeup review will provide details on the company, its best-selling products, customer ratings, and more to help you make that crucial decision.

Overview of Cover FX

Cover FX Makeup Review

We know it’s hard to believe, but Cover FX was never meant to be a makeup brand. Its co-founders, Victor Casale and Lee Graff, came together in an unexpected way.

In the 1990s, Victor was a top official at MAC, while Lee worked at Sunnybrook Health Sciences Centre as a Corrective Makeup Specialist. Victor would help Lee formulate cosmetics that were safe for people with different skin conditions.

The pair quickly realized that they could increase the accessibility of their formulations, so they established Cover FX in 2000. The brand quickly became recognized for its inclusivity. Backed by a large team of dermatologists, Cover FX works hard to ensure that its makeup products are never harmful to those suffering from skin irritation, acne, or other concerns.

For added safety, all of its formulas are created without harmful or toxic substances, such as parabens, talc, or mineral oil.

In addition to offering safe makeup formulations, the company promises to offer shades for every skin color. It offers 40 different unique hues for all of its foundations and concealers. According to its website, Cover FX ensures safe products that promote creativity and flexibility:

“Our products are formulated for customization, because your skin is unique to you and you know its sensitivities and needs better than anyone. So, we invite you to mix, experiment and play to create your formula for beauty.”

Indeed, it now offers hundreds of products to choose from, including foundations, concealers, primers, highlighters, bronzers, and more. Cover FX operates from its headquarters in New York City.

Before we dive into this Cover FX makeup review, let’s go over some initial pros and cons:


  • Extensive cosmetics line, including foundation, primer, highlighter, bronzer, and more
  • Vegan and cruelty-free ingredients
  • Formulated without talc, parabens, mineral oil, and other harmful additives
  • Foundations and concealers available in 40+ shades
  • Specially designed for certain skin types, such as oily or combination
  • User-friendly website advises customers on which products mix well together
  • Thousands of positive reviews
  • Installment payments available through Afterpay


  • Shipping limited to the US and Canada
  • Pricier than other makeup brands
Cover FX Makeup Review

Let’s face it, we all have sensitive skin to some degree. Unfortunately, we often have to choose between harmful, chemical-filled formulations that work and safe, ineffective ones. Cover FX doesn’t think you should have to choose.

Instead, the brand has spent years developing dozens of makeup products that are free of talc, parabens, fragrance, mineral oil, and other harmful additives. Fully vegan and cruelty-free, its line includes primers, foundations, sprays, highlighters, and more. This Cover FX makeup review will now introduce you to the company’s bestsellers.

Cover FX Foundation Review

The key to a flawless makeup look? A good foundation that looks like a second-skin, of course! Cover FX is passionate about developing quality foundations that can be used by everyone, no matter your skin color, type, or tone. As a result, each formula is offered in more than 40 shades.

With matte and natural finishes to choose from, the company offers products that look like your skin, but just a bit better. This Cover FX makeup review will go over two of its most popular formulas.

Cover FX Natural Finish Foundation Review

Our skin is like a sponge. The products we apply don’t just sit on top. Instead, our skin absorbs them into our bodies. For this reason, we need to be mindful about which products we use and avoid those with harmful ingredients.

Thankfully, Cover FX’s Natural Finish Foundation promises to be extra gentle on your skin. Enriched with antioxidants from Vitamins C, E, and F, this product provides a dose of hydration while shielding your face from environmental stressors. 

What is most impressive about the Natural Finish Foundation is that there are over 40 different shades available with pink, neutral, and golden undertones. Cover FX’s goal was to ensure this product was inclusive to all skin colors and conditions.

Optimized for normal and dry skin types, this foundation provides a natural skin-like finish. The water-based, oil-free formula delivers 12 hours of coverage. For a natural finish that promises no red spots or irritation, this buildable foundation is available for $42 (1.0fl oz).

Cover FX Power Play Foundation Review 

You could say that the Power Play Foundation is the cosmetic equivalent of Dwayne The Rock Johnson. It’s waterproof, sweat-proof, transfer-proof, and built to stand the test of time. Providing long-lasting coverage, its weightless formula provides a matte finish. 

Made with an ultra-fine powder trio to blur the appearance of imperfections, you’ll forget why you bothered with other brands of foundation in the first place. Key ingredients include Fermented Algae Extract, Rice Hull Powder, and Rice Bran Wax to help fight against free radicals.

This formula is best used for normal, combination, or oily skin types. If you aren’t sure which of the 40 shades to pick, use the Cover FX shade finder on the product page. For a blend that delivers a flawless finish while working overtime to protect your complexion from damage, the foundation costs $44 for (1.18fl oz).

Cover FX Primers Review

No one wants to put effort and time into their makeup just to have it fade away by mid-day. With that in mind, the brand developed several primers to keep your makeup looking fresh all day. Offering moisturizing, mattifying, and blurring formulas, this Cover FX makeup review will go through the company’s bestsellers.

Cover FX Mattifying Primer Review 

Those of us with oily skin know the dreaded feeling when you look in the mirror and see nothing but shine. We quickly grab the blotting papers. Though they work, they also wipe away some of your expensive foundation. 

Cover FX’s Mattifying Primer helps prevent any unwanted shine from popping up throughout the day. When worn alone or under foundation, this lightweight formula also blurs pores for a smoother-looking visage

Other key ingredients include Salicylic Acid and a Natural Fruit AHA Complex to provide a gentle chemical exfoliation and treat acne. It’s safe to use on normal, combination, oily, and acne-prone skin. For a more gorgeous and refined complexion, the Mattifying Primer is priced at $38 (1fl oz).

Cover FX Blurring Primer Review 

The Blurring Primer is the closest thing we have to a real-life face filter. Its silky, lightweight texture helps diminish pores and fine lines for a soft-focus effect.

Enriched with Butterfly Lavender and Vitamin E, this primer provides a healthy dose of hydration and protection everytime you apply it. To help set this product, we recommend following it up with a light layer of the Cover FX Pressed Mineral Foundation.

Formulated for all skin types, users can wear this primer alone, under makeup, or over makeup for a midday touch-up. The Blurring Primer retails for $38 (1fl oz).

Cover FX Custom Enhancer Drops Review

Cover FX’s Custom Enhancer Drops are like a little bottle of sunshine. This liquid-based highlighter adds a striking heavenly glow to your cheeks, brow bone, declitage, or wherever you decide to apply it. 

These Cover FX drops feature ultra-concentrated shine and pigment, and you can mix them into your foundation for a subtle all-over glow. Designed for all skin types, this shimmery liquid highlighter comes in seven shades, including the popular holographic Halo, pink Blossom, as well as purple and pearl Celestial. 

The Custom Enhancer Drops can provide your daily dose of sparkle for $42 (0.5fl oz).

Cover FX Custom Bronzer Drops Review 

If you hadn’t noticed by now, the Cover FX makeup line is focused on fully customizable products that can be adjusted to suit your every need. The Custom Bronzer Drops can be added to your favorite foundation, primer, moisturizer, or any other liquid product for a radiant glow.

This super pigmented product can also be used on its own, under or over makeup, for a more dramatic sun-kissed sheen. It is offered in matte and luminous versions so you can choose your desired effect. These glow up drops are available for $29 (0.29fl oz).

Cover FX Custom Cover Drops Review

While most makeup products are designed to perform one specific role, the Custom Cover Drops are formulated to be used pretty much anywhere. This liquid-based pigment can be mixed into your facial creams, concealers, primers, or elsewhere for a bit of tint.

Love your summertime tan but hate that your foundation no longer matches your sun-kissed glow? Simply mix a few drops of this product into your Winter foundation to adjust the shade. Voila! 

It’s infused with a hydrating Jojoba, Mimosa, and Sunflower complex for a dewy, healthy-looking finish. Available in 40+ shades, you can get the Custom Cover Drops for $29 (0.25fl oz).

Cover FX Glitter Drops Review

Not all that glitters is gold, except for the Glitter Drops by Cover FX. This liquid highlighter provides a multidimensional sparkling finish. Formulated to blend effortlessly onto your skin, this product can be used to enhance the cheekbone, brow bone, nose, or collarbone.

Its weightless, light-reflecting formula can be used under makeup for a subtle effect or over makeup for an out-of-this-world glow. There are four shimmers to choose from, but our favorite is Lunar, a beautiful blue with pastel-colored sparkles. A truly customizable product, Cover FX suggests mixing two shades to find the perfect hue for your complexion.

At $44, the Glitter Drops (0.5fl oz) will definitely help take your dramatic makeup look to the next level. If this product still doesn’t provide enough glimmer, try applying the Cover FX Shimmer Veil on your eyes for a bold finish.

Cover FX Liquid Foundation Brush Review 

By now, we all know how important good tools are in creating a perfect makeup look. Cover FX’s Liquid Foundation Brush features a unique flat top to flawlessly blend in your foundation. Its compact, dense fiber composition uses high-quality synthetic bristles. 

Use this brush to buff, blend, or build coverage, depending on the chosen Cover FX formula. Its tapered handle provides a comfortable grip no matter which way you choose to apply your products. The online exclusive Liquid Foundation Brush costs $38.

Cover FX Reviews: What Do Customers Think?

Cover FX Makeup Review

This Cover FX makeup eview turned to online reviews to see what people were saying about the brand. Overall, we found thousands of customers that attest to the efficacy of the brand’s products. Ahead, you’ll find testimonials from the company’s website, Influenster, and MakeupAlley. Let’s get into the positives first!

On the company’s website, customers rave about how pigmented, long-lasting, and buildable its products are. All of Cover FX’s bestsellers have earned exceptionally high ratings:

  • Total Cover Cream Foundation: 510 ratings and an average of 4.4/5 stars
  • Monochromatic Blush Duo: 189 ratings and an average of 5/5 stars
  • Power Play Foundation: 427 ratings and an average of 4.4/5 stars
  • Power Play Concealer: 267 ratings and an average of 4.4/5 stars
  • Perfect Setting Powder: 194 ratings and an average of 5/5 stars
  • Custom Enhancer Drops: 273 ratings and an average of 5/5 stars

Without a doubt, the Custom Enhancer Drops are its most-loved product. Reviewers argue that this liquid highlighter helped them achieve a lasting, radiant finish. One customer has purchased this product multiple times because of how customizable it is:

I’m on my 3rd bottle of this in the shade Moonlight. It is perfect for a customizable glow. I love mixing a dot into my foundation for an all over glow and a little extra on my cheeks for highlight. Even my mom commented on how great it looks and she got herself a bottle, too!

Positive Cover FX testimonials continue on Influenster. A total of 32k ratings have been posted for the brand with an average rating of 4.5/5 stars. Here are a few examples of how Cover FX makeup performs on this site: 

  • Custom Cover Drops Liquid Foundation: 4.4/5 stars from 600+ ratings
  • Pressed Mineral Foundation: 4.5/5 stars from 300+ ratings
  • and the Power Play Concealer: 4.5/5 stars from 300+ ratings

On Influenster, customers particularly like the foundations and concealers, which blend effortlessly into their skin. Some buyers also note that, while products are expensive, they last for a long time because a little goes a long way.

One customer loves how pigmented and hydrating the Cover FX Power Play Concealer is: “The moment I put it on my face to blend, I knew this was something special. It kept my under-eye hydrated, spread easily, was very pigmented. It’s a concealer that seems to do itself, as long as you do a little effort.” 

Though users seem to love this brand’s products, we did discover a few negative Cover FX reviews. First off, the Better Business Bureau has awarded the brand a D- with two complaints in the last three years.

Ratings on Makeup Alley are not very high either. Currently, there are over 1.6k Cover FX ratings with an average of 3.6/5 stars. Here, customers agree that Cover FX’s setting sprays feel too sticky and cause their makeup to melt during the day. Take this user’s experience with the High Performance Setting Spray:

I had such high hopes for this setting spray… but this was the worst setting spray I have ever used…. dries out my skin like crazy, makes my makeup look cakey by the end of the day… not sure if it really helps prolong my makeup at the end of the day.”

Despite these poor experiences, Cover FX’s products seem to be highly perceived in the beauty community. For every negative review we found, there were at least 10 to counter it. Thousands of users stand by the brand’s products for how pigmented, long-lasting, and effective they are.

Of course, no makeup product is one-size-fits-all, so there is always the chance that a top-selling product won’t work for you. To make trying its products less risky, Cover FX offers a 60-day return policy for unsatisfied customers.

Is Cover FX Makeup Worth It?

Cover FX Makeup Review

By now you may be wondering, is Cover FX a good brand? Based on the thousands of positive customer reviews online, we think so! The company has formulated a line of effective products that are filled with skin-loving ingredients. With its products, users get all the benefits of long-wearing and pigmented makeup without irritation or redness.

One thing that makes this company unique is how customizable its products are. Not only does Cover FX offer diverse colors to choose from, but it also sells products that can be added to other products for your desired effect. Whether you want to darken another foundation or add a pink glow to your favorite moisturizer, there are a ton of options at your disposal.

The main downside we found in negative Cover FX reviews is how pricey its products are. To us, it seems like customers get what they pay for. The company’s formulations are unique, highly-pigmented, vegan, cruelty-free, and free of any harmful ingredients. To make customers’ purchasing decisions a bit easier, we like that it offers a 60-day return policy.

Overall, if you’re looking for high-end, highly-pigmented, customizable, and skin-loving makeup products, we think Cover FX is worth the buy.

Cover FX Promotions & Discounts

Cover FX Makeup Review

This Cover FX makeup review found a few ways for customers to save money on the brand’s website: 

  • Sale outlet: Select products are available for a discounted price
  • Loyalty program: Accumulate points to gain access to exclusive deals and perks
  • Referral program: friends get $10 off their first order of $60, and you get 100 points in return
  • E-newsletter: Sign up for 15% off your first purchase of $65 or more

Where to Buy Cover FX Makeup

Cover FX Makeup Review

For the best selection of products, you can shop directly from You can also find them at select retailers such as Walmart, Ulta Beauty, Amazon, Revolve, and Cult Beauty.


Cover FX Makeup Review

How clean is Cover FX?

According to its website, Cover FX is free of parabens, sulfates, mineral oil, paraffin, and other harmful substances. The company is proud of the fact that it features safe ingredients in its formulations, making them safe for a variety of skin types and conditions.

Does Cover FX have SPF?

This Cover FX makeup review found out that some of their formulas have SPF protection. For example, the Booster Drops contain SPF 30.

What is Cover FX’s Shipping Policy?

Cover FX only ships to the USA and Canada. The company offers free standard shipping on US orders that total $50 or more. Orders typically arrive anywhere from 3 to 7 business days.

The company also provides other delivery options such as second day and overnight shipping. Customers will receive a tracking number via a confirmation email in order to locate their packages.

What is Cover FX’s Return Policy?

Customers have 60 days to return a product they are unhappy with for a refund. Only items in gently used or new condition are eligible. Customers are responsible for return shipping costs, and can initiate this process by contacting their customer service team.

The brand also offers a Shade Match Guarantee on fundations. If the color you purchase does not match, you can contact its customer service to request a refund within 14 days. Cover FX will cover the return fees.

How to Contact Cover FX

If you have any questions after reading this Cover FX makeup review, the company offers two ways to contact its team:

  1. Email: [email protected]
  2. Message form: available on the brand’s website

Cover FX’s customer care team responds to emails Monday through Friday, 10:00am to 5:00pm.

It’s always better to have more options. Check out our reviews for other top beauty brands:

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