About Grow Gorgeous
Grow Gorgeous is a haircare brand that sells shampoos, conditioners, and other treatments. The company states that they only offer vegan, cruelty-free formulas that are devoid of any parabens, sulfates, silicones, and other harmful substances.
With a sizable following of over 52.8k on Instagram, Grow Gorgeous has also been featured on many online publications including Marie Claire, Vogue, Refinery29, and Cosmopolitan Magazine.
What’s more, the brand’s Curl Defining Leave-In Butter claimed Best New Hair Product at the Pure Beauty Global Awards (2020), and the Hair Growth Serum was named one of the 12 Best Hair Growth Products of 2019 by HQHair.
Is the brand worthy of the glam? This Grow Gorgeous review will hopefully answer that for you within this article. We will take an in-depth look at their products, customer ratings, promotions, and more to help you decide if they are worth checking out.
Overview of Grow Gorgeous
Operated by its parent company and skincare sibling, Deceim, Grow Gorgeous was solely meant to specialize in hair care.
Founded in 2013 in London by Brandon Truaxe, the business is focused on creating shampoos, serums, and other treatments formulated to help hair grow faster and healthier, all while repelling damage.
The majority of their products include their signature fragrances while delivering a luxurious texture that also leaves hair frizz-free and moisturized without the need for heavy serums or harmful treatments.
Made with only high-quality and essential ingredients, Grow Gorgeous continues to be a well-known brand within the hair care industry that manages to hold its acclaim while being completely clean.
Need more proof? The brand has also partnered with the worldwide beauty retailer, LookFantastic. Though a big conglomerate, this site believes in clean, vegan, cruelty-free beauty that is sourced globally and locally.
At this point in this Grow Gorgeous review if this brand is worth the hype, it is important to note that the Hair Density Serum Intense and the Hair Density Shampoo Intense are currently worldwide best-sellers on LookFantastic.
Before we get into the brand’s pros and cons, here is a word from Grow Gorgeous about their mission:
“We believe that true beauty radiates from the inside out. Our nutrient-rich products are powered by science to transform the health of hair from its very foundations—the roots. [F]ulfill your desire for fuller, healthier-looking strands.”
Before we get into this Grow Gorgeous review, let’s go over some initial pros and cons:
- A variety of hair care products to choose from including serums, shampoos, conditioners, masks, and more
- 7 different ranges of products tailored to specific hair types and concerns
- All of Grow Gorgeous formulas are made without the use of parabens, silicones, sulfates, and other harmful additives
- All products are vegan and cruelty-free
- Customers can build their own hair routine bundle for a discounted price
- Potential buyers can take an online hair quiz to find out what products work best for them
- Hundreds of positive reviews from multiple reputable sources online
- Offers Afterpay as an alternative payment option
- Free shipping on orders $55 and above
- Student discount, Refer-a-Friend program, and other exclusive discounts
- International shipping offered
- 14-day return policy
- Pricier than competing retailers
Grow Gorgeous has a plethora of serums, masks, conditioners, shampoos, and more, that are formulated to help your hair grow in healthy, or to liven up the locks that you already have.
For those that are looking for all-around hair care, customers can also shop the brand’s bundles, which are curated to target specific hair types and issues.
Speaking of catering to individual needs, buyers can also build their own kit for a set price. Now in this Grow Gorgeous review, let’s go over some of the brand’s bestsellers.
Grow Gorgeous Products Review
It is so easy to mindlessly pick up a random brand of shampoo or conditioner that smells nice, looks pretty, and then call it a day. It’s time to give your hair some special attention after you may have been using the wrong brands for years.
Grow Gorgeous offers several varieties of hair care formulas on their website, each specializing in the desired effect you want to see in your hair. These include:
- Intense (for fuller, thicker, and healthy-looking hair)
- Sensitive (for a calmer, moisturized scalp)
- Volume (for bouncy, fuller hair texture)
- Curl (for frizz-free, bouncy curls)
- Balance (for manageable, glossy, and bouncy texture)
- Repair (for supple, revitalized, and stronger strands)
- Defense (for radiant, protected hair)
This review will feature products from a few of these categories to show you what they can do. Feel free to mix and match based on what you are looking for, or stick to one collection that speaks to you.
But, if you don’t really know your hair type or what it needs, Grow Gorgeous still has you covered! Take their online Hair Quiz to find the category that may work for you.
Below, we’ll cover some of the cult classics, from the Grow Gorgeous overnight hair masque to the Grow Gorgeous intense serum.
Grow Gorgeous Hair Density Serum Intense Review
Don’t let limp hair ruin your confidence. This Grow Gorgeous Intense formula is packed with powerhouse ingredients to lift those sullen spirits and turn up the volume.
This includes essentials like Organic Pea Extract, Chinese Soy, and Red Clover Extract that all come together to reinvigorate the roots for a thicker texture and a catalyst to hair growth.
Additionally, the Hair Density Serum Intense treatment contains a hint of Caffeine for a stimulating boost.
Ideal for thinning and fine hair, this formula works to increase the density of each strand by up to 13% according to an independent user trial. The 60ml Hair Density Serum Intense treatment sells for $50.
Grow Gorgeous Hair Density Serum Original Review
Considered the milder version of its sibling product, the Hair Density Serum Original is a gentler alternative that forges those voluminous and healthy-looking locks.
It contains ingredients such as Caffeine, Hyaluronic Acid, Organic Pea Sprout Extract, Soy, and other elements that leave your hair with a smooth and conditioned texture, while also penetrating deep within the follicle and thickening it.
Users can see results within as little as 4 weeks if they use this product continually. Made to be applied daily on the scalp and hairline, you can achieve salon-ready perfection by using the Hair Density Serum Original.
In terms of price, this formula costs $35 for a 60 ml bottle.
Grow Gorgeous Volume Bodifying Leave-In Serum Review
Think of your hair as a perfectly baked souffle. At first, there may be some height, but after some time passes, it quickly deflates. Grow Gorgeous’ Volume Bodifying Leave-In Serum can help keep that style light and lifted.
Obviously in the Volume collection, this formula uses a mix of Amaranth Seed Extract, Pea Peptides, and Rice Protein to create body and shine that doesn’t deflate in 10 minutes.
Usually found in high-end skincare, it also contains Hyaluronic Acid to make your hair smooth and silky. But, it is also in this formula since this acid can hold 10x its weight in water, making it fast-absorbing into the follicle for effective volume properties.
Use this product to prime your hair before setting it with a blow dryer or a hot styling tool. Best used on towel-dried textures, this Volume Bodifying Leave-In Serum costs $20 for a 150 ml bottle.
Grow Gorgeous Defense Detoxifying Scalp Scrub Review
There’s nothing more satisfying than a deep cleanse. The Defense Detoxifying Scalp Scrub is formulated to refresh and exfoliate the roots to wash away pollutants and excess sebum.
This scrub is a part of the Grow Gorgeous Defense hair care regime and is made with White Willow Bark, Grapefruit Extract, Amino Acids, and Pomegranate Enzymes to removes impurities for lighter, happier hair.
For optimal results, massage a generous amount of this formula onto your scalp and wet strands. Tough on dirt but gentle on the roots, the Defense Detoxifying Scalp Scrub costs $25 for 200 ml.
Grow Gorgeous Sensitive Ceramide Rich Hair and Scalp Mask Review
If you’re a fan of overnight treatments, then the Sensitive Ceramide Rich Hair and Scalp Mask is definitely worth checking out.
This blend is designed to target inflammation and dryness through its mix of essential ingredients like Olive-Derived Ceramide, Oat Lipids, Fermented Agave Extract, Cactus, and more.
Give your itchy scalp one last, good scratch. This formula improves the skin’s barrier function, aids in overall hydration and manageability, as do most of the products residing in the brand’s Sensitive collection.
Made to be used for once or twice a week, make the 200ml Sensitive Ceramide Rich Hair and Scalp Mask part of your night time routine for $30.
Grow Gorgeous Balance Shine-Enhancing Overnight Mask Review
Our strands endure a lot. After hours of blow-drying, styling, spraying, environmental stressors, excess oil, etc. … you may be left with an unwanted texture or even discoloration over time.
To give your locks some much-needed TLC, saturate them with the Balance Shine-Enhancing Overnight Mask and catch some well-deserved zzzs.
Enriched with Oat Lipids, Hyaluronic Acid, Tung Wood, Green Tea, and other elements, this formula is made to lock in moisture while allowing you to wake up to a healthy sheen at sunrise.
This Grow Gorgeous mask can keep frizz under control while fighting against heat damage. Think of it as a way of “charging” your hair when the power’s running low.
The 200ml Balance Shine-Enhancing Overnight Mask costs $30 at checkout.
Grow Gorgeous Curl Defying Cleansing Conditioner Review
The Curl Defying Cleansing Conditioner is designed specifically for more textured hair types and those who enjoy lathering their hair with conditioner everyday.
Powered with Caffeine, Oat Lipids, Sugar Beet Extract, and Crambe Oil, this creamy cleanser is meant to leave your tresses stronger, softer, and less perceptible to split ends.
This wash is compatible with afros, curly, or wavy hair, and free from harmful substances such as phthalates that tend to weigh down curls, making them lose their shape.
A 400 ml bottle Curl Defying Cleansing Conditioner rings in at $30, a small price to pay to end the struggle that girls with untamable curls have to bear.
Grow Gorgeous Balance PH-Balanced Conditioner Review
Did you know that hair products with a high acidic content can result in breakage, tangling, and frizz? For those who want to stay clear of that mess, the Balance PH-Balanced Conditioner is certainly the way forward.
This formula contains a lightweight acid level that’s just enough to nourish the hair in order to achieve that coveted healthy sheen.
The added benefits of Shea Butter, Allantoin, and Amino Acids help to condition and add healthy texture, while the Oat Lipids Complex defends against a flaky, itchy scalp, leaving it moisturized and ready to grow in thick strands.
Ideal in hydration as it locks in moisture, this hair care blend is best used on the mid-lengths and tips of your locks. For a deeper cleanse, it can also be worked onto the roots.
The high-performing Balance PH-Balanced Conditioner is priced at $18 for 250 ml.
Grow Gorgeous 11-in-1 Cleansing Conditioner Review
As you might’ve guessed from the name, the 11-in-1 Cleansing Conditioner by Grow Gorgeous doesn’t skimp on benefits. This concoction goes to town in improving vitality, luster, and volume.
It also tackles frizz while making hair much easier to style. Packed with a Conditioning Complex, Abyssinica Seed, and Panthenol, this cleanser (which can also be used as a shampoo!) is gentle enough to remove pollutants without getting rid of the scalp’s natural oils.
Note that this product is also suitable for colored and bleached strands and that the formula doesn’t generate much lather, but this doesn’t mean it’s not working. It just means that this blend doesn’t contain harmful sulfates!
Considered a great way to save on time and money, the 6 fl. oz 11-in-1 Cleansing Conditioner is offered for only $12.
Grow Gorgeous Reviews: What Do Customers Think?
This Grow Gorgeous review found out that customers, as well as reviewers, seem to love this haircare brand.
First up, a review by GoodHousekeeping, a blog and review site dedicated to health, beauty, and fashion, awards the Grow Gorgeous Hair Density Intense Shampoo and Conditioner with a 4/5 score for Ease of Use and commented that they liked that:
- Testers loved how clean their hair was after use
- The product left hair easy to style
- Many testers saw a visible change in texture, mostly added volume
- The fragrance of the product was pleasant and lasted long after use
Another blog site, Life’s a Catwalk reviewed the brand’s:
- Back Into The Roots Stimulating Scalp Masque
- Strengthening Oil
- Hair Growth Serum – Original
The reviewer was impressed by each of the products, noting that they each had a pleasant effect on her hair. Particularly, the masque soothed her otherwise itchy scalp, and the oil helped her hair dry faster and didn’t weigh down her hair. Definitely winning results!
This reviewer concluded by stating, “I love their stylish branding with the funny illustrations on each box, and all of the products smell amazing. I will definitely continue to use the Strengthening Oil and the Scalp Masque.”
A few of their bestselling formulas, such as the Hair Density Serum Intense treatment, also received glowing testimonials.
The product garnered over 49 comments in counting, giving an average rating of 4.4/5 stars. Buyers have stated that it helped to thicken their hair while providing hydration and softness:
“I love this serum. My hair is thin and fine and it does not weigh it down. I use it daily and it leaves my scalp hydrated, not dry & itchy and my hair feels plumped up and very soft and shiny. Worth every penny. Thank you for this lovely product,” one reviewer wrote for the serum.
There are also continued positive reviews on websites such as Amazon and Influenster. On the Amazon product page for the Grow Gorgeous hair growth serum reviews, a total of 777 global ratings have been posted with a general grade of 4.2/5 stars.
On Influenster, a sum of 232 comments were written for all of their products. On both sources, customers have noted that their formulas effectively helped their hair growth. Additionally, a majority of users wrote that Grow Gorgeous masks and serums smell great.
One Influenster reviewer wrote for the Repair Shampoo,
“Ok, I was skeptical about trying this but I am so glad I did! It’s very gentle on the hair, and smells amazing! Leaves my damaged and dry hair feeling soft and alive again! It was a bit on the pricey side, but the quality makes it worth it. If you’re looking for a repair shampoo that works, this is it.”
But, this Grow Gorgeous review did find a few negative customer experiences while doing its research.
Some customers stated that there was no overall improvement when using their hair serums in particular. As is the case with most beauty brands, there were some buyers who also didn’t like certain scents.
For the Hair Growth Serum, one reviewer on Influenster claimed that the scent was “EXTREMELY strong”, whereas another claimed that “I don’t think it did anything for my hair at all. I did not notice anything different.”
In terms of any Grow Gorgeous hair growth serum side effects, a few buyers also reported that their hair became greasier after using this product.
Is Grow Gorgeous Worth It?
For those looking for a slight upgrade from their store-bought shampoos and conditioners, this Grow Gorgeous review readily recommends this brand.
The variety of products is extensive, covering every hair type and concern under the sun. Most of their items are also made without the use of harmful additives since they are vegan and cruelty-free, which is always great to advertise.
Their product descriptions are also quite detailed when it comes to ingredients and instructions so you know what you are putting into your hair and how to use it. This works in the brand’s favor in terms of customer trust and transparency.
Their website is quite accessible as well, as they provide an organized section of products suited for each concern and need. What’s more, once you have found what works for your hair, you can easily grab it with installment payments through Afterpay.
Don’t forget the online Hair Quiz, which can guide you towards formulas suited for your specific hair type. This is particularly useful after harsh damage or regrowing chopped hair that you don’t know what to do with.
If the negative reviews about smell and ineffectiveness concern you, we must advise that scent is often a matter of personal preference and ineffectiveness may mean that you are using the wrong product for your hair type.
Hundreds of positive reviews do not lie. This brand has produced some great hair care that has worked for many and we still think they are worth buying. But, if you do have issues with the brand, you can return your items within 14 days of purchase.
If willing to spend a few more dollars to invest in higher quality hair care, Grow Gorgeous could be for you.
Grow Gorgeous Promotions & Discounts
This Grow Gorgeous review found out many ways to save money while purchasing from the brand:
- A free trial size gift of your choosing once your purchase exceeds $70
- 20% off your first order with the promo code, ‘GGNEW20’
- With a Grow Gorgeous Referral Code, you can introduce a friend to the brand and both enjoy $10 in credit
- Students save 15% on orders if they are deemed eligible
- Buy 2 get 1 free deal (exclusions apply)
Where to Buy Grow Gorgeous
Customers can purchase their products by visiting GrowGorgeous.com. As of lately, there is no Grow Gorgeous Sephora collaboration. But, you can find them at other select retailers such as:
- Ulta Beauty
What is Grow Gorgeous?
Grow Gorgeous is a hair care company that sells treatments, masks, shampoos, conditioners, and other related items. They offer seven different ranges of products for different hair types.
Who owns Grow Gorgeous?
Grow Gorgeous is owned by Deciem. It was originally founded by Brandon Truaxe.
Does Grow Gorgeous test on animals?
No. This Grow Gorgeous review found out that they are vegan and cruelty-free.
Is Grow Gorgeous sulfate free?
Absolutely. This Grow Gorgeous review uncovered that their formulas are devoid of phthalates, sulphates, mineral oils, gluten, and other harmful additives.
Is Grow Gorgeous safe?
According to their company statement, their formulas are safe to use. If you’re unsure of allergies or sensitivities, try out a sample first or purchase a smaller size before upgrading.
How do you use Grow Gorgeous?
This answer varies, as each product is intended to be used differently. This Grow Gorgeous review recommends clicking on the instructions tab on each product description for specifics.
What is Grow Gorgeous’s Shipping Policy?
Grow Gorgeous offers free standard shipping on US orders that total $55+.
Orders usually take 7–11 days to arrive. Grow Gorgeous also provides other delivery options such as express, premium, and international shipping at set rates. Customers will receive a tracking number via a confirmation email to locate their packages.
This Grow Gorgeous review found that the company does ship internationally; delivery times, carriers, and rates vary. For a comprehensive chart, visit their website.
What is Grow Gorgeous’s Return Policy?
Customers have 14 days to send back their orders for a refund. Products must be in decent condition and in their original packaging.
Return shipping costs are only covered if there’s a problem with your order, for example, if you receive damaged merchandise. To initiate a return, log in to your Grow Gorgeous account or contact their customer service team.
How to Contact Grow Gorgeous
For inquiries unrelated to this Grow Gorgeous review, you can contact the company through:
- Using their Live Chat function on their website
- Filling out their Message Form online
You can also Direct Message them on their social media platforms
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