Ipsy Subscription Review

What is Ipsy? 

Ipsy offers several different varieties of beauty bag subscriptions, customized for each subscriber. This Ipsy subscription review will explain how Ipsy works, compare it to other, similar brands, weigh the pros and cons of Ipsy, what customers say about Glam Bags in their Ipsy reviews, and help you decide whether or not Ipsy is right for you. 

Overview of Ipsy 

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Ipsy was created to inspire people to express their individuality through beauty. Ipsy was founded in 2011 by Michelle Phan, Marcelo Camberos, and Jaconetti Goldfarb. Ipsy ships you luxury beauty samples every month, customized based on responses to a survey. These are the types of questions Ipsy asks:

  • Your skin colour, eye colour, and hair colour
  • Your comfort level with wearing makeup, and your preferred beauty brands
  • How often you would like to receive each type of beauty product, and how often you would like to receive each type of skincare, haircare, and nail care product
  • What shades of eyeshadow, eyeliner, lip colour, and nail polish you prefer and how often you would like to receive them
  • What fragrance notes you prefer
  • Where you normally purchase beauty products
  • What your concerns about you skin are and how you would describe your hair concerns

Ipsy offers a wide range of beauty products that you can receive depending on your responses to the quiz. Subscribers receive mascara, eyeshadow, eyeliner, brow products, lipstick, liquid lipstick, lip gloss, lip plumper, lip liner, primer, foundation, tinted moisturizer, concealer, powder, blush, highlighter, bronzer, contour, brushes, tools, and more.  

Some of the skin care, hair care, and nail care products you can receive are cleanser, cleansing oil, moisturizer, sheet masks, wash off masks, exfoliants, serum, face oil, toner, mist, eye treatments, nail polish, hand cream, body scrub, self tanner, lip balm, acne treatment, fragrance, hair styling products, and hair treatment products. 

Beauty Products: Shades

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In this Ipsy subscription review, we’re giving you a list of all the colours their products come in:

  • Eyeshadow: neutrals, smokeys, blues, greens, plums, and more adventurous shades
  • Eye liner: black, brown, plum, gold/bronze, and more adventurous colours
  • Lip liners and gloss: reds, berries, neutrals, and more adventurous shades
  • Nail polish: reds, berries, neutrals, darks, pastels, and more adventurous colours
  • Blush: pinks, peaches, mauves, neutrals, and more adventurous shades

Fragrance Notes

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Ipsy perfume samples are categorized based on five scent preferences:

  1. Fresh: scents like lemongrass, aquatic, bergamot, and citrus
  2. Spicy: scents such as nutmeg, clove, saffron, and cinnamon
  3. Floral: scents including violet, rose, gardenia, and jasmine
  4. Earthy & Woody: scents such as amber, sandalwood, cedar, and patchouli
  5. Gourmand: scents like honey, caramel, vanilla, and cacao

Ipsy is a particularly popular beauty subscription box, because of Ipsy’s ability to be customized based on your colouring and comfort level, its longevity as a brand, and its popularity with various beauty vloggers.

Michelle Phan, one of the company’s founders, was one of the first Youtube beauty vloggers, and has over 8 million Youtube subscribers herself. Ipsy itself, had 3 million subscribers as of 2017. Ipsy currently has over 800,000 Twitter followers and over 2 million Instagram followers.  


  • Ipsy Glam Bag offers products from many different brands, rather than a single brand or a select few
  • Ipsy Glam Bags offer a wide variety of beauty products, rather than just fragrances or makeup
  • Ipsy Glam Bags include a new makeup bag every month to contain your products


  • You don’t get to choose your exact samples
  • Ipsy’s cancellation procedures are very difficult to understand
  • It is very difficult to contact customer service, as they do not have an option to phone or email
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How Does Ipsy Work?

The Ipsy box subscription includes an Ipsy Glam Bag. Signing up for an Ipsy Glam Bag subscription can be complicated if you’re not familiar with the subscription box process. We’ll go through the process of how to sign up for an Ipsy subscription.

Ipsy Subscriptions 

When you sign up for Ipsy, you first fill out your Beauty Quiz. Your Ipsy Glam Bag, Ipsy Glam Bag Plus, or Ipsy Glam Bag Premium will then be delivered. Usually, you will receive your order the following month, however sometimes Ipsy is able to send you a Glam Bag for the current month, depending on when you ordered.

Ipsy Glam Bag Review

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Ipsy Glam Bag, the original subscription choice, contains five sample size products every month, along with a bag to store them in. The estimated retail value of products offered in the Ipsy Glam Bag is over $50, while the subscription itself costs only $12/month.

Ipsy Glam Bag Plus is a good choice if you are looking for full-sized products, rather than the sample sizes offered in the original subscription. Ipsy Glam Bag Plus subscriptions will send you five full-size products in a new makeup bag every month. Ipsy Glam Bag Ultimate is for the true beauty product lovers: subscribers receive 12 full-size products in their monthly makeup bag.

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Ipsy Plus Makeup Bag

Subscribers can instead choose Mystery Bag, if they ever want to be surprised by their products for a discounted rate. Read on for detailed customer feedback on the Ipsy Glam Bags.

How Much is Ipsy?

Ipsy price points differ depending on the option you choose. Ipsy Glam Bags cost $12/month. Ipsy Glam Bag Plus costs $25/month. Ipsy Glam Bag Ultimate, the most premium option currently offered by Ipsy, costs $50/month

Ipsy Subscription Review: What Customers Think 

Customers who submitted Ipsy reviews have very high praise for Ipsy and the Glam Bag subscription. Ipsy reviews usually talk about the high quality of the products and brands available in Ipsy Glam Bags. Many customers appreciated that Ipsy Glam Bag subscriptions were more affordable than other beauty box subscription plans. 

The main criticism stated in the average Ipsy subscription review seemed to be that Glam Bags for some customers seem to have fewer hair products or fragrances, which may be an issue with the options offered in the Beauty Quiz. Some customers have experienced shipping issues, and many have had problems reaching customer service.

Overall, Ipsy reviews submitted by customers were appreciative of the wide variety of products, and the diversity of the products they received. Customers were also positive about the high quality of various Ipsy products.

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Ipsy Competitors 

Ipsy isn’t the only subscription beauty box on the market, with many other options for you to consider. Here are the rival brands found in this Ipsy subscription review:

  • Scentbird: Scentbird is a specifically fragrance-based beauty subscription. New subscriptions currently cost $11.25/month, although they usually cost $14.95/month. When it comes to Ipsy vs Scentbird, Ipsy offers more versatility in terms of products offered. On the other hand, Scentbird is slightly less expensive.
  • BirchBox: for $15/month, BirchBox will send you a box of deluxe makeup, hair, and skincare. Like Ipsy, BirchBox is curated for you based on a beauty profile. 
  • TopBox: Another beauty subscription box, TopBox, costs only $15/month, but only offers four samples and little in the way of customization.
  • BoxyCharm: BoxyCharm offers full-sized beauty products, rather than sample sizes, for $25/month. BoxyCharm is not customizable, and usually sends all subscribers the same products. 
  • FabFitFun Box: Unlike most subscription boxes, the FabFitFun Box is only delivered four times a year. It also costs $49.95/month, but offers a wide range of different products, not just beauty products.

Is Ipsy Worth It? 

Upon completing an Ipsy subscription review, it became apparent that whether or not Ipsy is worth the price depends on what you want personally. If you are looking for a wide variety of beauty products, either in sample sizes or full sizes, Ipsy Glam Bags might be a great subscription for you to try. Ipsy is on the lower end of the price range for beauty subscription boxes, and Ipsy customer reviews are largely positive about their product offerings. 

And, if you’re worried about what may be coming next, there are websites that offer Ipsy spoilers, meaning that they predict (or know) what products might be coming to your Ipsy Glam Bag soon!

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Ipsy Promotions & Discounts 

An Ipsy subscription review found that the brand offers a points program to help you get more bang for your buck. You gain points by referring friends to Ipsy, following Ipsy creators on social media, reviewing each product available in your monthly Glam Bag, and reviewing your entire monthly Glam Bag. You can redeem your points for free Ipsy products.

Where to Buy Ipsy  

Ipsy Glam Bags can be purchased on their website


When Does Ipsy Ship?

  • Glam Bags are shipped out in the middle of each month, and usually arrive within ten business days of shipping. That being said, the shipments are sent in batches that vary each month, so deliveries can arrive on the 2nd, 3rd, or 4th week of each month. Add-ons should not delay the shipping time.
  • Wait times in Alaska and Hawaii can be somewhat longer, and wait times in Guam, Northern Mariana Islands, Puerto Rico, and the U.S. Virgin Islands can be significantly longer.
  • Tracking codes are emailed around the middle of each month, and is also available when you log in on the Ipsy website. 
  • Glam Bags containing products with shipping restrictions, such as aerosol sprays, can also be delayed in the shipping process.

How to Cancel Ipsy Subscription  

To unsubscribe Ipsy, follow these steps:

  1. Log into your Ipsy account
  2. Under Edit Settings click on Membership
  3. Go to Manage Membership
  4. Click Help Me Stop My Membership
  5. Select Continue Cancellation

You will then be emailed a link to confirm your cancellation. You must be logged into your Ipsy account to click the link, or your cancellation will not be processed. You must cancel your membership before 12pm Pacific Time on the last day of the current month, or you will be charged for the next month.

Shipping Policy

  • Ipsy currently ships Glam Bags to the United States, all US territories, Canada, all Canadian territories, and  APO, DPO, and FPO boxes.
  • In the United States, shipping is done via either FedEx and the U.S. postal service or DHL.
  • In Canada, Glam Bags are shipped using Landmark Global. 
  • Shipping is free to the United States, and $2.95 to Canada.

Return Policy

  • Returns and exchanges are not offered for Glam Bags.
  • If an item or items are missing or damaged, the replacement policy is good for 45 days after the shipping date. 
  • If an item or items is missing or damaged, you can contact Ipsy on their website here.

Contact Ipsy  

Ipsy can be contacted on their website help form, or through Twitter.

Having finished this Ipsy subscription review, check out our research on other top beauty subscriptions:





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