ITEM Beauty Review

About ITEM 

ITEM Beauty Review

ITEM Beauty is a clean and affordable beauty brand that sells skincare and makeup. Their range is small but covers all the bases when it comes to a comprehensive skincare regimen.

The brand has been featured by notable media sources such as The New York Times, Hypebae, Elle, Nylon, and Allure. The ITEM Instagram account already has a huge following of over 347k followers.

This ITEM Beauty review will take an in-depth look at the brand and their products, customer ratings, promotions, and more, to help you decide if their skincare is worth the buy.

Overview of ITEM 

ITEM Beauty Review

ITEM Beauty is a makeup brand that was launched on August 11, 2020. The ITEM founder and chief innovation officer is TikTok star Addison Rae Easterling, who co-founded the brand with Madeby Collective, the sister brand of IPSY.

I created ITEM Beauty as a healthy dose of self-love we could all use. ITEM Beauty is all about embracing your imperfections, not masking anything, because they all play a part in what makes you truly unique,” via a statement by ITEM Beauty Addison Rae.

The brand creates affordable, essential ITEM makeup products with Gen-Z consumers in mind. They make clean, cruelty-free, vegan-friendly products that have no harmful ingredients in them. 

Not only that, but they also use science-driven ingredients that are natural and effective. The brand only has a few products that are all in line with the brand’s ethos and exactly what you would want to wear when you are young.

ITEM Beauty Review

Before we really get into some of the best of the best, this ITEM Beauty review will take a look at the brand’s pros and cons: 


  • Offers a tight and potent collection of makeup and skincare, including concealers, cleansers, moisturizers, and more
  • Clean and cruelty-free brand 
  • Afterpay available on orders over $35
  • Free shipping on orders $25+
  • Affordable price point
  • Great customer reviews


  • No international shipping
  • Small color ranges on all products 

ITEM Beauty Products Review

ITEM Beauty Review

ITEM beauty sells clean skincare and makeup products as well as merchandise. Their product range is small with the skincare line having a cleanser, cleansing balm, spray, and 2 moisturizers. 

The makeup line has a few products as well such as the ITEM mascara, lip gloss, concealer, powder, eyeshadow, brow pencil, and cheek duo. 

This ITEM Beauty review will showcase a few of the highest-selling products so you can see what all the fuss is about.

ITEM Air Hug Concealer Review 

We all could use a little help when it comes to getting that airbrushed perfect complexion we are looking for. Whether you apply concealer to your under eyes, pimples, or red areas, the product can be a life-saver. 

The Air Hug Concealer is the perfect lightweight medium to full coverage concealer to cover whatever needs covering. It’s formulated to be easily applied and blended into the skin, providing a soft texture that effortlessly disperses and blends across your face.

On top of that, this product also features Carica papaya fruit extract, an ingredient that is chock-full of all the antioxidants you could ever want and need (most notably Vitamin C).

Use a brush, makeup sponge, or fingers to apply. Thanks to the doe-foot applicator and compact size you can take it with you on the go to touch up during a long day.

The Air Hug Concealer is available in 20 shades and comes in a 0.36 fl oz container for $18.

ITEM Cheek Money Review 

No matter what time of year, a bronzer gives a healthy glow that always looks great. Cheek Money is a duo product that contains a glowing bronzer and contour color to provide a lovely radiance.

This 2-in-1 bronzer comes in 2 colors: Mood Vibez, a light to medium pallet, and BC Off Topic, a dark to deep palette. This ITEM Beauty review loves the versatility of this product and how it also helps you look good and feel good at the same time. 

Cheek Money contains a trio of heavy-hitting, skin-healthy ingredients: hemp seed oil, tiger grass extract, and sodium hyaluronate.

To get the most out of this 0.32 oz product, use the contour powder side to sculpt and define areas of the face such as cheekbones, nose, jawline, and even on the body. Apply the bronzer on top of the cheeks and forehead for a bronzy, warm glow.

Get a sun-kissed look any time of the year for only $16.

ITEM Powder Hour Review 

If you are looking for a powder that doesn’t make you look one-dimensional, this is it. The Powder Hour is a powder that blots, brightens, and blurs skin for a photoshop finish without the need for digital touch-ups.

This product acts as a filter for your skin to diminish the look of imperfections. It smoothes uneven texture while getting rid of excess oil. 

After applying this product, you’ll be left with a silky matte finish and a healthy-looking glow. Need a little extra? It also has skin-soothing and calming ingredients such as tiger grass, green tea, and chamomile extracts.

This powder comes in four distinct colors ranging from clear to a dark and lovely tea shade.

To use, remove the cover and slide down the clear plastic cap to open the brush. Tap the brush on your hand until powder starts coming out and dust it over your bare skin or apply as the last step of your makeup routine.

You can get a 0.11 oz size of this blurring and setting powder for $22.

ITEM Lid Glaze Review 

Glitzy, ethereal-looking eyelids are the perfect look in any season. Gold, shiny lids make the perfect Christmas party look while lilac lids radiate on a summer day. All this to say that the Lid Glaze adds the perfect amount of color and shine to eyelids. Trust us.

This is a hydrating jelly eyeshadow that gives a luminous shine to lids and the perfect amount of color. It comes in 7 different shades to help you achieve whatever look you’re going for, whether that be subtle and understated, or absolutely stand-out look at me right now!

This liquid eye color is buildable and can be layered for as intense of a look as you want. It also glides on easily and doesn’t slip or move. This product comes with a doe-foot applicator for easy application.

The 0.47 oz Lid Glaze retails for $14.

ITEM Brow Chow Review 

Full brows are always in style. Whether you have naturally full brows or have thin brows and need a little extra help the ITEM Brow Chow is the perfect product to give you enviable brows. 

This product is a fine tip brow definer that fills in, defines, and shapes brows. It is a smudge-proof brow filler that will last on your brows all day. 

You will have full control of product application thanks to the fine triangle tip, use the tip to create hair strokes easily and with precision. This product is dual-ended with a shaping paddle brush on the other side. This brush can make brows very fluffy, to say the least.

The product comes in natural brown colors, including warm blonde, medium brown, neutral taupe, and deep brunette. Get maximum volume brows easily and quickly with 0.01 oz of the ITEM Brow Chow for $14.

ITEM One Hit Review 

Setting sprays are a great way to quickly refresh the skin. One Hit is the perfect spray to prime, set, and revitalize the skin. With just one hit of this product, your skin will look and feel moisturized and refreshed. 

This face mist gives instant hydration to the skin and leaves a dewy finish. It offers a triple-action effect thanks to its key ingredients. 

It also contains aloe vera and tiger grass extracts that act as a certifiable chill pill for the skin. Lavender and rosewater help your skin remember what it’s like to feel alive while sodium hyaluronate packs in the H2O and keeps it there.

This face mist can be applied to bare skin as a primer or taken with you on the go to refresh the skin throughout the day. It can also be used as a final step to set your makeup and keep it looking natural.

2.71 oz of this ITEM Beauty setting spray retails for $18.

ITEM Fast Pass AHA Gel Cleanser Review 

The Fast Pass AHA Gel Cleanser is the perfect, gentle, skin-balancing cleanser. This cleanser clears irritations and redness and is good for all skin types, including sensitive skin, oily skin, and combination skin. It also contains natural alpha-hydroxy acids (AHA) to liven up the skin. 

Sodium hyaluronate, aloe leaf, and cabbage rose flower extracts are also included to keep things gentle and hydrated. There are no synthetic fragrances, sulfates, parabens, phthalates, or mineral oils included in this formula.

This cleanser is best used in the morning or evening. Simply apply 1-2 pumps into wet hands then massage into the face before patting dry.

3.4 fl oz of the Fast Pass AHA Gel Cleanser retails for a cool $18.

ITEM Lip Quip Moisturizing Lip Oil Review 

The Lip Quip Moisturizing Lip Oil will moisturize your lips while also giving the perfect amount of color.

This gloss is super hydrating thanks to ingredients such as jojoba oil, almond oil, camellia japonica seed oil, and shea butter. Lips will be kissable, velvety, and supple all day long.

The product comes in 2 colors: Heartpoppin’, a sheer cherry red, and Come Thru, a sheer rose that highlights your natural lip color. These shades can be worn alone for a sheer color or added on top of lipstick for added shine. 

Your lips can be positively juicy with a 0.13 fl oz container of the Lip Quip Moisturizing Lip Oil for $12.

ITEM We Are An Item Hoodie Review

And now for something completely different. Merch is always cool, especially when it’s limited edition

The ITEM We Are An Item Hoodie is a unisex hoodie that you will want to wear every day. This is a soft, casual, and comfortable hoodie that looks great on everyone.

This hoodie comes in a light blue with orange details for the perfect stand-out color combo. It has bright orange drawstrings and a 4 square ITEM logo on the back. 

The apparel also has the perfect midweight so you can wear it in any season. It comes in an inclusive range of sizes: XS-3XL. If you are unsure about what size fits best, check out the size guide on their website.

The fabric is super soft since it is made of 60% cotton and 40% polyester. This made-in-China product is easy to care for by machine washing and tumble drying on low.

Rep ITEM with the $48 We Are An Item Hoodie.

ITEM Reviews: What Do Customers Think?

ITEM Beauty Review

This ITEM Beauty review took a look at customer testimonials online to see what users are saying about the brand’s products. We’ll feature ratings from the brand’s website as well as reviews by famous YouTube beauty gurus, fittingly enough.

Starting out on a high note, reviews on the ITEM Beauty website are extremely positive:

  • Cheek Money: 4.5/5 stars out of over 800 ratings
  • Lid Glaze: 4.7/5 stars out of nearly 1,500 ratings
  • Brow Chow: 4.8/5 stars out of a whopping 6,600+ ratings
  • Lip Quip Moisturizing Lip Oil: 4.6/5 stars out of over 1,600 ratings
  • We Are An Item Hoodie: 5/5 stars out of 16 ratings
ITEM Beauty Review

We’re going to turn our attention to the Cheek Money bronzer for a more in-depth investigation. Customers loved how the product gave them a “warm glow”, was convenient to use, and came in cute packaging. One buyer commented on the product and the brand’s collection as a whole: 

This is probably the 5th or 6th product I’ve ordered from Item Beauty, and let’s be honest- I LOVE them all. This compact does not disappoint. I sell a very expensive brand of makeup and I wanted to try something new- these products have replaced all of my highly priced makeup.”

YouTuber Angela Herrea reviewed the ITEM Beauty Powder Hour and Mascara. When she tried the powder she found that it made her face look “more airbrushed.” She said the price point is reasonable and loved both of the products for a more natural look. 

ITEM Beauty Review

Manny Mua, a famous beauty YouTuber, also reviewed the line. He tried out the Powder Hour with and without foundation. 

Without the foundation, he said the powder gave a sheen and made skin feel smooth and soft. He “wouldn’t use it everyday” but it “feels nice on the skin.” 

Next, he tried the product with foundation and said it set the face and was more smoothing and blurring, giving a “really pretty effect.” 

Overall, he recommends Cheek Money, Brow Chow, the Mascara, and the Lip Quip

ITEM Beauty Review

Manny loved the packaging and said the price range was amazing, but he said “there should be a better shade range” on the products.

This ITEM Beauty review tried to look for customer complaints, but they were few and far between. 

All in all, this brand is a certifiable hit amongst their target demographic and makeup lovers alike.

Is ITEM Worth It?

ITEM Beauty Review

This ITEM Beauty review thinks that their products are definitely worth it. The brand only makes products that are clean and cruelty-free, and that’s something we can definitely get behind. 

Item Beauty products look natural on the skin and the range has the perfect products to get a full look. Customers positively adored how the products made them look. 

The products also feel nice when worn. ITEM Beauty products are affordable and come in cute packaging, so it’s like an extra treat for yourself.

ITEM Beauty Review

It should be noted that negative comments were that there should be a better range of shades. This is a new brand, so hopefully they will expand on their color ranges to provide more options for all users. 

Overall, we think you should give ITEM Beauty a try if you are looking for naturally made and fantastic products.

ITEM Promotions & Discounts 

ITEM Beauty Review

You can get an easy 15% off your first order when you sign up to the brand’s mailing list.

Where To Buy ITEM 

ITEM Beauty Review

This ITEM Beauty review found that you can only shop their products from their website at Unfortunately, if you search for ITEM Beauty Sephora or ITEM Beauty Ulta, you’re only in for disappointment, but keep an eye out for future developments. 


ITEM Beauty Review

Who owns ITEM Beauty?

ITEM Beauty is owned by Addison Rae and Madeby Collective.

Who are the founders of ITEM Beauty?

The founders of item beauty are Madeby Collective and Addison Rae. This ITEM Beauty review found that Madeby Collective is the Ipsy sister company.

Is ITEM Beauty cruelty-free?

ITEM Beauty is a cruelty-free brand. The brand does not test any of their products on animals.

Does ITEM Beauty ship to Canada?

Sadly, ITEM Beauty does not ship to Canada.

How long does ITEM Beauty take to ship? 

This ITEM Beauty review found that the brand does not ship internationally. For US shipping, orders placed by 11 am EST will be processed on the same day and orders placed after that will be processed the next day. 

Processing will take 2 business days. You will get free US shipping on orders $25+, but orders under $24 will pay a shipping fee of $5.

What is ITEM Beauty’s Return Policy?

ITEM Beauty does not accept exchanges but will accept returns 30 days after receiving your order. To make a return:

  1. Request a return on 
  2. You will be provided with a return label
  3. Attach the return label to your original box
  4. You will be refunded minus a $5 return shipping fee

How to Contact ITEM 

If you wish to contact their customer service team after reading this ITEM Beauty review, you can do so by emailing [email protected].

Explore your options for more skincare and beauty products with these popular brands:

Beauty Heroes

Evolve Beauty

Farmacy Beauty


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