NatureLab Tokyo Review

In partnership with Naturelab Tokyo

About NatureLab Tokyo

NatureLab Tokyo Review

You can’t beat the price of drugstore shampoos, but so often, they only treat symptoms such as dryness and dullness, not the actual cause. NatureLab Tokyo is powered by plants, to heal your hair from the inside out, while still managing to make its products accessible to all. 

Merging Japanese beauty with clean ingredients, the brand’s treatment focused approach has brought it much attention. So far, it has garnered a social community of 134K+ and landed features in the New York Times, In Style, and Allure

Ready to get in on this best-kept secret? Consider this NatureLab Tokyo review your all-access guide to the brand. After checking out details on its bestsellers and customer feedback to promotions and FAQ, by the end, you’ll know if these pure formulas are right for you.

Overview Of NatureLab Tokyo

NatureLab Tokyo Review

NatureLab Tokyo was co-founded in 1997 by Rosa Takangi. What’s its mission? To take the best parts of Japanese beauty rituals and fuse them with the best parts of modern hair care. That means impossibly clean, botanical ingredients, and lovely scents—all for a surprisingly affordable price. 

Of course, all of that research and experience would be for naught if the formulas didn’t really work. So, of course, developing products that do has been a major goal for the brand—one that it certainly succeeded in. 

Hoping you find beauty in all that you do, NatureLab Tokyo takes advantage of nature’s natural healing powers, fragrances, and safe, clean nature. It does its part for the environment as well by offering a sustainable refill program that helps reduce single-use plastic.

Up next in this NatureLab Tokyo review, I’ll walk you through the highlights. 


NatureLab Tokyo Review
  • Clean hair care formulas for all hair types
  • Wide range of botanical-derived solutions
  • Cruelty-free and effective
  • Refillable subscription model
  • Subscribe and save 10%
  • Tons of deals and discounts
  • Free shipping over $40

The highlight reel is a great way to get a 360-degree view of the brand, but I’ll kick this NatureLab Tokyo review into full gear and check out the details of the brand’s clean formulas. 

When it comes time to shop for the brand’s products, you can shop by category, concern, or collection. But, I recommend taking the hair quiz to help you find your perfect set. Let’s check out a sample of what you’ll find, below.

NatureLab Tokyo Shampoo Review

The next section of this NatureLab Tokyo review is mostly about shampoo but a little about the brand’s top-selling restorative masque too. I’ve included all you need to know about the their bestsellers, which are free from parabens, sulfates, phthalates, mineral oil, and gluten. And remember, if you like what you see, you can always subscribe to save. 

NatureLab Tokyo Perfect Repair Treatment Masque Review

NatureLab Tokyo Perfect Repair Treatment Masque Review

If your hair is constantly stressed out, one of the best things you can do is treat it to a masque. The Perfect Repair Treatment Masque penetrates your hair with smart keratin to fortify and repair, soothes and smoothes with argan oil, and infuses an antioxidant-rich dose of UV-protective prickly pear oil into each strand. 

The result? Visibly improved, stronger, and more luxurious-looking locks. Guarding your hair against heat and keeping color fresh, enjoy a 6.7 oz jar of this green tea and cypress-scented masque for $17.

What customers say: I’ve tried many hair treatment masques in the past and never have worked even close to how great this is. My hair is dramatically transformed and no longer do I have the dry, split ends I’ve always battled with. Thank you Nature Lab! – Fera,

NatureLab Tokyo Perfect Volume Shampoo Review

NatureLab Tokyo Review
NatureLab Tokyo Perfect Volume Shampoo

If you’re sick and tired of tired-looking hair, you might want to give the NatureLab Tokyo Perfect Volume Shampoo a go. 

Full of plant proteins just like a balanced vegan diet, this nourishing shampoo is packed with apple extract to help prevent hair loss, rice protein for volume, and soy for thickness and breakage prevention. You can suds up and enjoy the light scent of Japanese cherry blossom with an 11.5 oz bottle for $15.

What customers say: Love this duo, it smells so clean. I was expecting a fruity kind of scent, but it is just a clean smell which I love also. Shipping was great and very fast. Packaging was so pretty and well protected. – Deborah A –

NatureLab Tokyo Perfect Repair Shampoo Review 

NatureLab Tokyo Review
NatureLab Tokyo Perfect Repair Shampoo

The NatureLab Tokyo Perfect Repair Shampoo comes to the rescue for those who color or heat style their hair. Using smart keratin to strengthen and fortify weak, lifeless strands, this super-powered formula utilizes nourishment from argan and prickly pear oil to act as a shield against outside stressors. 

With consistent use of this dreamy shampoo—which smells like Japanese bamboo, green tea, and cypress by the way—you should notice less shedding and breakage. Pick up an 11.5 oz bottle for $15.

What customers say: I really enjoy this brand and their products. I’ve used both this line and the Perfect Smooth line. They’re both great! I don’t have colored hair at the moment, but have damage from past bleaching and coloring. I use this particular product when I feel like my hair is dry and needs a pick me up. – Maia,

NatureLab Tokyo Perfect Shine Scalp Scrub Review 

NatureLab Tokyo Review
NatureLab Tokyo Perfect Shine Scalp Scrub

Okay, this is a product folks swear by. The Perfect Shine Scalp Scrub is a 2-in-1 sugar scrub and shampoo that removes product and oil buildup on your scalp and cleanses your hair. 

Recommended by dermatologist Dr. Dendy Engelman, the NatureLab Tokyo Perfect Shine Scalp Scrub uses probiotic-fueled sake water, grape extract, platinum fiber, and hyaluronic acid to heal hair from the inside, leading to softer, shinier locks. Scented with notes of violet and almond, you can get an 8.1 oz tub for $17.

What customers say: Love this! I love how foamy it gets and how clean my scalp feels after – Dana S – 

Who Is NatureLab Tokyo For? 

NatureLab Tokyo Review

NatureLab Tokyo helps you create your dream hair. Whether you need to repair, smooth, clean, shine, or add volume to your strands, the brand has something for all hair types—from dry and frizzy to curly and textured. 

NatureLab Tokyo Reviews: What Do Customers Think?

NatureLab Tokyo Review

Hair is part of who we are, so reading NatureLab Tokyo reviews is a critical step in knowing if it’s the right product line for you. To help you see the brand and its products from all angles, I’ve rounded up feedback from across the web. 

Let’s begin with some ratings from

  • Perfect Repair Shampoo: 4.8/5 stars based on 568 reviews
  • Perfect 2-in-1 Scalp Scrub + Shampoo: 4.9/5 stars based on 478 reviews
  • Perfect Volume Shampoo: 4.8/5 stars based on 437 reviews

There, the Perfect Repair Shampoo received 4.5/5 stars and 201 reviews. Here’s what one customer wrote: “Decided to try NatureLab Tokyo  Perfect Repair Shampoo and Conditioner after reading reviews. I have long, color treated hair and these products make my hair very soft. The downside is the size of the containers. The upside is a little goes a long way.

If you like NatureLab Tokyo products, you’ll definitely want to subscribe. Not only will you save money, but you’ll also receive your refills in bags to help cut down on single-use plastics. Optional: Add the fact that our eco-friendly refill pouches contain 85% less plastic than two full size bottles. 

We’ve seen some great feedback so far, but let’s check in with one final source for good measure—Influenster. According to 296 shoppers, NatureLab Tokyo is a great brand to shop with. 

Here’s the snapshot for the Perfect Volume Shampoo (rated 4.7/5 stars):

  • 5 stars: 81%
  • 4 stars: 15%
  • 3 stars: 4%
  • 2 stars: 0%
  • 1 stars: 0%

The fact that literally none of the 33 users rated the shampoo under three stars speaks volumes—no pun intended, truly. A customer left this positive NatureLab Tokyo review:

The shampoo does exactly what you’d want if you’re looking for volume. It is effective at giving you that extra. It is a great value for such a wonderful product.”

Shoppers also loved how it smells. This is no surprise because you can’t beat cherry blossoms. It’s clear that, overall, people have great experiences with NatureLab Tokyo.

Is NatureLab Tokyo Legit?

NatureLab Tokyo Review

Nature Lab checks a lot of boxes for me and its many customers. First of all, its products are cruelty-free, clean, eco-friendly, great for all hair types, and made with plants. In addition, from what I’ve gathered in the previous sections of this NatureLab Tokyo review, the brand has fast shipping and excellent feedback.

Truly, there isn’t much more you could ask for from a haircare brand. So yeah, I’d say they’re more than legit.

Is NatureLab Tokyo Worth It?

NatureLab Tokyo Review

Natural, effective hair care used to cost a fortune, but NatureLab Tokyo made sure it could be accessible to all. With effective products, clean ingredients, a refillable subscription model, and low prices, this brand sets itself apart from the pack.

NatureLab Tokyo Promotions & Discounts 

NatureLab Tokyo Review

At this point in this NatureLab Tokyo review, you know the brand’s products are much more affordable than its competitors. With that said, NatureLab Tokyo still offers ways to help you save more. 

My personal favorite? The fact that it has free samples. And if you’re a beauty lover, you know those are sacred in the beauty world. 

Here’s a list of deals and promos NatureLab Tokyo currently offers:

  • Subscribe & Save 10% on each purchase
  • Refer a Friend: give 20% off, get 20% off
  • Student Discount: 20% off + a free scalp scrub sample
  • Free two-day shipping on orders over $40
  • Sign up for the mailing list for a 10% off coupon

Need more? Join the Loyalty & Rewards program to earn and redeem points. $1=1point, 150 points=10% off. You can also earn points for shares and reviews.

Where To Buy NatureLab Tokyo Products

NatureLab Tokyo Review

Right now, NatureLab Tokyo products are available online at or Amazon. You can also find this brand at your local Ulta Beauty store. After checking out their promotions and discounts, shopping directly with the brand has perks—lots of them.


NatureLab Tokyo Review

Who Founded/Created NatureLab Tokyo?

Rosa Tagaki founded or created NatureLab Tokyo in 1997. She founded the brand to fuse Japanese beauty with supremely clean formulas.

What is NatureLab Tokyo’s shipping policy?

Once NatureLab Tokyo receives your order, its team will process and ship it out within 1-2 business days. If you place your order before 10 am EST, it will ship the same day. 

Some other key details include:

  • NatureLab ships via UPS, USPS, and FedEx
  • Delivery takes, on average 2-3 business days
  • Standard shipping is free for orders over $40

What is NatureLab Tokyo’s return policy?

NatureLab Tokyo just wants you to be happy. That’s why it offers a 30-day return policy that includes a full refund for all items purchased directly from its website. 

Here’s how to go about the process:

  1. Send an email to [email protected] (include your name, order number, item, and shipping address)
  2. They will reply with return instructions and an authorization number within 24 hours
  3. Ensure you ship your products back in their original packaging
  4. If your return is approved, they’ll process your refund within 3-5 business days

How To Contact NatureLab Tokyo

NatureLab Tokyo Review

So, we’re all done with this NatureLab Tokyo review. But if you still have questions, use the online contact form on the brand’s website to get them answered.

For more brands focused on taking good care of your hair, check out these reviews!

SEEN Haircare Review

Verelle Haircare Review

Gisou Hair Oil Review

Monat Hair Review

Madison Reed Hair Review

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