PUR Cosmetics Review

About PUR Cosmetics

PUR Cosmetics Review

Formulated without the use of parabens and mineral oils, PUR Cosmetics is a company known for their clean skincare and makeup line. Considered a favorite amongst the vegan crowd, this beauty brand introduces a variety of cruelty-free serums and concealers for everyday use. 

Garnering a sizable following of 430k on Instagram, PÜR Cosmetics is the subject of many magazine headlines including Allure, Glossy, PopSugar, and Insider. 

PUR Cosmetics Review

Are they truly PÜRe in the beauty game or are they not worth all the internet fame? This PÜR Cosmetics review will hopefully answer that for you. 

We’ll take an in-depth look at the brand, their products, customer ratings, promotions, and more to help you decide if they deserve your recognition. 

Overview of PUR Cosmetics

PUR Cosmetics Review

Formally known as PÜR minerals, the company now operates as a subsidiary of the Astral Health & Beauty franchise. Established in 2002 by Joli Baker, this Atlanta-based brand was founded on the belief that more innovative skin-care infused products were needed in the beauty industry. 

Now led by CEO Robert Cohen, the company uses proprietary technology to help keep their formulas effective, luxurious, and convenient for the modern-day consumer. 

“At PÜR, we’ve done the beauty, skin-ingredient research to create the best in makeup, makeup brushes, cosmetic tools, and skincare products that are never tested on animals and always cruelty-free,” via a statement made by PUR Cosmetics.

PUR Cosmetics Review

Before we get deeper into this PUR Cosmetics review, let’s go over some of the brand’s pros and cons: 


  • A wide assortment of makeup and skincare products to choose from. This includes their PUR foundation and the famed PUR 4 in 1 primer 
  • All of their makeup products are infused with the benefits of traditional skincare 
  • The brand’s skincare is free from parabens, gluten, talc, and other harmful substances. They are also vegan and cruelty-free
  • The company offers a shade finder and an online quiz to help customers find the right products for them 
  • Provides afterpay as an alternative payment option
  • Free shipping on orders totalling $50 or more 


  • Mixed reviews on their brightening peel off mask 
  • They do not cover return shipping costs 
PUR Cosmetics Review

PUR Cosmetics is on a mission to reinvent the way we think about makeup and skincare. Like food, we should be mindful of what we put into our bodies. 

Made without the use of SLS, mineral oils, petroleum, and other potentially harmful ingredients, the brand provides customers with a healthier alternative when it comes to foundations, blushes, and highlighters. 

Formulated to provide coverage, reduce blemishes, and provide sun protection, this PÜR Cosmetics review will provide a shortlist of their best-selling products that may have you switching over to them. 

PUR Foundation Review

PUR Cosmetics Review

Multitasking: a keyword in every resume and an essential skill to have, even when it comes to makeup. PÜR Cosmetics has a separate category dedicated to their 4-in-1 makeup formulas. 

Designed to provide lasting coverage and all the benefits of skincare, this PÜR Cosmetics review will take a look at some of their most popular products down below. 

PÜR 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 Review

We highly recommend that you don’t blow away excess powder when it comes to this product. The 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15 is built as a normal setting foundation with the added advantages of normal skincare. 

Providing users with medium, buildable coverage, this multi-use compact is infused with SPF protection to help shield the skin from harmful UV rays.

Made to feel super lightweight, this makeup essential won’t settle into fine lines and wrinkles as you blend it in. 

The versatile foundation can also reduce the appearance of dark circles, redness, and hyperpigmentation, thanks to ingredients such as waltheria extract, shea butter, and vitamin E

Used as a foundation, concealer, powder, and sun protectant, this product costs $30. You can get this 0.28 gram compact in a wide range of lovely shades. 

PUR 4-in-1 Love Your Selfie Longwear Foundation & Concealer Review

The wrong type of face paint can leave your pores feeling clogged and irritated. Fortunately, the 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer is light and effective at the same time. 

Enriched with transformative ingredients such as ginseng, lingonberry extract, and green tea, this liquid-based formula helps to shield the skin from stressors when layered on. 

Made to provide medium to full coverage, this PÜR Love your Selfie foundation hybrid rejuvenates dull-looking complexions by correcting uneven tones from the inside and outside. 

Offered in a staggering 100 shades, this product costs $36 for a 1 oz bottle. 

PÜR 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 Review

Introducing a harmonic blend of sodium hyaluronate, ceretin complex, chamomile, and shea butter, the 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20 deeply nourishes the complexion the more you blend it in. 

Designed as a hydrator, primer, foundation, and sun protectant, this makeup and skincare hybrid helps to plump unhealthy areas while diminishing the look of fine lines and wrinkles.

The moisturizer can also be used to disguise any signs of redness as it is soothes and calms irritation. Resulting in a dewy, morning glow finish, there are over 16 different shades to choose from. 

This portable spa facial treatment is available in a 1.7 oz bottle for $35

PUR 4-in-1 Foundation Stick Review

Cute and compact in a convenient twist tube, the 4-in-1 Foundation Stick comes in a gorgeous matte finish for that picture-perfect look. Created for medium to full coverage, this velvety smooth blend is enhanced with a quartet of skin-loving ingredients. 

Elements such as green tea, vitamin B, ceretin, squalane, and nylon-12 help to boost the complexion’s natural metabolism to ensure that healthy glow.

The PÜR 4 in 1 foundation line is considered essential in firming, plumping, and refining aging skin. As a result, users can feel as though they are erasing imperfections and blurs with this crayon-based tool. 

Offered in an array of different shades, this portable foundation comes out to a total of $34

PÜR Makeup Review

PUR Cosmetics Review

Inspired by the iconic pink princess herself, PÜR and Barbie have teamed up to produce a makeup closet full of themed products.

Ranging from lipsticks to blushes, this PÜR makeup review will take a look at some of their cult classics that are definitely Ken approved. 

PÜR X Barbie™ Skin Essentials Signature 3-Piece Skincare Sampler

While it’s almost impossible to attain that doll-like, perfect sheen, the Skin Essentials Signature 3- Piece Skincare Sampler can help you achieve a similar effect. 

This set includes 3 skin-loving products:

  • Ceretin™ Serum Age-Defying Concentrate 
  • 4-in-1 Cloud Cream 
  • See No More Deep Pore Cleanser 

Designed to impart hydration, brightness, and smoothness to the overall complexion, this collection is basically all you need for a standard skincare routine. 

The kit is optimized for congested, acne-prone textures, and is also equipped with a blue light defense to help keep the skin feeling and looking healthy. 

Packaged in a bright pink box with a few extra red glitters for dazzle, the Skin Essentials Signature 3-Piece Skincare Sampler is a bargain at $29

PÜR X Barbie™ Malibu Blush Signature 6-Piece Blush Palette

Coming in 6 different stunning shades of pink, the Malibu Blush Signature 6-Piece Blush Palette is what you need to achieve that Barbie-esque look. 

Designed to contour, define, and highlight your best features, this limited edition PÜR Barbie set can help bring all the Kens to the yard. It also comes with a nifty mirror on the cover for added convenience. 

For those true Barbie fans, nothing is complete without adding a touch of glitter. We suggest using the lightest shade of the PÜR festival palette around the cheekbones for some more glamour. This versatile palette is available for $32 in total. 

PÜR X Barbie™ Iconic Lips in CEO Signature Semi-Matte Lipstick

The classic pink lip: it’s instantly synonymous with the timeless Barbie look. Designed to make your childhood dreams come true, the Iconic Lips in CEO Signature Semi-Matte Lipstick is available in a saturated rose beige color. 

Considered a homage to the vintage years of Barbie, this formula is made to be ultra-creamy to help result in that seamless finish.

This product emanates a sort of feminine glamour that’s only associated with the iconic doll itself. It also features a nifty push-button release at the bottom of the easy to use tube. 

Built to provide maximum color payoff, the quintessential barbie lipstick comes out to a total of $18

PÜR X Barbie™ Confident Glow Signature Illuminating Highlighter

The Confident Glow Signature Illuminating Highlighter contains a little surprise once you’ve opened it up. Featuring a small line drawing of Barbie herself, this compact comes in a dual color to help deliver that irresistible glow. 

This product offers users an option between gold and pink, but if you’re a hard-core fan, you’ve got to use both. 

Buttery-soft in texture, this two-in-one set is enhanced with an energy complex containing green tea, ginseng, and vitamin B. This trio of ingredients helps to achieve a healthier-looking complexion. 

Priced at $26, this confident little highlighter is made to fulfill your childhood fantasies. 

PÜR No Filter Primer Blurring Photograph Primer Review

Lights, camera, action! The No Filter Primer Blurring Photograph Primer is made to keep the skin radiant and glowing when you’re in front of the lens. 

Formulated with prismatic blurring micro-pearls, this makeup essential introduces a ceretin and energy complex to help refine uneven tones and textures. It’s also infused with a luminescent gold sheen for that oh so dewy glow at every angle.

For even more rejuvenation, hemp seed oil is added to support the skin’s moisture barrier. If you want a bit more color, we recommend using the PÜR tan foundation as an underlying layer. 

Portioned out to a 1 fl oz container, this picture-perfect primer costs $33

PUR Cosmetics Reviews: What Do Customers Think?

PUR Cosmetics Review

This PÜR Cosmetics review found a generally positive customer response for this brand online. 

On their website, they display an impressive total of 22,459 buyer testimonials with an average score of 4.5/5. Users have noted that their makeup and skincare products helped to achieve that natural, flawless glow. 

“This is my go-to foundation for sure… The shade is a good match and provides nice coverage without being too matte or too shiny. It’s a nice glowy, kind of satin finish,” one reviewer wrote for the 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer. 

Other PÜR products are also rated similarly on the official website:

  • 4-in-1 Pressed Mineral Makeup Broad Spectrum SPF 15: 4.6/5 stars out of nearly 3,384 reviews
  • 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer: 4.6/5 stars out of close to 626 reviews
  • 4-in-1 Tinted Moisturizer Broad Spectrum SPF 20: 4.7/5 stars out of 531 reviews
  • 4-in-1 Foundation Stick: 4.5/5 stars out of over 174 reviews

On the blog site Cheaperks, the author states that PUR Cosmetics was a great alternative when it comes to their clean, vegan, and cruelty-free formulas

We’ve also found praise on another online blog called Brighter Darling, where the writer notes that their foundation provided decent coverage and didn’t feel too heavy and cakey during application. 

“I believe complexion products is where PÜR truly shines! This is a full-coverage, long-wearing, demi-matte foundation that withstands my insanely oily skin and humid Houston, TX climate. No breaking up around the nose, forehead or chin,” via a statement by Brighter Darling

PUR Cosmetics Review

PÜR Cosmetics isn’t without negative reviews, unfortunately. On Influenster, a few customers noted that their Brightening Peel Off Mask produced a mess of glitter, and didn’t do anything for the skin. 

Other complaints were focused on how their eyeshadows applied, as some of their shades didn’t deliver enough pigment as promised. 

Taking into account all the positive and negative reviews, it seems like the majority of PÜR customers love their products for being effective, dazzling, and environmentally friendly. The complaints are in the vast minority when compared to all the praise the brand has received.

Is PUR Cosmetics Worth It?

PUR Cosmetics Review

After perusing through their products and customer ratings, you may be wondering, what’s the general consensus? To put it simply, they’ve got our full support. This PUR Cosmetics review was especially impressed by their 4-in-1 makeup line. 

Beauty products usually only offer a maximum of 2 uses, but within this collection, customers can use select formulas as concealers, primers, foundations, and sun protectants. Everybody is looking to speed up their makeup routine, and it seems like PUR Cosmetics is the way to do it. 

Their prices are quite reasonable as well, as most of their products fall within the $30 range. Overall, for those looking for a cleaner alternative to makeup and skincare that’s both affordable and effective, you may want to consider shopping from PUR Cosmetics

PUR Cosmetics Promotions & Discounts 

PUR Cosmetics Review

This PUR Cosmetics review found out that customers can use promo code: PRIME25 at checkout to receive 25% off on all primers. 

Buyers can also get $10 off a $50 or over order with promo code: SAVEMORE10, and $25 off a $100 or more order with promo code: SAVEMORE25.  

The brand is currently doing a promotion on their Barbie collection, where you can input promo code: BARBIE60 at checkout to get 60% off on their limited edition products. Lastly, they have a sale outlet where customers can find select items for a discounted price. 

Afterpay is also available to help pay for products in 4 easy installments.

Where to Buy PUR Cosmetics

PUR Cosmetics Review

Customers can buy products, such as the PUR Trolls palette and other PUR natural cosmetics, by visiting You can also find them at select retailers:

  • Amazon
  • Walmart
  • Ulta Beauty 


PUR Cosmetics Review

Who manufactures PÜR?

This PÜR Cosmetics review found out that Astral Brands owns the brand and manufactures their products. 

Who owns PÜR makeup?

PÜR Cosmetics is under the ownership of the Astral Health & Beauty franchise. The brand was initially founded by Joli Baker. 

Is PÜR Cosmetics all natural?

Yes. According to their company policy, PÜR Cosmetics ensures that they use natural ingredients in their formulas. 

Is PÜR Cosmetics non toxic?

PÜR Cosmetics maintains that they are free of toxic chemicals and other harmful ingredients. 

Is PÜR Cosmetics paraben free?

This PÜR Cosmetics review found out that they do not use parabens, mineral oils, and SLS. 

What is PÜR Cosmetics’ Shipping Policy?

The brand offers complimentary shipping on U.S orders that total $50 or more. Anything under this amount is charged a flat fee of $7. They also provide other delivery options like 2nd day or overnight shipping, pricing based on weight.

It usually takes 3 to 5 business days for packages to arrive. To help keep track of orders,  customers will receive a tracking number in the confirmation email. 

Fortunately, PÜR Cosmetics does offer international shipping in select countries using DHL Express and DHL eCommerce. Price is based on destination, as well as size and weight of the package.

What is PÜR Cosmetics’ Return Policy?

Customers have until 30 days to send back their items for a full refund. Only products purchased directly at PÜR Cosmetics can be returned. To initiate this process, you can contact their customer service team for more details. 

How to Contact PÜR Cosmetics

For inquiries that go beyond this PÜR Cosmetics review, you can contact the company through 2 options:

  1. Phone number: 1-866-787-0022 

Email: customerservice@PÜ

Didn’t see everything you are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine:

BeautyStat Cosmetics

Buxom Cosmetics

theBalm Cosmetics

NYX Cosmetics

Hero Cosmetics

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