Purely Diamonds Jewelry Review

About Purely Diamonds Jewelry

Purely Diamonds Jewelry Review

Marilyn Monroe once said, “Diamonds are a girl’s best friend,” and we couldn’t agree more. Whether that quote rings true for you or not, diamonds are surely something to treasure forever, especially if given to you by someone special. 

Purely Diamonds is a London-based jeweler that offers luxury bespoke and personalized rings using ethically sourced and mined diamonds. The brand cuts out the middleman by selling exclusively online which makes their accessories much more affordable than if you were to buy from a boutique or shop. 

This hidden gem may have a modest 9k followers on Instagram, however, don’t let their small following fool you. Purely Diamonds has retrieved several positive customer reviews and has been featured in online sources such as Wedding Ideas Magazine and The Jewelry Magazine.

What makes this brand a diamond amongst the rough? This Purely Diamonds jewelry review will delve into the history, check out the best sellers, and read what customers have to say about the brand so that you can decide whether these diamonds are worth draping around your neck. 

Overview of Purely Diamonds Jewelry

Purely Diamonds Jewelry Review

It all started in the mid-seventies when Stephen Tyler started designing and producing rings. He decided to create the brand under his name, selling his creations to high-end shops in southern Ireland, and around the world soon after. 

In 2005, his daughter Emelie joined along with his sister Stephanie, becoming a part of the family-run business, helping the brand evolve into an online company. Not long after, the name Purely Diamonds came about and business started to take off. 

According to the brand’s website: “The concept of Purely Diamonds is very simple in that the company now sells jewellery directly to the public at greatly reduced prices by virtue of ‘cutting out the middleman’.” 

Believe it or not, the diamond rings from Purely Diamonds cost an astounding 64% less than high-street prices. This affordably priced and ethically-minded brand has a lot going for it. Before we get into the product reviews, this Purely Diamonds jewelry review will go over the brand’s key features:


  • Wide variety of jewelry available  
  • Family-run business 
  • All diamonds are ethically sourced and mined 
  • Handmade in London, UK
  • Free resizing and UK delivery
  • 60-day money-back guarantee  
  • Financing options are available 
  • Bespoke and engraving options are available 
Purely Diamonds Jewelry Review

Purely Diamonds operates mostly online but you do have the option of visiting the brand’s showroom in Manchester or Hatton Garden and receiving personal service at no extra cost. 

With several display options and designs available, the brand also encourages you to bring your own ideas to the table. In the next section of this Purely Diamonds jewelry review, we’ll take a look at the brand’s most popular options.

Note, all of the brand’s accessories can be financed and engraving options are available for an extra $33

Purely Diamonds Jewelry Review

There’s something incredibly extravagant about a pair of diamond earrings or a shiny diamond ring. No wonder why diamonds are extremely coveted—they’re stunning to look at!

And this brand is no exception. Prepare to be dazzled because now this Purely Diamonds jewelry review will guide you through a list of the brand’s bestsellers. 

Purely Diamonds PD112W Diamond Ring 18ct White Gold Review

First up, we have an ultra-classic diamond ring, most commonly seen on the hand of the protagonist at the end of a cheesy (yet heartfelt) romance movie. 

The Diamond Ring 18ct White Gold is a solitaire diamond ring that features a center stone held in place with 6 claws. In terms of diamond weight, you have several options. Choose anywhere between a dainty 0.15ct and showstopping 2.00ct, with numerous size variations in between. 

Certain factors such as ring size, carats, and diamond cut will influence the price of this beauty. You can expect to pay anywhere from $746 to $23,982

Purely Diamonds PDW224W Diamond Wedding Ring 18ct White Gold Review

Diamonds represent invincibility, clarity, and strength. If your partner’s love language is receiving gifts, then choosing an elegant diamond ring is an excellent choice to show someone how much they mean to you. 

The Diamond Ring 18ct White Gold is a traditional round cut diamond ring providing the perfect amount of sparkle to your hand. Not too overbearing, this ring is ideal for minimalists who want to show off their diamond ring in a subtle fashion. 

Although this ring may look traditional, compared to many other diamond rings on the market, this one uses completely ethically sourced and naturally mined stones. The stone size is approximately 1.2mm while the total weight of the diamond is around 0.35-0.50ct. Small diamonds wrap around the entirety of the band. 

Depending on the size of your ring, the total diamond carat weight and price will vary. Get yours starting from $1,125 to $1,306

Purely Diamonds PDW231W Diamond Eternity Ring 18ct White Gold Review

Next up, we have a classic-style diamond ring with a twist—pun intended. The Diamond Eternity Ring 18ct White Gold ring is set in a beautifully plaited design. 

The ring includes 15 cut diamonds that are interwoven throughout the band. In total, the diamonds weigh 0.12-0.23ct with a 1.2mm stone size. Slightly smaller and more cost-efficient than the other rings by the brand, this Purely Diamonds jewelry review suggests adding an engraving for an extra special touch. 

Show off the eternal love you have for your intended partner by presenting them with this ring. You can get yours ranging from $755 to $1,157 depending on the size. 

Purely Diamonds PDS567W 3 Stone Sapphire & Diamond Ring 18ct White Gold Review

Looking for something a little more expressive? Why not choose a diamond ring with a pop of color? A 3 Stone Sapphire & Diamond Ring in 18ct White Gold ring is an exceptional choice to give to someone who makes your days anything but dull. 

An oval-cut blue sapphire stone sits in the center of the band and is held in place by claws. The sapphire stone measures 5 x 4mm, while the two surrounding diamonds measure 2.15mm. Since this ring is cut in a fancy shape, the polish and symmetry grade is measured instead of the cut grade. For this ring, in particular, the grade is good to very good. 

All that being said, the price of this piece of fine jewelry won’t leave a gaping hole in your wallet. This ring retails between $1,016 and $4,571.

Purely Diamonds PDE003W Diamond Earrings 18ct White Gold Review

A simple pair of diamond studs can make any outfit go from basic to glamorous. This timeless accessory can be worn for any occasion whether big or small. 

To amp up the sophistication, why not trade your low-grade studs for the real deal? The Diamond Earring 18ct White Gold includes two charming diamond studs encased in a four-claw setting. 

It’s your choice if you want a smaller diamond (0.20ct) or a grandiose pair (2.00ct), or something in-between, if you prefer to err on the side of show-stopping subtlety. Each stone measures approximately 3mm and features a standard post backing. 

Each pair will set you back anywhere from $458 to $28,175 depending on your customization. For an extra $27, you can get a personalized screw back fitting. 

Purely Diamonds PD656W Twist Engagement Ring 18ct White Gold Review

What better way to treat someone like a princess than gracing them with a gorgeous diamond ring? This next ring looks as if it was designed for Cinderella herself. 

The Twist Engagement Ring 18ct White Gold ring will stand out from the rest. The first eye-catching feature of this ring is its twisted band which strays from the standard round ring design.  

Choose between 0.4ct diamond weight up to 1.61ct. All of the stones in this ring are GIA certified, meaning you can trust they are of high quality and value. 

From $1,378 to $23,436, you can treat your princess the way she truly deserves.  

Who Is Purely Diamonds Jewelry For? 

Purely Diamonds Jewelry Review

Purely Diamonds jewelry is for anyone who wants to give a precious stone to someone without having to spend a large sum of money. If you are planning to propose to your partner, or want to woo them on a special occasion such as an anniversary or holiday, then the brand will certainly have high-end classic accessories to do the job. 

This Purely Diamonds jewelry review also suggests the brand for people who value ethically sourced and sustainable materials. Those who want to make sure their ring doesn’t come at the expense of the planet or the people mining them can rest assured that the brand takes great measures to ensure the stones are from conflict-free areas. 

Purely Diamonds Jewelry Reviews: What Do Customers Think?

Purely Diamonds Jewelry Review

Are Purely Diamonds worth your hard-earned cash? Who better to turn to than customers of the brand. This Purely Diamonds jewelry review found numerous customer testimonials of the brand from sites such as TrustPilot, Google, and Facebook.

Let’s take a look at a breakdown of the overall customer reviews from the following sites: 

  • Trustpilot: 5/5 stars from 1,485 reviews 
  • Facebook: 5/5 stars from 19 reviews 
  • Google: 4.8/5 stars from 82 reviews 

First of all, Purely Diamonds jewelry has amassed an almost unheard-of 5/5 star rating on Trustpilot. Many customer reviews speak highly of the brand’s customer service, quality, and fast shipping. 

Out of 1,485 reviews with 5/5 stars, one customer said: “My fiancée and I both purchased engagement rings from Purely Diamonds. Both rings are stunning and come beautifully packaged. They also have valuation certificates. They were actually able to speed my order up for me which was brilliant. Very very pleased with the products and customer service.” 

Another raving review from Trustpilot agrees on the brand’s exceptional service. A 5-star review wrote: 

“Brilliant service. Booked an appointment in Manchester and Tracey was extremely patient and helpful whilst I chose the ring. Every enquiry I had was dealt with within minutes via email. The ring was delivered exactly when promised and exceeded my expectations. Absolutely beautiful. Thanks again Tracey.”

Over on Facebook, the brand has a small collection of lovely reviews written by satisfied customers. Out of 19 reviews and 5/5 stars, one ecstatic client commented: “My wife bought me these beautiful diamond earrings and I love them. We bought our eternity rings from Purely Diamonds 5 years ago and the quality and service is first class.” 

Finally, when it comes to the brand’s retail location in London, this Purely Diamonds jewelry review went to Google for all the info. Again, we found incredibly positive reviews. 

With a rating of 4.8/5 stars out of 82 reviews, one 5-star reviewer remarked: “Purchased an engagement ring and two wedding bands from purely diamonds! Excellent customer service throughout, high quality rings and the best diamonds! The prices are also hard to beat! Would recommend this place to anyone!”

Seems almost too good to be true—but it’s not! Numerous customers online attest to the fact that the brand is the place to go if you’re looking for diamonds. This Purely Diamonds jewelry review could not spot a single poor review of the company. 

Is Purely Diamonds Jewelry Legit?

Purely Diamonds Jewelry Review

Absolutely! As mentioned in the previous section, we could not spot a single concern or negative customer review amongst the plethora of positive feedback. 

Many people say shipping is speedy and the brand exceeds their expectations. When it comes to purchasing a diamond ring for a special occasion this is definitely good news. 

Is Purely Diamonds Jewelry Worth It?

Purely Diamonds Jewelry Review

The short answer—yes! This Purely Diamonds jewelry review highly recommends the brand for anyone looking for a timeless diamond accessory.

This brand shines for several reasons. Let’s begin with the price and quality. Purely Diamonds cuts out the middleman to sell directly to you, therefore reducing the retail price dramatically. We give this brand a thumbs up for being fairly accessible for people with different budgets. 

Also, this family-run business sustainably sources their diamonds and makes sure they are not contributing to any harm. From sourcing from conflict-free zones to partnering with Trees for the Future, you can count on the brand to offer products they are genuinely proud of. 

Lastly, the overwhelming amount of positive customer reviews show the brand’s dedication to serving others and making sure that everyone is happy with their purchases. After plenty of research on the brand, we can confidently say Purely Diamonds has succeeded in its mission. 

Purely Diamonds Jewelry Promotions & Discounts 

Purely Diamonds Jewelry Review

At the time of this Purely Diamonds jewelry review, the brand does not currently have any promotions or discounts being offered. However, we suggest signing up for the brand’s newsletter to stay informed of any upcoming news and to potentially receive a Purely Diamonds coupon. 

Where to Buy Purely Diamonds Jewelry

Purely Diamonds Jewelry Review

You can purchase your next diamond accessory through their website or at the brand’s retail locations in Hatton Garden or London, UK. 


Purely Diamonds Jewelry Review

Who owns Purely Diamonds Jewelry?

Purely Diamonds is a family-run business owned by Emelie, Stephanie, and Stephen Tyler. 

Does Purely Diamonds Jewelry ship internationally?

They sure do! Purely Diamonds Jewelry not only ships within the UK, but they also ship to other parts within Europe and outside of it. They do mention that outside of Europe, it may take a bit longer depending on your country so it’s best to remain patient. You’ll also be responsible for any import fees and taxes when it arrives. 

What is Purely Diamonds Jewelry’s Shipping Policy?

So, are you ready to make the move and start online shopping? You might be curious about Purely Diamonds jewelry’s shipping policy—we got you!

You’ll be pleased to hear the brand offers free delivery on all purchases. You’ll also receive a luxury gift box with your order. Tiffany’s—you’ve got some competition.

Worried about your honey finding out about your special gift? No worries. The brand makes sure to provide discreet packaging so you don’t have to sweat. 

Delivery times vary depending on customizations and whether the jewelry is in stock or not. According to the brand’s site, it takes on average about 10 to 12 business days to make and deliver your piece. It’s good to note the brand has a feature on their site to request a “date needed by” to ensure you get your product on time. 

What is Purely Diamonds Jewelry’s Return Policy?

This Purely Diamonds jewelry review discovered the brand has a 60-day money-back guarantee from your date of delivery. This means if you’re unhappy with your purchase, you can receive a full refund within that time frame. 

Helpful steps for returning your item: 

  1. Download the refund/exchange form on the brand’s site
  2. Make sure the return is properly insured before being sent to transit (and must be the same value as the ring)
  3. Use a secure courier to ship your return 

Once the brand has received your request, it will take approximately 3 to 5 business days for your refund to process.

How to Contact Purely Diamonds Jewelry

Itching for a bit of bedazzlement after reading this Purely Diamonds jewelry review? If you have any additional enquiries or questions for the brand there are a few different ways to reach out. 

Contact them via:

The customer service team is available from Monday to Friday, between 9:30 am to 6 pm GMT. 

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