Rimmel London helps you to explore your look with the help of their innovative beauty products. From their history-making non-toxic mascara to modern and bold moisturizing lipsticks, this iconic line has pushed boundaries in the beauty industry, creating revolutionary makeup that we know and love today.
The brand has made news across the globe since its start in 1834 but has been featured in more recent publications like Beauty Crew, Forbes, Bustle, Good Housekeeping, Allure, and PopSugar.
They have a following of 3.4M on Facebook, and also do celebrity collabs like the Rimmel London Kate Moss Lipsticks collection.
This Rimmel lipstick review will provide a comprehensive review on the brand, taking a look at their best selling products, customer reviews, promotions, and more, to help you decide if their iconic makeup is worth the buy.
Overview of Rimmel
Eugene Rimmel and his father founded the House of Rimmel in 1834, with a mission to push beauty boundaries.
Creating the world’s first non-toxic mascara, the Rimmel name quickly became synonymous with the eyelash enhancer. Today, the brand believes self-expression is “what makes you, you,” and aims to create beauty products to help you cultivate a distinct, personal style.
Based in London, England, Rimmel took inspiration from the colorful, whimsical city, creating makeup that encouraged authenticity and experimentation.
The brand also has a campaign called #IWillNotBeDeleted, a global study to help understand and stand up against beauty cyberbullying.
Now that this Rimmel lipstick review has provided some background on the brand, we’ll move on to their pros and cons:
- Offers a wide range of products, including the Rimmel London lip liner, mascara, foundation, concealer, and many more
- In business since 1834
- Encourages self-expression
- Partnered with The CyberSmile Foundation to spread awareness of beauty cyberbullying
- Does not test on animals
- Certain products made with skin-loving ingredients like Vitamin E & Hyaluronic Acid
- Customers love the shades and application of their products
- Available around the world and at many retailers
- Some customers have application or wear issues with their products
- Not able to purchase directly from the website
In the next section, we’ll highlight the brand’s most popular products, from luscious Rimmel lipsticks, to smooth foundations, expressive brow tools, and volumizing mascaras.
Rimmel Products Review
The brand’s best-selling products, featured in this Rimmel lipstick review, include beautifying tools to help you play around with your look. It is worth noting that you cannot purchase directly from their website, rather you’ll be redirected to other online stores that carry their products.
Starting with long-wear, creamy lipstick, we’ll move on to hydrating foundation, and finish with eye and eyebrow accentuating pencils, liners, and mascaras.
Rimmel Lasting Finish Lipstick Review
Long-lasting color is a must-have when it comes to lipstick. We need it to last through long days at the office, mimosa sips, and passionate kisses. But it also needs to be comfortable to wear.
Rimmel Lasting Finish Lipsticks stay with you for 8 hours, gliding on smooth, and setting in their vibrant color for a day free from reapplication and worry.
You can choose from 20 shades of highly pigmented color, including the favorite of this Rimmel lipstick review: Drop of Sherry, a luscious red wine and berry blend of color. Get this super-powered lipstick for $9 from SuperDrug, Boots, or Amazon.
Feel free to pair this lipstick with a matching Rimmel lip liner for a seamless, full look.
Rimmel Lasting Finish 25hour Foundation Infused with Hyaluronic Acid Review
Special days call for a special foundation. Not one that’s going to wear off, transfer, cake, or dry out the skin. The Lasting Finish 25hour Foundation Infused with Hyaluronic Acid does it right, keeping moisture locked in, and is also sweat, heat, and humidity-resistant.
Go ahead and slide that white summer dress right over your head, because this foundation is transfer-proof and won’t rub off on clothes.
As the UK’s best-selling foundation, this product provides full coverage in 20 luxurious shades. Get a flawless look with this long-wear Rimmel foundation for $14, available from SuperDrug, Boots, and Amazon.
If you’re looking for even more coverage, be sure to check out the Rimmel Hide the Blemish Concealer.
Rimmel Lasting Matte Foundation Review
Foundation is called a ‘foundation’ for a reason. It’s the first step to a flawless face, but with the wrong kind, your base may look more cracked or shiny rather than smooth and matte. The Lasting Matte Foundation keeps oil at bay so you can go on rocking your look.
This product starts as a mousse and luxuriously glides on with a powder finish for a soft and even complexion.
The foundation isn’t just for looks, it also hydrates your skin for up to 12 hours to help stop fine lines from appearing. Available in 20 shades, from Alabaster to Deep Chocolate, you can get it for $12 from 4 associated retailers.
For even more shades to play around with, try the Rimmel Stay Matte foundation.
Rimmel Professional Eyebrow Pencil Review
Full eyebrows can make us look younger, but the 90’s trend of pencil-thin brows has left many of us feeling over-plucked and sparse. Eyebrow pencils are a remedy, but creating a natural look is important.
The Professional Eyebrow Pencil fills and sculpts brows in one fluid motion. Use the built-in brush to create shape, then swap over to use the pencils to fill in the gaps.
Available in Hazel and Black Brown, the Rimmel eyebrow pencil lasts long and is smudge-proof, which is very helpful when it comes to keeping your brows pristine from dawn to dusk. Etch, define, and slay with this versatile $4 makeup tool, available at SuperDrug, Boots, and Amazon.
Rimmel Soft Kohl Kajal Eye Liner Pencil Review
Smudgy liners are ultra-sexy, creating that smoky, sultry look that can be shaped as you please. Line your top and bottom lashes with the Soft Kohl Kayla Eye Liner Pencil, then smudge upwards gently.
An eye’s best friend, this liner spreads out easily, so you won’t be pulling on your skin and damaging your delicate eye area.
This product lasts for up to 12 hours and delivers bold and bright color. It comes in 5 different shades, so you can brighten things up with Jungle Green, or widen your eyes with Pure White. For more color options, be sure to take a look at the Rimmel Eyeshadow Stick.
Play up your eyes with this liner for $5, available at 2 associated retailers.
Rimmel Exaggerate Liquid Eye Liner Review
Liquid eyeliner is famous for its ability to create the iconic flick of the coveted cat-eye look. Smudge-proof and flake-free, the Exaggerate Liquid Eye Liner will stay put exactly where you apply it and lasts up to 16 hours.
Delivering intensely pigmented color, this liner comes in intense black color, helping you to create any look, from simple, office makeup, to full-blown diva. Finish your standout look with fire engine red Rimmel Nail Polish.
Dermatologist and ophthalmologist tested, this Rimmel eyeliner is available at SuperDrug for $9.
Rimmel Wonder’Full Mascara with Argan Oil Review
We owe Mr. Rimmel special appreciation for his creation of the world’s first non-toxic mascara. Saving eyeballs and vision across the globe, who knows where we would be today without it?
Since mascara is a girl’s best friend (over 80% of UK women wear it every day or multiple times per week), this Rimmel lipstick review thinks it’s great to have a product that looks amazing and also isn’t harming anyone’s eyes.
The Wonder’Full Mascara with Argan Oil goes a step further and conditions our lashes with nourishing Argan Oil. The Ultra-Flex spoolie brush takes hold of each lash, coating and defining them for a full, flauntable look.
Available in Black or Extreme Black, this product can be purchased from 3 associated retailers for $14.
If you’re the kind of person who wants to grow out your lashes instead, the Rimmel Lash Accelerator Serum is something worth looking into.
Rimmel Radiance Brick Review
Bronzer has the incredible ability to define our cheekbones and add a warmth that illuminates our faces. Add a pinch of shimmer to the mix and you’re really glowing.
The Radiance Brick is a compact with multiple tones of bronze, ranging from a lighter champagne shade to a deep, rich mahogany. Designing a bronzer this way, lets users highlight and contour at the same time, giving a healthy, natural look.
Bronzers are a great tool to use year round, bringing color to our faces in the winter, and accentuating our tans in the summer, adding depth and glam.
The Radiance Brick comes in Medium or Dark shades to complement any skin tone. Unfortunately this item isn’t listed with a price on rimmellondon.com, but a quick Google search should do the trick.
Rimmel London Stay Matte Pressed Powder Review
Shine happens, but don’t fret – the Stay Matte Pressed Powder has it all under control. Oil…it’s a natural part of our skin, and nothing to be ashamed of. But on days when we want to look our best, we may feel like it’s our biggest enemy.
Pat this oil-control powder into any areas of your face you deal with excess oil, like your t-zone. Those who want to secure a flawless makeup look can finish off their beauty routine by dusting over their entire face.
The result is a completely matte, shine-free look for up to 5 hours. Reapply as needed throughout the day. You can find this product from 3 of Rimmel’s valued retailers for 4pounds.
Rimmel Reviews: What Do Customers Think?
To give you a better idea of what the brand’s beauty products are like, this Rimmel lipstick review took to the internet to find out what customers are saying about the company.
Ahead, you’ll find reviews taken from RimmelLondon.com, Chick Advisor, and The Happy Sloths, talking about some of Rimmel’s best-selling products.
The Moisture Renew Lipstick is rated 4.5/5 stars by 945 customers on rimmellondon.com. Customers that rate this product as 5 stars love the colors, effects, and long-wear of this lipstick.
One Rimmel lipstick review who is a huge fan wrote, “My lips stay well hydrated all day long. And the color stays very vibrant throughout the day. I love this color on my lips. It’s not dull, it makes my lips look plump & full.”
On the other end of the spectrum, one customer says that even though this lipstick is moisturizing, “it’s a bit too much for my liking that it almost feels sticky and it’s not a nice feeling for me…the lipstick doesn’t even last as long as some of the other Rimmel lipsticks I have used.”
The official website also holds numerous positive ratings for their other products:
- Lasting Finish 25 Hour Foundation infused with Hyaluronic acid: 4.2/5 stars out of nearly 500 reviews
- Lasting Radiance Foundation: 4/5 stars out of over 600 reviews
- Rimmel Provocalips 16HR Kissproof Lip Colour: 4.4/5 stars out of 460 reviews
- Scandaleyes WOW Wings Mascara: 3.8/5 stars out of close to 700 reviews
The Lasting Finish 25 Hour Foundation with Comfort Serum is rated an average of 4.5/5 stars by 67 customers on Chick Advisor. The majority of those who have used this foundation say it goes on easily and matches skin well.
One long-time customer wrote, “I love this foundation, I found the shade range matches my skin perfectly and it blends in a dream, any products applied on top sit beautifully and last all day.”
Another reviewer speaks of how this foundation affects her skin: “I do need to make sure I have a super moisturizing primer on and skip any mattifying products because it can start to feel dry and flaky.”
A Lasting Finish Extreme Lipstick review on The Happy Sloths gives a thorough analysis of the product, starting with the quality and easy application. It reads, “The pigmentation is generally very good but it varies by shade…However, I think what sets this formulation apart from the others is its ultra-smooth and hydrating formulation that applies like a dream.”
The only fault the author found with this lipstick was how long it lasted, or rather how long it didn’t: “While the color clings well to the lips, it will transfer and fade with eating and drinking so realistically, it only lasts around five to six hours.”
This Rimmel lipstick review has shown you both the good and the bad when it comes to the brand’s products. In the end, even with the minority of negative comments, there is overwhelming positivity online for Rimmel’s effective and good-looking makeup lines.
Is Rimmel Worth It?
Rimmel London has been around for close to 200 years. That’s a ton of time to perfect their formulas. Considering they created the first-ever non-toxic mascara, they’ve been on a roll since the start.
Over the years, the brand has been recommended by magazines, editors, and celebrities, and has made many top product lists.
As for their customers, their products are extremely well received. Buyers love the quality for the price, as well as the formulation, application, and results of the brand’s makeup.
While you can’t buy directly from their website, Rimmel products are found across the globe in pharmacies and superstores alike.
This Rimmel lipstick review hasn’t come across any major negative attention the brand has received, and while some customers find fault in their products, we’re firm believers that a business can’t please everyone.
Rimmel London is a cruelty-free brand and has partnered with an organization to stop cyberbullying. The company is known for its ground-breaking methods, and we look forward to seeing what they have in store next.
Is Rimmel a good brand? Yes, and we think that their products are worth the buy.
Rimmel Promotions & Discounts
Unfortunately, this Rimmel lipstick review did not find any promotions or discounts available on rimmellondon.com.
Where to Buy Rimmel
Rimmel London products are available around the world. A few places you can find their beauty products include:
Who Owns Rimmel?
Rimmel is currently owned by Coty Inc., which purchased the brand from Unilever in 1996.
What is Rimmel’s Shipping Policy?
There is no option to buy Rimmel products directly from their website. Instead, each product page on the official website will give you options of stores where you can find that specific product. From there, you will need to refer to the websites’ shipping policies.
What is Rimmel’s Return Policy?
Rimmel London does not state a return policy directly on their website, as they do not sell products there. Instead, you will need to look up the return policy on the website you buy their products from.
How to Contact Rimmel
If you would like any other information that this Rimmel lipstick review did not include, you can use the Contact Form on their website to get in touch with the brand’s customer service team.
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