Covergirl is often considered the ‘gateway makeup brand’ that continues to inspire hundreds of cosmetic enthusiasts. They’ve been around since 1961, which means they’ve survived the pastel eyeshadow trend of the ‘70s, the frosty lip fad of the 2000s, and the bold brow era of 2010. Can we get a full round of applause for Covergirl?
With a brand so ingrained in our culture, is it really all that surprising that Covergirl boasts over 2.8 million followers on Instagram? Of course, celebs like Lili Reinhart, James Charles, and Janelle Monáe have also jumped on the bandwagon. Its success has also been picked up by several media outlets such as Allure and Refinery29.
In the lineup of Maybelline, Revlon, and Benefit Cosmetics, how does this makeup brand compare to its competition? Stay tuned, as this Covergirl review will provide a closer look into the company, its products, customer ratings, promotions, and more to help you decide if they’re worth the hype.
Overview of Covergirl
Painted in pastel hues and cursive lettering, the doe-eyed Covergirl is a vintage fantasy spun from the early 1960s. But the high-and-mighty commercialization doesn’t do justice to the brand’s humble beginnings as a medicated cosmetic company.
Yep, they were one of the first to pioneer the skincare and makeup hybrids, as they fervently used ‘good for you’ chemicals like hexachlorophene and methyl parahydroxybenzoate in foundations and lipsticks. I can practically hear Hiram and Sali Hughes quaking in their boots.
Now under ownership of Coty, Covergirl has thankfully moved past the use of parabens, sulfates, and SLS as part of their patented formulas. Today, this New York-based brand is a headliner in the industry. It’s estimated that Covergirl has amassed $1 billion in retail sales across the world.
Before we get into this Covergirl review, let’s go over some initial highlights.
- Highly reputable within the industry
- A wide selection of cosmetics to choose from
- Leaping Bunny Certified
- Offers vegan and clean formulas on its website
- Provides makeup tutorials on its website
- Positive customer reviews
Hands up if you’ve ever been personally victimized by the beauty community. Its semi-exclusive nature has me feeling inept in my makeup skills. I’m no wizard in blending, nor am I great in my contouring abilities. Fortunately, Covergirl realizes that foundations, eyeshadows, and lipsticks aren’t just made for the super-experienced. Beauty should be attainable and accessible for all.
Covergirl is home to hundreds of makeup products. You’ve got eyeshadow palettes, concealers, lip glosses, and bronzers for days. It’s worth noting that customers can’t actually buy their products off their website, as the brand will redirect you to one of their partnered retailers.
Since Covergirl is one of the more affordable cosmetic companies on the market, we highly suggest visiting your local drugstore to help mitigate shipping costs.
Moving forward, this Covergirl review will spotlight a few of the brand’s top picks for makeup enthusiasts to try out.
Covergirl Foundation Review
You can’t bake a cake without flour. With that in mind, you can’t do makeup properly without a solid foundation. If you’re missing this vital component, Covergirl has you, well, ‘covered’ by offering its wide selection of liquid-based formulas. Below, we’ll feature some notable contenders that are definitely worth a swatch.
Covergirl Clean Fresh Skin Milk Foundation Review
Smooth, refreshing, and super-indulgent to apply, the Clean Fresh Skin Milk Foundation is the ‘dulce de leche’ of makeup products. It’s infused with coconut milk and aloe extract, which help relieve and soften the skin. Designed to impart that natural glow, this full-coverage formula isn’t prone to cakeage when applied in layers. Yep, there’s really no need to do bathroom touch-ups here.
Vegan and clean in formula, this Covergirl foundation won’t irritate your pores the longer it stays on your skin. While it’s meant to provide all-day wear, we highly suggest finishing off your look with a setting spray to really ensure that your makeup sticks.
Offered in 14 different colors, the Clean Fresh Skin Milk Foundation is sold at six partnered retailers. For the time being, we’ll only feature three.
- Amazon: $8
- Target: $10
- Walgreens: $13
Covergirl TruBlend Matte Made Liquid Foundation Review
At a young age, I thought that orange, ‘dewy’ complexion was a natural foundation shade. Boy, was I wrong. The TruBlend Matte Made Liquid Foundation offers a seamless finish without the worry of going ‘full Trump.’
Formulated with flexi-hold technology, this full-coverage blend works to absorb excess sebum to help minimize that unwanted, oily sheen. It’s also transfer-resistant, which is a godsend for those who love to wear white blouses and sweaters.
This Covergirl best-seller is designed to last up to 12 hours, so you don’t have to worry about touch-ups during your date. Available in 40 different shades, the TruBlend Matte Made Liquid Foundation is definitely a must-have in your makeup collection. It’s sold at:
- Amazon: $6
- Ulta: $11
- Rite Aid: $8
Covergirl Mascara Review
No eyeshadow look is complete with a layer of mascara. Designed to lift and bolden the eyes, a quick swipe of black or brown is really all you need. Of course, don’t let us prevent you from adding some falsies if you really want more drama.
From waterproof formulas to Full Lash Bloom, this Covergirl review will spotlight a few of our favs down below.
Covergirl Lash Blast Volume Mascara Review
Hosting a ‘60s themed party? If so, the Twiggy makeup look can easily be achieved by using the Lash Blast Volume Mascara from Covergirl. Clump and smudge-free, this black and bold formula provides much-needed lift to your flirters.
It’s built with a spin-shape brush, which is used to thoroughly coat each lash with product. For something this volume-boosting, do you really need a second layer?
For those who love the ‘au natural’ look, we suggest opting for beige, nude, and cream-colored eyeshadows to help give some depth to your eyes. Formulated in varying shades of black and brown, the Lash Blast Volume Mascara is what you need to top off your makeup routine.
- Target: $6
- Walgreens: $8
- CVS: $11
Covergirl Exhibitionist Stretch & Strengthen Mascara Review
If eyelash extensions aren’t your thing, the Exhibitionist Stretch & Strengthen Mascara acts as a suitable compromise. Made to lengthen your pre-existing hairs, this makeup must-have eliminates the need for falsies. I don’t know about you, but my glue-ins are heavy to wear and a hassle to put on. This product seems way too good to be true.
Compared to drying formulas, this Covergirl mascara is boosted with biotin, peptides, and pro-vitamin B5. When combined together, these ingredients help in hydration, skin elasticity, and smoothness. Lightweight, smudge-free, suitable for sensitive complexions, perhaps it’s time to sub your old eyelash enhancer for the Exhibitionist Stretch & Strengthen Mascara.
- Target: $9
- Ulta: $12
- Rite Aid: $10
Covergirl Concealer Review
Let’s be honest, who actually gets 8 hours of sleep per night? In the era of Netflix, social media, and work, attaining just 5 hours is already hard enough. While some are great at hiding their unbalanced sleep schedules, others must deal in masking dark circles. Fortunately, Covergirl offers a broad assortment of concealers for fellow raccoons to try out.
Can’t decide on a formula? This Covergirl review will feature some of the brand’s most popular concealers on its website.
Covergirl Invisible Blemish Concealer Review
Say goodbye to dark circles with the Invisible Blemish Concealer. It really only takes three small dots and a bit of blending to mask those pesky imperfections, which is excellent for people on the go. Designed to provide full coverage, this bye-bye blemish necessity brightens the under-eye while covering any acne scars, redness, or poorly placed beauty marks.
Offered in light to medium, the Invisible Blemish Concealer is best paired with a Covergirl foundation to help keep things natural. It’s also highly affordable too, compared to pricier alternatives such as the Fenty Pro Filt’r and the Tarte Shape Tape.
- Rite Aid: $5
- Walmart: $6
- CVS: $8
Covergirl Smoothers Concealer Stick Review
The Smoothers Concealer Stick is an example of what makes Covergirl so great. Packaged in a convenient lipstick tube, this full-coverage formula provides a flawless finish in one quick swipe. It’s also enhanced with several good-for-you ingredients such as ginseng, vitamin E, and chamomile. This Covergirl concealer is the literal epitome of ‘easy, breezy, beautiful.’
Powered with AquaCurrent Science, these skin-boosting ingredients aid in reducing inflammation, acne scars, and various signs of aging. Currently, the Smoothers Concealer Stick is sold out, but we recommend checking the Covergirl website now and then for any restocking updates.
Who Is Covergirl For?
Affordable, convenient, and highly accessible at several pharmacies and department stores, Covergirl is still a coveted favorite for many beauty enthusiasts.
For most, it served as an introductory course to the world of cosmetics, as the brand is usually grouped with other industry giants such as Revlon and Maybelline. Compared to semi-exclusive companies like Tarte and Bobby Brown, Covergirl seems to be more approachable. You don’t have to be an experienced beauty guru in order to use their products.
Covergirl Reviews: What Do Customers Think?
It’s no secret that Covergirl is one of the most influential makeup brands in the world. While its reputation is indisputable, is the brand’s attentiveness to quality and value still the same after 60 years? There’s only one way to find out.
This Covergirl review has scoured through the internet to see what customers nowadays are saying about the company. So far, the consensus is quite positive.
To kick things off, let’s look at some of the ratings posted for Covergirl’s best-selling products:
- The Clean Fresh Skin Milk Foundation: 1,859 reviews with 4.1/5 stars
- The TruBlend Matte Made Liquid Foundation: 3,708 reviews with 4.1/5 stars
- The Lash Blast Volume Mascara: 4,833 reviews with 4.3/5 stars
- The Invisible Blemish Concealer: 1,264 reviews with 4/5 stars
Covergirl is definitely a highly-trusted makeup brand for several beauty enthusiasts. Most of the reviews we found were written by return customers, who’ve bought products such as the Invisible Blemish Concealer and the Lash Blast Volume Mascara for years on end. Clocking in at 4 to 5 stars, Covergirl cosmetics rank high in convenience, quality, and performance.
“I love this product. I’ve used it for years and don’t plan on switching anytime soon. It doesn’t make my under eyes dry in any way and it covers well without being cakey,” one customer wrote for the Invisible Blemish Concealer.
“This is one of my favorite mascaras,” one reviewer shared for the Lash Blast Volume formula. “It gives you that full eye look, it lasts all day. And blends well with my eyelashes. It has a smooth texture to it as well. It’s not like other brands that dry out real quick.”
Of course, there are hundreds of reviews posted on external websites such as Amazon, Influenster, and Makeup Alley. We’ll feature the ratings in point form down below:
- Makeup Alley for the Lash Blast Waterproof Mascara: 1,031 reviews with 3.5/5 stars
- Amazon for the Clean Fresh Skin Milk Foundation: 3,659 reviews with 4.1/5 stars
- Influenster: 361.1k reviews with no star rating
From foundations to mascara, Covergirl formulas appear to be lightweight, easy to blend, and comfortable to wear. Take it from one Amazon buyer, who left a 5/5 star review for the Clean Fresh Skin Milk Foundation. “This is awesome for someone looking for natural looking skin. I find even with my combo skin it lasted all day (it even didn’t come off onto a pillow during a nap).”
“This is my 2nd favorite drugstore concealer,” one Influenster user shared for the Clean Matte Concealer. “Not only does it work well, it’s also super cute to display! It’s a great medium build and provides coverage! It doesn’t cake and crease over blemishes or on the under eye! I love this product!
Is Covergirl Worth It?
If you happen to encounter Covergirl cosmetics at your local department store, we’d say that it’s definitely worth a try. There’s a reason why it’s everyone’s go-to makeup brand.
Compared to companies that are exclusively sold on Sephora, Ulta, or on their own company website, Covergirl products can be found at multiple retailers. In our opinion, they rank high in convenience, accessibility, and affordability.
Also, Covergirl is Leaping Bunny Certified. That’s huge for a makeup brand this critically acclaimed. It seems that industry giants like Revlon and L’Oreal have a bit of catching up to do.
Covergirl Promotions & Discounts
Since you can’t buy products off Covergirl.com, there are no promotions or discounts offered on their website. This Covergirl review suggests visiting one of their partnered retailers to see if they provide any sales on their products.
Where to Buy Covergirl
Looking to buy a full-coverage foundation? Customers can buy Covergirl cosmetics at:
- Ulta Beauty
- Rite Aid
Who owns Covergirl?
This Covergirl review found out that the brand is owned by Coty. It was formally acquired by Noxzema Chemical Company in 1961.
Is Covergirl vegan?
Not all Covergirl products are vegan. If you’re not savvy about animal-derived ingredients, we suggest checking out the Clean Fresh Collection.
Is Covergirl cruelty-free?
Yep! Covergirl is Leaping Bunny Certified.
Does Covergirl ship internationally?
Covergirl products are sold at multiple retailers, such as Amazon and Walmart. With that in mind, it’s possible that you can find their products in your country.
What is Covergirl’s Shipping Policy?
As this Covergirl review has mentioned before, customers cannot buy their products off the website. Because of this, they do not have a shipping policy. We suggest visiting one of their partnered retailers to read up on details concerning locations and delivery costs.
What is Covergirl’s Return Policy?
Since there is no shipping policy, Covergirl does not offer information regarding returns.
How to Contact Covergirl
For inquiries unrelated to this Covergirl review, you can contact the brand through:
- Phone number: +1 646-998-4573
- Filling out the request form online
Didn’t see everything you are looking for in this review? Here are a few other cosmetic options to consider when building your makeup routine: