Cupshe Swimsuits Review

About Cupshe 

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Three of the top six most desired tourist destinations are Bali, Sydney, and The Maldives, according to a survey by Forbes, showing that people are always hungry for sun and beaches.

If you’re looking for stylish and affordable beachwear, Cupshe could be an option for you. Cupshe is an all-inclusive women’s beachwear brand, focusing on swimsuits, cover ups and beach dresses. They’ve exploded in popularity in the past few years and this Cupshe swimsuits review is going to take a look at why.

Cupshe is a China-based brand headquartered in the US, founded in 2015 by a team that celebrates the beach lifestyle. Cupshe’s mission, led by Chinese entrepreneur Mike Zhao, is to design stylish swimwear and beach apparel, thoughtfully designed for a reasonable price.

The Cupshe story started with just a few swimsuits sold in the US and exploded into a successful brand with millions of customers worldwide.

Cupshe’s level of affordability is a huge factor in the brand’s worldwide popularity. They take inspiration from beach cultures around the world like those of the Australian coastline, Miami shores, and the sparkling waters of the Caribbean islands.

Cupshe’s cultural fusion offers a ton of swimwear variety, so women can choose suits that flatter their figures and cater to their unique styles.

I’ll give you the full scoop on Cupshe so you can make an informed purchase decision on whether the brand is right for you—taking a look at popular swimsuit designs, materials, sizing promotions, customer feedback, and more.

Let’s kick off my Cupshe review by looking at the brand’s pros and cons.

Pros and Cons 

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  • Huge selection of trendy swimsuits, cover ups, beach dresses, towels, and accessories 
  • Size-inclusive brand catering to both regular and plus sizes
  • Cupshe’s plus size collection goes up to 4x, making it much more size-inclusive compared to other competing brands 
  • Prices are very reasonable, especially given the quality reported by customers
  • No matter where you live in the world, Cupshe will deliver to you
  • Cupshe has a Mix and Match option, allowing you to purchase pieces individually vs. in a set for a more personalized style


  • Though Cupshe markets itself as a beachwear brand, they do not offer clothing options beyond dresses and cover ups
  • Cupshe’s collection of plus size swimsuits is limited and more expensive than their regular sizes 
  • There are no additional colour options when it comes to their individual swimsuits
  • Both Cupshe’s accessories and towel sections are incredibly limited and only have 2-3 products per section
  • Customers have reported issues with Cupshe’s customer service


Cupshe utilizes a variety of materials in their swimwear and beachwear products. The specific materials used can vary depending on the design, style, and collection. Here are some commonly used materials by Cupshe:

  1. Nylon: Nylon is a durable and lightweight synthetic fiber that is commonly used in swimwear. It is known for its quick-drying properties and resistance to fading, stretching, and wrinkling.
  2. Spandex: Spandex, also known as Lycra or elastane, is a stretchy and flexible synthetic fiber. It is often blended with other materials to provide a comfortable and form-fitting fit in swimwear.
  3. Polyester: Polyester is a synthetic fiber known for its strength, durability, and resistance to shrinking and wrinkling. It is commonly used in swimwear for its ability to retain shape and withstand frequent use.
  4. Polyamide: Polyamide is a synthetic fiber that is similar to nylon. It is lightweight, quick-drying, and has excellent elasticity, making it suitable for swimwear.
  5. Mesh: Cupshe sometimes incorporates mesh fabric into their swimwear designs. Mesh is a breathable and sheer fabric that adds texture and detail to the swimwear pieces.
  6. Crochet: Cupshe offers crochet-style swimwear, which is typically made from cotton or acrylic yarn. Crochet adds a unique and textured look to the swimwear, providing a bohemian or retro vibe.


Based on customer Cupshe reviews and my own research, most of the brand’s products fit true to size. Thankfully, they have a sizing guide on their website so you can check your measurements before you make a purchase.

Product Variety

Cupshe offers a variety of swimwear and beachwear products for women. Their product range includes:

  • Bikinis: Cupshe offers a wide selection of bikini sets, which typically include both a bikini top and bottom. They offer various styles, such as triangle bikinis, bandeau bikinis, high-waisted bikinis, halter bikinis, and more. These bikinis come in different patterns, colors, and prints.
  • One-Piece Swimsuits: Cupshe provides a range of one-piece swimsuits with different necklines, cuts, and designs. They offer options such as scoop neck, V-neck, plunge, high-neck, and cutout one-piece suits. These swimsuits come in various prints, solid colors, and with different detailing.
  • Cover-ups: Cupshe offers cover-ups that can be worn over swimwear to provide additional coverage and style. These include beach dresses, kaftans, sarongs, tunics, and wraps. Cover-ups are available in various lengths, fabrics, and designs.
  • Beach Dresses and Rompers: Cupshe provides a selection of beach dresses and rompers that are suitable for beach days or resort wear. These garments are often made from lightweight and flowy fabrics and come in different lengths, styles, and prints.
  • Beach Accessories: Cupshe offers a range of beach accessories to complement their swimwear and complete the beach look. This includes items such as beach bags, straw hats, sunglasses, beach towels, and more.

4 Best-Selling Cupshe Products

Our Cupshe swimsuits review aims to be as relevant as possible, so I’ll take a look at some of their bestselling suits.

Floral and Black Plunge Halter One-Piece Swimsuit

The half floral design of this swimsuit is pretty original, standing out against the black. Its high waist probably comes in handy at a beach BBQ⁠—that’s what comes to mind for me as a foodie, anyway! Plus, it offers some stellar cleavage, while also providing coverage on the sides (the side-boob look just isn’t for everyone).

The Floral and Black Plunge Halter One-Piece Swimsuit comes in at $30, which is actually the most expensive of their regular-sized one-pieces. It’s made of 80% chinlon (a type of Nylon) and 20% spandex, quick-drying and flexible like the last suit I covered. This piece only comes in ⁠black, so you’ll have to be set on the colors.

Customers say: “This is the cutest bathing suit that I’ve worn in a one-piece in years. Being of a “certain age” my tummy bothers me, but this suit was so flattering I actually wore it twice on vacation, which I never do…. Fit true to size, made the girls look good, and kept everything in the right places.”

Textured Bralette & High Waist Bikini Set

The Textured Bralette & High Waist Bikini Set is only offered in this shade—so if your goal stand out at the pool, there’s a pretty good chance no one else will be wearing lime green. It’s clear that Cupshe manages to make their limited selection of colors work, though this is obviously still a drawback for some.

I’m also a fan of its high-waist design, and the textured chevron print adds the element of glamour. It provides great coverage on top, with removable triangle padding to control the cleavage. This suit is also made from 80% chinlon and 20% spandex, priced at $25

Customers say: “Love the fit, I’m super curvy and this fit amazing.”

Polka Dot V-Cut Halter Top & Mid Rise Classic Hipster Bikini Set

The Polka Dot V-Cut Halter Top & Mid Rise Classic Hipster Bikini Set is one of the brand’s huge sellers, so I obviously had to feature it in our Cupshe swimsuits review. The polka dots are playful and feminine, and I’m really loving the color. This bikini looks straight out of the 50s and seems like something Marilyn Munroe would have worn. 

This bikini is designed with a back-hook closure, adjustable straps and removable padding. I can imagine this $25 piece flattering different body types.

Customers say: “Great fit. Easy to wear. Good quality and great price~~

Floral Print Plunge One Piece Swimsuit

The Floral Print Plunge One Piece Swimsuit is a flirty floral piece. You’ll definitely catch eyes on the beach with the bold blue colors. The suit is made from 82% polyester and 18% spandex. With its removable cups and plunging neckline, it definitely is a flattering piece, priced at $24.

Who is Cupshe For?

Due to their wide array of sizes, styles, and sales, Cupshe corners a rather large target demographic. Anybody looking to save as much as possible should check them out.

However, you’d better be comfortable buying before trying because Cupshe is an online-only brand. They have no storefronts where you can try on the swimwear.

Is Cupshe Reliable? What Customers Think

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So, is Cupshe legit? You can usually tell what’s what with a brand by looking at their customer reviews. Cupshe allows customers to freely post a Cupshe review on individual products, and as of June 2023, most of their products hold high customer scores.

Reviews on Cupshe’s website rave about the fit of their swimsuits, commending the affordable price for the quality.

One Cupshe review from a customer said, “This tie-dye bikini set is vibrant and trendy. The textured scoop neck top and high waist bottoms create a flattering silhouette. I feel like a beach goddess in it!

I checked the brand’s Trustpilot page and customers were quite kind to them there. As of June 2023, Cupshe review scores on Trustpilot gave an average score of 3.9/5 stars from more than 7,900 ratings.

The majority of shoppers there commented on two things, the brand’s products and customer service. Regarding the former, one Cupshe review wrote,

The quality of their products is impressive not to mention the affordability. Everything ships quickly and very well packaged. Their sizing is perfect. I buy medium on swimsuits and small on their clothing and I haven’t had issues with any of it.

Another solid resource for Cupshe reviews was Site Jabber, where the company held a score of 3.8/5 stars as of June 2023 based on more than 1,100 ratings. While most of the reviews there were positive, some complained about the long shipping time.

A satisfied customer detailed their experience with shipping delays, writing, “I love ordering from Cupshe. They have beautiful clothing and swimwear to choose from for very affordable prices. I typically would place an order every month sometimes twice in one month. However, the past few orders I placed the delivery date was really long. I’ve waited for my packages to arrive for than 14 business days. Especially when I’ve chose 5 to 7 business days.

Negative Cupshe bathing suit reviews have been few and far between, with the occasional complaint about the fit running small. One Cupshe swimsuits review complained about the high-waisted bikini being “too high.”

Is Cupshe Worth It?

Cupshe seems to operate on a fast fashion basis similar to companies like Shein, so I wouldn’t recommend them if you don’t like Shein’s practices. However, if you want affordable and attractive swimwear, then you can’t go wrong with the Chinese company.


Looking for other cute swimwear brands? Consider checking out these fetching alternatives.

Frankies Bikinis

Frankies Bikinis is a popular swimwear brand that was founded in 2012 by Francesca Aiello when she was just 17 years old. The brand has gained significant recognition for its trendy and high-quality swimwear designs.

Frankies Bikinis offers a wide range of swimwear styles, including bikinis, one-pieces, and cover-ups, known for their fashion-forward aesthetic and flattering fits.


Bikinishe is an online retailer specializing in swimwear, particularly bikinis, for women. While Bikinishe is not as widely known as some other swimwear brands, they offer a variety of bikini styles and designs. Their bikini styles cater to different preferences and body types.


Zaful is an online fashion retailer that offers a wide range of clothing and accessories, including swimwear, bikinis being one of their popular categories. They often have sales, discounts, and promotions, allowing shoppers to find affordable swimwear options.

Cupshe Promotions & Discounts 

Looking for Cupshe promo codes in this Cupshe swimsuits review? There’s not a whole lot of usable Cupshe discount codes available at the moment, but you can earn Cupshe coupons by subscribing to their newsletter and get an extra 15% off your first order of $75 or more.

Where to Buy Cupshe Swimwear 

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My Cupshe swimsuits review answers your questions on how to purchase their products:

Where is Cupshe Located? 

Cupshe is not very upfront about where they’re located – like, at all. By doing some research, it appears that they are a China-based company, who has a US-based warehouse in New Jersey, NY, but this is not confirmed by Cupshe anywhere online.

Can I Buy Cupshe Online?

Cupshe is purely an online retailer, which can be found at Cupshe also has a partnership with Cupshe Amazon, where you can find a decent selection of their swimsuits, dresses and coverups.


Cupshe Sizing 

As mentioned, Cupshe has a great selection of sizes, ranging from XS-XXL for regular sizes and 0X-4X for plus sizes. Size charts run differently for one-piece swimsuits/clothing and bikini tops, which you can see below:

Size Charts for sizes XS-XXL:

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Size Charts for sizes 0X-4X:

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Cupshe Shipping Policy

I took a look at Cupshe’s shipping policy for this Cupshe swimsuits review and were honestly impressed. Cupshe ships worldwide and has an excellent policy when it comes to the cost. For most countries, shipping is free when you spend over a certain amount.

For the US, shipping is free for orders over $15 (Standard Shipping) and free for orders over $40 (Expedited Shipping). Their shipping times also vary from 2-10 business days, depending on the selected option. No matter where you are in the world, Standard Shipping will never cost you over $4, which is pretty great.

Cupshe orders leave their warehouse within 1 business day, with an additional 1-2 business days for processing before dispatch.

Cupshe Tracking 

In order to track your order with Cupshe, you need to go onto their website through Cupshe Track Order. You then submit your email and your order number to their form and voila! Order tracked.

Cupshe Return Policy

As mentioned, most of the issues that customers have with this brand are centered around Cupshe Returns. Not only do customers have to contact Cupshe to even initiate a return, the process is not free. Customers have to pay for all return shipping costs themselves.

You cannot return accessories or beach towels, whether they’ve been used or not. Returns for all other items have to be initiated within 30 days and cannot be worn, washed, damaged or have missing tags or hygiene seals.

Contact Cupshe

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If you have questions beyond this Cupshe swimsuits review, there are a few ways to contact them. Get in touch with Cupshe via:

1.    Submitting a ticket on their website

2.    Emailing [email protected]

What should you do before making a purchase? Know your options! Check out these other popular swimsuit brands, Vilebrequin and Adore Me.

Check out stylish travelwear by Baubax and TropicFeel, while you’re at it.

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Customer Reviews

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3 years ago Reply

I order a few swimsuits a few months ago. One of them didn’t fit, so I asked for it to be returned. They offered me 90% of the cost back as a credit. It was less to keep it than ship it back and I’d get a credit to use in the future. I liked their stuff enough that I knew I’d use the credit. I recently ordered 2 dresses and a swim coverup, all XS, but the dress was so tiny I couldn’t get into it at all. I asked for a full refund and they said because I used a “coupon” (which is my CREDIT, MY $$$), I would only get a partial refund. SO THEY ARE TAKING MY MONEY. I will be contesting this with my credit card company now, as they stopped responding to my emails and online chat, and they do not have a phone number for me to speak with someone. WARNING: DO NOT BUY THIS PRODUCT. If you want to make a return they will scam you out of your money.

Cup She/Cup Figure is a scam
3 years ago Reply

I ordered a suit and it did not fit as shown. I worked with them to return the suit and they first asked me if I could just resell it myself if they gave me $12 back. I said no. Then they asked if I would just keep it and they give me $12 for the suit I said no. I had to pay to send it back and it’s been over a month and I have not gotten a refund. My tracking shows they got it. But now they won’t even return my emails. So disheartening to be out $40. They basically just stole money right out of my pocket. Please listen to these reviews. I ignored them because the suit was a great price. Remember “if it’s too good to be true-it probably is”.

Bonnie Busbin
3 years ago Reply

I sure wish someone would respond to me regarding a return! I’ve sent 3 emails, now I am wondering about whether you’re legit

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