Maui Moisture Review

About Maui Moisture

Maui Moisture Review

Maui Moisture is a brand well known for their hair care products. Designed specifically to fully nourish curly and wavy locks, the company focuses on making formulas that are inspired by ingredients found in the tropical islands of Hawaii.

Maui Moisture has an impressive following of 106k on Instagram and has made appearances in several media outlets including Forbes, Bustle, Refinery29, and Good Housekeeping. 

Named the Best New Beauty Award Winner by She Finds in 2020, is this brand worthy of its high tide status, or are they in murky waters at best? 

Keep reading this Maui Moisture review, as we will take an in-depth look at the company, their products, customer ratings, promotions, and more to help you decide if their hair and body care are worth the buy.

Overview of Maui Moisture

Maui Moisture Review

Founded by Todd Christopher in 1987, Maui Moisture was designed to specifically address those with ‘curly end needs.’ 

The brand was formally grouped into a conglomerate with well-known brands like FX Styling and Proganix. It wasn’t until 2016 that Christopher decided to sell his entire haircare line to Johnson & Johnson. 

Today, Maui Moisture is focused on creating products that are free from parabens, silicones, and other harsh substances. With a belief that not all curly hair types are the same, they develop formulas suited to target different concerns and needs.

As a consumer, you want the best for yourself and your family. That can mean doing your research to educate yourself on the best products for your hair. This article[1] summarizes what you need to know, as the complex formulation of shampoo is meant to clean the scalp and keep your hair in the best condition. 

Parabens in hair products are known to cause scalp irritation and hair loss, which leads to premature scalp aging. This is due to evidence suggesting that parabens have estrogenic effects on the skin and hair when found in cosmetics, which was studied in an in vitro test[2]. The test concluded that an enzyme that mitigates the production of this hormone is inhibited. 

Silicones form a thin and waterproof coating over the hair follicle, which prevents moisture from penetrating and hydrating the hair. While in lower concentrations there is no noticeable negative effect, over a long period of time it can cause the hair to become brittle and dry according to this study[3]

When it comes to Maui Moisture’s branding, the company’s packaging embodies a specific vibe as they glamorize the sunny Hawaiian beach life throughout their marketing campaigns and merchandise. Their headquarters are now based in New Brunswick, New Jersey.

Before we get into this Maui Moisture review, let’s go over some of the company’s highlights: 


  • A variety of Maui hair products to choose from, with all products being marketed for those with waves, curls, and coils
  • The brand offers a curl guide on their website to help customers find the right products for them 
  • All of their formulas are vegan and free of parabens, silicones, and sulfated surfactants[4]
  • Reasonable prices 
  • Positive customer reviews

For those blessed enough to rock those beautiful and bouncy locks, we envy you. You’ve got volume for days and there’s so much movement going on. To ensure those waves and coils keep their natural glow, Maui Moisture has a great variety of formulas designed for each hair type. 

Their inventory includes shampoos, conditioners, masks, stylers, and treatments. Customers can also shop by hair concern or product benefits[5]

On top of that, the brand offers body care products as well. Moving forward, this Maui Moisture review will go over a selection of their best-selling items to help get things started.

Maui Moisture Shampoo Review

Whether you’ve been surfing those big waves or just spent a day walking through the city, a good shower is in order to help clear your hair of debris and oil.

Organized by hair type including waves, curls, and coils, the brand has a good variety of shampoos and treatments listed on their website. This Maui Moisture review will take a look at a few of their most popular formulas down below.

Maui Moisture Heal & Hydrate + Shea Butter Shampoo Review

Wispy beach waves will always be trendy, but getting those flowing locks can often be a challenge. You know what I’m talking about. Sometimes those dry and crispy ends that were dehydrated by salty waters aren’t going to cut it. 

Designed to act as a tall glass of water for your parched tresses, the Heal & Hydrate + Shea Butter Shampoo is made to mend split ends to help quench those brittle strands. 

Infused with a rich blend of aloe vera juice, whipped shea butter, macadamia oil, and pure coconut water, this cleanser works to deeply nourish damaged hair. 

Aloe vera juice acts as a potent moisturizer for hair and helps with both strengthening and repairing damaged hair strands. In this review[6], the benefits of aloe vera are described in detail and the vitamins or nutrients attributing to these positive effects are explained. 

Whipped shea butter, as seen in this study[7], has anti-inflammatory properties which help to reduce redness and scalp irritation by providing healing effects. Its anti-aging properties are recognized due to studies conducted that focus on topical applications, also referred to in the aforementioned study. 

Resulting in that sunkissed sheen, this shampoo costs $7 for a 13 oz container.

Maui Moisture Nourish & Moisture + Coconut Milk Shampoo Review

It’s kind of like a pina colada, but for your hair. The Nourish & Moisture + Coconut Milk Shampoo contains a luxurious cocktail of sheer guava oil, mango butter, and this famous tropical fruit in order to hydrate damaged strands.

Mango butter is rich in vitamins A and E, which contributes to its deep moisturizing and regenerative effects on both the scalp and strands of hair. 

This study[8] further supports this, concluding that mango butter acts as an excellent emollient that rebuilds the skin and hair barrier while replenishing moisture. 

Made to be lightweight in texture, this formula can be used without the fear of build-up to deliver that gorgeous, beach-ready shine. For $7, this shampoo is all you need to treat your hair to some TLC. One container portions out to 13 fl oz.

Maui Moisture Curl Quench + Coconut Oil Shampoo Review

Coconut is one of the most versatile fruits ever used. It’s often a featured ingredient in food, drinks, cosmetics, and even kitchenware. This multi-use fruit is a favorite for many reasons. 

For example, the Curl Quench + Coconut Oil Shampoo takes full advantage of this tropical delight by using it for its hydrating properties. Infused with the help of papaya butter and plumeria extract, you can say hello to sun-kissed soft curls.

Coconut is high in lauric acid, which has nourishing properties and is able to easily soak into strands of hair which provides a very apparent moisturizing effect. Salon-based tests confirmed[9] the benefits of coconut oil. 

Blended to be extra creamy, this formula helps to detangle and defrizz those unkempt coils. It is also meant to define your curls while promoting softness, sheen, and bounce. To achieve that model-ready ‘do without much effort or maintenance, this tropical shampoo costs $7.

Maui Moisture Color Protection + Sea Minerals Shampoo Review

The Color Protection + Sea Minerals Shampoo is a mermaid’s best kept secret for beautiful hair. Designed to provide ultra-hydration, this formula is enriched with a sea of ingredients, including algae and sea kelp. 

Marine algal compounds such as algae and sea kelp are full of vitamins such as A and B, and also are high in minerals, amino acids, and vitamins that aid in strengthening hair.

This study[10] found that with the proper development and isolation of bioactive compounds that contribute to the positive effects, they are undoubtedly helpful.

Made to ensure that colored hair stays vibrant and fresh, perhaps this is what Ariel used to keep those red tresses from fading as she swam in the ocean.

Vegan and gluten-free, this cleanser doesn’t have any damaging chemicals such as parabens and SLS. For those who wish to rock that siren-like sheen, the Color Protection + Sea Minerals Shampoo costs $7 for a 13 fl oz container.

Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo Review 

Imagine taking a huge, refreshing bite out of freshly cut fruit on a particularly humid day. This exact sensation is what we would use to describe what the Lightweight Hydration + Hibiscus Water Shampoo does to your hair. 

Introducing a blend of lush passionfruit and juicy watermelon, this formula reinvigorates dull-looking hair in order to achieve that paradise-like quality. 

Ideal for easily weighed-down hair, this shower essential is made to uncover those soft, smooth, and weightless strands lurking underneath. 

Priced at $7, this 13 fl oz light and fruity shampoo is what you need to bring back those lively locks.

Maui Moisture Fortifying + Hemp Seed Oil Shampoo Review 

Hemp products are still one of the hottest things being sold on the market. From edibles to oils, customers are slowly opening up to all the benefits that this particular plant has to offer. 

The Fortifying + Hemp Seed Oil Shampoo is no different. Recommended for dry and brittle hair, this anti-breakage cleanser is composed of cocoa butter and hemp seed oil to help keep locks strong and soft.

Hemp seed oil is responsible for preventing too much water from being absorbed into the hair, as well as preventing the penetration of certain substances by the hair follicles. Hemp seed oil also prevents breakage by increasing the lubrication of the hair shaft. 

In this study[11], ten participants were tested for the presence of cannabinoids after the topical use of hemp seed oil, and it was proven in the majority that three major constituents of cannabis, CBD, THC, and CBN were found in the hair following application. Keep these results in mind! 

Enhanced with aloe vera, this Maui hair care formula is basically designed as a ‘start over’ button for those guilty of overtreating and styling their tresses. 

Measured at 13 fl oz, the Fortifying + Hemp Seed Oil Shampoo can revolutionize the way you treat your locks for only $8.

Maui Moisture Heal & Hydrate + Shea Butter Conditioner Review 

While shampoos are considered the ‘cake’ of hair care formulas, conditioners can be seen as the ‘frosting’ on top. 

What we’re trying to say is that the two work in perfect harmony. You can opt to only use one, but your hair will be missing out.  

Designed to complement its ‘first step’ formula, the Heal & Hydrate + Shea Butter Conditioner comes in a creamy whipped formula to help put the cherry on top of your shower routine.

Blended with a complex mix of shea butter, coconut, and macadamia oil, this Maui conditioner goes to town on quenching sullen hair.

Macadamia oil, like all emollients, calms frizz, tangles, and dullness in hair. This study[12] shows that macadamia oil is a rich source of nutrients and bioactive compounds. 

If you’re on the road to health, strength, and shine, this potent 13 fl oz hair care product can help you get there for $7.

Maui Moisture Heal & Hydrate + Shea Butter Hair Mask Review

It’s not too late to revive those brittle roots and ends. The Heal & Hydrate + Shea Butter Hair Mask is formulated as a leave-in treatment to deeply nourish those dehydrated locks. 

Whipped to be extra creamy, this emergency go-to is packed with coconut and macadamia oils to get your tresses back to looking healthy. 

This Maui Moisture hair mask is best applied on wet hair to help with the dryness. Meant to be left on for approximately 5 minutes, this revitalizing product would pair perfectly with any nighttime facial for $7.  

One portion measures out to be approximately 12 oz in total.

Maui Moisture Extra Hydrating + Shea Butter Body Wash Review

To complement your Maui shampoo and conditioner, the Extra Hydrating + Shea Butter Body Wash is made to be extra luxurious with its creamy formula. 

Designed to quench, soften, and renew the skin, this cleanser is built with a hydrating blend of coconut water, aloe vera, and macadamia oils. It’s a great product to use in order to achieve that beach body glow.

This Maui body wash provides medium moisture and uses all vegan ingredients. For an essential that keeps you soft and smelling like a tropical oasis, the 19.5 fl oz Extra Hydrating + Shea Butter Body Wash costs $7 at checkout.

Maui Moisture Reviews: What Do Customers Think?

Maui Moisture Review

Is Maui Moisture a good hair brand? Let’s take a look at what everyone online has to say about the brand.

Based on the thousands of positive customer testimonials online, this Maui Moisture review thinks the company is solid. On the brand’s official website, most of their best-selling products garner hundreds of rave reviews. 

For instance, the Heal & Hydrate + Shea Butter Shampoo has over 401 comments with an overall score of 5/5 stars. Buyers have noted that this formula helped to defrizz wild textures while softening the hair. 

I absolutely love this product. My hair is so moisturized. And I really think it’s helping to hydrate my hair. My hair feels less frizzy than it normally is. I love the smell and I definitely recommend it to anyone,” one reviewer wrote for the Heal & Hydrate + Shea Butter Shampoo

Maui Moisture’s other products are also well received on the brand’s website:

  • Curl Quench + Coconut Oil Shampoo: 5/5 stars out of nearly 350 reviews
  • Lightweight Hydration + Hibiscus Water Shampoo: 5/5 stars out of close to 300 reviews
  • Heal & Hydrate + Shea Butter Hair Mask: 5/5 stars out of over 550 reviews
  • Lightweight Hydration + Hibiscus Water Conditioner: 5/5 stars out of nearly 200 reviews

These ratings seem almost too perfect to be true. What do external sources have to say about the brand’s products?

Praise for Maui Moisture continues on online retail shops like Ulta Beauty. On the product page for the Heal & Hydrate + Shea Butter Hair Mask, there are nearly 1,800 testimonials posted with an average rating of 4.4/5 stars

Customers have written that this treatment helped to revitalize unhealthy hair. On the blog All Wavy Hair, the author writes that their Hibiscus Water Shampoo and Conditioner line delivers a pleasant scent, and is quite affordable. 

“I’m excited to use this line more… I think this is a good affordable option to try for summer,” via a statement made by All Wavy 

All in all, there’s overwhelming praise for Maui Moisture’s effective and fun-to-use hair care.

Is Maui Moisture Worth It?

Maui Moisture Review

Based on their affordable prices and use of natural ingredients, this Maui Moisture review encourages you to check out this brand. Since they only cater to specific hair types, it makes the brand seem more focused on developing products that truly work for those who have waves, curls, and coils. 

This is compared to other competing companies, who try to create formulas suited for all styles. As a result, it gives off a sense that Maui Moisture are masters of their craft

There’s also the fact that their hair care line comes at a reasonable price. Even though they market themselves to be luxurious and for those beach-ready jetsetters, most Maui products cost under $10

Overall, if you’re looking for something within budget that can deliver the results you want, Maui Moisture is worth looking into

Maui Moisture Promotions & Discounts 

Maui Moisture Review

At the time of this Maui Moisture review, we found no deals, sales, or discounts on their website. You can follow them on their social media accounts to be notified of any promotions, including the sweepstakes the brand runs. 

Where to Buy Maui Moisture

Maui Moisture Review

Customers can purchase products, such as the Maui Moisture conditioner, by visiting You can also find them at select retailers:

  • Ulta Beauty 
  • Amazon 
  • CVS
  • Target
  • Walmart 
  • Walgreens
  • Bed Bath & Beyond 
  • Rexall
  • Shoppers Drug Mart 


Maui Moisture Review

What company owns Maui Moisture? 

This Maui Moisture review found out that they are run by parent company, Johnson & Johnson. The original Maui Moisture owner and founder is Todd Christopher. 

Is Maui Moisture toxic? 

According to their company website, Maui Moisture does not contain harsh chemicals such as silicones and SLS. However, there are a few Reddit posts and blogs that dispute this claim. 

Is Maui Moisture really natural? 

Based on their ‘about us’ page, Maui hair care products are inspired by the natural ingredients of the tropical islands of Hawaii. 

Is Maui Moisture pH balanced?

This Maui Moisture review found out that their shampoos and conditioners are pH balanced. 

Is Maui Moisture protein free? 

There aren’t any definitive answers as to whether their products are protein free. We recommend that you look up the ingredients list in each item description for more specifics. 

Is Maui Moisture good for dry hair? 

Yes. A majority of customers online have stated that some of the formulas are designed to moisturize dehydrated hair. 

Is Maui Moisture good for 4C hair? 

A few buyers have noted that a select amount of Maui Moisture items were good for 4C hair. This includes the Curl Quench + Coconut Oil Conditioner

Is Maui Moisture good for wavy hair? 

Yes. Maui Moisture offers products for wavy, curly, and coily hair types. 

What is Maui Moisture’s Shipping Policy?

Maui Moisture products are only available for purchase through associated retailers, so you’ll have to refer to their individual shipping policies for more information. 

What is Maui Moisture’s Return Policy?

As with the shipping policy, each retailer will have their own return policy. 

How to Contact Maui Moisture

For inquiries unrelated to this Maui Moisture review, you can contact the company by,

  • Filling out their contact form online 
  • Messaging them on their social media platforms like Facebook and Instagram

We know how important your skins health is, so explore your options for skincare with these top brands:


True Botanicals


Versed Skincare

NuFACE Skincare

Article Sources

[1] Draelos Z. D. Essentials of Hair Care often Neglected: Hair Cleansing International journal of trichology, 2(1), 24–29
[2] Engeli, R. T., Rohrer, S. R., Vuorinen, A., Herdlinger, S., Kaserer, T., Leugger, S., Schuster, D., & Odermatt, A. Interference of Paraben Compounds with Estrogen Metabolism by Inhibition of 17β-Hydroxysteroid Dehydrogenases International journal of molecular sciences, 18(9), 2007
[3] Araújo, L. A., Addor, F., & Campos, P. M. Use of silicon for skin and hair care: an approach of chemical forms available and efficacy Anais brasileiros de dermatologia, 91(3), 331–335
[4] Xu S, Wang H, Liu Y, Zhang C, Xu Y, et al. Hair chemicals may increase breast cancer risk: A meta-analysis of 210319 subjects from 14 studies PLOS ONE 16(2): e0243792
[5] Cloete, E., Khumalo, N. P., & Ngoepe, M. N. The what, why and how of curly hair: a review Proceedings. Mathematical, physical, and engineering sciences, 475(2231), 20190516
[6] Surjushe, A., Vasani, R., & Saple, D. G. Aloe vera: a short review Indian journal of dermatology, 53(4), 163–166
[7] Malachi, Oluwaseyi. Effects of Topical and Dietary Use of Shea Butter on Animals Am J Life Sci.. 2. 303-307
[8] Mandawgade, S. D., & Patravale, V. B. Formulation and Evaluation of Exotic Fat Based Cosmeceuticals for Skin Repair Indian journal of pharmaceutical sciences, 70(4), 539–542
[9] Rele, A.S., & Mohile, R. Effect of coconut oil on prevention of hair damage Journal of Cosmetic Science, 50, 327-339
[10] Thomas, N. V., & Kim, S. K. Beneficial Effects of Marine Algal Compounds in Cosmeceuticals Marine drugs, 11(1), 146–164
[11] Paul, R., Williams, R., Hodson, V., & Peake, C. Detection of cannabinoids in hair after cosmetic application of hemp oil Scientific reports, 9(1), 2582.
[12] Michalak, Monika & Kiełtyka-Dadasiewicz, Anna. Nut Oils and their Dietetic and Cosmetic Significance: a Review Journal of Oleo Science. 68

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