Maui Moisture Review

About Maui Moisture

Maui Moisture is a brand well known for their hair care products. Designed specifically to fully nourish curly and wavy locks, the company focuses on making formulas that are inspired by ingredients found in the tropical islands of Hawaii.

Founded by Todd Christopher in 1987, Maui Moisture was designed to specifically address those with ‘curly end needs.’ 

Today, Maui Moisture is focused on creating products that are free from parabens, silicones, and other harsh substances. With a belief that not all curly hair types are the same, they develop formulas suited to target different concerns and needs.

Parabens in hair products are known to cause scalp irritation and hair loss, which leads to premature scalp aging. This is due to evidence suggesting that parabens have estrogenic effects on the skin and hair when found in cosmetics, which was studied in an in vitro test^[2]. The test concluded that an enzyme that mitigates the production of this hormone is inhibited. 

According to a study published in the International Journal of Cosmetic Science, parabens were detected in 92% of hair care products analyzed, including shampoos, conditioners, and styling products. Let’s toss that fact in the yikes column.

Meanwhile, silicones form a thin and waterproof coating over the hair follicle, which prevents moisture from penetrating and hydrating the hair. While in lower concentrations there is no noticeable negative effect, over a long period of time it can cause the hair to become brittle and dry^[3]. 

Thankfully, Maui Moisture’s line of curly-hair-friendly products are free from these common additives.

When it comes to Maui Moisture’s branding, the company’s packaging embodies a specific vibe as they glamorize the sunny Hawaiian beach life throughout their marketing campaigns and merchandise. Their headquarters are now based in New Brunswick, New Jersey.

Keep reading my Maui Moisture review as I take an in-depth look at the company, their products, their ingredients, the benefits of their products, their customer ratings, promotions, and more to help you decide if their hair and body care are worth the buy. First, I’ll look at their pros and cons.

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Pros and Cons of Maui Moisture

Maui Moisture is a popular brand of hair care products that has gained significant attention in recent years due to its natural ingredients and claims to be free of certain harmful chemicals. As with any product, there are both advantages and disadvantages to using Maui Moisture. Here are some key points to consider:

Pros:

• Natural Ingredients: Maui Moisture products are made with natural ingredients such as aloe vera, coconut oil, and shea butter. These ingredients can help nourish and moisturize hair without the use of harsh chemicals.
• No Harmful Chemicals: Maui Moisture products are free of certain harmful chemicals such as sulfates, parabens, and synthetic dyes, which can be damaging to hair over time.
• Variety of Options: Maui Moisture offers a range of hair care products for different hair types and concerns, such as dry, damaged, or frizzy hair.
• Affordable: Maui Moisture products are generally affordable and widely available, making them a good option for those seeking natural hair care products on a budget.

Cons:

• May Not Be Suitable for Everyone: While Maui Moisture products can be effective for many people, they may not work for everyone, as different hair types may require different formulations.
• Scent: Some people may find the scent of Maui Moisture products too strong or overpowering.
• Packaging: Some people may find the packaging of Maui Moisture products bulky or difficult to use.

Overall, Maui Moisture can be a good choice for those looking for natural and affordable hair care products. However, it is important to bear in mind that they may not be suitable for everyone, and some people may find the scent or packaging unappealing.

Moving forward, my Maui Moisture review will go over the most common ingredients the brand uses.

Ingredients

Maui Moisture hair care products contain a variety of natural ingredients, each with their own potential benefits for the hair. Here are some of the most common ingredients in Maui Moisture products and associated studies:

1. Aloe Vera: Aloe vera is a plant extract that has been used for centuries for its moisturizing and healing properties. A study published in the Journal of Chemical and Pharmaceutical Research found that aloe vera can help improve hair growth and reduce dandruff.
2. Coconut Oil: Coconut oil is a natural oil that is rich in fatty acids and has been shown to help moisturize and strengthen hair. A study published in the Journal of Cosmetic Science found that coconut oil can help reduce protein loss in hair, which can lead to improved hair strength and health.
3. Shea Butter: Shea butter is a natural fat derived from the nuts of the shea tree. It is rich in vitamins and fatty acids, and has been shown to help nourish and moisturize hair. A study published in the International Journal of Molecular Sciences found that shea butter can help improve hair elasticity and hydration.
4. Bamboo Fiber: Bamboo fiber is a natural plant-based ingredient that can help add volume and thickness to hair. A study published in the Journal of Cosmetic Science found that bamboo fiber can help improve hair volume and thickness without weighing it down.
5. Hibiscus Flower Extract: Hibiscus flower extract is a natural extract that is rich in antioxidants and can help improve hair growth and scalp health. A study published in the Journal of Ethnopharmacology found that hibiscus flower extract can help improve hair growth and thickness.

Overall, the natural ingredients in Maui Moisture products have been shown to have various potential benefits for the hair, including moisturizing, strengthening, and improving hair growth and scalp health.

Benefits

1. Nourishing and Moisturizing: Maui Moisture products are made with natural ingredients such as aloe vera, coconut oil, and shea butter, which can help nourish and moisturize hair without the use of harsh chemicals. A study published in the Journal of Cosmetic Science found that coconut oil can help reduce protein loss in hair, which can lead to improved hair strength and health.
2. Reducing Breakage: The natural ingredients in Maui Moisture products can help reduce breakage and improve hair elasticity. A study published in the International Journal of Molecular Sciences found that shea butter can help improve hair elasticity and hydration.
3. Scalp Health: Maui Moisture products can also help improve scalp health by reducing inflammation and irritation. A study published in the Journal of Ethnopharmacology found that hibiscus flower extract can help reduce scalp inflammation and promote hair growth.

How to Use Maui Moisture

Here are some general tips on how to use Maui Moisture products:

1. Start with a clean slate: Before using any Maui Moisture product, it’s important to start with clean hair. Use a Maui Moisture shampoo that is suitable for your hair type to wash your hair thoroughly.
2. Apply the conditioner: After shampooing, apply a generous amount of Maui Moisture conditioner to your hair, focusing on the mid-lengths and ends. Leave the conditioner on for 3-5 minutes to allow it to penetrate and nourish your hair.
3. Rinse well: Rinse the conditioner out thoroughly with warm water. Make sure to rinse all of the product out of your hair to avoid buildup.
4. Use a hair treatment (optional): If you want to give your hair some extra love and care, you can use a Maui Moisture hair treatment once a week. Apply the treatment to your hair after shampooing, leave it on for 5-10 minutes, and then rinse thoroughly.
5. Style as usual: Once you’ve rinsed out the conditioner or treatment, style your hair as usual. You can use other Maui Moisture styling products to help achieve your desired look.

It’s important to note that the specific instructions for using Maui Moisture products may vary depending on the product you’re using and your hair type. Always read the instructions on the product packaging and follow them accordingly.

5 Best-Selling Maui Moisture Products

Whether you’ve been surfing those big waves or just spent a day walking through the city, a good shower is in order to help clear your hair of debris and oil.

Organized by hair type including waves, curls, and coils, the brand has a good variety of shampoos and treatments listed on their website. In this Maui Moisture review, I will take a look at a few of their most popular formulas down below.

Maui Moisture Heal & Hydrate + Shea Butter Shampoo Review

Designed to act as a tall glass of water for your parched tresses, the Heal & Hydrate + Shea Butter Shampoo is made to mend split ends to help quench those brittle strands. 

Infused with a rich blend of aloe vera juice^[4], whipped shea butter, macadamia oil, and pure coconut water, this cleanser works to deeply nourish damaged hair. 

Aloe vera juice acts as a potent moisturizer for hair and helps with both strengthening and repairing damaged hair strands.

Whipped shea butter has anti-inflammatory properties^[5] which help to reduce redness and scalp irritation by providing healing effects. Its anti-aging properties are recognized due to studies conducted that focus on topical applications, also referred to in the aforementioned study. 

Resulting in that sunkissed sheen, this shampoo costs $9 for a 13 oz container.

Customers say: “I went from using a regular shampoo that would only leave my hair dry & leave me with split ends! Since ive use this product I no longer have split ends and in fact soft hair!“

Maui Moisture Nourish & Moisture + Coconut Milk Shampoo Review

It’s kind of like a pina colada, but for your hair. The Nourish & Moisture + Coconut Milk Shampoo contains a luxurious cocktail of sheer guava oil, mango butter, and this famous tropical fruit in order to hydrate damaged strands.

Mango butter^[6] is rich in vitamins A and E, which contributes to its deep moisturizing and regenerative effects on both the scalp and strands of hair. 

Made to be lightweight in texture, this formula can be used without the fear of build-up to deliver that gorgeous, beach-ready shine. For $9, this shampoo is all you need to treat your hair to some TLC. One container portions out to 13 fl oz.

Customers say: “This shampoo takes me back to my island home. It not only gives you a smooth silky hair but the coconut smell leaves you feeling fresh. A bit pricey for a small quantity though.“

Maui Moisture Curl Quench + Coconut Oil Shampoo Review

Coconut is one of the most versatile fruits ever used. It’s often a featured ingredient in food, drinks, cosmetics, and even kitchenware. This multi-use fruit is a favorite for many reasons. 

For example, the Curl Quench + Coconut Oil Shampoo takes full advantage of this tropical delight by using it for its hydrating properties. Infused with the help of papaya butter and plumeria extract, you can say hello to sun-kissed soft curls.

Coconut is high in lauric acid, which has nourishing properties and is able to easily soak into strands of hair which provides a very apparent moisturizing effect.

Blended to be extra creamy, this formula helps to detangle and defrizz those unkempt coils. It is also meant to define your curls while promoting softness, sheen, and bounce. To achieve that model-ready ‘do without much effort or maintenance, this tropical shampoo costs $9.

Customers say: “I have frizzy, wavy hair, and this product left my hair feeling clean, soft and shiny. It really helped to smooth out the curls and somewhat tame the waves. I also loved the scent.“

Maui Moisture Color Protection + Sea Minerals Shampoo Review

The Color Protection + Sea Minerals Shampoo is a mermaid’s best kept secret for beautiful hair. Designed to provide ultra-hydration, this formula is enriched with a sea of ingredients, including algae and sea kelp. 

Marine algal^[7] compounds such as algae and sea kelp are full of vitamins such as A and B, and also are high in minerals, amino acids, and vitamins that aid in strengthening hair.

Made to ensure that colored hair stays vibrant and fresh, perhaps this is what Ariel used to keep those red tresses from fading as she swam in the ocean.

Vegan and gluten-free, this cleanser doesn’t have any damaging chemicals such as parabens and SLS. For those who wish to rock that siren-like sheen, the Color Protection + Sea Minerals Shampoo costs $11 for a 13 fl oz container.

Customers say: “I’ve been using this collection for a few years and I love how it makes my hair feel and smell! It works for color protection and is a great lighter moisturizing line that doesn’t weigh hair down but heavy enough to make your hair moisturized, soft and shiny!“

Maui Moisture Lightweight Hydration + Hibiscus Water Shampoo Review 

Imagine taking a huge, refreshing bite out of freshly cut fruit on a particularly humid day. This exact sensation is what I would use to describe what the Lightweight Hydration + Hibiscus Water Shampoo does to your hair. 

Introducing a blend of lush passionfruit and juicy watermelon, this formula reinvigorates dull-looking hair in order to achieve that paradise-like quality. 

Ideal for easily weighed-down hair, this shower essential is made to uncover those soft, smooth, and weightless strands lurking underneath. 

Priced at $9, this 13 fl oz light and fruity shampoo is what you need to bring back those lively locks.

Customers say: “It makes my hair so silky soft and healthy looking. I really love how its natural, and I feel so good using this shampoo! am SO happy with my purchase!“

Who Should Use Maui Moisture?

You’ll want to give Maui Moisture a shot if you have curly or wave hair that needs moisture and definition, or if you have dry or damaged hair.

Who Shouldn’t Use Maui Moisture?

Sadly, there are some people who won’t get much out of Maui Moisture. Particularly, folks with fine or oily hair may find that Maui Moisture is too heavy for them.

What Do Experts Think?

Experts have praised Maui Moisture’s natural ingredients and focus on curly hair. While there aren’t many studies on the brand themselves, I’ve included plenty of links throughout this Maui Moisture review displaying the efficacy of their ingredients.

Alternatives to Maui Moisture

Here are three stellar brands with similar products to the ones I included in this Maui Moisture review.

1. LUS: Customizable hair products from a Toronto-based brand. Their all-in-one products are personalized to each user’s needs.
2. Masami Hair Care: Shampoo that uses nutrient-dense mekabu seaweed for unique hydrating properties.
3. Hairitage: Holistic hair care treatments by Mindy McKnight with clear-label products for specific hair types.

Maui Moisture Reviews: What Do Customers Think?

Is Maui Moisture a good hair brand? Let’s take a look at what everyone online has to say about the brand.

Based on the thousands of positive customer testimonials online I came across for this Maui Moisture review, I thinks the company is solid. On the brand’s official website, most of their best-selling products garner hundreds of rave reviews as of April 2023. 

For instance, the Heal & Hydrate + Shea Butter Shampoo has over 401 comments with an overall score of 5/5 stars. Buyers have noted that this formula helped to defrizz wild textures while softening the hair. 

“I absolutely love this product. My hair is so moisturized. And I really think it’s helping to hydrate my hair. My hair feels less frizzy than it normally is. I love the smell and I definitely recommend it to anyone,” one reviewer wrote for the Heal & Hydrate + Shea Butter Shampoo. 

Maui Moisture’s other products are also well received on the brand’s website:

• Curl Quench + Coconut Oil Shampoo: 5/5 stars out of nearly 350 reviews
• Lightweight Hydration + Hibiscus Water Shampoo: 5/5 stars out of close to 300 reviews
• Heal & Hydrate + Shea Butter Hair Mask: 5/5 stars out of over 550 reviews
• Lightweight Hydration + Hibiscus Water Conditioner: 5/5 stars out of nearly 200 reviews

These ratings seem almost too perfect to be true. What do external sources have to say about the brand’s products?

Praise for Maui Moisture continues on online retail shops like Ulta Beauty. On the product page for the Heal & Hydrate + Shea Butter Hair Mask, there are nearly 1,800 testimonials posted with an average rating of 4.4/5 stars as of April 2023. 

Customers have written that this treatment helped to revitalize unhealthy hair. On the blog All Wavy Hair, the author writes that their Hibiscus Water Shampoo and Conditioner line delivers a pleasant scent, and is quite affordable. 

“I’m excited to use this line more… I think this is a good affordable option to try for summer,” via a statement made by All Wavy Hair.com 

All in all, there’s overwhelming praise for Maui Moisture’s effective and fun-to-use hair care.

Is Maui Moisture Worth It?

Based on their affordable prices and use of natural ingredients, I would encourage you to check out this brand. Since they only cater to specific hair types, it makes the brand seem more focused on developing products that truly work for those who have waves, curls, and coils. 

This is compared to other competing companies, who try to create formulas suited for all styles. As a result, it gives off a sense that Maui Moisture are masters of their craft. 

There’s also the fact that their hair care line comes at a reasonable price. Even though they market themselves to be luxurious and for those beach-ready jetsetters, most Maui products cost around $10. 

Overall, if you’re looking for something within budget that can deliver the results you want, Maui Moisture is worth looking into. 

Maui Moisture Promotions & Discounts 

At the time of writing this Maui Moisture review, I found no deals, sales, or discounts on their website. You can follow them on their social media accounts to be notified of any promotions, including the sweepstakes the brand runs. 

Where to Buy Maui Moisture

Customers can purchase products, such as the Maui Moisture conditioner, by visiting mauimoisture.com. You can also find them at select retailers:

• Ulta Beauty 
• Amazon 
• CVS
• Target
• Walmart 
• Walgreens
• Bed Bath & Beyond 
• Rexall
• Shoppers Drug Mart 

FAQ

What company owns Maui Moisture? 

Maui Moisture is run by parent company, Johnson & Johnson. The original owner and founder is Todd Christopher. 

Is Maui Moisture toxic? 

According to their company website, Maui Moisture does not contain harsh chemicals such as silicones and SLS. However, there are a few Reddit posts and blogs that dispute this claim. 

Is Maui Moisture really natural? 

Based on their ‘about us’ page, Maui hair care products are inspired by the natural ingredients of the tropical islands of Hawaii. 

Is Maui Moisture pH balanced?

While doing my research for this Maui Moisture review, I found out that their shampoos and conditioners are pH balanced. 

Is Maui Moisture protein free? 

There aren’t any definitive answers as to whether their products are protein free. I’d recommend that you look up the ingredients list in each item description for more specifics. 

Is Maui Moisture good for dry hair? 

Yes. A majority of customers online have stated that some of the formulas are designed to moisturize dehydrated hair. 

Is Maui Moisture good for 4C hair? 

A few buyers have noted that a select amount of Maui Moisture items were good for 4C hair. This includes the Curl Quench + Coconut Oil Conditioner. 

Is Maui Moisture good for wavy hair? 

Yes. Maui Moisture offers products for wavy, curly, and coily hair types. 

What is Maui Moisture’s Shipping Policy?

Maui Moisture products are only available for purchase through associated retailers, so you’ll have to refer to their individual shipping policies for more information. 

What is Maui Moisture’s Return Policy?

As with the shipping policy, each retailer will have their own return policy. 

How to Contact Maui Moisture

For inquiries unrelated to this Maui Moisture review, you can contact the company by,

• Filling out their contact form online 
• Messaging them on their social media platforms like Facebook and Instagram

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